Grapes & Grains, 2020

INSIDE: Grapes & Grains is an advertising supplement of the Lewiston Tribune and Moscow-Pullman Daily News

CHARACTERISTICS OF 4 POPULAR WINE VARIETALS CRAFT BEER CELEBRATES THE ARTS

GRAPES & GRAINS | TRENDS

Beers Inspired by Pop Culture

Courtesy of Green Shoot Media

Think back to the television show “Cheers,” with most of the sitcom taking place “where everybody knows your name,” or America’s favorite animated dad, Homer Simpson, relaxing on the couch with a can of Duff.

The craft beer industry often ties brews together with popular pop characters.

Check out some of the tasty beverages that were inspired by on-screen antics.

KNEE DEEP BREWING CO. BREAKING BUD Beer Advocate Rating: 92 The instant classic “Breaking Bad” was the force behind the creation of this fruity IPA. The wizards behind the creation describe its flavor as old school meeting new school. Breaking Bud includes a 6.5% ABV and combines the classic bitterness and alcohol with a hoppy taste and aromas of Mosaic.

Honorable mentions: Heisenberg — Austin Beerworks, Heisenberg Dark — Marble Brewery

NEW ENGLAND BREWING CO. IMPERIAL STOUT TROOPER

BREWERY OMMEGANG GAME OF THRONES: FIRE AND BLOOD

Beer Advocate Rating: 94 “Star Wars” is one of the most popular franchises in American history, so it’s no surprise that breweries are honoring it through their brews. This stout drink consists of hints of coffee, dashes of dark fruits and precise mementos of chocolate. It will quickly become a favorite of craft beer enthusiasts.

The window to acquire your Imperial Stout Trooper package is limited as it is brewed once a year to welcome the winter months.

Honorable mentions: Empire Strikes Black, Imperial Stout — Sierra Nevada

Beer Advocate Rating: 83 Brewery Ommegang and HBO collaborated to deliver a craft beer series inspired by Daenerys Targaryen and her three dragons.

“Game of Thrones” was a hit show on the cable network HBO and had a mass following of fans. The Fire and Blood brew features a deep, dark red hue with a creamy off-white head.

You will notice the scents of ripe fruit, malt and subtle spice. The taste is followed with a floral and spicy hop character.

Wolftrack Brewing specializes in small batch craft ales of the finest quality. Whether you fancy a Porter, an IPA, or anything in between, you are sure to find something to love.

There is no question that pop culture has always had a soft spot in its heart for beer.

Wolftrack Brewing

Open Mon-Wed 12p-8p and Thurs-Fri 12p-9p.

We can’t wait to see you!

GRAPES & GRAINS | WINERIES

Celebrity Wines Courtesy of Green Shoot Media

Winemaking is one of the latest celebrity trends. Singers, actors, sports stars and more are wading into the vineyard either by buying their own or partnering with an existing operation. Here are some celebrities raising a glass to their label’s success.

JON BON JOVI The “Livin’ on a Prayer” singer and his son, Jesse Bongiovi, co-founded the brand Hampton Water. The popular rose is made of a blend of grenache, cinsault and mourverde grapes.

DWAYNE WADE

Questions? Call 208-507-1187 or send us a message on Facebook!

505 King Street | Cottonwood, Idaho

The former NBA star partnered with Napa Valley winemaker Jayson Pahlmeyer in D Wade Cellars. The label features a cabernet sauvignon, a rose and a red blend.

DAVE MATTHEWS

The singer paired up with Sean McKenzie in Dreaming Tree Wines in California. The winery, which is committed to sustainability, has donated more than $1.5 million to environmental organizations.

SARAH JESSICA PARKER Invivo X is the actress’s label. It’s won more than 200 medals in international wine competitions, including the world’s best sauvignon blanc.

JEFF GORDON Founded in 2004, the race car driver’s label draws from vineyards in Napa and Sonoma counties.

CELEBRITY continued on page 12

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August 27, 2020 | Moscow-Pullman Daily News & Lewiston Tribune

GRAPES & GRAINS | TYPES OF WINE

Courtesy of Metro Editorial

Small businesses suffered considerable losses when stay-at-home measures were implemented to prevent the spread of COVID-19. The food and beverage industry was hit especially hard, with one report from the National Restaurant Association estimating that industrywide losses in sales would be as high as $240 billion by the end of 2020.

