A Field Guide to Species in Mind by Lex Piccione

Name lex piccione

field guide

Edition 01

Year 2011

Species in Mind

ÂŠ Lex Piccione 2011 Academy of Art University, San Francisco Graduate Thesis

credits p92

Designer p84

bats p58

Endangered p36

Organization p14

Introduction p04

Table of procedure

01 02 03 04 05 06

Species in Mind

Introduction

Over 600 species are endangered in the U.S., 40 of them just in the state of Massachusetts. Pitch I will take graphic design out of the studio and into the field or lab to gather data to design and also create objects to facilitate public par ticipation in saving them.

Definition field [feeld] –noun 1. an expanse of open or cleared ground, esp. a piece of land 2. a sphere of activity, interest, etc., esp. within a particular profession: the field of teaching 3. a job location remote from a regular workshop, studio, or building

de • sign • er [di-zahy-ner]

Extinction is a natural occurring element of life. What makes extinction dif ferent today is the increasing numbers of extinctions than what is considered normal. Natural extinction is roughly one species for ever y 100 years; however, about 500 species have disappeared in the last 400 years. With our population reaching over 6.7 billion people, land and resources are becoming sparse, even in the United States. Currently, there are 1.7 million species already

named and classified by man. Today, over 600 species are endangered in the U.S., over 40 of them just in the state of Massachusetts. My thesis proposal is about saving these endangered animals in Massachusetts before they hit critical numbers or extinction with use of intelligent thought and design through community involvement, awareness, and impact. Start small, aim for big. Think globally, but act locally.

–noun 1. a person who devises or executes designs, esp. one who creates forms, structures, and patterns, as for works of art 2. someone who specializes in graphic design

01 05

Species in Mind

Species in Mind strives to make facts about accessible to the public and those wishing to participate

Knowď&#x20AC;¸

Doď&#x20AC;¸

Introduction

endangered animals provide tools for in their conservation.

01 07

Species in Mind

Core Save endangered animals from extinction in Massachusetts

Mission Work with scientists in order to obtain information about endangered animals and design objects to facilitate public participation in saving them.

Deliverables Animal Information Design • Endangerment Code System • Website • Thesis Book • White Nose Syndrome Bat Book • Posters • Guide • Apparel • Other

Introduction

Local

Global

Science

Design

Focus

World Wildlife Fund



International Union for Conservation of Nature



National Wildlife Federation



Species In Mind



*Species In Mind is blank for global because of possible expansion to more states and even countries in the future.

 Not so Good  Good

Species in Mind VERSUS others Species in Mind is not just another animal organization. I have thoroughly evaluated the competition out there. I noticed that there were a few camps to animal organizations: Local, Global, Science, Design, and Focus. Some organizations did well in some sections

but not well in others. I then found out where Species in Mind had a niche in the animal organization market. The chart above explains it in better detail. Species in Mind focuses on being great in all the camps, except being global is something to strive for in the future.

01 09

Species in Mind

Know  Design

Do  Design

Information Data Graphs Maps Charts

Animal Based Design Promoting Participation Reporting Documenting Creating

Specific animal focus // Bat in Mind This project offers a prototype model of saving endangered animals using bats as an example species. Often, organizations pose a “Year of a certain species” to draw focus to one particular type of animal in need. Thus, Species in Mind is called out the year of the bat for 2010. Next, the organization uses a model called “Know Design” and “Do Design.” The designed data

the organization works with is received from knowledgeable scientists and then translated by the designer in “Know Design.” Then, the designer makes materials for audience participation in the conservation efforts (“Do Design.”)

Introduction

Save Endangered bats from extinction in Massachusetts

Know

posters guides

Web

book

twitter apps downloads

website

adoption kit

Web

bat house

report

downloads

Tree of logic The goal is to save endangered bats from extinction in Massachusetts. This is the methods in which I will try to achieve that goal using “Know and Do” Design. The “Know and Do” are broken into subcategories: Print and Web. From there, the deliverables emerge. Since animal endangerment needs can vary greatly, this model can help for the next animal species whether it

be a snake, whale, or salamander. As long as this model is followed, the animal should have sufficient means of getting the conservation efforts they need to survive.

01 11

Species in Mind

Know

Do

Digital

 website

maps application

bat house booklet

bat house

Donate

Books

thesis book

downloads

3 posters

twitter page

White-Nose Syndrome Book

full adoption

report

Introduction

Identity

business cards

01 13

Material Matrix

letterhead

apparel

buttons

What will all the materials look like together? This is a visual reference to my collateral for this thesis project. To the left also identifies some basic materials needed to expose an organization. This includes stationery, apparel, and other small tokens of identity. Thus, not only is there deliverables for bat conservation, but also for organization conservation as well.

Species in Mind

Organization

Species in Mind is a faux organization created for a graduate thesis for a masters in graphic design. Design is not always an activist tool, but it certainly can be. More rarely, design is used to help animals! This is where Species in Mind comes in. It is a design service that promotes and educates endangered species. It is about bridging the gap between scientists and citizens. It takes ever yoneâ&#x20AC;&#x2122;s par ticipation to help a species. It takes a scientist to give us the

facts, a designer to make the facts legible, and the citizens to understand it! With all of us working together, we can make a difference to the animals in our own backyards! This organization is currently based in Massachusetts and working with the animal populations specific to this region. The future may bring more branches of this organization.

