SELLER’S GUIDE
STRATEGY MATTERS At Levin Rinke Realty, we understand that your home is unique and requires a tailored approach to marketing. That’s why we have developed a comprehensive marketing plan that is specifically designed to showcase the exceptional features of your property and attract the right buyers. Our team of experienced professionals will work with you to present your property in the best possible light, from providing expert advice on staging and photography to creating compelling descriptions that capture the essence of your home. As the industry-leading brokerage in our area, we have proven systems that are designed to sell your home quickly and efficiently, while also maximizing your value. This includes utilizing high-quality marketing materials for local and national exposure, organizing offers, and beginning negotiations with potential buyers. Our full-time, award-winning marketing team makes sure your property is showcased to its full potential because offering our clients exceptional service is at the center of our core values. We also believe in giving back to our community. When you trust local companies with your business you help promote a strong economy and ensure a bright future for generations to come.
PROVEN SALES STRATEGIES I. Print media II. Social media III. Digital Advertising IV. Online home searches V. Extensive digital syndication VI. About Levin Rinke Realty VII. Leading Real Estate Companies of the World™ VIII. Luxury Portfolio International
WE ARE THE #1 REAL ESTATE FIRM IN THE GREATER PENSACOLA AREA*
*PER PAR MLS AS OF 01/05/24
CONNECTING BUYERS AND SELLERS At Levin Rinke our agents are dedicated to ensuring professional representation for our clients.
In 2023 we represented both sides of the transaction more than other company in our area.
Our capacity to attract a larger pool of buyers, gives our listings increased visibility in the market. More visibility often translates to a higher likelihood of finding the right buyer quickly and potentially better offers.
Levin Rinke Realty is synonymous with understanding the nuanced preferences of our buyers, and this aligns directly with our goal of achieving a successful and timely sale for our sellers.
In many cases we bring the buyer to our listings. This solidifies us as the competitive edge in your home selling process.
Our commitment to maximizing exposure on your home, leveraging a tailored marketing campaign and ultimately securing the best possible outcome for your sale, sets us apart as the true market leaders in our area.
In a competitive market working with a company that has a proven track record of bridging the buyer and seller gap can make all the difference.
We connect more buyers and sellers than our closest competitor...
103% More *ALL INFO FROM PAR MLS AS OF 1/05/2024
PRINT MEDIA & PUBLICATION At Levin Rinke Realty, we spare no effort when it comes to showcasing your property in the best possible light. We understand the importance of creating maximum exposure for your listing, and that’s why we have partnered with some of the most renowned newspapers in the region to make sure your property receives the attention it deserves. Local newspapers and weekly publications are a major source of buyer leads.
By featuring your property in top-tier publications, we ensure that your listing is seen by more buyers, which ultimately translates into more exposure and a better outcome for you. We believe that our commitment to quality advertising sets us apart from the competition and gives you an added advantage in the competitive real estate market.
CREATING BUZZ AROUND YOUR HOME In today’s digital age, social media has become an integral part of our lives, with over 4.76 billion people using it worldwide. At Levin Rinke Realty, we understand the importance of having a strong online presence to generate interest from qualified buyers. That’s why we have invested years of persistent and focused effort to create social media pages that evoke interest and attention from potential buyers. By featuring your properties on our carefully curated pages, we can reach a wider audience and create even more exposure for your listing. With our commitment to quality and attention to detail, we ensure that your property receives the online exposure it deserves. We believe that our social media presence–being over twice that of our nearest local competitor– sets us apart from the competition and provides an added advantage in the competitive real estate market.
SOCIAL MEDIA FOLLOWING OF TOP REAL ESTATE OFFICES IN ESCAMBIA AND SANTA ROSA COUNTY
A 360° DIGITAL ADVERTISING PLAN Levin Rinke Realty provides a full-circle digital advertising campaign for each of our listings. As soon as you list with us the digital ads that we create are shown to potential home buyers within a 15-mile radius of the listing on multiple platforms across social media, premium websites, and mobile apps. These ads specifically target homebuyers that are actively searching for property and keep your home in front of them wherever they go online.
