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Gifts For Teaching We Dreamed It. Disney Built It Style Guide


Section 1: Brand Identity a. Logo Specifics..................................................................................5 b. Color Pallette for Brand...................................................................8 c. Fonts for Brand................................................................................9 d. Word Usage and Taglines.............................................................11

Section 2: Print a. Logo Placement............................................................................14 b. Color Pallete..................................................................................17 c. Graphic Elements..........................................................................18 d. Photos...........................................................................................19 e. Textures.........................................................................................20 f. Type Faces....................................................................................21

Gifts For Teaching This style guide explains guidelines for the use of the brand identity. These guidelines must be followed to ensure the effectiveness of the We Dreamed It. Disney Built It! campaign.

Section 3: Interactive a. Logo Placement.............................................................................24 b. Color Pallete..................................................................................25 c. Type Faces.....................................................................................26 d. Image Use.....................................................................................27 e. Website Specifics..........................................................................28 f. Web Banner..................................................................................30


Brand Identity

Logo Specifics

The logo is very important to the face of the brand, to make sure it keeps it’s integrity certain things must be adhered to when it comes to this mark. This logo will be used in print ads, posters, and website. The visual identity of AGFT’s logo represents the personality, culture and goals of the organization.

Logo Colors The logo graphic may only be produced using red for the heart (#cc2032), brown for the stem (#38271B), green for the inside of the leaves (#3E4927), and black for the stroke around heart, stem, and tips of leaves (#000000). The logo is comprised of coloborate bold 40 pt font. The color of the text should be black, however it can be altered for ledgability on darker backgrounds. The logo may be used in black and reversed out in white.

Gifts For Teaching The AGFT mark represents the values of the Non-profit Organiztion. This logo and brand will be the face of this camaign.

C = M= Y = K =

0 R = 204 100 G = 32 89 B = 50 0

C = M= Y = K =

50 70 80 70

R = 56 G = 39 B = 27

C = M= Y = K =

0 0 0 100

R =0 G =0 B =0

C = M= Y = K =

71 47 97 50

R = 62 G = 73 B = 39

Gifts For Teaching

Gifts For Teaching A Gift For Teaching Gifts For Teaching 5


Placement

Unacceptable Logo Usage

The logo should be placed clearly on all visual pieces. Placement should be 1” from bottom of posters and centered. The logo placement for the website should placed in the upper left hand corner of the header 1.375” from the edge of header, and 3.75” from top and bottom of header. Placement for magazine ads should be .5” from gutter and edges, it should be placed on the lower left hand corner.

Gifts For Teaching

Do not stretch the logo

With larger medium , use the scale below to determine logo allowance.

Gifts For Teaching

Do not stack the logo

Gifts For Teaching

.5

.5

.5

.5

G

G

G

r o F s t f i G ching Tea

G

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Do not skew logo

Never place logo on red background

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Unacceptable Logo Usage Cont.

Color Pallete The colors in the pallete need to be used as a guide when chosing colors for the GFT “We Dreamed It. Disney Built It!� marketing, advertising and Web.

Gifts For Teaching Do not place logo on busy backgrounds.

Gifts For Teaching

Acceptable Backgrounds The Logo may be placed on solid backgrounds as long as it does not cause the logo to become unledgible.

Gifts For Teaching

Gifts For Teaching 8

C M Y K

82 52 85 69

R 33 G 49 B 31

C M Y K

Pantone 5605 c

C 100 M 96 Y 8 K 6

R 48 G 54 B 129

R 204 G 32 B 50

Pantone 032 c

R 242 G 203 B 75

Pantone 123 c

C M Y K

Pantone 2756 c

C 0 M 100 Y 89 K 0

0 20 86 0

4 6 44 0

R 242 G 229 B 162

Pantone 1205 c

C M Y K

48 71 78 66

R 63 G 43 B 32

Pantone 476 c

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Type Faces

Type Faces Cont.

The following fonts must be used throughout the AGFT campaign.

Delicious Heavy abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLNMOPQRSTUVWXYZ 123456789 !@#$%^&*()

Calobrate Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

Comic Sans MS abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

Colobrate Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

Comic Sans MS Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

Calobrate Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

Delicious Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

Callobrate Thin abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

DELICIOUS ROMAN abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

Calabrate Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

Delicious Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

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Chalkduster abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

Waltograph ui abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()

Waltograph

ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

Walt Disney Script v4.1 ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 !@#$%^&*()

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Positioning

Print

The tagline is used for the headline for all print material and for the Web banner. The tagline is never used along with the header. The tagline should always have the the exclamation point at the end that is created using the capital “I” of the font that is being used and a Mickey Mouse head for the dot of the exclamation point.

We Dreamed It. Disney Built It

Core Message: • We Dreamed It. Disney Built It! Building a business office as an extension to the AGFT store • The purpose is to get Disney to provide the seed money to create a business office inside the AGFT store for teachers. Teachers need more and more help each year due to budget cuts. Providing a business office for them will help them tremendously.

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Gifts For Teaching The section contains and outlines the print media for the Gifts For Teaching campaign. The logo placement, the typography, the color pallete, and graphics used.


Logo Placement For all print ads including and not limited to, posters, magazine ads, billboards, and flyers. The guidlines outlined in this section must be followed to make sure that the GFT brand stays unified and effective.

