Key Differences Between 2 Most Common Types of Letterbox Distribution, Leaflet and Pamphlet

Key Differences Between 2 Most Common Types of Letterbox Distribution, Leaflet and Pamphlet Marketing using letter box and leaflet is known as leaflet marketing which is one type of letterbox distribution.

Distributing leaflets through letter-box drops is a simple and low-cost marketing technique that is sure to provide success.

Well designed and eye-catching leaflets can work well for local business products.

The other important tool that is used for communication and marketing is pamphlet. The business centers that print and deliver leaflets do excellent jobs in pamphlet delivery. Like Leaflets, pamphlets contain promotional and informative material and are distributed for free. The difference between them is that a leaflet is made from a single sheet of paper while a pamphlet is made from one or more sheets of paper.

The leaflet is a sheet of paper that is folded into half, thirds, or fourth, consisting of promotional information. They are used by business, people, non-profit organizations or government organizations to promote their business or advertise about a new event or launch. Leaflets are distributed to people by handing them to people in person, pasting them in public places or dropping them in letter boxes. They are typically less costly form of mass communication and marketing.

A pamphlet is a small booklet containing information about a single topic. The information in the pamphlet could be something about kitchen appliances to important religious or political information. These booklets are generally not used for marketing, but are used at places like exhibitions. They are generally used by political parties during elections and protests.

Depending upon the purpose of use, you can select from the different types of marketing tool.