DESIGNED & CREATED BY CHELSEY MOFFAT
[TABLE OF CONTENTS] ÷mission statement & promotion plan ÷stylesheet ÷stationary ÷store design ÷products ÷menu ÷merchandise ÷advertisements ÷product display
MISSION STATEMENT & PROMOTION PLAN
] T N E M E T A T [MISSION S
Here at Cheech’s Cupcake & Design Bar, we aim to provide an alternative Girl’s Night Out. Not only that, but we house the perfect place to have your bridesmade’s all get together, birthdays, parties, and much more. You can hav e the option of a decorating tutorial or flying solo. Our mission is to provide a tasty and exciting way to get together with frie nds and have a great time while decorating cupcakes and drin king all of your favorite drinks. We motivate our customers to hav ea stress free, no worrying about random guys asking you to dance, ‘fun with my girls kind of night!’ Drink, Decorate & Devou r, during your alternative Girls Night Out!
man that Our target customer is over 21 years of age, a socialite wo time. Our enjoys having a good time with her friends at any given that is different objective it to give these women a night out with friends king cocktails, from the normal bar scene and decorating cupcakes, drin way weill and playing around with fun props in our photo booth. The te a customer achieve this is by keeping our women happy! We will crea will be able we this g usin by n, aito rm info t tac con h wit se aba dat ture cap gs physically to send out exciting different promotions and other fun thin and get and by email. Ther will be different insentives to win prizes s. We will have special rates through feedback, recomendations and survey We will keep all of this established and decided upon by June 18, 2014. ugh feedback; up with our progress by insuring customer satisfaction thro all happen! reviews, and complaints. We look forward to making this 9
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Futura Medium abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890.!
CMYK 50, 100, 0, 0 CMYK 50, 0, 100, 0 CMYK 100, 95, 5, 0 CMYK 80, 10, 45, 0 CMYK 100, 100, 25, 25
CUPCAKE&DESIGNBAR DRINK [LIBATIONS] SOUTHERN SMASH
CIROC PEACH VODKA, STRAWBERRIES, LEMON & SIMPLE SYRUP.
BACARDI LIMON, COINTREAU, RASPBERRY SYRUP & LEMON JUICE.
GIN, ST. GERMAIN ELDERFLOWER LIQUEUR, ANGRY ORCHARD TRADITIONAL DRY CIDER & LEMON.
HOT & DIRTY
VOLI LYTE VODKA, OLIVE JUICE & A DASH OF TABASCO SAUCE.
BACARDI ARTIC GRAPE, ST. GERMAIN ELDERFLOWER LIQUEUR, LEMON JUICE, GREEN GRAPES & CLUB SODA.
SMIRNOFF KISSED CARAMEL FLAVORED VODKA, APPLE JUICE, LEMON JUICE & SIMPLE SYRUP.
JAMESON’S IRISH WHISKEY, APPLE JUICE, LEMON JUICE, PEACH SHNAPPS & SAUVIGNON BLANC.
DEVOUR [CAKE FLAVOR]
FRENCH VANILLA [PAIRED WITH
SMOOTH CREAM CHEESE
BROWN SUGAR BUTTERCREAM
SAVORY CARROT CAKE
FOUR DRINKS, FOUR GLASSES, FOUR GARNISHES.
PRE-MADE; EAT HERE OR TAKE HOME. PRE-MADE; EAT HERE OR TAKE HOME.
COMES WITH ALL OF THE DECORATIONS YOU WILL NEED, 2 FLAVORS OF BATTER & FROSTING.
CHEECH始S PUNCH CARD
Y U B
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