TFPBrandGuide by leviathandesign

BRAND GUIDELINES

PROTECTING LIFE & PROPERTY SINCE 1991

ABOUT GUIDELINES

Total Fire Protection has worked tirelessly to grow and maintain its position as a trusted leader in ﬁre protection and life safety solutions. Our success is built on the strength of our brand and the commitment to delivering excellence in every customer interaction.

Our brand identity goes beyond a logo or color scheme—it reﬂects the trust we build, the values we uphold, and the ways we stand out in a competitive industry. It’s about creating exceptional experiences and delivering solutions that customers can rely on.

Our Brand Guide represents who we are and what we stand for. It serves as a foundation to inspire decisions that empower our mission while safeguarding the integrity and reputation of the Total Fire Protection name.

ABOUT OUR BRAND

OUR HISTORY

OUR MISSION

OUR VISION

Founded in 1991 by Harry Goossens, with sons Ryan joining in 1995 and Jon in 2001, Total Fire Protection is a family-owned and operated full-service ﬁre and life safety provider. All of TFP’s systems are installed according to required speciﬁcations, codes, and insurance requirements.

Our mission is to safeguard lives, property, and communities by delivering exceptional ﬁre protection solutions through innovation, education, and collaboration. We are committed to empowering our employees with continuous development opportunities, fostering a culture of safety and teamwork, and driving meaningful impact through community engagement and ﬁre safety awareness.

We envision a world where ﬁre safety is universally prioritized, and innovation leads the way in protecting lives and property. By cultivating a workplace where employees thrive, technologies advance, and communities are educated, we aim to be the trusted leader in ﬁre protection solutions and a driving force for positive change in society.

OUR PHILOSOPHY

The Goossens believe the company’s greatest strength is its people. According to President Ryan Goossens, “Our people are very knowledgeable about ﬁre protection. They keep up with the latest information in our industry and work diligently to design and install the best systems available for our customers’ investments. Everyone on the team is experienced and dedicated.”

LOGO INTRODUCTION

LOGO CLEARSPACE

LOGO VARIATIONS

LOGO LIMITATIONS

LOGO INTRODUCTION

INTRODUCTION

Our logo is more than just a symbol—it’s our signature, representing who we are and what we stand for. Designed to be strong, clear, and easily recognizable, it combines our distinctive "ﬂame" icon with a custom wordmark to reﬂect the values and identity of our brand.

As one of the most consistent visual elements across all our communications, our logo plays a key role in making a lasting impression. To ensure it remains impactful and effective, it’s essential to follow the guidelines for its use carefully.

Please adhere to these standards to maintain the integrity and consistency of our visual identity.

LOGO

LOGO SYMBOL

LOGO CLEARSPACE

EXPLANATION

Our logo requires ample breathing room to maintain its clarity and impact. To ensure its effectiveness and visibility, it’s important to provide sufﬁcient clear space around the logo when placing it in a layout.

LOGO VARIATIONS

EXPLANATION

Our logo is designed with ﬂexibility in mind to adapt to various applications while maintaining brand integrity. Standard, square, and horizontal versions are available to ensure optimal visibility and consistency across different formats and sizes. Use the appropriate variation based on the speciﬁc medium, adhering to guidelines for color, size, and clear space to maintain a cohesive brand identity.

STANDARD

SQUARE

HORIZONTAL

LOGO VARIATIONS

STANDARD

EXPLANATION

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SQUARE

HORIZONTAL

LOGO VARIATIONS

EXPLANATION

Please use all-white in black only or one-color applications. An alternate all-black logo may be used if the background is white or a light scale that would otherwise make our logo difﬁcult to see.

DARK AND LIGHT LOGO VERSION

Light Version

Dark Version

LOGO LIMITATIONS

To ensure consistency and maintain brand integrity, our logo should always be used as designed. Avoid any modiﬁcations or alterations that compromise its visibility, clarity, or intent.

Do not alter, add to, or re-create the logo

Do not use unapproved brand colors

Protection

Do not change the font

Do not squish or distort the logo

Do not change the order and proportions

Do not change the opacity of logo

PRIMARY FONT

SECONDERY FONT

FONTS HIERARCYES

SEMIBOLD ITALIC SEMIBOLD BOLD ITALIC BOLD

Aa PRIMARY FONTMONTSERRAT

ABCDEFGHIJKLMNOPQQRSTUVWXYZ abcdefghijklmnopqqrstuvwxyz

SECONDARY FONTOPEN SANS

Aa

SEMIBOLD

ABCDEFGHIJKLMNOPQQRSTUVWXYZ abcdefghijklmnopqqrstuvwxyz

FONTS HIERARCIES

FONTS HIERARCY

A clear font hierarchy ensures consistency and readability across all brand communications. Primary fonts are used for headlines and key messaging to capture attention, while secondary fonts support body text and additional details for a clean, professional look. Proper use of font weights, sizes, and spacing helps guide the audience through the content and reinforces the brand’s identity. Always follow these guidelines to maintain a cohesive and polished appearance.

