INDUSTRIAL DESIGN
B777 Cabin View Cirrus 3
GEMINI
B777 Cabin Day View Gemini Concept Seat
Lead Industrial Designer Based in USA Project Duration: September 2013 to April 2014 Gemini is a concept developed to compete in the high-end business class seating market segment. The concept was conceived in September 2013 and Lito was on a team of 4, 2 industrial designers and 2 engineers, who were charged with creating a full 3D model to be ready to be built for a mock-up. This concept, and the mock-up, were revealed at the 2014 Aircraft Interiors Exposition in Hamburg, Germany. The concept instantly gained acclaim and had drawn interest from multiple high-end airlines. Its goal was to achieve the same passenger count within the cabin as the best-selling reverse-herringbone seats on the market but provide a 25% larger, and squarer bed. The largest challenge when designing an entirely new concept was balancing the desires of the airlines, who are purchasing the product, and the passenger who is using them.
B777 Cabin Night View Gemini Concept Seat
Design Process Gemini was chosen as the representative concept for out High-End Business Class market segment through a thorough vote by the Hamburg Show team. This concept has a very spatially intricate design, where the beds are increased in surface area by overlapping both at the feet and at the arms. The biggest challenge was maintaining the large rectangular bed while including all necessary amenities such as the tray table, literature pocket, and cocktail table. In order to achieve this they had to think outside of the existing precedents flying today, and create something entirely new. Most airline seats try to hide all amenities behind doors to create smooth surfaces, Lito fought and argued that if well designed, the amenities could add to the easy usability and understanding of the passenger, rather than detract. It was also a challenge to find a way to provide all passengers with direct aisle access and companion travel, but this was fortunately all achieved.
Privacy Wing
B777 Cabin Night View Gemini Concept Seat
Custom Seat
Cocktail Table
New Concept Layout Boeing 777-300 Aircraft Layout of Passenger Accommodations
Privacy Divider
Meal Table
Bed Extension
Literature Pocket 21� Monitor
Hamburg Show Video The concept was revealed at the Hamburg show to a variety of world-class airlines. This video, created by Lito, accompanied the concept as part of a 5 minute presentation.
FUSIO
LL Lounge
Design Process Fusio is a concept developed to compete in the high-density first class market. Many airlines are moving away from first-class products because they are very low density and the cabin does not consistently fill with first class passengers. This product is intended to give the airlines a higher density product that they can market for a lower price, luring more people into the first class cabin.
Seat Style Sketches
The poster on the right is an example of how the product was presented at a meeting between all the Zodiac divisions in order to decide whether or not this was the new concept we wanted to present at the International Airline Show in Hamburg, Germany. Having only been with the company for 2 months, Lito was tasked with creating a comprehensive concept board detailing all the key information. At this phase all that had been created was a rudimentary 3D model to ensure the arrangement of the seats worked within the airplane cabin. This meeting is where it was decided that out of over 15 concepts presented by different teams this was going to represent the High-Density First Class segment. From this point on Lito joined the team for the High-End Business Class product as one of 2 industrial designers, the other one being located in France. This project was Gemini. Below is an image of the final product. Though Lito was not on the team that made the final 3D data for the mock up, it retained the feel that Lito was a part of proposing at the very beginning of the design process.
Seat Material Style Sketch
Fusio Concept Poster
Key Seat Dimensions overall bed length bed width at head bed width at shoulders bed width at waist bed width at feet seat width under armrests seat width btw. armrests armrest width footwell height footwell depth aisle width max. IFE size distance of display tray table size bed surface
Fusio Final Mock Up
HDFC
PPPIC 13.1
Arrangement 1-2-1
PAX 22* *for 777
Cabin Sketch
Large Built-in Headrest Multiple Window Access Large Slide-Out Screen Lit. Packet Large Fold-Out Table IFE Control Supplementary Cushioning Egress Bed Folds Out from the Ottoman
Interior View of Seat
777
A330
Strengths
78.0”
78.0”
Design Opportunities
35.5”
30.5”
Wide Bed
35.5”
30.5”
28.0”
25.0”
15.0”
12.0”
FRONT VIEW SCALE: 1:10
Wide Couch Wide Screen Large Closet Customization
35.5”
30.5””
35.5”
30.5”
2-5”
2-5”
12.0”
12.0”
15.0”
15.0
Foot well Height
20.0”
19.0”
No backrest
24.0”
24.0”
Head contact
42.0”
42.0”
30x11”
30x11”
2070”2
1781”2
Companion travel
FRONT VIEW SCALE: 1:10
Lopa B777
Lopa A330
Hot Topics Aft ward facing seats
FRONT VIEW SCALE: 1:15
s
PITCH 52”
Bed length/ Pitch
TTL angle New Kinematic/ Recline
FRONT VIEW SCALE: 1:15
Tray table mechanism Module width New ergonomics
Lopa B787
Lopa A350
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Hamburg 2015 Trim and Finish Selection The beginning of the trim and finish process began with a thorough analysis of material trends in various industries including automotive and luxury goods. Using the trends that had been identified Lito created comprehensive schemes of materials and how they might be applied, found existing materials that apply to each scheme and create palettes. Three final schemes were selected to be presented at Zodiac Aerospace headquarters in France. There, Lito presented all three schemes along with physical material samples and the final scheme was selected by the vice president of marketing. The scheme “Jora” was selected to be applied to all Zodiac Aerospace Seat products that will be presented at the Hamburg 2015 show. Laranja
Laranja is about high-end comfort. Chic and contemporary, this theme will make he more technology forward traveler comfortable, but still soft and welcoming of all travelers. High contrast black and white materials with a very bright pop of color.