02 15

Species in Mind

Symbol The logo design is based on two principles of Species in Mind. These are: Know and Do. The logo is a split between a thinking bubble and a speaking bubble. The thinking bubble represents “Know” while the speaking bubble is “Do.” Both are crucial steps to saving endangered

animals. It is important to understand what is happening to an animal, and it is equally important to do something about it! Both sides are expressed within the logo and yet they are joined together for one big idea.

Organization

logotype When working with the logotype, the one above is the most preferred method. It should never be more than 2 colors. If using two colors, it must be used the way it is shown above where “species” and “mind” are one color and “in” is another. It is crucial to distinguish the “in.” The

two words should all one line. This font is based on the typeface Helvetica Neue with a few slight dif fere nce s. T he symbol should match the logotype in color and size.

02 17

Species in Mind

Black

Grayscale

Color Logo

Logo Design T he logo mark should always use the dark brown and bright green in this way for the primar y mark. No other colors should be used unless all white or all grey. E xamples of the mark in black, grayscale, and smallest size are also shown above.

Minimum Size 0.5 inches wide

Organization

39.5x 5x

5x 3x

Logo spacing The measurement for the logo spacing is the width of any “i” in species in mind. To place the logo above the logotype, make sure it is 3x above the “n” for the word “in.” The speech bubble should be 39.5x from the beginning of the logotype. Please leave at least 5x (if not

more) surrounding the logo. Do not include the descenders “p” in “species.” This is to give a standard spacing to the logo no matter what size it is given.

02 19

Species in Mind

Logo on color On a colored background, the logo should either be 95% black or white depending on the color choice. The only colors allowed are the color palette chosen for this organization. No reds, purples, and other colors not in the palette. On a grey background, use an all white logo or one with the light green as shown at the very top left corner.

Organization

Do not stretch

Logo should be legible and visible

Do not outline

The speech bubble should not change position.

Do not change the lock up

Do not squish

Logo no no’s The logo needs to hold a sense of integrity throughout its life in the organization. These are design changes that should never be attempted. The logo should only be the colors picked out for the organization, grey, or white. It should always be legible. It should never be warped or outlined. The speech bubble should always be

above the “in” in “species in mind” or standing alone. In short, do not change the lockup of the logo design. The logo should not be a very light color on white or very dark on a dark color.

02 21

Species in Mind

Organization

ď ? Logo application The logo should never be placed on a busy image. If it is placed on an image, it should be a d a r k / b l ac k s p ac e o r w h i te/ l i g ht s p ac e. Preferably, the logo will be on a solid color. Legibility is the most important thing to consider when applying the logo and logotype to images and background colors. Please use to your utmost discretion.

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Species in Mind

RGB

15 110 110

PMS

323M

PMS

323C

CMYK 90 40 50 18 Hex

0e6c6c

RGB

200 75 40

PMS

718M

PMS

718C

CMYK 15 85 100 0 Hex

cc4c31

RGB

180 190 50

RGB

145 160 75

PMS

383M

PMS

7495M

PMS

383C

PMS

7495C

CMYK 30 10 100 0

CMYK 35 15 80 20

Hex

b7c235

919e4c

RGB

77 66 40

RGB

150 150 150

PMS

462M

PMS

Cool Gray 9M

PMS

462C

PMS

Cool Gray 7C

CMYK 50 53 79 55

CMYK 0 0 0 50

Hex

4d422c

949599

Organization

RGB

200 215 205

PMS

5595M

PMS

5595C

02 25

CMYK 20 5 20 0 Hex

c5d9cd

Color Palette

RGB

199 177 119

PMS

4515M

PMS

4515C

CMYK 0 10 48 26 Hex

T his is the organizationâ&#x20AC;&#x2122;s color palet te as shown in various color ways whether it be Hex, Pantone, or CMYK. Please adhere to these colors already chosen. If working with web, please use the hex color indicated. Blue, brown, orange, and bright green are the primary colors. Dark green, light slate blue, grey, and tan are the secondary colors. The secondary colors are often needed when separating species by color. The identity of the organization should stick to the primary colors.

c7b17e

Primary Colors

Secondary Colors

Species in Mind

cap height mean line x height base line

Organization

Helvetica Neue ABCDEFGHIJKLMNOPQRSTUV WX YZ abcdefghojklmnopqrstuvwxyz 01234567890 !@#$%^&*()_+=-{}[]\|;:,./<>? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghojklmnopqrstuvwxyz 01234567890 !@#$%^&*()_+=-{}[]\|;:,./<>? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghojklmnopqrstuvwxyz 01234567890 !@#$%^&*()_+=-{}[] \|;:,./<>? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghojklmnopqrstuvwxyz 01234567890 !@#$%^&*()_+=-{}[]\|;:,./<>?

Typography The primar y typeface for Species in Mind is Helvetica Neue since it is the basis for the logo. The weights allowed include ultralight, light, regular, and condensed bold. Italics in light, regular, and ultralight are also allowed. Italic should never be used for bold or condensed bold t ypeface s. Use re gular whe n

white type is on dark grey or black. Use light when type is on white. Condensed bold and ultra light should be used for headline work only due to legibility issues.

02 27

Species in Mind

Massachusetts

MA Massachusetts

Logo+state Since Species in Mind is a regional organization, concentrating on endangered animals efforts only by a state by state case, it will often be necessar y to include the state name with the logo. In which case, these are the various ways in which it can be applied. If applied to the logot ype or logot ype and symbol, the stateâ&#x20AC;&#x2122;s full name needs to be right aligned. If it

is just the logo, use the state abbreviation underneath without periods and the same width as the symbol. The type should always be Helvetica Neue Condensed bold. The color should always be 50% gray on white or white on a dark color.