While restaurant owners and their employees bore the brunt of those losses, local beverage providers, including craft breweries and wineries, suffered as well.

Many consumers resolved to support local businesses as best they could, placing orders for delivery and curbside pickup.

Consumers who are unaccustomed to ordering wine to enjoy at home can benefit from a rundown of the characteristics of these four popular varietals, each of which is no doubt available for purchase at a local winery.

1. CABERNET SAUVIGNON Widely available and incredibly popular, Cabernet Sauvignons are typically bold wines that are rich in flavor. Cabernet Sauvignons are derived from a full-bodied red grape, which is why they are often described as Òfull-bodied.Ó Tannins are a naturally occurring polyphenol found in plants and seeds that are predominantly in red wines, and those in Cabernet Sauvignons are bold. Some Cabernet Sauvignons elicit tastes similar to baking spices, while others may taste more like black cherry or black currant.

2. PINOT NOIR Another popular, widely available varietal, Pinot Noirs boast a low tannin finish that gives them a fruity taste reminiscent of cherry or cranberry. Pinot Noirs are light-bodied and smooth. The alcohol content in Pinot Noirs tends to be lower than that of a typical Cabernet Sauvignon.

3. RIESLING Rieslings are white wines that are popular thanks in large part to their sweetness and floral, citrus taste. Rieslings are a go-to option when pairing wines with certain ethnic cuisine, including Indian, Thai and Vietnamese dishes. Some Rieslings can be dry, so wine enthusiasts looking for Rieslings for their sweetness may want to speak with a representative at the winery to ensure they’re getting the wine they want.

4. MERLOT Another wildly popular red wine, Merlots have an extensive flavor profile. Some Merlots may produce a taste reminiscent of black cherries, while others may provide strong hints of cocoa. Merlots are typically made in a dry style, and they are easily mistaken for Cabernet Sauvignons.

Wine tastings are great ways for novices to get a feel for certain varietals. While in-person tastings may not be possible in areas where stay-at-home measures are still in place, consumers are urged to contact their local wineries to determine if they provide sample bottles to customers looking to get a feel for wine.

Moscow-Pullman Daily News & Lewiston Tribune | August 27, 2020

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Characteristics of 4 popular wine varietals

GRAPES & GRAINS | 3

GRAPES & GRAINS | GIVING BACK

Craft Beer Celebrates the Arts

If you have spent time analyzing the craft beer coolers at your local liquor store, you have been treated to stellar artwork on cans or bottle labels.

Courtesy of Green Shoot Media

Vivid colors and intricate designs have probably helped you decide to try a new brand or indulge in an unfamiliar style.

Sure, the intense graphics are expected to catch your attention. Still, the relationship between art and craft beer is more than just an attractive image.

The Brewer’s Association reports that craft brewers accounted for $29.3 billion of the 2019 beer industry. At the end of the year, there were 8,386 breweries counted in the United States, an increase of 8.9% from the previous year. To say there is an insane level of competition to attract consumers is an understatement.

freelance designers to tell a story upon their label.

Many companies are efficient in branding their offerings with outlandish characters, bold fonts and varieties of colors. Consumers are often drawn to these cans or bottles and can quickly identify their favorite brands.

Brewing companies further their efforts by donning cherished logos on merchandise like clothing, draft glasses, sunglasses or bottle openers. Do your favorite team a favor by investing in their online shops or picking up their gear during your next visit.

ARE ARTSY CANS HERE TO STAY?

MARKETING TECHNIQUE To stand apart, brewers turn to a marketing technique often called the “canvas on a can.” They hire in-house or

Art and branding go hand in hand in the success of companies in nearly every industry. According to a study

performed by Packaging of the World, 70% of consumers form their impression of a brand based solely on packaging.

The popular beer magazine Cana said it best when they expressed that “beer cans are officially the new record sleeve.”

While the taste of what is inside the can is ultimately the most important part of the craft beer experience, consumers are often enticed to give a brewery a chance based on the design alone.

We invite you to find out what beer was meant to taste like. Once you’ve tasted our fresh craft beer you will dicover beer all over again!

GRAPES & GRAINS | WINE IN THE U.S.