The logo must be placed in the center at the bottom of the posters, for all other printed materials it must be placed in the bottom left hand side .5� away from all edges and text. For more on logo placement see the brand Identity section (p. 5-12).

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Magazine Ad

The logo must be placed in the center at the bottom of the posters, for all other printed materials it must be placed in the bottom left hand side .5� away from all edges and text. For more on logo placement see the brand Identity section (p. 5-12).

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Billboard

Color Pallete The colors in the pallete need to be used as a guide when chosing colors for the GFT “We Dreamed It. Disney Built It!� marketing, advertising and Web.

C M Y K

82 52 85 69

R 33 G 49 B 31

C M Y K

Pantone 5605 c

C 100 M 96 Y 8 K 6

R 48 G 54 B 129

The logo must be placed in the center at the bottom of the posters, for all other printed materials it must be placed in the bottom left hand side .5� away from all edges and text. For more on logo placement see the brand Identity section (p. 5-12).

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R 204 G 32 B 50

Pantone 032 c

R 242 G 203 B 75

Pantone 123 c

C M Y K

Pantone 2756 c

C 0 M 100 Y 89 K 0

0 20 86 0

4 6 44 0

R 242 G 229 B 162

Pantone 1205 c

C M Y K

48 71 78 66

R 63 G 43 B 32

Pantone 476 c

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Graphic Elements

Photographs

Below are the graphic elements that are allowed for print or web applications.

Photographs should be stylistically similar to the ones below. They should always be 300 dpi in all print material, size will depend on the content of the printed material. They should also be CMYK without any treatments. Drop shadows are allowed.

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Textures

Type Faces Used In Print

The textures below are to be used for print or web applications. Any other texture must be approved by GFT first. This is to allow that uniformity stays consistant for all print and web applications.

GFT uses to different main fonts for it’s printed material Delicious and Chalkduster. The following describes how it should be used in all printed material. Scale and visual factors should be considered when using the font as well. See pages 10-11 for other type faces that can be used for all GFT branded material.

Tagline Chalkduster Reg. 60 pt Body Copy Chalkduster Reg. 18 pt Testimonial Chalkduster Reg. 18 pt Call to Action Chalkduster Reg. 18 pt

Tagline Delicious Heavy Regular 110 pt Body Copy Delicious Bold 12 pt Testimonial Delicious Bold 12 pt Call to Action Delicious Bold 12 pt.

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Interactive

Gifts For Teaching The section contains and outlines the interactive media for the Gifts For Teaching campaign. The logo placement, the typography, the color pallete, and imagery used.

Poster using the appropriate fonts.

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Logo Placement The GFT logo is to be used for the website. Placement of the logo is to be in the top let hand side of the website header off all web pages.

Gifts For Teaching

Color Pallete

The colors in the pallete need to be used as a guide when chosing colors for the GFT “We Dreamed It. Disney Built It!� marketing, advertising and Web.

C M Y K

82 52 85 69

R 33 G 49 B 31

C M Y K

Pantone 5605 c

C 100 M 96 Y 8 K 6

R 48 G 54 B 129

R 204 G 32 B 50

Pantone 032 c

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R 242 G 203 B 75

Pantone 123 c

C M Y K

Pantone 2756 c

C 0 M 100 Y 89 K 0

0 20 86 0

4 6 44 0

R 242 G 229 B 162

Pantone 1205 c

C M Y K

48 71 78 66

R 63 G 43 B 32

Pantone 476 c

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Type Face Use The GFT website uses the typefaces that were laid out in section 1 and 2 of this style guide.

Imagery

The AGFT’s Website is an important assest because it facilitates the overall goal and mission of the organization. The imagery must stay consistant through out the website to match the overall images used for the brand throughout this style guide.

All text except for the Mission Statement and the Web Banner is Colabrate bold. Sizes for the text is as follows: Social Network Text Colabrate-Bold 18 pt, 0 kerning Search Box Text Colabrate-Bold 12 pt, 0 kerning Virtual Tour Tect Colabrate-Bold 23 pt, 0 kerning Navigation Text Colabrate-Bold 14 pt, 0 kerning. Footer Text Colobrate-Bold 16 pt, 0 kerning The text color for the above text is Green RGB 33 49 31 except for the Donate Now button the text color should be Red RGB 204 32 50. Mission Statement Header Chalduster 24 pt, 0 kerning Misson Statement Copy Chalduster 18 pt, 0 kerning Web Banner Tagline Chalkduster 36 pt, 0 kerning

Business Office Chalkboard Header Chalkduster 24 pt 0 kerning, text color yellow RGB 242 203 75

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Web Site Specifics

Web Site Specifics Cont.

The website specifications below must be followed to ensure that the consistency of each page stays the same throughout the site. The colors and all images for the site must be in RGB for color and at 72 dpi for all images and graphics used. Any images and or graphics must be approved before use if they are different then what has been presented thus far in this style guide.

Web Site Dimensions

W = 1024 H = 768

Header

W = 860

H = 170

Navigation Bar

W = 860

H = 34

Main Body

W = 846

H = 296

Footer

W = 846

H = 94

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Web Banner The web Banner is an important asset to the Website it holds the tagline for the campaign. The Web Banner is animated and created in Flash and is placed under the main content area of the homepage.

Web Banner: W=830 H=90

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Gifts For Teaching

Style Guide  

This guide was created to show the branding elements for the non-profit organization.

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