Organization

washington

Minnesota

MA California

Florida

Texas

organization by state The Species in Mind organization will help endangered animals in a state by state case in terms of animals affected by habitat loss and other reasons of endangerment. This will be based on scientific information and then made readily available to the public with easy courses

of action. It will be a non-profit organization where I orchestrate scientists and designers together with the primary goal is preserving wildlife. Currently, Massachusetts is the primary focus but in the future there will be more chapters, hopefully, in all 50 states.

02 29

Species in Mind

front

back

DESIGNER Lex Piccione

Phone

401.286.6858

Email lexpiccione@speciesinmind.org

address 641 Oâ&#x20AC;&#x2122;Farrell Street Apt# 208 San Francisco, CA 94109

Stationery This is Species in Mindâ&#x20AC;&#x2122;s stationery. The business card is ver tical and designed with the information hierarchy much like defining the ta xonomy of a species. The logo is shown alone on the back. The letterhead has similar t ype treatment above and the logo directly below on the page. The letterhead is actually

designed to be self-mailing. 1) Print out the letterhead as normal. 2) Print out back side as normal. 3) Fold it into self-mailing envelope. Optional: Add a Species in Mind sticker to seal it! This is to reduce paper waste.

Organization

1. DESIGNER Lex Piccione

Phone

401.286.6858

Email lexpiccione@speciesinmind.org

address 641 O’Farrell Street Apt# 208 San Francisco, CA 94109

July 23, 2011 World Wildlife Fund 1250 24th Street Washington, DC (202) 293-4800

Dear Christina Calderon, I am writing to the World Wildlife Fund as an inquiry for a new job position. This position is called the “field designer.” It is a highly trained and creative designer with an science background that accompanies researchers and program coordinators in helping with a current program and also designing for it. In order for endangered animals and habitats to be given notice and rescue efforts, it takes local involvement, global awareness, scientific data, strong focus, and design. I feel qualified as a field designer; I have a Masters in Fine Arts in graphic design with my thesis about saving endangered animals. I also have a Bachelor of Science in Biology. I have worked in an aquarium for over 2 years, conducted research for bats for a year, and have also worked at other animal related fields. I show dedication and passion to help animals and habitats in need. In order for others to be aware of these issues and be willing to help, design needs to communicate this simply and effectively. Clearly designed and engaging data needs to be exhibited to governments, companies, and other organizations. The World WIldlife Fund is an inspiring and pioneering organization that is really making positive changes in the world. The field designer hope you will consider this offer of a new position. For inquires or an interview, please contact me. You may view samples of my work at www.lexpiccione.com.animal related fields. I show dedication and passion to help animals and habitats in need. In order for others to be aware of these issues and be willing to help, design needs to communicate this simply and effectively. Clearly designed and engaging data needs to be exhibited to governments, companies, and other organizations.

Best wishes,

Lex Piccione

Attached: Resume and References

DESIGNER Lex Piccione

address 641 O’Farrell Street Apt# 208 San Francisco, CA 94109

to Elizabeth Hayden

address 25 Picabo Street Danielson, CT 06239

3. (Optional sticker sealer)

02 31

Species in Mind

Organization

02 33

Species in mind gear Ever y organization tries to find ways to raise money for their cause. Therefore, I have created a live Species in Mind online store through Zazzle. I upload my own ar twork and create various objects that people an purchase. 10 to 15 percent of the purchase price amount goes directly to me. This way, I can keep Species in Mind going! Look good and suppor t a good cause at the same time.

Items in store Stickers Buttons Shirts Tote Bags Key Chains Posters

Species in Mind

Learning specimen preservation class (k ate langwig)

biology.

Species in Mind

Endangered

NUMBER OF MAMMAL SPECIES MARINE VS LAND IN % Marine .02% ≈120 species

Land 98.98% ≈5282 species

Endangered animals are all around us. They live in various types of habitats. They are the smallest animal to the largest. They fly; they swim. T hey r un on land. T hey have shor t lives or can live much longer than humans. Some are on the brink of extinction. Some are only extinct in the wild. Many are endangered, threatened, or vulnerable. Some are stable. In fact, some are even overpopulating making another animal group die of f in

the process. The causes for animal endangerment are numerous and are, for the most par t, man-made. The actions needed are also plentiful but not always accounted for. The world ne e ds biodive r sit y for its own health and for our very own.

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Species in Mind

Percentage of endangered species in Massachusetts by phylum/class

Sponge 1%

Reptile 17%

Mammal 14%

Mollusk 14%

Bird 32%

Fish 11%

Crustacean 7%

Amphibian 4%

Endangered

Sponge

Mammal

28 07

Bird Crustacean

Reptile Mollusk

Fish

Amphibian

Echinoderm

Cnidarian

Total

03 39

90 animals in trouble It is hard to believe that there are 90 endangered animals in the state of Massachusetts alone, one of the smaller states in the U.S. This is a break down of how many animals are endange re d by clas s /phylum. This is color coded in relation to other data in the following pages. Brown is mammals, dark green is reptiles, light green is amphibians, and so on. Animals without endangerment are white. It appears that birds are the most endangered in Massachusetts, followed by reptiles, mollusks, and mammals.

