Lexon International Meeting - Presentation

M A

E G

E T I E N

N D

G A

HISTORY OF THE BRAND RECENT EVENTS LEXON TODAY MARKETING STRATEGY 2014 COLLECTION LEXON IN THE FUTURE

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A REAL INTERNATIONAL P R E S E N C E

INTERNATIONAL REFERENCE

2 OFFICES

_Paris _Xiamen

Paris Head Office

Xiamen Head Office China

ACCENT ON DESIGN

ACCENT ON DESIGN

CHINA DESIGN AWARDS

7\NKR

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%22-:)67%6= GOLDEN LIMITED EDITION

0$5& %HUWKLHU Créée en 1996 par le designer Marc Berthier pour LEXON. Prix du design de New-York 1999.

Collection permanente du MoMA de New York depuis 1999. Couverture de TIME Magazine en 2000 : «The Rebirth of Design».

Collection permanente du Centre National d’Art Moderne Georges Pompidou à Paris depuis 1997.

La Radio TYKHO est devenue au cours des 15 dernières années une Icône du Design.

D E S I G N

B O O K S

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

P R E S T I G I O U S S A L E S P L A C E S

E D I T O R I A L S

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

INTERNATIONAL REFERENCE

T H E

G E N E S I S

O F

A

P R O D U C T

THE GENESIS OF A PRODUCT

february

january

new product idea shared with designers

THE GENESIS OF A PRODUCT

february

january

STUDY TECHNICAL POSSIBILITIES

THE GENESIS OF A PRODUCT

march

february

FIRST SKETCHES

THE GENESIS OF A PRODUCT

april

march

ENGENEERING STUDY

THE GENESIS OF A PRODUCT

may

april

march

TECHNICAL DRAWINGS

THE GENESIS OF A PRODUCT

june

may

april

PROTOTYPES

THE GENESIS OF A PRODUCT

july

june

TOOLING

THE GENESIS OF A PRODUCT

august

july

TESTS

THE GENESIS OF A PRODUCT

september

august

TOOLING IMPROVEMENTS

THE GENESIS OF A PRODUCT

october

september

PRODUCTION

THE GENESIS OF A PRODUCT

november

october

SHIPMENT

THE GENESIS OF A PRODUCT

december

november

WAREHOUSE

THE GENESIS OF A PRODUCT

THE GENESIS OF A PRODUCT

1 year

THE PERFECT ALARM CLOCK ?

LE Réveil parfait ?

Alarm OFF position Time Light touch sensor LED technology Position alarme OFF Heure Eclairage tactile Technologie LED

Alarm ON position Time & alarm time Snooze/light touch sensor LED technology Position alarme ON Heure & heure de l’alarme Alarme/éclairage tactile Technologie LED

Available in 10 colors Disponible en 10 couleurs

7$.( 7,0(

)/,3

D E S I G N M AT H I E U L E H A N N E U R

DESIGN ADRIAN & JEREMY WRIGHT

R E TA I L S U M M A R Y

1

create a strong image in your country

2

selling

3

distribution

4

reinforcing our presence in shops

5

feedback

6

communication

7

retail improvement

v

B U I L D I N G A S U C C E S S F U L B to B D I S T R I B U T I O N

v

EXPL OR E LE XO N

T H E

C OL L E C T I O N

EX PE R IE N C E

A N D

A N D

FA C I L I T I E S

1 C O R P O R A T E

G I F T S

EVENTS

V.I.P. GIFTS

INTRANET SALES

NEW PRODUCT PRESENTATION

EMPLOYEES GIFTS

MERCHANDISING CHARTE GRAPHIQUE MUSÉE RODIN les applications signature P.40

–—–---–—–-—––-––—–--

SIGNATURES SIMPLIFIÉES Certaines techniques d’impression ne permettent pas l’impression des transparences.

Dans ce cas, et uniquement dans celui-ci, les signatures peuvent apparaître soit en une soit en deux couleurs à plat. Ces couleurs peuvent être choisies en fonction des supports.

Pour la version en deux couleurs, celles-ci seront choisies dans une même gamme colorimétrique afin de créer un aspect dégradé.

CHARTE GRAPHIQUE MUSÉE RODIN composantes de l’identité polices de caractères P.41

–-–--—–--––—–---–—–-—––-––—–--–—–--–-–--—–--––—–---–—–-—––-––—–--–—–--–-–--—–--––—–---–—–-—––-––—–--

Exemples 1 couleur À PLAT

Exemples 2 couleurs À PLAT Les deux couleurs sont choisies dans une même gamme colorimétrique afin de créer un aspect dégradé. La couleur la plus claire apparaît toujours en fond, la plus sombre est celle qui entoure la typographie.