Where’s your Bottle From?

Riverport Brewing Tasting Room

Courtesy of Green Shoot Media

We all know about California, but there are many U.S. states that make wine. Here’s more about some less-common wine regions of the U.S.

Mon-Sat 12PM-Closing

Clarkston, Washington

150 9th Street, Ste B • Clarkston • 509.758.8889 4 | GRAPES & GRAINS

NEW YORK STATE

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B REWING C OMPANY

The Brewer’s Association’s program director, Julia Herz, says, “a large percentage of beer lovers walk into a store and don’t know what they’re going to buy.

The pressure at retail is to stand out and get noticed.”

The next time you’re searching for a new beverage to try, make an effort to choose one on its label entirely. You may be surprised with the flavors inside.

VIRGINIA America’s oldest wine grape, the Norton, was born in Virginia. Wine made from the Norton was named the “best red wine of all nations” at the Vienna World’s Fair in 1873 and won a gold medal at the Paris World’s Fair of 1889, Virginia Wine says. The state is known for its Bordeaux-style red blends.

The Empire State is one of the oldest and largest wineproducing states in the U.S. The New York Wine & Grape Foundation TEXAS says the industry generates more than The Lone Star State started growing $13.8 billion for the state. The wine regions vines in 1662. Today, it has more than 4,000 of New York include Long Island, the acres under production. Texas has almost Hudson River, Finger Lakes and the Upper Hudson. Some New York varietals include rieslings, pinot noir, merlot, chardonnay and BOTTLE Delaware. continued on page 12

August 27, 2020 | Moscow-Pullman Daily News & Lewiston Tribune

GRAPES & GRAINS | ADVICE

Simple pairing pointers for wine novices Courtesy of Metro Editorial

Pairing a delicious meal with the perfect wine can be a match made in heaven.

Wine novices may be intimidated by the challenge of making the perfect pairing, but they need not put themselves under such pressure. Just because a certain wine might make for a perfect pairing, that doesn’t mean others cannot step in and serve an equally flavorful function.

People who appreciate a great meal accompanied by an equally great wine need not have an encyclopedic knowledge of food or wine to successfully pair the two together. In fact, some basic pairing knowledge might be all that’s truly necessary to make a meal more memorable.

• White and light: White wine fans should know that such wines tend to pair best with light meat, such as chicken or fish.

According to Backbar, a platform designed to help bars and restaurants manage their inventory more effectively, white wines pair well with fish because the acidity in these wines enhances the taste of the fish.

Chicken dishes vary greatly, and the online wine resource Wine Folly (www.winefolly. com) notes that the sauce will greatly affect the flavor of the meat. That means a wine that pairs well with a certain chicken dish

may not necessarily pair as well with a different one. Representatives at local liquor stores or wineries can help people choose which wine to pair with chicken dishes.

• Reds and reds: Red meats tend to match up best with red wines. Though they can be found in white wines, tannins are predominantly found in red wines.

According to Backbar, the tannins in red wines soften the proteins in the meat, thereby helping enhance the flavors of the fat. That makes for a more flavorful meal.

• No need to spice things up: Spicy foods are beloved across the globe. Such foods can be among the more intimidating to pair with wine, as spicy foods have bold flavors that no one wants to detract from. In a 2016 interview with Eater.com, professional chef Sean Pharr advised against pairing high alcohol wines with spicy foods, noting that the alcohol can intensify the heat and spice of the food. That can prove disastrous for anyone trying to impress a date or show off their skills with spice. Many people prefer a Riesling with spicy food, as the sweetness of this white wine can help offset the spice, making for a satisfying, flavorful meal.

Pairing wines may seem intimidating.

But a few simple strategies can help novices find a wine that makes a homemade meal that much more delicious.

GRAPES & GRAINS | PANDEMIC EFFECTS

Craft Brewers and COVID-19 Relief Courtesy of Green Shoot Media

Craft breweries are no exception to the commercial carnage created by COVID-19.

A study from the Brewer’s Association reveals that the virus hurt 99% of these niche businesses.

Here are a few statistics from the March 2020 research that shows areas in which your local brewery owners may be struggling.

• 90% have experienced a decline in on-site sales.

• 58.8% noticed a disruption in distribution.

• 89% report a decrease in live events.