Species in Mind

Percentage of Endangered status of animals in Massachusetts

Endangered 45% Vulnerable 17%

Threatened 38%

Endangerment numbers Not all of the m a re exac tly e nda nge re d. Others can be threatened or vulnerable. The color s coordinate with the serious threat level. Red signifies serious endangerment. Orange represents vulnerable, just one step above endangered. Yellow is the color for

threatened which is a step above vulnerable. Clearly, the animals in Massachuset ts are almost endange re d by half the numbe r s. Threatened is second and Vulnerable last.

Endangered

Percentage of Endangered Massachusetts animals on federal list

Endangered 15% Vulnerable 5%

No status 80%

federal endangerment The government also has a federal endangerment list of animals. If an animal is federally endangered, it is automatically on the state endangered species list, no exceptions. In the case of Massachusetts, the majority of the animals have no federal endangered status and no vulnerable status. Endangered makes

up 15% followed by a low 5% for Threatened. However, 20% of the animals listed under Massachusetts are listed as federal. This is a fairly significant percentage out of the 90 species total for this state.

03 41

Species in Mind

Color

species

The color system was designed with consideration to the psychology of colors. Black is typically seen as death or void so this was used for extinction and various aspects of ex t i n c t i o n. En d a n g e r e d, Vu l n e r a b l e, a n d Threatened are based on airpor t securit y that most people are aware of. (Red, Orange, Yellow). The Critically Endangered is a blood red to make it closer to black. Stable is a light blue because blue is a calming color. Overpopulation is green to signif y grow th. Lastly, Data Deficient is purple because it is often used for royalty and academics.

The animal groups are broken down by phylum for the invertebrates and class by vertebrates. The invertebrates only apply to aquatic ones that this time.

Habitat Each icon is a representation of a habitat or region that a cer tain species will reside. If the species lives in multiple areas, there is a “widespread” icon to suggest this. For land, the icon will represent a type of plant.

Causes T he re a re nume rous reason why animals become endangered and more of ten, than not, it is multiple causes. These icons represent the top most problems that animals face today in terms of endangerment.

The phylums are: Arthropod (Crustacean) - Crabs, Lobsters, Barnacles, Shrimp, Prawn, Krill Echinodermata - Sea Stars, Brittle Stars, Sea Urchins, Sea Cucumbers Mollusca - Snails, Chiton, Octopuses, Squids, Nautilus, Hermit Crabs, Abalone, Slugs, Limpets, Clams, Oysters, Scallops, Mussels Porifera - Sponges Cnidarian/Ctenophora - Sea Jellies, Corals, Sea Anemones, Comb Jellies, Portuguese Man of War, Hydra The classes are: Mammalia (Mammal: aquatic and non-aquatic) Aves (Bird)

Action

Reptila (Reptile)

Since the causes are known, the actions are also apparent as well. These icons represent the various actions needed to assist the endangered animal. Both “cause” and “action” are mostly dependent on human involvement. Therefore, many of the causes also have a reactionary method as well. “Disease” means we need “Medicine.”

Amphibio (Amphibian) Fish (Bony, Cartilage, and Jawless)

Endangered

Endangered code system In order to understand the endangered code system I created, first you have to understand that ever y system is dif ferent. The IUCN Redlist is dif ferent from the United States that is different from Massachusetts! This new system was designed to be universal, simple, and standardized. I have looked into various systems from international to

state to create what I believe is a good version to categorize endangered species. It was created to make it easier to understand for scientists and ever y day citizens. It is designed, in the best possible way, to be without words, even for complex concepts such as climate change. This code is then applied to all types of wildlife.

03 43

Species in Mind

Endangered Status

Extinct

Near Extinct

Extinct in wild

Critically Endangered

Endangered

Species

Mammal

Bird

Reptile

Amphibian

Fish

Habitat

Polar

Mountains

Prairie

Desert

Ocean

Rivers

Causes

ď &#x17D; Habitat Destruction

Energy

Transportation

Resource

Natural

Action

Habitat Protection

Habitat Management

Species Management

Education

Law/Policy

Toxins

Vulnerable

Threatened

Cnidarian

Echinoderm

Stable

Mollusk

Data Deficient

Crustacean

03 45

Overpopulation

Sponges



Endangered



 Temperate Forest

Pollution

$ Funding

Tropical Forests

Wetland

Invasive Species

Climate Change

Medicine

Scientific Research

Cave

Bycatch

Widespread

Disease

Marketing

Industry Alternative

Species in Mind

Little Brown Bat Myotis lucifugus

Status Habitat

Causes

ď &#x17D;

Action Needed

sample of code system Since I have chosen the Little Brown Bat as the main animal focus for the year 2010, this is an example of how the code applies to this species. Fir st, bats are mammals so it is shown by the deer icon. Since it is endangered, the deer has been colored red. The habitat of this animal is temperate forests

and caves. The causes for endangerment are: habitat destruction, disease, and toxins. Lastly, what can we do to help this species? B a t s n e e d h a b i t a t p r ote c t i o n, m e d i c i n e, people educated about them, more scientific research, funding, and marketing. Note that the icons can change color.