MERCHANDISING

2 E S T A B L I S H

A

P R O

T E A M

TRAINING SALES TEAMS

TRAINING SALES TEAMS

PROFESSIONAL B to B MARKET EXPERIENCE

EXPERTISE ON THE BRAND AND COLLECTION

Curseurs / Zipper pullers

Patch gomme 3D / 3D rubber patch

Plaque métal / Metal plate 1,4

EXPERTISE ON DECORATION AND SPECIAL PRODUCTION 32

14

logo moulé / moulded logo

2

laser engraving

2,6

7

20

1,4 20

19

25 40

12

18

19

4 logo moulé / moulded logo

2,6

7

Patch 3D / pochette Ipad

Épaulière / shoulder pad

Ø15

6 mm logo moulé / moulded logo 10

30 mm

30 mm Imprimé sur la doublure intérieure / logo on inner lining

Porte ĂŠtiquette / hand tag

Mousqueton / Clasps for strap

24

90

8

54

24 mm

24 mm

POSSIBILITIES OF DECORATION

WELL EQUIPED WITH SAMPLES, CATALOGUES,SALES KITS, ETC

3 U N D E R S T A N D P O S I T I O N

I N

L E X O N ’ S

B t o B

M A R K E T

PRICE LARGE NUMBERS C U S T O M I Z AT I O N P ROM O TI O NA L PRO DU C TS

L I M I T E D I M PA C T N O T U S E D I N D A I LY L I F E CHEAP IMAGE FOR THE BRAND WASTE OF BUDGET NO DESIGN

S T R O N G I M PA C T VA L U A B L E F O R T H E B R A N D U S E D I N D A I LY L I F E LUXURY PROD UCTS

HIGH PRICE NO CONTEMPORARY MESSAGE LIMITED QUANTITIES

PRICE LARGE NUMBERS C U S T O M I Z AT I O N

S T R O N G I M PA C T VA L U A B L E F O R T H E B R A N D U S E D I N D A I LY L I F E

U S E

H I S T O R Y

R E F E R E N C E S

A N D

O F

D E S I G N

T H E

B R A N D

DESIGN AWARDS

BEST DESIGN STORES

RETAIL EXPOSURE AS REFERENCE

RETAIL EXPOSURE AS REFERENCE

INTERNATIONAL BRANDS REFERENCES

HISTORY AND REFERENCES OF THE BRAND

A UNIQUE APPROACH

DESIGN

A UNIQUE APPROACH

DESIGN

BRAND

A UNIQUE APPROACH

DESIGN

BRAND

QUALITY

A UNIQUE APPROACH

DESIGN

BRAND

QUALITY

PRICE

A UNIQUE APPROACH

DESIGN

BRAND

QUALITY

SERVICE

PRICE

A UNIQUE APPROACH

DESIGN

BRAND

FAST DELIVERY

SERVICE

QUALITY

PRICE

HIGH BRANDS

DESIGN

BRAND

QUALITY

GENERAL IMPORTER

FAST DELIVERY

SERVICE

PRICE

LEXON

DESIGN

BRAND

FAST DELIVERY

SERVICE

QUALITY

PRICE

PRODUCTS WHICH ARE LOVED AND UTILIZED

4 I D E N T I F Y

M A R K E T

P O T E N T I A L S

DIFFERENT INDUSTRIES

CARS

PHARMACEUTICAL INDUSTRY

BANKS

INSURANCE

FOOD

COMPUTERS

PREPARE A PROSPECTION LIST TO BE CONSTENTLY UPDATED

CREATE DEMAND BY CATALOG MAILING

PARTICIPATE TO B to B FAIRS

ESTABLISH REGULAR COMMUNICATION VIA NEWSLETTERS

5 G E T

R E A D Y

INVENTORY FOR SAMPLING

ORGANISATION FOR FAST REACTIVITY - WELL INFORMED CUSTOMER SERVICE -

GRAPHIST FOR DECORATION PROJECTS

40

54

PMS 355 C WHITE

ANTICIPATION ON PROPOSAL - PRICE - DELIVERY FOR DAILY OFFERS

F E E D B A C K T O

M A K E

W I T H

L E X O N

E V E RY T H I N G

C L E A R

MAKE EACH OFFER CLEAR ON BOTH SIDES - CUSTOMER & LEXON- PRICE AND DELIVERY

6 TWO WAYS OF ORDERS

FROM BELGIUM INVENTORY

48 HOURS SHIPMENT

LOCAL DECORATION

LOCAL DECORATION

version 01

22 Marquage : 1 couleur noir

éch. : 1/1

LD 14. Card box

LOCAL DECORATION

v

LOCAL DECORATION

SPECIAL PRODUCTION

_MINIMUM QUANTITY

_PRODUCTION LEAD TIME

_TRANSPORTATION LEAD TIME

Zipper puller

Metal plate

2

1,3

40

13,3

25

8,3

200 mm

250 mm 85 mm

TOILETRY BAG