• 24.7% said they had stopped production.

To curb their losses and assist in the battle against the novel coronavirus, multiple breweries changed their operations to pivot during the pandemic.

Red Lion Hotel

DELIVERY METHODS With most of the country locking down and forcing tap houses, restaurants and breweries to shut their doors, brewers rushed to figure out a way to work. Many turned to eliminating their tap operations

BREWERS

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Moscow-Pullman Daily News & Lewiston Tribune | August 27, 2020

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GRAPES & GRAINS | 5

GRAPES & GRAINS | LOCAL FLAVOR

Embrace your City’s Beer Culture Courtesy of Green Shoot Media

The businesses in your area rely on hardearned dollars from residents to keep their doors open. They not only enhance local economies, but their operations provide a flair that is unique to their neighborhood.

Craft beer brewers are efficient in involving their communities and bringing people together for an immersive experience.

For a better perspective of the influence on craft beverages, check out these 2019 statistics reported by the Brewer’s Association (BA).

• The volume share for brewers was 13.6%, which is a growth of 1.1% over 2017.

• Brewed beer accounted for 26,347,950 barrels produced by craft beer groups.

• There were 942 new openings in 2019 and only 294 closing.

• Over 161,000 new jobs were created, for a growth of 7% over last year.

In the world of IPA, ales and hops, brewers complement their local communities with passion, charitable contributions and a steady economy.

A PLACE FOR TOURISM

In addition to speaking to local interests, craft breweries also benefit an area’s tourism revenue. According to BA data, about 1.6% of craft drinkers take 10-plus annual trips to brewers more than two hours away from their home.

A separate study focused on Kent County, Mich., showed that small breweries generated $7.05 million in direct spending from over 42,000 visitors.

The tourism industry also benefited in profits from over 14,000 hotel room visits.

Festivals and celebratory events impact local economies by inviting mass numbers of attendees to indulge in shopping and tasting.

SMALL-TOWN GROWTH Smaller communities receive a significant boost as a home for craft breweries. The residents are provided a social hub to network with peers and find locally sourced beverages.

Owners of the facility are also treated to a boost in business by renting the building for

events like weddings, birthday parties and corporate gatherings.

Support these smaller businesses when they host events that showcase local

talents like musicians or artists. The bigger turnouts ensure the brewery can keep up their momentum and bring more exciting activities to your community.

GRAPES & GRAINS | HISTORY

Ancient Wines Courtesy of Green Shoot Media

Some of the first wines were made from fruits in China. Wines from grapes date to about 4,000 years before Christ. Wines and viticulture spread with Greek and Roman culture and, eventually, to the new world.

WHAT DID ANCIENT WINES TASTE LIKE?

According to a 2019 study in Nature Plants, the wine varietals we drink are basically the same genetically as the wines

Wine has been around for a long time. Some of the earliest wines found date to more than 7,000 years before the birth of Christ. the ancient Romans drank.

Researchers collected 28 grape seeds, about 2,500 years old, from nine ancient archaeological sites in France. All were genetically related to grapes grown today, and 16 of them were within one or two generations of modern varieties.

How it was made, though, was very

different. In ancient Rome, after the grapes were harvested and stomped, the juice was put in terracotta pots lined with beeswax and buried. They were often left open to

ANCIENT

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Jovinea Cellars

The intersection of classic & new age winemaking.

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August 27, 2020 | Moscow-Pullman Daily News & Lewiston Tribune

GRAPES & GRAINS | TYPES OF WINE

Embracing the Big Chill

Courtesy of Green Shoot Media

Ice wine is a type of dessert wine produced from grapes that froze solid while still on the vine. While the water in the grape freezes, the sugars and other dissolved solids do not, resulting in a concentrated juice and a very sweet wine.

Canada and Germany are the world’s largest producers of ice wine, which, in many countries, must freeze naturally in order to be called ice wine. Keep reading for more about this exceptional wine.

HISTORY Ice wine is believed to have originated in Germany in the late 1700s when freezing weather struck Germany before a grape crop could be harvested. In German, ice wine is called eiswein.

PROCESSING Ice wine is made from frozen grapes, of course, and those grapes are also picked and processed frozen, which means ice wine production needs a large labor force available at a moment’s notice on the first cold day. That’s one reason why ice wines are more rare and usually more expensive.