03 37

Species in Mind

Endangered Animals of Massachusetts Periodic chart

Bs Smooth Branched Sponge 3

T 4

Ws Water Shrew

Fin Whale

American Clam Shrimp

T 11

Rock Shrew

Sei Whale

Eastern Wormsnake

T 37

Humpback Whale

Pied-Billed Grebe

Bald Eagle

King Rail

Roseate Tern

Bl Southern Bog Lemming 72

Sw Sperm Whale

Northern Right Whale

Leach’s Storm Petrel

Sharp-Shinned Hawk

Lb Little Brown Bat

Ab American Bittern

Northern Harrier

Cm 76

Pp Piping Plover

So Short-Eared Owl

Mourning Warbler

Leatherback Sea Turtle

Blanding’s Turtle T

Vesper Sparrow

Green Sea Turtle

Wood Turtle

Diamond-Backed Terrapin

Grasshopper Sparrow

Hawksbill Sea Turtle

Blackpoll Warbler

Henslow’s Sparrow

Kt Kemp’s Ridley Sea Turtle

Vs 62

Ls Loggerhead Sea Turtle

Northern Parula 79

Long-Eared Owl 78

Lo T

Arctic Tern

Golden-Winged Warbler

Barn Owl

Common Tern

Sedge Wren

Least Tern

Bo T

Common Moorhen T

Lt E

Small-footed Myotis 54

Upland Sandpiper

Peregrine Falcon E

Least Bittern

Common Loon E

Blue Whale

Indiana Myotis

T 21

Im 36

Eastern Ratsnake 48

Ch E

Copperhead 66

Bog Turtle

Northern Red Bellied Cooter

Timber Rattlesnake

Et Eastern Box Turtle

Endangered

03 49

American Brook Lamprey 6

Northern Spring Amphipod

Agassiz’s Clam Shrimp

Intricate Fairy Shrimp

Shortnose Sturgeon

Taconic Cave Amphipod

Piedmont Groundwater Amphipod

Coastal Swamp Amphipod

chart

Ns 34

Dwarf Wedgemussel

Triangle Floater

Tidewater Mucket

Threespine Stickleback

Yellow Lampmussel

Creeper

Northern Redbelly Dace

Coastal Marsh Snail

Walker’s Limpet

New England Siltsnail

Jefferson Salamander

Marbled Salamander

Crustacean

Reptile

Fish

Mollusk

Amphibian

Mammal

Bridle Shiner 87

Bird

Bs T

Sponge T

Eastern Silvery Minnow

which animals specifically are by their common names. There is also a let ter in the uppe r right corne r repre se nting: “e ndangered,” “ threatened,” and “vulnerable.”

Color Key

Burbot T

Lake Chub T

Eastern Pondmussel E

Atlantic Sturgeon 35

Bm Boreal Marstonia

Brook Floater

Boreal Turret Snail

Ts 67

Longnose Sucker T

Fw 49

Why put a list of endangered animals into a The deliverables for thischart? projectRarely is broken down in list visiperiodic is the entire various ways. First, there are promotional materials ble all at once and cer tainly not in a visual under Identity. manner. This is toUsing bring the the periodic organization into chart as a sciena spotlight. Thetifnext portion is separated i c met a p ho r, the a nimainto l s athe re g roup e d Know and Do categories. these, it is broken together forWithin a quick reference in the number down even further into Print and Web of endangerment and deliverables. for a secondary read,

Color Key Endangered Number V

Slender Walker

Blue-Spotted Salamander

Eastern Spadefoot

Abbreviation

Fw Fin Whale

Status E = Endangered V = Vulnerable T = Threatened Species

Species in Mind

Mollusks

Sponges

Fish

REptile

Crustaceans

Amphibian

Endangered

03 51

Endangered geography

Mammal

These are maps with general distribution on the endangered animals per type of animal. If two species share the same area but one is endangered and the other one is threatened, the one with the worst status is shown on the map. Echinoderms and Cnidarians are not endangered, threatened, or vulnerable, and therefore do not have maps represented here. In fact, these t ypes of animals are overpopulating. In order to achieve this data, map distributions of all the 90 animals listed had to be compiled and combined into one. The result is shown here.

Endangered 45% Vulnerable 17%

Threatened 38%

Birds

Species in Mind

Home

About

Contact

Store

Species of 2010 Did you know? Some animals are

Little Brown Bat Myotis lucifugus

Welcome to Species in Mind Species in Mind is an organization that aims to save endangered animals in local communities through design and education. We are only at present working in Massachusetts, but we hope to expand to other states in the future. The featured species for 2010 is the Little Brown Bat. The bat populations in Massachusetts in general are experiencing serious and dire losses from the White Nose Syndrome. To find out more, please click

overpopulating, like sea jellies.

Endangered

Home

Sperm Whale

About

Contact

Store

Home

_Mammal

_ Species

_Amphibian

_ Region

_Fish

_ Causes Mammal

Status Causes

Bird

Reptile

Amphibian

Fish

_Echinoderm

_ Action

_Cnidarian

_ Sample

_Mollusk

In order to understand this endangered code system I created, first you have to understand that every system is different. The IUCN Red-list is different from the United States that is different from Massachusetts! Things can get awfully confusing! This code system was designed to be universal, simple, and standardized. I have looked into various systems from international to state to create what I believe is a good version to categorize endangered species. This code system was created to make it easier to understand for scientists and every day citizens. It is design, at the best possible way, to be without words, even for complex concepts such as climate change. This code is then applied to all types of wildlife fitting in the animal categories I have created. To understand the break down of the various categories, please click on the navigation to the right.

_Crustacean _Sponge Distribution

Description American Bitterns are about 23 to 34 inches in length. Their coloration is brown white streakes of tan or white. The head is darker than the body. Their eyes are yellow. The wingspread is about 32 to 50 inches long. Their tail

Home

About

Contact

Store

Home

_About Maps _Demographics

Demographics

_Find a Species

Amphibian

Causes Distribution

ď &#x17D;

Mollusks

Reptile

Why the Featured Animal?