Clasps for strap with logo

Zipper puller

Metal plate

1,4

32 laser engraving

15,5

laser engraving 7

2,6

22 mm

20

19 25

24 mm

3D patch

laser engraving

20

9 32

3D patch

Red lining ( PMS 1795 C )

LN325 . AIRLINE MINI DOCUMENT BAG / LAPTOP

7 S A L E S

P O L I C Y

T W O

W A Y S

_DIRECTLY TO INDUSTRY

_THROUGH B to B LOCAL DEALERS

VIA B to B DEALERS

LE XO N DISTRIBU TO R

DEALERS

INDUST RY

VIA B to B DEALERS

+

_Market coverage

LE XO N DISTRIBU TO R

DEALERS

INDUST RY

VIA B to B DEALERS

+

_Market coverage

LE XO N DISTRIBU TO R

_Number of sales forces on the road

DEALERS

INDUST RY

VIA B to B DEALERS

+

_Market coverage

LE XO N DISTRIBU TO R

_Number of sales forces on the road _Knowledge of the job

DEALERS

INDUST RY

VIA B to B DEALERS

+

_Market coverage

LE XO N DISTRIBU TO R

_Number of sales forces on the road _Knowledge of the job _Link with customers

DEALERS

INDUST RY

VIA B to B DEALERS

+

_Market coverage

LE XO N DISTRIBU TO R

_Number of sales forces on the road _Knowledge of the job _Link with customers _Constant inquiries and orders

DEALERS

INDUST RY

VIA B to B DEALERS

LE XO N DISTRIBU TO R

DEALERS

INDUST RY

-

_Multiple products image

VIA B to B DEALERS

LE XO N DISTRIBU TO R

DEALERS

INDUST RY

-

_Multiple products image _Lack of design knowledge

VIA B to B DEALERS

LE XO N

-

_Multiple products image

DISTRIBU TO R

_Lack of design knowledge

DEALERS

_Limited motivation for well designed products

INDUST RY

VIA B to B DEALERS

LE XO N

-

_Multiple products image

DISTRIBU TO R

_Lack of design knowledge

DEALERS

_Limited motivation for well designed products

INDUST RY

_Lack of information about the brand and products

VIA B to B DEALERS

+

_Direct usage of the name

LE XO N DISTRIBU TO R

DEALERS

INDUST RY

VIA B to B DEALERS

+

_Direct usage of the name _Control of distribution

LE XO N DISTRIBU TO R

DEALERS

INDUST RY

VIA B to B DEALERS

+

_Direct usage of the name _Control of distribution _Image building

LE XO N DISTRIBU TO R

DEALERS

INDUST RY

VIA B to B DEALERS

+

_Direct usage of the name _Control of distribution _Image building

LE XO N DISTRIBU TO R

DEALERS

_Link with final deciders INDUST RY

VIA B to B DEALERS

+

_Direct usage of the name _Control of distribution _Image building

LE XO N DISTRIBU TO R

DEALERS

_Link with final deciders _Direct communication

INDUST RY

VIA B to B DEALERS

+

_Direct usage of the name _Control of distribution _Image building

LE XO N DISTRIBU TO R

DEALERS

_Link with final deciders _Direct communication

INDUST RY

_Knowledge of the brand and collection

VIA B to B DEALERS

LE XO N

-

_Need powerful sales organisation

DISTRIBU TO R

DEALERS

INDUST RY

VIA B to B DEALERS

LE XO N

-

_Need powerful sales organisation

DISTRIBU _Establish TO R

DEALERS

INDUST RY

relationship with industry

VIA B to B DEALERS

LE XO N

-

_Need powerful sales organisation

DISTRIBU _Establish TO R

relationship with industry

_Must go and get the orders directly

DEALERS

INDUST RY

C O N C L U S I O N _DIRECTLY TO INDUSTRY IS MORE SUITABLE _THROUGH B to B LOCAL DEALERS REQUIRES STRONG TRAINING AND FOLLOW UP