YOUR PROPERTY WILL BE FEATURED ON SITES LIKE THESE:
Powered by
SHOWCASING YOUR HOME We present your property in the best light through our website, levinrinkerealty.com. This platform not only showcases available listings, but also offers valuable information about neighborhood details and local real estate market trends. On the home search page, property can be efficiently narrowed down based on preferences, location, and budget. Beyond being a viewing platform, the website serves as a comprehensive resource for anyone interested in the local real estate market. Different neighborhoods can be explored through community guides, and market conditions are laid out in easy-to-understand statistics.
The website houses powerful and user-friendly tools for the property search, such as the Market Watch Report feature that generates detailed and up-to-date lists tailored to specific criteria, including area, region, and price. If you are contemplating a move, our website offers a free home valuation tool to determine the current market value of a property. Additionally, tools are available to help visitors calculate a mortgage, assess purchasing power, compare different types of loans, and more. At Levin Rinke Realty, we feel the commitment to exceptional online resources distinguishes us from other brokerages and gives you a distinct advantage in your home search.
Here are more features and tools that our website can provide to our visitors: • Weekly Property Alerts
• Drive TIme Calculator
• Weekly Market Watch Reports
• Home Services Assistance
• Detailed Community Information
• Virtual Open House Meetings
www.LevinRinkeRealty.com
95%
of all home buyers utilize the internet when searching for a home.
DIGITAL SYNDICATION We have invested heavily in inbound and highly targeted outbound digital marketing tactics. When we syndicate your home through the MLS, it’s represented everywhere online. This allows all of our advertising through print, email, social medial, and internet
search ads to point back to one source – your listing. From our expansive media syndication placements to the highly trafficked levinrinkerealty.com - your property will be seen by the most appropriate home shoppers locally and beyond.
Your home may be here, but your buyer may not be.
We make sure your home is represented everywhere.
A PHILOSOPHY OF PHILANTHROPY At Levin Rinke Realty, we believe that giving back to our community is not only important, but essential. We understand that supporting local businesses and organizations is a key factor in shaping the identity of our city and surrounding areas. That’s why we are proud to be actively involved in a diverse array of philanthropies, aimed at helping our neighbors and contributing to the development of our coastal society.
We are invested in creating meaningful connections that promote a flourishing atmosphere for our community. Our commitment to integrity is reflected in our internal beliefs and external actions, and we strive to make a positive impact on the lives of those around us.
Levin Rinke Realty proudly supports these organizations and many others.
ABOUT LEVIN RINKE REALTY Since 1991, Levin Rinke Realty has been committed to empowering our clients. We simplify the home-selling process through expert knowledge, dynamic marketing, and the gold standard of customer service. As our area’s real estate market leaders, we understand that timing is critical in real estate, and we leverage our expertise to help you sell successfully and for the highest value possible by providing award-winning marketing tactics and pricing strategies tailored to buyers in our local market and across the globe.
2023 VOTED PENSACOLA’S BEST RESIDENTIAL REAL ESTATE COMPANY 2014-2023
When selling your home, you need a trusted advisor to guide you through every step of the process. Working with a Levin Rinke agent will give you just that. Our agents specialize in providing you with the thoughtful guidance you need to make informed decisions in selling your home successfully. This commitment to excellence has solidified our reputation as the top real estate company in the area, making us the trusted choice for real estate transactions.
EMPLOYER OF THE YEAR
We continue to grow and maintain our market share regardless of market trends and conditions.
*ALL INFO FROM PAR MLS AS OF 1/05/2024
WE’RE LOCAL. WE’RE GLOBAL.
1.2
million annual global transactions
$586
billion total annual home sales volume
550
companies
LEADING REAL ESTATE COMPANIES OF THE WORLD We are proud to be a hand-selected affiliate of Leading Real Estate Companies of the World®, a global network of more than 550 top-tier real estate firms in over 70 countries, spanning six continents. As a seller, this global network of potential buyers means that we can market your property to a wider audience than ever before. By working with us, you can reach buyers from all corners of the world, which increases the chances of selling your property quickly and at the best possible price. Our network is comprised of the very best real estate companies and the most talented professionals in the world, so you can trust us to represent your property with the utmost professionalism and expertise. At Levin Rinke Realty, we are committed to providing our clients with warm, friendly, and professional service. We believe that every client deserves the best possible experience, no matter where they are in the world. So, whether you’re looking to buy or sell a property, we are here to help you navigate the global real estate market with confidence and ease.
4,900 offices
138,000
sales associates
70+
countries
WE ARE COMMITTED TO EXCELLENCE IN EVERY MARKET.
