Leona Ekina, 2023
Case Study: Watervale
Case Study: Martha Karua Campaign
Case Study: Boomerang Creatives
Case Study: NRG Radio
Nationality: Kenyan
Mail: leonaekina@gmail.com
Phone: +254 702 905855
I have always been an artist ever since I could hold a pencil. This has propelled me to have a strong interest in visual communication. I obtained my Degree in Fine Art and Design from Kenyatta University. Since then, I have worked in various fields including construction, hospitality, politics, tech and marketing. My experience and knowledge in marketing is interdisciplinary – interior design, 3D modeling and visualization, branding and identity, , social media design, motion graphics, illustration, UX/UI are just a few of the topics that have fascinated me over the years.
Passion and enthusiasm has fueled me to learn a lot and constantly improve of my skills. My strenghts lie in both individual work and team work seeing as I have been a freelancer and an agency employee too. I consider myself to be well seasoned and curious, up to date with the latest design trends and open to improvement. I always look forward to new challenges because this sets my ambitions in motion and keeps my standards high.
Apart from Graphic Design, I am also a digital content creator, interior designer and do a bit of social media influencer work.
Sept 2015 - Dec 2018
Interior Designer - Scala Enterprises LTD
Creating designs and renders using CAD
• Seeing clients and assessing their needs
Visiting site and taking measurements
• Overseeing the junior designers and co-ordinating with workshop
Jan 2019 - Dec 2020
MY REFEREES
PURITY KILUU MWAKA
Paid Media Analyst - NEO Academy
pmwaka91@gmail.com
+254 720 643923
Adobe Illustrator
Adobe Photoshop
Adobe AfterEffects
Adobe Premiere Pro
Adobe InDesign
Adobe XD
Figma
Motion Graphics
Content Creation
Organization Attention to Detail
Video Editing
Leadership Skills
Creating posters, flyers, publications using relevant design software
Junior Graphic Designer - PrideInn Hotels & Conferencing YEARS
Ensure proper branding for the hotel at all times
• Liasing with the marketing managers for all 8 branches
• Traveling to most branches to ensure continuity of design
Jan 2021 - June 2022
Senior Graphic Designer - iZone Africa
Sitting in and contributing to creative brainstorms for the overrall creative direction for brands
• Visual communication with speciality in Motion Graphics Running Traffic and liasing with the account managers for all relevant clients
• General Graphic Design and Art Direction.
UX/UI
Image Manipulation
Photography
Social Media
Written & Oral Creativity
Time Management
DESIGN PROCESS
1. Assessing The Design Brief And Requirements
3. Creating Multiple Design Concepts
2. Researching The Project And Brainstorming Ideas
4. Reviewing The Final Design.
September 2011 - December 2015
Bachelor of Arts, Fine Art & Design Kenyatta University, Nairobi
January 2023 - Present Certificate in Fullstack Development ALX Online
LANGUAGE PROFICIENCY
ANTHONY NABILIKI
Senior Copywriter - iZone Africa
tony.nabiliki@studiothirtyone.net
+254 720 466625
VICTORIA NJAGI
Head Of Marketing - Impact Africa Network
njagivictoria@gmail.com
+254 723 355631
SWAHILI Mother Language
ENGLISH 100% Proficiency
Have no fear of perfection you’ll never reach it.
SALVADOR DALI, ARTIST
BRANDS: Various
DECRIPTION: This collection of logos are an arrangement of custom graphics and images used to represent a brand or organization. They were typically designed to be easily recognizable and to effectively communicate a message or idea. The following are some of the logos I have designed over my Graphic Design career.
MAIN LOGO: RATIONALE
Making an emblem with the fused W & V was my first idea. The colour Purple represents honour, courage, leadership, wealth and respectability.
PRIMARY COLOURS
The colour Purple represents honour, courage, leadership, wealth and respectability. Primary brand colors are the main, consistent colors used in all graphics, publications, signage, ect. Primary brand color rarely change because they are central to the brand’s visual identity.
HEADLINE
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DECRIPTION: I was the main designer working at the Martha Karua Sercretariat, under the Azimio la Umoja Presidential Campaign.
I was tasked with creating social media banners, print collateral, motion graphics and general art and design. The following is a sample of the work I did for the secretariat. More of this work can be seen at https://behance.net/leonaekina
BRAND: Martha Karua Secretariat, (AZIMIO LA UMOJA)
BRAND: Afriland
Band South Sudan
DECRIPTION: Creating a company profile design is an important part of any business. It is the first impression potential customers will have of the company, and it should be professional and attractive. A good company profile design should be visually appealing, but also include important information such as the company's mission, values, services, and any relevant experiences. I created one for Afriland Bank and it was printed and distributed among their clients in South Sudan.
BRAND: NGR RADIO
DECRIPTION: DISCLAIMER: THIS WORK WAS NOT PUBLISHED.
During my trials in learning UX/UI design, I reimagined what their new app would probably look like. Something modern and catchy and that is easy to use for their target audience: which is majorly young people. The results are as below.
DECRIPTION:Artistic illustrations can be an incredibly powerful and emotive form of visual communication. Artistic illustrations are pieces of artwork that allow you to communicate your desired message through a range of different styles, including cartoons, watercolors, sketches, and so much more.
These are some of the work I have had the privilege in expressing myself as a traditional artist.
BRAND: DJ IV, DJ2ONE2.
PERSONAL