HEADLINES AND TYPO BREAKS

CONTEXT

AND INNER HEADLINE

PRIMARY COLOR SYSTEM

SECONDERY COLOR SYSTEM

COLOR TINT

PRIMARY COLOR SYSTEM

Total Fire Protection materials should prioritize the three primary brand colors in our palette. When creating brand communications, consider the color hierarchy, the context of the message, and the media channel. Adjusting the percentages of our primary colors can create visual separation and enhance the versatility of the palette, ensuring a cohesive and impactful presentation.

BLUE

Color Code: 006495

: 100, 62, 24, 0 CMYK

: 200, 100%, 29% HSL

: 200, 100%, 58% HSV

: 0, 100, 149 RGB

: #006699 Web

RED

Color Code: 8B0038

: 0, 100, 38, 50 CMYK

: 336, 100%, 27% HSL

HSV

: 336, 100%, 55%

: 139, 0, 56 RGB

: #990033 Web

GRAY

Color Code: BBBABA

: 0, 1, 1, 27 CMYK

: 0, 0.7%, 73.1% HSL

: 0, 0.5%, 73.3% HSV

: 73.3, 72.9, 72.9 RGB

: #cccccc Web

SECONDERY COLOR SYSTEM

Our secondary colors complement the primary palette and add ﬂexibility to our designs. They should be used sparingly to highlight speciﬁc elements, create visual interest, or support the overall composition without overpowering the primary brand colors. Always ensure secondary colors enhance, rather than detract from, the brand’s cohesive look and feel.

TEAL

Color Code: 098C7F

: 84, 24, 56, 5 CMYK : 19, 130, 119 RGB : #009966 Web : 174.1, 85.4%, 51% HSV : 174.1, 74.5%, 29.2% HSL

PURPLE

Color Code: 693868

NAVY

Color Code: 0C435E

: 301.2, 30.4%, 31.6% HSL

: 301.2, 46.7%, 41.2% HSV

: 64, 88, 32, 17 CMYK : 105, 56, 104 RGB : #663366 Web

: 96, 69, 42, 30 CMYK : 12, 67, 94 RGB : #003366 Web

: 199.8, 87.2%, 36.9% HSV : 199.8, 77.4%, 20.8% HSL

COLOR TINT

Tints are lighter variations of our core brand colors, created by adding white to reduce their intensity. These tints provide ﬂexibility in design, offering subtle tones that complement our primary palette. Use them to add depth, contrast, or visual hierarchy while maintaining a cohesive brand identity.

APPAREL

PURCHASE

JOB SITE APPAREL GUIDELINES

UNIFORM - TOTAL FIRE PROTECTION

UNIFORM - TOTAL FIRE & SECURITY

APPAREL

EXPLANATION

At Total Fire Protection, our team’s professionalism is evident in how we present ourselves to our customers. Maintaining the strength of our brand means demonstrating excellence in every customer interaction—starting with how we look and the impression we leave. By following our uniform guidelines, we uphold the values and integrity of Total Fire Protection. Additional TFP logo apparel is available for purchase through TFP online store at http://totalﬁre.epromo.com/

JOB SITE APPAREL GUIDELINES

The following branded items are not approved as uniform pieces and may not be worn on any job site.

totalﬁre.epromo.com

Scan to visit catalog

1. Tennis shoes

2. Shorts

3. Cutoffs

4. Tank tops

5. Blue jeans with holes or tears

UNIFORMTOTAL FIRE PROTECTION

EXPLANATION

Total Fire Protection logo attire is required when working on a jobsite for all ﬁeld personnel. Hard hats do not count as TFP logo attire. TFP logo shirts are provided to new employees. Additional TFP logo apparel is available for purchase through TFP online store at http://totalﬁre.epromo.com/

UNIFORMTOTAL FIRE & SECURITY

EXPLANATION

Total Fire & Security logo attire is required when working on a jobsite for all ﬁeld personnel. Hard hats do not count as TFS logo attire. TFS logo shirts are provided to new employees. Additional TFS logo apparel is available for purchase through TFP online store at http://totalﬁre.epromo.com/

RESOURCES

To maintain consistency and uphold our brand standards, employees have access to a centralized hub for all branding resources. This includes approved logos, templates, QR codes, and more. These tools are designed to ensure your materials align with our brand identity. Always refer to the resource hub for the latest updates and assets to support your projects and communications.