Ice wines are aged, usually up to 10 years, and fermented slowly. The longer it ages, the less acidic it becomes. The experts at Wine Folly say a wellaged ice wine should be a syrupy, rich wine that’s a deep bronze color. Look for flavors of molasses, maple and hazelnut.

VARIETIES AND PAIRINGS Of course, grapes that grow well in cold climates work best for ice wine. These include cabernet franc, merlot, riesling, chenin blanc and vidal blanc.

Because this wine is so sweet, pair it with fatty, subtle desserts. Try cheesecake,

ice cream, custards, panna cotta or white chocolate mousse. If you’re serving a savory dish, look toward salty hors d’oeuvres, oysters, strong cheeses and rich, highfat dishes like foie gras. The extreme sweetness also goes well with spicy cuisine.

Think spicy Asian or Cajun dishes.

SERVING Pour ice wines at 45-55 degrees in a white wine or dessert glass. There’s also the tulipshaped ice wine glass. For enhanced flavors, chill the glasses before pouring.

The wine shouldn’t be decanted, Wine Folly says. It’s typically served in a twoounce pour, which is half the typical wine pour.

GRAPES & GRAINS | THE BUSINESS

Happy Day Corp.

Problems Brewers Face Courtesy of Green Shoot Media

You probably already know that craft beer comes in numerous styles and flavors.

Brewers are often restricted to the type of beverages they create due to their location.

The mineral content of local water is a significant factor in what can be produced.

Have you ever wondered why West Coast brewers excel in quality IPAs? According to Texas Tech, it’s because the region’s water contains the components

PROBLEMS continued on page 11

Moscow-Pullman Daily News & Lewiston Tribune | August 27, 2020

GRAPES & GRAINS | 7

GRAPES & GRAINS | TYPES OF BEER

Find your brew:

Explore different beer styles Courtesy of Metro Editorial

Beer has been produced by humans for longer than many people may know. Barley beer researchers have to traced beer production to present-day Iran in the fifth millennium BC. The making and drinking of beer also is noted in the written history of ancient Egypt and Mesopotamia.

Beer is one of the most popular alcoholic beverages available today and it is an important sector of the beverage industry.

Business Insider says an estimated $661 billion worth of beer was sold around the world in 2017. In the United States alone, more than 7,000 new breweries opened in 2018, according to the Brewers Association.

An additional 1,000 breweries were expected to open in 2019.

All beers are either lagers or ales, which are distinguished by the type of yeast used during the fermentation process (bottom- or top-fermenting, respectively). These beers

are further labeled to describe the brew’s overall character, and oftentimes its place of origin, states BeerAdvocate.

The following are some of the most popular types of beers on the market. ¥ Bocks: BeerAdvocate says a German Bock is a lager that is stronger than your typical lager, with a more robust malt character. The hue of these beers ranges from dark amber to brown. Bocks were once brewed by Bavarian monks and were consumed at the end of Lent.

• Brown ales: These beers feature toasty flavors with malty overtones. They have a mid-range alcohol content and boast a hoppy bitterness. Brown ales are fullbodied beers that pair well with heavier foods, like red meats and stews.

• Dark lagers: Many dark lagers have malty, smooth, caramel flavors. They tend to have a mid-range alcohol level and relatively low bitterness profiles.

• India pale ales: IPAs boast strong hop

bitterness and piney, floral flavors. They are especially popular among craft beer enthusiasts and brewers.

IPAs tend to have a higher alcohol content than other pale ales. Imperial or double IPAs have even more pronounced flavors and higher ABVs. • Pale ales: These beers are hoppy, but generally light, drinkable beers.

Many easily pair with fish, poultry and cheeses.

• Pilsners and pale lagers: These similar, golden-colored beers are light in flavor and lower in alcohol content than other styles of beer.

This style of beer was made popular in Germany, but many American brands like Coors and Budweiser have made pale lagers a favorite of the masses.

• Porters: Porters were developed in London in the early 18th century. These beers are well-hopped and dark in appearance due to the use of brown malt.

The name grew from the popularity of the

beer among street and river porters.

• Stouts: Stouts tend to be dark in color and are often mistaken as being heavy and strong. This isn’t always the case. Many stouts are complex and low in alcohol, according to All About Beer magazine.