LUXURY PORTFOLIO We are the top brokerage in our area for luxury real estate. Through our Luxury Portfolio International program, we’re able to deliver national and international exposure to your property listing, ensuring that your home is seen by potential buyers locally, nationally, and around the world. This greatly increases our chances of finding the perfect buyer and achieving a successful sale. This luxury program is designed to showcase your luxury property globally, increasing your pool of potential buyers and ultimately helping you get the best possible price for your home. Our access to additional marketing resources at significant savings also means that we’re able to provide you with high-quality marketing materials that showcase your home in the best possible light. *ALL INFO FROM PAR MLS AS OF 1/05/2024
Our LPI Program connects us with the most powerful luxury firms and sales associates worldwide, providing us with valuable insights into the latest luxury real estate trends and qualified consumers. This means that we’re always up-to-date on the latest strategies for marketing and selling highend properties. You can be confident in our ability achieve exceptional results in the luxury real estate market.
We sell 131% more luxury properties than our next closest Competitors.
KEY MARKET FACTORS How long does it take to sell a home?
What can we control?
What can’t we control?
There is no easy answer, but we do know that there are significant factors that can affect your final price and time on market.
• Price • Condition of home • Terms offered
• Location • Competition • Market conditions
Asking Price in Relationship to Fair Market Value
ACTIVITY / INTEREST
TIMING YOUR HOME SALE
+10% +5% Fair Market Value
−5% 1
2
3
4
5
WEEKS ON MARKET
6
7
−10%
% of Prospective Buyers Who Will Look at Property
2% 30% 60% 80% 92%
Where do home buyers come from? There are four major factors to consider when selling your home: 1. PRICE 2. MARKETING 3. TERMS 4. EFFECTIVE TRANSACTION MANAGEMENT
WE ARE HERE TO HELP Moving is a challenge even when it happens in ideal circumstances. Everyone wants to sell quickly, easily, and safely. Our system is designed to help you get the highest possible value in the least amount of time.
As the top independently-owned real estate company in Pensacola, we’re a homegrown business with exclusive access to the largest global network of buyers. Whether you’re moving across town or to the other side of the world, we’re committed to guiding you through each step.
SELLER’S PREP CHECKLIST 1. Remove all clutter • Handle quick repairs • Patch up spots where paint is peeled or scratched. • Fix loose tiles. • Repair loose door handles. • Tighten leaky faucets. • Apply a fresh coat of paint inside. • Install new hardware on kitchen and bathroom cabinets. • Swap out old or outdated light fixtures. • Purchase matching (newer) appliances.
By matching our vast network of buyers with our database of sellers, we strive to create the best experience for everyone involved. We’re ready to take the headache out of preparing to sell. Reach out when you’re ready to put a plan together!
2. Stage limited furniture 3. Add curb appeal • Trim hedges, shrubs, and overgrown tree branches. Clear walkways and paths. • Clean windows and doorknobs. • Sweep away spiderwebs and debris from the front porch. • Replace broken lights or mailboxes. • Paint the front door. • Plant flowers.
MULTIPLE LOCATIONS TO BETTER SERVE YOU We’re thrilled to have beautiful offices strategically located in high traffic areas.
Expect a professional yet laid-back and friendly workplace culture at our offices.
These convenient locations are designed to accommodate your busy schedule and create a welcoming, relaxed environment for your meetings with our agents.
With multiple locations, we provide flexibility, personalized service, and a convenient network to serve you better. Experience the difference at Levin Rinke Realty.
Our main goal is to support your success and ensure a seamless sale of your property.
Contact us today to discuss how we can make your selling experience exceptional.
DOWNTOWN OFFICE
PORTOFINO OFFICE
220 W GARDEN ST PENSACOLA, FL 32502
10 PORTOFINO DR PENSACOLA BEACH, FL 32561
PACE OFFICE
PERDIDO KEY OFFICE
5631 WOODBINE RD PACE, FL 32571
14112 PERDIDO KEY DR PENSACOLA, FL 32507
EMERALD ISLE OFFICE
BEACH CLUB OFFICE
22 VIA DE LUNA DR PENSACOLA BEACH, FL 32561
18 VIA DE LUNA DR PENSACOLA BEACH, FL 32561
NAVARRE OFFICE 8247 NAVARRE PKWY NAVARRE, FL 32566
levinrinkerealty.com
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850.916.5050