Section 1: Brand Identity a. Logo Specifics..................................................................................5 b. Color Pallette for Brand...................................................................8 c. Fonts for Brand................................................................................9 d. Word Usage and Taglines.............................................................11
Section 2: Print a. Logo Placement............................................................................14 b. Color Pallete..................................................................................17 c. Graphic Elements..........................................................................18 d. Photos...........................................................................................19 e. Textures.........................................................................................20 f. Type Faces....................................................................................21
Gifts For Teaching This style guide explains guidelines for the use of the brand identity. These guidelines must be followed to ensure the effectiveness of the We Dreamed It. Disney Built It! campaign.
Section 3: Interactive a. Logo Placement.............................................................................24 b. Color Pallete..................................................................................25 c. Type Faces.....................................................................................26 d. Image Use.....................................................................................27 e. Website Specifics..........................................................................28 f. Web Banner..................................................................................30