NUSU MEDIA PACK

NUSU OFFICIAL MEDIA PACK CONNECTING YOUR BRAND TO 28,500 STUDENTS

Media Pack 2018

Newcastle University Students’ Union

s ay hello to yo u r students

WHO WE ARE

welcome With over 28,500 members, Newcastle University Students’ Union (NUSU) is one of the largest student unions in the UK - and the only opportunity for brands to speak directly with NU students.

We combine our industry expertise with a personalised approach, to ensure the messaging for your product delivers measurable results through powerful campaigns that truly resonate with our students.

Get in touch email: marketingteam.union@newcastle.ac.uk call: 0191 239 3969

total student population

website sessions

28,500+ 1.5 million online unique users

social followers

clubs & societies memberships

600,000+ 80,000+ 19,500+ Newcastle University Students’ Union

STATISTICS

£23 billion spent by students annually

£2 billion

on entertainment and socialising

£2 billion £3.5 billion on non-essentials

on food annually

(with 1 billion spent on clothes alone)

24% of freshers’ were unaware of some major international brands

NEWCASTLE UNIVERSITY IS #1 IN THE UK FOR STUDENT EXPERIENCE the demographic average age: 20 – 24

ave. hours socializing: 35.5/month ave. disposable income: £385/month

Newcastle University Students’ Union

PACKAGES

Gold Partner £14K (Value £38K+)

Exclusive to 12 partners

Platinum Partner £24K (Value £80K+)

Exclusive to 4 partners

9 x digital screen ads

18 x digital screen ads

(full month) across 44 digital screens on campus reaching up to 22,000 students weekly.

1 x Premium Stall

(full month) across 44 digital screens on campus

(£12,000 in value)

at the Companies’ (Freshers’) Fair

reaching up to 22,000 students weekly.

(£2,500 in value)

24 x features (2/month) in ‘Student Perks’ email to 28,500 students

(£9,600 in value)

4 x full day brand activation stalls on campus reaching up to 22,000 students weekly.

(£4,000 in value)

2 x weekly website homepage banner (£800 in value)

6 x social media posts across all central channels

(£900 in value)

9 x monthly leaflet drop

(£24,000 in value)

48 x features (4/month) (£19,200 in value)

4 x solus emails to 28,500 students (£4,800 in value)

10 x full day brand activation stalls on campus reaching up to 22,000 students weekly .

(£10,000 in value)

6 x weekly website homepage banner (£2,400 in value)

12 x social media posts

(£1,800 in value)

across all central channels

(£1,800 in value)

20 x ¼ Page Courier Ads 3,000 copies printed weekly reaching 10,000+ students

9 x monthly leaflet drop

(£8,000 in value)

to 29 University buildings, including halls, schools

at the Companies’ (Freshers’) Fair

(£1,500 in value)

1 x insert into 5,000 Freshers’ Goody Bags (£300 in value)

(£600 in value)

in ‘Student Perks’ email to 28,500 students

to 29 University buildings, including halls, schools and accommodation sites.

1 x Standard Stall

2 x insert into 5,000 Freshers’ Goody Bags

Add Ons

Exclusive to Gold & Platinum Partners Host a society or sports club brand activation party.

and accommodation sites.

(£1,800 in value)

20 x 1/2 Page Courier Ads 3,000 copies printed weekly reaching 10,000+ students.

Send Solus email campaigns to specific socieities and sports clubs with exclusive offers.

Secure the most influential students as brand ambassadors .

(£14,000 in value)

Newcastle University Students’ Union

EMAIL

subscribers

STUDENT PERKS

28,500 50%+ open rate

MERCHANDISE 20% OFF

T-SHIRTS 20%OFF

NUSU SHOP

NUSU SHOP

£2 PINT OF FOSTERS LUTHER’S

4.5%+ click through

email marketing GREAT STUDENT DEALS

Solus emails can be sent to 28,500 student subscribers, all of whom are Newcastle University students and have signed up to specifically receive these emails.

2-4-1 COCKTAILS

We will only send two solus emails per month to ensure exclusivity. solus email

£1,200

student perks feature email

£400

Newcastle University Students’ Union

PRINT

3,000

copies every week

15,000

weekly print readership

the official University newspaper The multi-award winning, independent voice of Newcastle students.

The Courier is produced weekly and features the issues that matter most to NU students, distributed through all student accommodation halls and buildings on campus.

Quarter Page

£400

Half Page

£700

Full Page

£1,000

AWARDS Guardian Student Media Publication of the year 2012, 2013 NUS Best Student Media 2014

Newcastle University Students’ Union

SOCIAL MEDIA

30,000+ facebook followers

12,000+ twitter followers

3,100+ instagram followers

get social 1x post (across all channels)

£150

10x post (across all channels)

£1,200

Newcastle University Students’ Union

DIGITAL SCREENS

44 24/7 screens

playlist

40 hours average playtime per month

22,000 students weekly

screens on campus The Students’ Union building hosts 44 digital screens with the capacity to play videos or digital artwork to support your brand or product.

These are located around the key footfall areas in the building, including the bar, study spaces and café.

per month

£1,000

Newcastle University Students’ Union

BRAND ACTIVATION STAND

22,000 students weekly

activate your brand on campus The Students’ Union building is the hub of student life on campus – with something exciting happening every day to draw the crowds in .We offer indoor and outdoor spaces to suit any objective or budget.

Students are known for being exceptionally positive and open, so we know you’ll have a fantastic time introducing your brand to them.

indoor 2mx1m (per day)

£400 +VAT

companies (freshers) fair standard

outdoor 7mx4m (per day)

£1,500

£1000 +VAT

companies (freshers) fair premium

£2,500

Newcastle University Students’ Union

WEB BANNER

500,000 homepage visitors each year

be featured on our home page Our website home page receives over 500,000 visitors every year.

Choose this option and receive a large web banner space in a prime location with trackable link to your website. web banner (per week) £400 +VAT special offer box (per month) £250 +VAT

*new website coming august 2018

Newcastle University Students’ Union

BRANDS WE HAVE WORKED WITH

Plus 100s More

Newcastle University Students’ Union