Concentrating on her target, junior Kennedy Dold practices archery in her spare time. For more information, see Page 6.
the budget Lawrence High School Est. 1897
lhsbudget.com
@LHSBUDGET
Mascot unprotected by trademark
School mascot is used by local businesses, but Lawrence High isn’t guaranteed portion of profits By Zia Kelly Sometimes Chesty Lion has a football tucked under his arm. Sometimes he sports formal white gloves. Sometimes he’s next to the words “Lawrence High.” But two letters never appear next to him: ™. And that is raising questions about if LHS should attempt to protect the mascot that has been in wide use since 1946 when former LHS student Paul Coker Jr. designed the lion. Sixty-seven years later, the Chesty Lion remains the most commonly associated image with the school, so naturally it is used on almost all LHS
merchandise. However, the Chesty Lion trademark has not been formally registered, and the school makes no attempt to protect the mark. This has left a window for outside businesses to profit on the logo. “It probably hasn’t been significant enough in the past,” said Paul Vander Tuig, director of licensing at the University of Kansas. “But once you start to see it in the Walmarts and the Hy-Vees and the Dillons, my sense is that the trademark owners are probably leaving money on the table by not getting out there.” Status quo Lions Pride is the school’s main booster club and
1901 Louisiana St., Lawrence, KS 66046
primary supplier of school merchandise sold at most home sporting events and in the student-run shop, the Lions Den. With this affiliated body using the Chesty symbol, all proceeds go directly to the school. But the Lions’ Pride and other school booster groups aren’t the only entities that use and profit from the Chesty Lion trademark. Anyone who shops at Target, Walmart, Hy-Vee or Dillons may have noticed the racks of Lawrence and Free State high T-shirts grouped with other sports teams’ gear. “It is very lucrative business,” said Mike Gowing, general merchandise manager of the Lawrence 23rd
Adorning the shirt of senior Lindsay Kelly, Chesty’s presence stands out at games. Because the mascot isn’t trademarked, LHS doesn’t always benefit from its use. Photo illustration by Joseph Anderson Street Hy-Vee branch. The Chesty Lion and Freddy Firebird mascots are in the public domain. Neither high school demands compensation from the sales. “We recently began carrying Free State merchandise, but we have been carrying Lawrence High for years,” Gowing said. Continued on Page 2
Vol. 124, Issue 5, DEC. 11, 2013