Laranja
LARANJA SCHEME
Economy
Seat Textile Rohi
or Pantone 9043 C
Dunya
Pantone Black 6 C
Pantone 7540 C
Pantone 166 U
Pantone 138 U
Dunya is earth in Turkish. Dunya contrasts light whites and Grey to deep neutral blue and bright warm copper. The atmosphere is that of calming earth tones, intended to be comfortable, but contemporary. The textiles transition from a rigid short-line pattern in economy to a broken line pattern in business, to a wavy lined pattern in first class. The lines are a language that unified the seats, along with the color palette, but the pattern evolves between the classes.
DUNYA SCHEME JORA SCHEME
Jora
Pantone 419 U
Pantone 9043 U
Pantone 7527 U
Pantone 7529 U
Pantone 7697 U
Pantone 7477 U
Pantone 1685 U
Pantone 1535 U
Botany Textiles
Jora means autumn rain in Hebrew. It is about a humble luxury. The atmosphere is light, natural, and calming. Light woods and pastel colors are a staple in the homes of today’s luxury homes and offices. These colors and texture are modest, yet sophisticated. With the addition of patterns derived from organic forms or weaving patterns, these colors could truly come to life and provide a beautiful, relaxing atmosphere.
Pantone 9043 C
Pantone 9083 U
Pantone 3035 U
Pantone 7540 U
Metal Crystalinte Platinum
Pantone Black 6 C
Pantone 7540 C
Pantone 166 U
Seat Leather Option 1 Leather Pantone 7540 C
Shell, Plastic/Paint Kydex Pantone 9043 C
Accent
Seat Leather Option 2 Leather Panton Black 6 C
Rohi Textiles
Dunya Economy
Pantone Warm Grey 1 C
Pantone 9043 C
Pantone 7696 U
Pantone 7534 C
Lantal Textiles
Seat Textile Botany
Pantone 7527 U
Metal Bronze Light Aged
Pantone 9043 U
Pantone 7529 U
Shell, Plastic/Paint Pantone 9043 C
Pantone 7477 U
Pantone 1535 U
Seat Leather Option 1 Pantone 7477 U
Seat Leather Option 2 Pantone 7527 U
Jora Economy
Seat Textile Lantal
Pantone 7696 U
Metal Crystalite Bronze
Pantone 9043 C
Shell, Plastic/Paint Kydex Pantone 9043 C
Pantone 9083 U
Pantone 3035 U
Seat Leather Option 1 Pantone 3035 U
Seat Leather Option 2 Pantone 9083 U
Seat Leather Option 3 Pantone 7529 U
Jora Jora
Business Business
Pantone 9043 C
Pantone 7696 U
Pantone 9083 U
Pantone 3035 U
Pantone 7540 U
Jora Economy
Pantone 7696 U
Pantone 9043 C
Pantone 9043 C
Pantone 419 U
Pantone 9083 U
Pantone 3035 U
Jora First Class
Metal Crystalite Bronze
Seat Textile Lantal
Seat Textile Lantal
Seat Textile Lantal
Metal Crystalite Bronze
Metal HT 412 Nickel-Pearllite
Bumper Kydex 6503 Shale 82540
Shell, Plastic/Paint Kydex 9043 C
Shell, Plastic/Paint Kydex Pantone 9043 C
Bumper Kydex 6503 Shale 82540
Pantone 9083 U
Shell, Plastic/Paint Brand
Accent
Veneer Wood Grain/ Type
Seat Leather Option 1 Pantone 3035 U
Accent
Pantone 7696 U
Pantone 7701 U
Inner Shell Lining Ultrasuede
Seat Leather Option 1 Pantone 3035 U
Seat Leather Option 2 Pantone 9083 U
Seat Leather Option 2 Pantone 9083 U
Armrest and Seat Leather Leather
Veneer Wood Grain
Headphone Hook The challenge was to create a headphone hook that would hold the headphones in the event of turbulence and be easy to use by the passenger. This bistable hinge design is very successful and more importantly, relatively easy to manufacture using a metal extrusion process with a little machining. This headphone hook was the second patent Lito has been a part of.
Render of Headphone Hook Design
Closed, Default Position
Location in the Stowage Bucket
Open- Pushed In
Open- Pulled Out
Cirrus Button Design This button, though 2” at it’s widest will be the new standard design for Zodiac’s best selling product, the Cirrus seat. This project brought me into very close collaboration with engineers and manufacturers and Lito was able to see this part from sketch, to production.
Button Iterations Through a variety of iterations of the button design we explored form, texture, and ways to indicate where the button should be pushed in new and subtler ways. By working with the engineers at SouthCo who would manufacture the button, we were able to come to the final design, shown below. Version one is for single latch buttons such as the IFE monitor, and version 2 is for double-latch buttons such as any stowage compartments.
Version 1
Version 2
Lobby Lighting Fixture Along her work on the products Lito also had the ability to design the central, large lighting fixture for Zodiac Seat Shell’s lobby. The task was to elegantly hang 3 pendant lamps from the 30 foot ceiling. Lito was able to follow through from sketch, to 3d modeling, to 3d Printing, painting and chrome plating, as well as installation. 1. Design in CATIA and sketching 2. 3D Printing and Gluing halves together 3. Sanding and finishing surfaces 4. Chrome plated sphere- Dealing with a defect 5. Installation process 6. Final Lobby Installation
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