Dry stouts are well-known in Ireland. A distinguishing characteristic of a dry stout is its black, essentially opaque appearance.

Beer is a complex beverage that comes in many unique styles.

GRAPES & GRAINS | ADVICE

Match food to your favorite brews

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8 | GRAPES & GRAINS

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Come and enjoy any of the 29 Brews on Tap!

The rise of craft and home brewing has created more beer flavor profiles than ever before. In fact, there’s likely a beer for everyone, whether you’re a novice or connoisseur.

The Brewer’s Association, a trade association that represents small and independent American craft brewers, reports that, in 2018, small and independent brewers collectively produced 25.9 million barrels and experienced a 4 percent total market growth. The BA also states that these small brewers achieved a collective retail dollar take-in of $27.6 billion.

While wine will always have its enthusiasts, beer is fast on its heels as a popular mealtime beverage. Much in the way wines are paired with certain foods, it has become the natural course of action to pair certain foods with particular styles

of beer.

“Beer is a great match for food because of the complexity of its flavors, its ability to provide refreshment and to interact with many food flavors,” says Marc Stroobandt, a master beer sommelier for the Food and Beer Consultancy, UK. Although each person has his or her preferences, here is a brief listing of generalized pairings, courtesy of the Brewer’s Association and CraftBeer.com.

• American Amber Lager: Creamy risotto, wild rice, polenta • American Pale Ale: Game birds, such as duck and quail • Belgian-style Dubbel: Pork chops, sausage, tenderloin • Belgian-style Flanders: Grilled ribeye, root vegetables • Blonde Ale: Chicken, salads, salmon, nutty cheese

August 27, 2020 | Moscow-Pullman Daily News & Lewiston Tribune

GRAPES & GRAINS | TRADITIONS

Making a toast Courtesy of Green Shoot Media

Sometimes, part of enjoying a great bottle of wine with friends is giving a great toast.

Here’s some advice for making your toast one they’ll never forget.

HISTORY Toastmasters International (we think they’d know) says toasting was common among ancient Hebrews, Persians and Egyptians. The Romans also toasted, as did the Huns and Greeks. In the sixth century B.C., poison was a concern and toasting was a way to prove a drink was safe to drink. In Europe and England, the clinking of glasses accompanied the ritual, which may have been a way to mix the drinks and, again, lessen the danger of poisoning.

ORIGINS OF THE WORD According to the wordsmiths at MerriamWebster, toast comes from actual toast, like the browned bread. The shared term comes from the practice of immersing browned spiced bread in a drink after wishes of health or goodwill in honor or celebration of a person. The glasses are then clinked together and sipped or pounded, depending on the drinker. The reason to add toast to the drink was to make it more palatable by soaking up acid

and any bitterness in the wine. The bread was then usually discarded.

TOASTMASTERS Toastmasters became popular as toasting became more popular.

Toastmasters International says toastmasters presided over events. In Georgia, where wine has its roots, the tamada is a toastmaster who presides over the meal with skilled oratory. A proper Georgian toast, Wine Folly says, begins when a tamada proposes a toast and drinks his entire glass of wine. The next guest then proposes a toast and then drains his glass.

Toasters hold their glasses up and drink after each toast. However, it’s considered disgraceful for the tamada to get drunk.

KEEP IT SIMPLE A toast is a gracious means of calling attention to shared gifts, the Emily Post Institute says. Start by filling your glass, then stand up, raise your glass and hold a silence long enough to be noticed. Do not, the institute says, bang on your glassware or clear your throat repeatedly. Then, speak from the heart and keep it short. Also, keep eye contact with your audience and make it personal, but be gracious and not overly witty.

• Dark Lager: Barbecue, sausage, roasted meat • Hefeweizen: Weisswurst, seafood, sushi • Imperial Stout: Smoked goose, foie gras, strong cheeses • IPA: Spicy foods, curries • Porter: Roasted or smoked foods, blackened fish The Brewer’s Association recommends matching delicate dishes with delicate beers and strong dishes with assertive beers. Commonalities, like aromas and sub-flavors, also work together. A beer with roasted notes may pair well with chocolate, for example.

Opposites also attract, in that a spicy food may taste best when paired with a sweet beer.