The Little Brown is not officially on the endangered species list for Massachusetts, but their population

speciesinmind.org This is the design for speciesinmind.org. On the lef t page, the homepage is shown on a computer and on an iPhone. Above are the secondary and tritary pages. The top navigation has tabs for: System, Species, Featured, Maps and Action. Above the tabs are links for: About, Contact, and Store. The store link brings the user to the Zazzle store. Also, the

About

Contact

Store

_Bats 2010

Little Brown bats of 2010

Status Habitat

Crustaceans

Store

_ Color

About the endangered system code

_Reptile

American Bittern

Contact

_About

_Bird

Birds This is a list of endangered birds in the state of Massachusetts.

About

secondar y navigation is a color coordinated bar on the right hand side. The website includes information about the endangered species, a guide to the code system, and downloads. Another key feature is the maps section where you can type in your zipcode and find what endangered animals exist in your area.

_ Right Whale 2011

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Species in Mind

Endangered

Connections via twitter

following

followed

World Wildlife Fund



U.S. Fish and Wildlife



National Wildlife Federation



Bat Conservation International

n/a

twitter page Twitter is a great way to connect with people and organizations. It is through this medium that I was able to get in contact and share ideas with Fish and Wildlife Services, which led to direct emailing. It also developed recognition with National Wildlife Federation. I post animal fun facts of the endangered animals of Massachusetts and info design.

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Species in Mind

Endangered

open

choose species

type in zipcode

results from search

more on species

Find a species application This is a downloadable application for iPhone or iPod. It the map section and the species section of the main website put together. You can type in your zipcode and find out what animals live in your area. They are defined by type of animal (mammal, bird, fish, etc.) Then once youâ&#x20AC;&#x2122;ve chosen that, you can see what type of mammal or bird. Then you can click

on an individual species such as American Bittern. This brings up facts about this particular animal. The buttons below give you a few ways in which to take action. You can bookmark the animal, repor t a sighting, or document what you saw. Under the more section it also includes ways to help this animal.

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Species in Mind

bats

Bat

It is absolutely a race against timeâ&#x20AC;Śmy biggest fear is that basically weâ&#x20AC;&#x2122;re just documenting an extinction [of bats].

Why bats? I was asked this question of ten. They are not cuddly and lovable creatures, nor are they por trayed as friendly and lovable. Bats have developed a really bad reputation over centuries of misunderstanding. They are mysterious and sensitive. They are odd and singled out as the only mammal that can fly. They also only come out at night. Therefore, it is a dif ficult challenge to get people to rally b e hind th e se so fe a re d a nima ls. Bu t, i t is

DeeAnn Reeder

wor th it. Bats are impor tant to ecosystems and ver y wondrous creatures. They make up about 1/4th of the mammals on ear th. They are also severely threatened. A disease called the White-Nose Syndrome has decimated bat populations in just a few short years. There is a serious threat of extinction for various species of bats in the nor theast of the United States. It is time to put aside our unjustly fears and protect the wrongly accused animal: bats.

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Species in Mind

Jon Reichard

Nate Fuller

Elizabeth Braun

Marianne Moore

Aryn Wilder

The bat lab Since I had chosen to help save bats, I would need help from the scientific communit y. I contacted the bat lab, run by Dr. Kunz of Boston University. We had meetings together and discussed ways in which design can help. I attended lab meetings every Monday with the rest of the group and collaborated with them. I was available to assist them in

their needs, and they gave me information to design. Working with scientists is no easy feat. They are very focused on their studies and often forget about their work being in a more public arena. They also, for the most par t, lacke d ar t and de sign sensibilitie s. Therefore, right and left brains often collided when it comes to a piece with both in it.

Bat

Dr. Kunz Thomas H. Kunz is a Professor of Biology and the Director of the Center for Ecology and also Conse r vation Biology at Boston University, where he has been on the faculty since 1971. He received a BA in Biology and MA i n Edu c ati o n f r o m th e U nive r s i t y of Central Missouri, a MA in Biology from Drake University, and a Ph.D. in Systematics and

Ecology from the University of Kansas. His research focuses on the ecology, behavior, evolution, and conservation biology of bats. He is the author or co-author of more than 240 publications. He has also introduced the concept of Aeroecology.

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Species in Mind

Not normal

white-Nose Syndrome The White Nose Syndrome (or WNS) is a recently discovered disease that affects several species of hibernating bats in the eastern United States. Since it was first identified in the winter of 2006, the disease has spread rapidly across many states and scientists are estimating that the syndrome is

responsible for the death of at least over 1 million bats. The pathogen associated with the disease is a new species known as Geomyces destructans, and it infects bats by invading hair follicles all over their body. It causes them to wake up in the winter.

Species in Mind

2006 New York

2007 Connecticut Vermont Massachusetts

2008 New Hampshire Pennsylvania New Jersey Virginia

Bat

Now

Timeline of white-nose syndrome

17 states with reported bat deaths and More expected

2009 Delaware West Virginia Tennessee Missouri Maryland Oklahoma

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This data shows how important it is to concentrate on animals in our own back yards and also how an organization should be a case by case situation. T he disease has spread rapidly in a few short years because states have not worked together on this issue. With Species in Mind, the Massachusetts branch would be strongly connected to the Connecticut branch, New Jersey branch, and so on. Every state needs to do their part in bat conservation for their survival.

