Profile 2018 - Homeless limited

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About Established in Year 2003, HOMELESS has been developed into a diversified lifestyle business with 9 retail outlets in Hong Kong. The rationale behind for the name HOMELESS is for people to seek for accessories of which their home lack (less) of, another view is, all the items at the store are homeless waiting for people to take them home.



We sell Good Design With an emphasis on designer products inspired by detailed observation, most of our originated design furniture are easily integrated or re-arranged that liberated its own creativity. From the wide variety of over 10000+ items, you will find things that are functional but also fun to use, beautiful in details and out of the box designed, generally, objects that make you smile at heart! HOMELESS represents an attitude and style of life as well, you may discover different mix and match style of product settings in HOMELESS shops. This is the whole idea why HOMELESS position itself as quality lifestyle stores instead of traditional furniture or accessories stores as we believe what we are doing is all about inspiring people’s everyday life.



stores

retail stores There are total of nine HOMELESS stores in Hong Kong, located in shopping malls and CBD area such as Central, Causeway Bay and Tsim Sha Tsui, each serves different group of demographic customer while they all enjoy design as much as lifestyle products.


Central Store 29 Gough Street, Sheung Wan

Central Store

HK International Airport Shop 7T080, L7, Departure check-in Hall,Terminal 1


Homesquare Shop 106, 1/f HomeSquare, Shatin

Kids' Room Shop 315 Windsor House, 311 Gloucester Rd, Causeway Bay


Mira Place Shop 233, Mira Place, 132 Nathan Road, Tsim Sha Tsui

The One Shop L602 - L605, TheOne, 100 Nathan Road, Tsim Sha Tsui

Yoho Mall Shop 2042, L2 Yoho Mall, 8 Yuen Long Street, Yuen Long


Cityplaza Shop 211, 2/f Cityplaza, 18 Taikoo Shing Road, Hong Kong

Lost & Found UG 39, Olympian City 2, West Kowloon


store highlight

nordic room The Nordic Room by Homeless is a brand new Scandinavian design selected shop, it focuses on everyday design objects. They are classic and timeless, meanwhile it will also define what “classic� mean in the future. The 2000 sq ft Room is fully furnished by Scandinavian furniture.

Nordic Room by Homeless 29 Gough Street, Sheung Wan Opening hours 1130 to 2130. Close 1830 every Sunday or Public holiday 2581 1880/ ctl@homeless.hk



store highlight

HK Airport The Airport Store is one of our busiest store in Hong Kong, serving customer from around the globe everyday, provide superior exposure for brand and original design.

HK International Airport Shop 7T080, L7, Departure check-in hall, Terminal 1 Opening hours 0700 to 2300 2110 4115/ air@homeless.hk




pop up store

homeless &sidekick

Pop up store collaborated with brands to bring more focus on one brand at a time. Dramatically increase brand awareness.





kids room store highlight

Focus in kids furniture and living accessories, Kidsroom is one of our newest select shop. Located in Windsor House Causeway Bay.

Kids's Room by Homeless Shop 315, Windsor House, 311 Gloucester Rd, Causeway Bay Opening hours 1200 to 2130. 2111 0555/ win@homeless.hk



store highlight

lost& found LOST&FOUND is the first lifestyle concept store in Hong Kong which focuses on original international designs, featuring gifts, home accessories, furniture. We aim to satisfy customer needs, stimulate their curiosity and enhance their lifestyles with a wide variety of products.

Lost & Found 29 Gough Street, Sheung Wan Opening hours 1130 to 2130. Close 1830 every Sunday or Public holiday 2581 1880/ ctl@homeless.hk



collection

Global Brands & Legacy designs

With over 10 design stores in Hong Kong; 350+ design brands; thousands and thousands of Good designs across worldwide can be found in Homeless.




Product Range Furniture, Lighting, Clock, Gadgets to Kids; highly focus on original design related to living.


lighting


Furniture


Kids


premium gift & collectable


travel & accessory


clock & gadget


events

Engagement is Everything Design talk, press conference, workshop & VIP gathering held frequently through out each quarter. Strong connections with stakeholder, customer, key landlords and management groups.


design talk

member event

press conference

vv


designer interviews

pop up store

workshop

personalize gift


media Strong network of Asian media, newsletter, radio, magazine & key opinion leaders, collaborative content. Implementation of Social media marketing, Facebook, Instagram and Google advertising strategy. Paid content with digital media and key Opinion leaders. Strong Digital Marketing expertise in Chinese, and English language.


Media Partner


restaurant by Homeless

salt recipes seafood & fish

To emphasize Scandinavian’s gastro food, SALT RECIPES positioned itself as fish and seafood dominated restaurant to trace back the historical fishing society culture. Our Chef uses the best ingredients with fresh seafood, further develops recipes from Scandinavian concept to new recipes that matches the appetite of most of the local people. Combining ethics and freshness all in one as SALT RECIPES.




SALT RECIPES seafood/fish SALT RECIPES seafood|fish \ t. 2320 0979 Yoho mall, shop 2042, yuen long, NT, HK SALT.hk


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