Levin Rinke Realty Seller's Guide 2023

SELLER’S GUIDE

STRATEGY MATTERS

At Levin Rinke Realty, we understand that your home is unique and requires a tailored approach to marketing.

That’s why we have developed a comprehensive marketing plan that is specifically designed to showcase the exceptional features of your property and attract the right buyers. Our team of experienced professionals will work with you to present your property in the best possible light, from providing expert advice on staging and photography to creating compelling descriptions that capture the essence of your home.

We understand that time is of the essence, which is why we have a system in place that is designed to sell your home quickly and efficiently, while also maximizing your value.

This includes utilizing high-quality marketing materials for local and national exposure, organizing offers, and beginning negotiations with potential buyers.

We have a full-time, award-winning marketing team that makes sure your property is showcased to its full potential because offering our clients exceptional service is at the center of our core values.

We also believe in giving back to our community. When you trust local companies with your business you help promote a strong economy and ensure a bright future for generations to come.

PROVEN SALES STRATEGIES

I. Print media

II. Social media

III. Digital Advertising

IV. Online home searches

V. Extensive digital syndication

VI. About Levin Rinke Realty

VII. Leading Real Estate Companies of the World™

VIII. Luxury Portfolio International

THE #1 REAL ESTATE BROKERAGE IN THE GREATER PENSACOLA AREA*

*PER PAR MLS AS OF 05/12/23

PRINT MEDIA

At Levin Rinke Realty, we spare no effort when it comes to showcasing your property in the best possible light.

We understand the importance of creating maximum exposure for your listing, and that’s why we have partnered with some of the most renowned newspapers in the region to make sure your property receives the attention it deserves.

Local newspapers and weekly publications are a major source of buyer leads.

By featuring your property in top-tier publications, we ensure that your listing is seen by more buyers, which ultimately translates into more exposure and a better outcome for you.

We believe that our commitment to quality advertising sets us apart from the competition and gives you an added advantage in the competitive real estate market.

We send over 300,000 direct mail pieces connecting buyers and sellers each year.

CREATING BUZZ AROUND YOUR HOME

In today’s digital age, social media has become an integral part of our lives, with over 4.76 billion people using it worldwide.

At Levin Rinke Realty, we understand the importance of having a strong online presence to generate interest from qualified buyers.

That’s why we have invested years of persistent and focused effort to create social media pages that evoke interest and attention from potential buyers.

By featuring your properties on our carefully curated pages, we can reach a wider audience and create even more exposure for your listing.

With our commitment to quality and attention to detail, we ensure that your property receives the online exposure it deserves.

We believe that our social media presence–being over twice that of our nearest local competitor–sets us apart from the competition and provides an added advantage in the competitive real estate market.

SOCIAL MEDIA FOLLOWING OF TOP REAL ESTATE OFFICES IN ESCAMBIA AND SANTA ROSA COUNTY

A 360° DIGITAL ADVERTISING PLAN

Levin Rinke Realty provides a fullcircle digital advertising campaign for each of our listings.

The digital ads that we create are shown to potential home buyers within a 15-mile radius of the listing on multiple platforms across social media, premium websites, and mobile apps.

These ads specifically target homebuyers that are actively searching for property and keep your home in front of them wherever they go online.

YOUR PROPERTY WILL BE FEATURED ON SITES LIKE THESE:

Powered

ONLINE HOME SEARCH

We believe in going above and beyond to ensure that your property gets the attention it deserves.

Our mobile site (www.LevinRinkeRealty.com) is a powerful platform that allows us to bring more qualified buyers to your home by using targeted Google ads, Facebook, and email announcements.

With our comprehensive online home search page, we turn web traffic into foot traffic, providing a seamless and enjoyable experience for potential buyers.

But our website isn’t just about bringing more buyers to your property; it’s also a hub of valuable information for anyone interested in our local real estate market.

Our community guides offer insights into different neighborhoods, while our market trend stats provide a comprehensive overview of local market conditions.

Plus, with our free home valuation tool, homeowners can find the market value of their property with just a few clicks.

At Levin Rinke Realty, we believe that our commitment to providing top-notch online resources sets us apart from the competition and provides an added advantage for our clients.

www.LevinRinkeRealty.com

95% of all home buyers utilize the internet when searching for a home.

DIGITAL SYNDICATION

We have invested heavily in inbound and highly targeted outbound digital marketing tactics.

When we syndicate your home through the MLS, it’s represented everywhere online. This allows all of our advertising through print, email, social medial, and internet

search ads to point back to one source –your listing.

From our expansive media syndication placements to the highly trafficked levinrinkerealty.com - your property will be seen by the most appropriate home shoppers locally and beyond.

Your home may be here, but your buyer may not be.

We make sure your home is represented everywhere.

A PHILOSOPHY OF PHILANTHROPY

At Levin Rinke Realty, we believe that giving back to our community is not only important, but essential.

We understand that supporting local businesses and organizations is a key factor in shaping the identity of our city and surrounding areas.

That’s why we are proud to be actively involved in a diverse array of philanthropies, aimed at helping our neighbors and contributing to the development of our coastal society.

We are invested in creating meaningful connections that promote a flourishing atmosphere for our community.

Our commitment to integrity is reflected in our internal beliefs and external actions, and we strive to make a positive impact on the lives of those around us.

Levin Rinke Realty proudly supports these organizations and many others.

