What and How of Influencer Marketing – How to Build an Effective Marketing Campaign for Your Brand.
Social media has taken the world by storm , with it’s users increasing everyday and making it a dynamic space that Is getting commercialized everyday. All brands feel the need to have an impressive social media presence , rightly so as social media is the way that consumers nowadays connect to a brand. Consumers are 70 % more likely to buy from a brand if they have a strong social media profile. Influencer marketing is a growing part of Social Media Influencer , which essentially refers to creating campaigns on various social media platforms by roping in pages/people which have high following and good engagement. A successful influencer marketing campaign creates interest about your brand and intrigues to followers of these selected influencers to visit your social media pages , follow your brand and thus , increase sales and revenue. This works essentially as word-of-mouth advertising . The fact that this kind of marketing revolves around individuals , makes it possible for marketers to get extremely creative with this.
Influencer Marketing India is therefore very versatile and a campaign that suits your brand and it’s individuality can be created via finding influencers that suit that particular niche. Creating an effective strategy for your influencer marketing campaign can be a confusing task and hence , we’re here to help . Follow the steps down below to experience the magic of social media!
1) Research well – Spending a considerable amount of time researching on different social media platforms is an investment that will play out well. Zero in on the kind of engagement that you want for your brand ,