Pairing might once have been limited to matching wines with certain foods. But the booming craft beer business has popularized pairing flavorful beers with foods to make meals even tastier.

Moscow-Pullman Daily News & Lewiston Tribune | August 27, 2020

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GRAPES & GRAINS | RESOURCE

Wine tasting Guide

UNDERSTANDING A WINE LABEL

DESSERT WINE 120-160 Calories

Alcohol By Volume

9-14%

Non-Vintage ICE COLD 45F / 6C

Lasts Open 2 DAYS

Vintage COLD 48F / 9C

The Producer

WHITE WINE 110-170 Calories

Alcohol By Volume

9-14%

Unoaked ICE COLD 45F / 6C

Lasts Open 1 WEEK

Oaked COLD 54F / 12C

The Vintage The Variety

STANDARD WINE 110-170 Calories

Alcohol By Volume

9-14%

COLD 45F / 9C

Lasts Open 1 WEEK

Alcohol Level

LIGHT RED WINE 120-180 Calories

Alcohol By Volume

10-15%

The Region

COLD 54F / 12C

Lasts Open 2 DAYS

AROMAS & FLAVORS (WHITE) FRUIT Apple Lime Apricot

BOLD RED WINE 150-200 Calories

Alcohol By Volume

12-17%

CELLAR TEMP. 62F / 17C

Lasts Open 4 DAYS

190-290 Calories

10 | GRAPES & GRAINS

Alcohol By Volume

14-20%

Lasts Open 1 MONTH

Cherry Plum FLOWER/HERB

Rose

Rose

Thyme

Rosemary

Ginger

Mint

Honey COOL ROOM 68F / 20C

Cranberry

FLOWER/HERB

OTHER/OAK

DESSERT WINE

(RED) FRUIT

Almond Mushroom

OTHER/OAK Smoke Clover Coffee

August 27, 2020 | Moscow-Pullman Daily News & Lewiston Tribune

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needed to make crafting possible.

The University also notes that popular beers like Guinness, which is made in Ireland, cannot be made to the same standard in other parts of the country because of differing H2O makeups. Crafters must simply work with what is available, and that is only one challenge these niche brewers face.

PUBLIC RELATIONS As a craft beer brewery grows, so does its competition and commitment to creating drafts of high quality. Manufacturers are also tasked with keeping their fans loyal by inventing brews that remain true to their brand while offering new flavors.

Public relations can become a challenge for smaller operations, as those in charge are often focused on other tasks. Without

a dedicated marketer on the payroll, balancing social media, advertising and creating a public persona takes a back seat to development.

One way breweries offset the competition is to work with other teams to promote the entire industry.

Joining forces benefits each outfit as a wider audience is introduced to a new, exciting option.

“

GROWING TOO BIG

ANCIENT

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ferment before being sealed. According to David Suzuki with the CBC, the resulting wine was nearly unpalatable to today’s drinkers. The Romans mixed it with seawater and/or sweetened it with honey.

There was also an option to mix it with spices and herbs.

WHERE DO WE FIND ANCIENT WINES? Ancient wines are often found in archaeological sites, like shipwrecks. The University of Patras found a shipwreck in the Mediterranean that contained around 6,000 amphorae of what may be wine that date to the first century B.C. So far, researchers haven’t discovered if the amphorae contain vino, but it is one of the

BREWERS

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and committed to packaging in cans and bottles.

During the crisis, some changed their delivery methods by offering delivery or curbside pick-up for their beverages.

While the attempts may have kept their businesses running for the short-term, the efforts can’t compare to their revenue during normal operations.

According to the Brewer’s Association, nearly 40% of brewers relied on in-house taprooms and brewpubs.

OUTDOOR PATIOS As restrictions slowly lifted from the craft beer industry, brewers invested in building

largest wrecks found in the Eastern Mediterranean. Wines are also common tomb goods. Red wine was found in the tomb of King Tutankhamen. In a study published in Analytical Chemistry in 2004, researchers found tartaric acid, a compound with few sources other than grapes, along with malvidin-3-glucoside, the chemical that imparts color to red wine.

According to the Brewer’s Association, craft beer breweries are classified as producing 6 million barrels or less annually.

When an operation becomes too large or successful, corporate outfits take notice and may make an offer for purchase.