2010 Indiana North Carolina

2011 Ohio

Species in Mind

Bat house guide So what can we do to help? Plenty! Since WhiteNose Syndrome is spread from bat to bat and habitat destruction is another key factor to endangerment of bats, making a bat house is a great idea to start the conservation process. Species in Mind created a How-To guide that is all encompassing from start

to finish from picking the perfect location to troubleshooting why bats have not picked up their new home. If you are not handy with tools, you can also purchase one. The bat house guide offers places to go to and what to do to ensure it is a proper fit for you home.

Species in Mind

How to Guide This bat house guide is by Species in Mind. After thorough research on which are the best possible methods of making a bat house, we have designed this guide which is available as a PDF online and a print version. It easy to turn the pages as best usability while making the houses. There is

also a section where you can write your own notes or find out more information online then what is provided in the document. There are thorough step by step instructions from picking a location to troubleshooting why bats have not entered the house.

Bat

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Species in Mind

2’

4’ 1” 8’

1”

2” 4” 1 pint

Dark Stain

Primer

Paint/ Stain

1 quart

Caulk

28”

1”

Sample of directions Here is an excerpt of the bat guide. This par t is entitled “Construct ” and gives step by step guidelines on how to make the bat box. There are vector illustrations giving a visual demonstration on the lef t and then the written description on the right side of the page.

Bat

24”

16 ” 26 ”

24”

5”

Medium Piece

Ventilation slit Small Piece Landing Spot

Large Piece 24”

26 ”

Dark Stain

1”

24” 24”

20 20

2”

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Species in Mind

Report a bat with wing damage Nate Fuller from the bat lab came to me personally and asked if we can make a poster for his particular bat research. He along with other scientists conducted a study on the wing recovery of bats infected with the White-Nose Syndrome. He also wanted to promote a standardization for the system he was using to determine how badly a wing was damaged. This poster was created to raise awareness of the

syndrome, give people a call of action if they see a bat, and also to let other scientists, organizations, and researchers now how to report a proper wing damage report. Bat Conservation International is currently looking into printing this piece to distribute to bat meetings in the U.S.

Bat

NAME SPECIES IN MIND

EDITION 01

YEAR 2010

A Flight to Recovery

WING DAMAGE

WING DAMAGE INDEX Below are representative photographs of the types of wing damage observed and the score that is given to a bat showing these symptoms, ranging from little or no damage (0) to severe damage and tissue loss (3).

0 2

MINIMAL OR NO DAMAGE ≤5 small spots visible No discoloring / flaking on forearm Necrotic tissue not present No holes Skin still fully intact

MODERATE DAMAGE Small spots covering >50% Discoloring / flaking on forearm Few areas of necrosis Small holes <0.5cm in diameter Necrosis on edges <1cm

REACT  Contact local and state wildlife agencies to repor t bat sightings  Donate to Bat Conservation International and Boston University Center for Ecology and Conservation Biology to support research efforts  For more informations visit: www.batcon.org www.bu.edu/cecb/bats www.fws.gov/ WhiteNoseSyndrome/ www.speciesinmind.org

LIGHT DAMAGE Small spots covering <50% Discoloring / flaking on forearm Necrotic tissue not present No holes Skin still fully intact

SEVERE DAMAGE Covering >90% Discoloring / flaking on forearm Abundant necrosis Large holes >0.5cm diameter Noticeable loss of skin, >1cm

WING DAMAGE

WHITE-NOSE SYNDROME

With the appearance of White-Nose Syndrome in the United States, researchers have begun to notice an exceptionally high amount of damage to bat wings. Working with the local land owners and state environmental agencies, researchers at Boston University have developed a scale to describe the types of wing damage observed on bats in the summer. This scale has been widely accepted by bat researchers, and the information collected is used to monitor the spread of WNS, the recovery from wing injuries, and the general health of bats.

White-Nose Syndrome (also known as WNS) is a disease that af fects several species of hibernating bats in the eastern United States and Canada. Since it was first identified in the winter of 2006, the disease has spread across many states, and scientists estimate that the syndrome is responsible for the death of over one million bats. The pathogen associated with the disease is a fungus known as Geomyces destructans, and infects bats by invading epidermal tissue and hair follicles.

Credits: Nathan W. Fuller, Jonathan Reichard, Morgan Nabhan, Spenser Fellows, Marianne Moore, Chris Richardson, Lucy Nicholls, and Dr. Thomas Kunz. Photos by Nathan W. Fuller. Designed by Lex Piccione.

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Species in Mind

Working with looking over poster ideas

scientists.

Species in Mind

White-Nose Syndrome Book This book discusses in detail what the White-Nose Syndrome fungus is and how it is affecting hibernating bats. Humor is mixed in with scientific studies straight from Boston Universityâ&#x20AC;&#x2122;s Batlab and other scientific resources. This is the only book available to date that is dedicated to explaining the difficult subject in depth and in a very approachable manner.

Bat

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Species in Mind

Bat

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Species in Mind

Adoption kit You can make a symbolic donation to Species in Mind. You will receive a Little Brown Bat plush, a poster about Little Brown Bats and White-Nose Syndrome, and a tote to keep it all in! The adoptions keep us financially funded since we are a non-profit. It is a great way to embrace this wonderful animal and show your support to others.

Bat

Species in Mind

Exploring a photo of howe cave while on tour

caves.

