Portfolio Leonel Mtz English version

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Graphic Designer

The time invested in all the differents roles I played as a senior graphic designer had prepared me for new challenges. I can work independently or within a team, leading it or following directions.

I have initiative, self-motivation and a wide range of skills, also I have understanding of the design industry. I found this subject very stimulating.

I am a fast and accurate designer, with a keen eye for detail, and have the enthusiasm and determination to ensure that I make a success of any project I am involved with.

My journey through the wine industry

In my early days as a designer, I was lucky to work for the business consortium formed by COVATSA (Comercial de Vinos y Abarrortes de Tula SA) and MAVICE (Marcas Vinícolas del Centro, SA) who had the idea of developing their line of liquors such as Rum La Legendaria Habana (White, Aged and Citrus), Brandy Madeiras, Parras Garriher, Tequila Tollan and Aguardiente Malinche, which were sold in the Wine & Spirit liquor store chain.

I participated from the concept, branding, design of labels following the NOM for each product. I also got involved in the registration of brands, printing, labeling supervision, packaging and packaging development, as well as in the advertising campaigns for each of them.

This opened the doors for me to develop the labels for Troyka del Kosako and Mezcal Jalieza for other liquor producers.

MARCAS VINICOLAS DEL CENTRO
INTERNATIONAL WHOLESALE MART

Strengths

Leadership Dynamic communicator

Result driven

Focused on detail Organized Proactive.

Print Media Expert

Developer, planner and executer of different design and marketing strategies for many companies such as Vitro Glass Museum, Marioni Publicidad, CTR Scientific, Remelsa and Planet Gym.

Baby Cocun

My wife and I founded Cocun, a company where I developed the co-sleep concept, through cribs designed to be aside of the bed porportioning a safe place for babies.

I designed not only the brand, logo, ads and imagery, but also the products, leading a team of carpenters and painters.

I was involved in all processes such as design, development, manufacture, logistic, sales, shipment, advertising, photography, illustrations, costumer service, social media, web site, manuals and administration.

NAM Design Team Leader at Schneider Electric

My main activities were to coordinate, Art Direct and train the Junior Graphic Designers to achieve great communication and sales tools. Also I was the liaison between design department, production team and some of the North America Business Units.

I was involved in all kind of projects such as brochures, mailers, handouts, advertising, web banners, signage booths, and stand banners.

Chief Graphic Designer at Grupo Milenio

Developer, supervisor and trainer for all the soft news editorial team to support all the printing products of Grupo Editorial Milenio.

Experience

I have worked in photography, editorial design, illustration, print and web, contributing with art directors, editors, photographers and project managers, combining efforts to achieve outstanding results.

Enterprises I had worked with:

BC México

Coparmex

CTR Scientific

Covatsa

Dawn Mixco

Escala Consultores

MF Amiga

Grupo Milenio

Grupo Torrey

Home Interiors

Intelmart

IRCA Consultores

Maestree Maalsteem

MAVICE

Museo del Vidrio

Periódico Reforma

Schneider Electric Semanario Sucesos

PRI, Sonora

Among others...

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Portfolio Leonel Mtz English version by Leonel Mtz - Issuu