Once a craft beer “sells out,” it’s difficult

WINE STORAGE For any wine storage vessel, certain things must be true. It must be airtight, strong and resealable. The first wine jars were made from earthenware, much like the amphorae found in those Mediterranean shipwrecks. Evidence also exists that wine was transported in goatskins, and, of course, barrels. Glass bottles didn’t emerge until the 1600s in Portugal. patios or arranging outdoor seating to serve limited capacities of enthusiasts. While it’s a good move for business, compassionate owners are also interested in helping their guests return to a sense of normalcy.

The founder of 18th Street Brewery, Drew Fox, said about the lockdown, “We will plan for the worst case, be smart about how we spend money and look for ways to continue to be creative.”

The National Sales Director of Mikkeller, Jennifer Dicky, said, “We want to make beer that moves people, that makes them smile.

This period of unrest and uncertainty is a great time to bring some joy to the world in whatever small way we can.”

The close community- based identity of craft brewing is a welcome distraction to a world facing uncertain times.

Moscow-Pullman Daily News & Lewiston Tribune | August 27, 2020

for their loyal audience to continue supporting the brand.

Remaining faithful to their community can be a fine line for brewers to walk.

If they become too successful, they risk out-casting their loyal following in return of a significant paycheck. As a craft beer enthusiast, it’s important for you to support your favorite local brands to give them the brand awareness boost that can keep them in business long-term.

2020

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PROBLEMS

GRAPES & GRAINS | 11

CELEBRITY

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STING The singer runs il Palagio in Tuscany with his wife, Trudie. It’s a 17th-century estate that was sold in 1819 to the Countess Carlotta Barbolani of Montauto. Her family kept it for 150 years until Sting and Trudie bought it in 1999.

BOTTLE TLE

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20 wine trails rails for oenophiles to visit, and the industry generates $13.1 d $13 1 billion billi for the state.

PENNSYLVANIA Pennsylvania has 14,000 acres of grapegrowing land and more than 300 wineries in five designated viticultural areas. The state’s wine industry claims its climate is more like Europe and produces an ideal terroir for French-American grape hybrids.

MISSOURI Missouri Rhineland is one of the most famous wines from the Show-Me State.

The state is home to the country’s first designated viticultural area. The first wineries were established in Missouri in the 1850s.

MICHIGAN There are five wine trails that wind through the more than 3,000 acres under cultivation in Michigan. Most of those grow more than 30 varieties of wine grapes, both old world and new. The state’s wine industry credits its success to the Great Lakes. Most of the wineries in Michigan are within 25 miles of Lake Michigan.

COLORADO Colorado’s vineyards are in the highelevation river valleys and mesas. They are among some of the highest vineyards in the world, the Colorado wine industry says. The state has more than 150 licensed wineries.

DREW BLEDSOE The former NFL quarterback started Doubleback Winery in his native Washington. It gives to charities, including charities in children’s health and wellness, military fundraisers, disaster relief and cancer research.

CHRIS JERICHO The wrestling champion makes a sparkling wine called “A Little Bit of the Bubbly,” a collaboration with All Elite Wrestling and Nocking Point.

GEORGE LUCAS The “Star Wars” filmmaker started his vineyard, Skywalker, 20 years ago in California.

ERNIE ELS The South African golfer started his winery in his native South Africa. It produces a full line of wines under the Big Easy, Ernie Els and Ernie Els Proprietor’s labels.

KYLE MACLACHLAN The actor’s Washington State winery is called Pursued by Bear. It produces reds and rose.

KURT RUSSELL The actor and his wife, Goldie Hawn, started Gogi Wines after taking bicycle trips through the wine regions of France, Italy and California.

Estate Vineyards & Winery Twelve miles East of Lewiston along both banks of the Clearwater River.

Enjoy our tasting room, wine club and event spaces.

Rivaura Estate Vineyards Wed. & Thurs. 2-8pm | Fri. & Sat. 12-9pm | Sun. 12-6pm (208) 276-3245 | www.rivaura.com | Find us on 21622 Rivaura Lane, Juliaetta ID 83535 581970H_20

12 | GRAPES & GRAINS

August 27, 2020 | Moscow-Pullman Daily News & Lewiston Tribune