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Table of contents

1

2 Mission statement & marketing plan 3 Logo Design 4 Style Guide 5-6 Stationary 7 Storefront 8-9 Product development 10 Hangtags 11-12 Merchandising apparel 13 Magazine spread 14 Website design 15 Advertising 16 Company vehicle


Mission statement

Marketing plan

Toby Clothing is a clothing company designed by Justin Hellwig featuring his many characters, ideas, and themes on apparel and accesories. Toby is a pseudonym of Justin and also represents a silly, playful style and mindset. Through the products of Toby Clothing, the company aims to completely satisfy it's customers and make them smile right when they see a product. Toby Clothing is a green company that only prints on sweatshop-free American Apparel and uses only non-harmful soy-based inks. The company aims to create a very special relationship with the customer and provide them with surprises they aren't expecting to have them coming right back for more Toby Clothing!

Toby clothing targets two market segments: artistic young adults and young children to teenagers. Both of these groups are populous in the area and will allow toby clothing to grow and gain more support each and every day. Toby clothing will gain exposure through many mediums such as: advertising, trade shows, sponsorships, and more. Toby products range from many types of apparel such as t-shirts, shorts, tank tops, v-necks, & more to accessories like pin sets, temporary tattoos, stickers, rings, lanyards, belts, and more. Upon sending products to consumers, toby clothing aims to build a special relationship by adding free promotional items in each order to give the customer more than they were expecting originally.

2


Logo design

3


Style guide C: 100 M: 100 Y: 100 K: 100 C: 32 M: 3 Y: 0 K: 0 C: 0 M: 38 Y: 21 K: 0 dinkski casual handwriting abcdefghijklmnopqrstuvwxyz 1234567890

4


Stationary

5


Stationary

6


Store front

7


Product development

8


Product development

9


Hang tags & shopping bag

10


Merchandising apparel

11


Merchandising apparel

12


Magazine spread

13


Website design

14


Advertising

15


Company vehicle

16



Toby Clothing