NEW QUESTION 46
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely. Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio? A. Setting behavior-based goals B. Building simple segmented campaigns without SQL queries C. Processing zipped and encrypted file containing subscriber data D. creating customer segments from multiple data extensions E. Designing decision logic via an intuitive user interface
Answer: B,C,E
NEW QUESTION 47
Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers. Which settings should be enabled to allow a SQL Query Activity to update the data extension?
A. Primary Key B. Is Sendable C. Nullable
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Answer: A
NEW QUESTION 48
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
A. Link Tooltip
B. Link Help Text
C. Link Tracking Alias
D. Link Conversion Tracking
Answer: A
NEW QUESTION 49
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers
A. Include a "Contact Us" link in the footer.
B. Include a physical mailing address of the company.
C. Use animated emojis in subject lines to draw the eye.
D. Use a clear "From" name that is easily recognized.
Answer: B,D
NEW QUESTION 50
Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily. Which two activities should NTO consider using? (Choose two.)
A. SQL Query Activity
B. Filter Activity
C. Segment Activity
D. Data Extract Activity
Answer: A,B
NEW QUESTION 51
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed. Which component should be configured to provide this functionality?
A. Send Classification
B. Delivery Profile
C. Sender Profile
Answer: A
NEW QUESTION 52
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
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A. Add a single record to a data extension
B. Export data from a data extension to any SFTP location
C. Reconcile contact data on multiple Contact IDs
D. Clear the data from a data extension
Answer: B,C
NEW QUESTION 53
A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?
A. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
B. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
C. Set Data Retention in the Properties of the data extension to delete records older than 30 days.
D. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
Answer: C
NEW QUESTION 54
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
C. Use a Data Extension Entry Source with an applied filter based on recent member activity.
D. Use a Query Activity in Automation Studio to create a segment before entering the journey.
Answer: B
NEW QUESTION 55
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?
A. Email Studio and Audience Builder
B. Journey Builder and Email Studio
C. Automation Studio and Content builder
D. Automation Studio and Journey Builder
Answer: B
NEW QUESTION 56
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database. What action should be taken when using Contact Builder? Choose 2 answers
A. Use Marketing Cloud Connect to include data from Sales Cloud.
B. Conduct manual imports of customer information from Sales Cloud.
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C. Combine each individual's channel contact information under one record.
D. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
Answer: A,C
NEW QUESTION 57
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use?
A. Automation Studio
B. Automation Studio and Interaction Builder
C. Journey Builder
D. Automation Studio and Journey Builder
Answer: D
NEW QUESTION 58
Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions. Which three considerations did the consultant take into account when recommending a data extension-based model over lists?
Choose 3 answers
A. They have fewer than 15 data points.
B. Journey Builder will be used.
C. They have fewer than 250,000 subscribers.
D. Flexible data storage is needed.
E. They are storing product and store data.
Answer: B,D,E
NEW QUESTION 59
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience. Which steps should be configured within Automation Studio to accomplish this?
A. Tracking Extract > Import Activity > Data Extension Extract
B. Tracking Extract > Import Activity > SQL Activity
C. Tracking Extract > File Transfer > Import Activity
Answer: C
NEW QUESTION 60
A customer needs to link demographic information to its model in Contact Builder. What type of relationship should be used?
A. One-to-Many
B. Many-to-Many
C. Many-to-One
D. One-to-One
Answer: D
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