ABOUT LEVIN RINKE REALTY

Since 1991, Levin Rinke Realty has been committed to empowering our clients. We simplify the home-selling process through expert knowledge, dynamic marketing, and the gold standard of customer service.

We understand that timing is critical in real estate, and we leverage our expertise to help you sell successfully and for the highest value possible by providing award-winning marketing tactics and pricing strategies tailored to buyers in our local market and across the globe.

When selling your home, you need a trusted advisor to guide you through every step of the process. Working with a Levin Rinke agent will give you just that.

Our agents will provide you with the thoughtful guidance you need to make informed decisions and sell your home successfully.

At Levin Rinke Realty, we are committed to providing you with the highest level of service and expertise, and we look forward to partnering with you to achieve your real estate goals.

WE’RE LOCAL. WE’RE GLOBAL.

1.2 million annual global transactions

$586 billion total annual home sales volume

550 companies

LEADING REAL ESTATE COMPANIES OF THE WORLD

We are proud to be a hand-selected affiliate of Leading Real Estate Companies of the World®, a global network of more than 550 top-tier real estate firms in over 70 countries, spanning six continents.

As a seller, this global network of potential buyers means that we can market your property to a wider audience than ever before.

By working with us, you can reach buyers from all corners of the world, which increases the chances of selling your property quickly and at the best possible price.

Our network is comprised of the very best real estate companies and the most talented professionals in the world, so you can trust us to represent your property with the utmost professionalism and expertise.

At Levin Rinke Realty, we are committed to providing our clients with warm, friendly, and professional service. We believe that every client deserves the best possible experience, no matter where they are in the world.

So, whether you’re looking to buy or sell a property, we are here to help you navigate the global real estate market with confidence and ease.

4,900 offices 70+ countries

138,000 sales associates

LUXURY PORTFOLIO

With our Luxury Portfolio International Program, we’re able to deliver national and international exposure to your property listing, ensuring that your home is seen by potential buyers locally, nationally, and around the world.

This increases our chances of finding the perfect buyer and achieving a successful sale.

This luxury program is designed to showcase your luxury property globally, increasing your pool of potential buyers and ultimately helping you get the best possible price for your home.

Our access to additional marketing resources at significant savings also means that we’re able to provide you with highquality marketing materials that showcase your home in the best possible light.

Our LPI Program connects us with the most powerful luxury firms and sales associates worldwide, providing us with valuable insights into the latest luxury real estate trends and qualified consumers.

This means that we’re always up-to-date on the latest strategies for marketing and selling high-end properties.

You can be confident in our ability achieve exceptional results in the luxury real estate market.

KEY MARKET FACTORS

How long does it take to sell a home?

What can we control?

• 12 34 56 7

• AC TIVITY / INTERES T −10%

What can’t we control?

Asking Price in Relationship to Fair Market Value

There are four major factors to consider when selling your home:

1. PRICE

2. MARKETING

3. TERMS

4. EFFECTIVE TRANSACTION MANAGEMENT

% of Prospective Buyers Who Will Look at Property +5%

Fair Market Value

−5%

+10%

• • Location • Competition • Market conditions TIMING YOUR HOME SALE WEEKS ON MARKET

2% 30% 60% 80% 92%

W here do home buyers come from?

WE ARE HERE TO HELP

Moving is a challenge even when it happens in ideal circumstances.

Everyone wants to sell quickly, easily, and safely.

Our system is designed to help you get the highest possible value in the least amount of time.

SELLER’S PREP CHECKLIST

1. Remove all clutter

• Handle quick repairs

As the top independently-owned real estate company in Pensacola, we’re a home-grown business with exclusive access to the largest global network of buyers.

Whether you’re moving across town or to the other side of the world, we’re committed to guiding you through each step.

2. Stage limited furniture

• Patch up spots where paint is peeled or scratched.

• Fix loose tiles.

• Repair loose door handles.

• Tighten leaky faucets.

• Apply a fresh coat of paint inside.

• Install new hardware on kitchen and bathroom cabinets.

• Swap out old or outdated light fixtures.

• Purchase matching (newer) appliances.

By matching our vast network of buyers with our database of sellers, we strive to create the best experience for everyone involved.

We’re ready to take the headache out of preparing to sell. Reach out when you’re ready to put a plan together!

3. Add curb appeal

• Trim hedges, shrubs, and overgrown tree branches. Clear walkways and paths.

• Clean windows and doorknobs.

• Sweep away spiderwebs and debris from the front porch.

• Replace broken lights or mailboxes.

• Paint the front door.

• Plant flowers.

MULTIPLE LOCATIONS TO BETTER SERVE YOU

We’re thrilled to have beautiful offices strategically located in high traffic areas.

These convenient locations are designed to accommodate your busy schedule and create a welcoming, relaxed environment for your meetings with our agents.

Our main goal is to support your success and ensure a seamless sale of your property.

DOWNTOWN OFFICE

220 W GARDEN ST PENSACOLA, FL 32502

Expect a professional yet laid-back and friendly workplace culture at our offices.

With multiple locations, we provide flexibility, personalized service, and a convenient network to serve you better.

Experience the difference at Levin Rinke Realty. Contact us today to discuss how we can make your selling experience exceptional.

PORTOFINO OFFICE

10 PORTOFINO DR PENSACOLA BEACH, FL 32561