LexisNexis: Valuable PR Combines Qualitative, Quantitative Successes Checking to see how many people are seeing your PR messages is probably one of the first and most important metrics adopted to check once a story you've pitched reaches the masses.as an initial tool, this works fine, however to determining the success of a campaign based on this tool is a bit premature, until you've determined whether the right people got the message. Unless the media monitoring intelligence tool identifies that thequality of coverage is good - with a trusted news source bringing a message to people who could potentially become your customers - the amount doesn't matter. Continuing with the same argument, in a bid to achieve high-quality messaging it isn’t essentially based on the need that the same should be conducted at the expense of wide outreach. As an effective media intelligence solution, what matters is the optimum combination of qualitative and quantitative metrics – a calculus that will help determine whether your ideas are getting through.
The modern standard When finding ways and means to measure the PR investment, a good starting point is definitely the Association for the Measurement and Evaluation and Communication's Barcelona Principles, in addition to their more recent framework models. The importance of