Species in Mind

Designer

I had a connection with nature ever since I was a little girl growing up in the woods of Connecticut. I started to become an environm e nt a l ac ti v i st at a yo u n g ag e th at o n l y became more sophisticated with time and education. In high school, I joined the Ecology Club and went on nature hikes and changed school policies to be more green. I went to college at the School of the Museum of Fine Arts, Boston and Tufts University. It was there

that I decided I wanted to use design as a power ful activist tool. Upon moving to San Francisco, I took up a job at an aquarium and continued my education in design with my work concentrating on plants and animals (par ticularly tur tles). I plan to make a career out of being hands on saving animals and designing artifacts for the public to participate in conservation efforts.

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Species in Mind

Right Page Photo: Aquarium of the Bay, Aquarist Team, 2010 L to R: Lex Piccione, Melissa Chaney, Lauren Adams, John Krupa

Working with Animals I have worked at an aquarium for two years as an Interpretive Naturalist and Teacher at the Aquarium of the Bay, San Francisco. As of April 2009, the aquarium added in a Climate Change exhibit showcasing land animals as well. I have received training on tarantulas to hedgehogs with handling and presenting them. My job has always been to educate people about animals

and their status in the world. I meet people from all over the world and often converse in a different language. I also volunteer in the husbandry department where I feed, clean, and take care of aquatic and terrestrial animals. This experience has given me the skills for this thesis project and for a promising career of animals and design.

Species in Mind

Designer

Career path

the future During my thesis, I established incredible connections throughout the animal world. I worked with Dr. Kunz, the leading bat specialist in the country. I met Dr. Pritchard, the leading turtle and tor toise specialist in the countr y. I have also developed connections with wildlife organizations. I am in currently in contact with U.S. Fish and Wildlife Ser vices, Bat Conser vation

International, and National Wildlife Federation. I will apply for and continue my design work for wildlife. I plan to work in a non-profit organization such as the World Wildlife Fund. My goal is to educate the public about these ama zing creatures that are unfortunately disappearing right in our very own backyards.

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Species in Mind

Making job Dr. Peter Pritchard, Turtle Specialist

connections.

Species in Mind

credits

Credits

Major projects take time, ef for t, and most impor tantly, help and suppor t. This section is dedicated to those people who helped me along the way from telling me to stay focus to giving me excellent data to design. The thesis process is a group ef for t and takes participation from many people in all differ-

ent fields of life from family, friends, coworkers, teachers, professionals, organizations, and more. This section is a thank you to all the people who touched this thesis project and shaped it in some way what it is today.

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Species in Mind

Thanks to: Mary Scott, Executive Director of Graphic Design Phil Hamlett, Director of Graduate Graphic Design Hunter Wimmer, Associate Director of Graduate Graphic Design Bob Slote of 500 Watt Darrell Hayden of Speaking Creative Jenny Ji of California Academy of Science

Academic The Academy of Art University is located in San Francisco, California. It is one of the largest art universities in the United States. The School of Graphic Design boasts high standards of design education and surely delivers on it. They know the design standards that are out in

the world everyday and encourage students to strive for them. It is the guidance of my teachers and advisers that allowed this thesis to take place. This is a thanks for believing in my work as wildlife designer.

Credits

Thanks to: Dr. Thomas Kunz, Bat Specialist Nathan Fuller, White Nose Syndrome Kate Langwig, White Nose Syndrome Marianne Moore, White Nose Syndrome Elizabeth Braun, Ecology of Mexican Free Tails Jon Reichard, White Nose Syndrome et al.

bat lab I could not have gone far in terms of content if it was not for the bat lab graciously accepting me into their circle. I sat in on their presentations of their data in their weekly Monday meetings. Their knowledge on bats is honorable and admirable. They are amazing people,

and I am thankful to have the privilege to work with them for this thesis and beyond. (I will be continuing to design data for them well after this thesis is over project is completed.)

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Species in Mind

Thanks to: United States Fish and Wildlife, Northeast National Wildlife Federation Bat Conservation International Massachusetts Division of Fisheries and Wildlife

Organizations Organizations need to join together for common goals and encourage each other to strive. The animals often need to take the front seat over ego. It is this, that animals remain alive today, the collaboration of other towards a greater good. We are all in this together to fight

off mass extinction of these precious animals. These organizations have been thoughtful and communicative to the White-Nose Syndrome and my thesis in general.

Credits

Thanks to: Shawn De Cesari, Web Help Elizabeth Hayden, Support and Push Grace Syriac, Cafe Friend Sasha Possemato, Support and Push Craig Hubert, Support and Push Carmelo Piccione, Jr., Intelligence Yeniu Pan, Design Support Carmelo Piccione, Sr., Support Becca Shelton, Support and Food Hermes, the cat that sat on my work all day

other Other people affect our lives and help us shape our projects even when they are outside the domain of academics and study. This can be family members showing they believe in what you do. Your friends supporting your career goals. Friends who feed you when you are too

busy designing. This can also be your family pet for just sitting there, keeping you company. This is a special thanks to those who have helped me out along the thesis road.

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Species in Mind

Teaching Showing design methods to Nathan Fuller

design.

100Species

in Mind

COLOPHON Species in Mind A non profit organization (thesis) www.speciesinmind.org

Designer Lex Piccione

Location Boston and San Francisco

Print Typeface: Helvetica Neue Printer: Blurb Software: Adobe Indesign, Photoshop, and Illustrator All proceeds of book sales go towards efforts to save endangered bats from extinction.