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THE DISTINCTION

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LENIHAN SOTHEBY’S INTERNATIONAL REALTY

Local experts creating global exposure. We are inviting, savvy, discreet, and refined.

We are Lenihan Sotheby’s International Realty, Louisville’s luxury real estate firm. Since 2011, we have impressed our buyers and sellers with unmatched expertise and a reliable presence in Louisville. Our clients trust us and consider us the most knowledgeable and professional agents in the market.

We are proud to be an independently owned and operated brokerage that is affiliated with the Sotheby’s International Realty network, which is comprised of more than 21,000 sales associates in approximately 900 offices in 69 countries worldwide. Our legacy of quality service and renowned reputation separates us from any other brokerage in the Louisville area.

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BRAND HERITAGE

Together, our companies are able to collaborate; providing a unique, exclusive experience to an influential audience.

Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.

Our alliance with Sotheby’s is one of our many unique differences from other firms. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high profile client events, showcases in signature publications, in digital newsletters and on sothebys.com.

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NUMBER ONE FOR SIX+ YEARS AND COUNTING

Our 25 full-time professional real estate agents have helped us achieve these accolades over the past six years.

Sales Volume for Homes above $1,000,000 Sales Volume for Homes above $500,000 Highest Average Listing Price Highest Average Sales Price Fastest Growing Agency Sales Production per Agent

Based on information from the Greater Louisville Association of REALTORSŽ for the period 09/01/2011 through 02/01/2018 - a total of 6 years and 5 months for sold properties with Lenihan Sotheby’s International Realty representing listing or selling side as of 02/01/2018.

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OUR COMMITMENT TO YOU

We will provide the highest level of real estate representation.

TIME • Only full-time professional agents • Personal representation at every showing, inspection, appraisal, and vendor appointments • No lock boxes or electronic keys • Precise valuation with detailed analysis • Guide clients through preparation and/or inspection before listing

RESOURCES • Professional HDR photography by our trusted and talented staff photographers • Cinematic HD property video by our staff videographers • Aerial photo + video • 3D virtual tours • Full service marketing department • Professionally produced marketing materials • Local print advertising • Online advertising • Strong social media presence promoting our listings • Unparalleled listing syndication around the world • Semi-monthly marketing updates • We have invested over $3 million in marketing since we opened in 2011

EXPERTISE

VIEW OUR “BRAND ADVANTAGE” VIDEO:

• Highest percentage of top 100 agents • Highest sales productivity per agent • Million dollar service at all price points • We have the majority of high-end listings in the area, which attracts high-end buyers. This results in our agency leading the industry by representing both buyer and seller in almost 34% of all transactions.

VIDEO.LSIR.COM/BRAND

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ONLINE LISTING EXPOSURE

92% of buyers use the Internet in some way during their home search process and 50% of buyers use a mobile website or application in their home search.* When your home is represented by Lenihan Sotheby’s International Realty, it is presented to a highly qualified global clientele through exclusive channels and relationships. This puts your home on a global stage enabling millions of viewers to immerse themselves in our collection of 3D tours, HD videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to lsir.com and engaging them once they arrive. To measure the results, we provide you with a semi-monthly report that includes viewing statistics for each media partner’s website. Collectively, Sotheby’s International Realty properties are viewed an astounding 90,000,000+ times across all of our partner sites annually.

*According to the National Association of REALTORS Profile of Home Buyers and Sellers

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PRINT MARKETING

Print advertising remains one of the most effective ways to attract buyers. That’s why we advertise consistently in Louisville’s premier publications. {Louisville’s Finest}

LIVE RUSTIC

3803 Brownsboro Rd. | Louisville, KY 40207 502.899.2129 | lsir.com

SOLD

VIEW A 3D TOUR: 3d.lsir.com/5015

5015 OLD FEDERAL ROAD

6709 ELMCROFT CIRCLE

JOE MCLAUGHLIN, 387.7653 $1,295,000

RICK WALTERS, 649.9410 $1,045,000

SOLD

9004 RESERVE DRIVE – PROSPECT

JOSH LAUGHLIN, 777.8904, MARY NANCY CHATEL, 457.4884 $985,000

2911 CLIFFWYNDE TRACE

LYNETTE MASTERSON, 643.4445 $769,000

Humana heads to cour t

The mega-merger of Human Aetna just got more compl a and icated

SOLD

VIEW A 3D TOUR: 3d.lsir.com/4919

BAYLEE PULLIAM , 11

LARGEST IT SERVICES FIRMS 14-27

Sept/Oct 2016

slmag.net

five dollars

COVER STORY

15125 MEADOW FARMS COURT KAREN KRAFT, 727.1070 $649,000

208 PEPPERBUSH ROAD

19010 HUNT COUNTRY LN – FISHERVILLE

ERIC SELTZ, 594.4700 $640,000

KAREN KRAFT, 727.1070, KENLEY OLIVA, 457.3757 $599,000

4919 SPRING FARM ROAD TERRI BASS, 424.8463 $585,000

1600 CHEROKEE RD UNITS 1 & 2

Is this what Louisville need s?

3800 BALLARD WOODS COURT

CARA KING, 418.2882 $560,000

FUNDING

BOOSTING ACCESS TO CAPITAL

Kevin Cogan’s Jefferson Development Group A couple of big ideas, actually. Is it time for the has a big idea. city to go this big? BY

CRYSTALYN NOLAND, 644.9140 $531,000

MARTY FINLEY, PAGES 4-5

VIEW A 3D TOUR: 3d.lsir.com/10029

Louisville’s Access Ventures saw firsthand how Kiva loan programs helped local small businesses grow. Now, it is taking the effort to another city with a growing entrepreneur scene to offer interestfree loans to companies that might not qualify for traditional bank financing. PAGE 12

Sotheby’s international realty and the Sotheby’s international realty logo are registered (or unregistered) service marks used with permission. Sotheby’s international realty Affiliates llc fully supports the principles of the Fair Housing Act and the equal Opportunity Act. each Office is independently Owned And Operated. if your property is listed with a real estate broker, please disregard. it is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

2131 WINSTON AVE – HIGHLANDS

John S. Lenihan

JOSH LAUGHLIN, 777.8904 $324,900

Broker Associate 502.338.2499 nbradley@lsir.com

Nell Pearce Bradley

© MMXVIII Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each office is independently owned and operated. An Equal Opportunity Company, Equal Housing Opportunity.

Best practices include crop rotations to produce the productive soils which support Glenview Farm.

JULY 29, 2016 VOL. 32, NO. 52, $2.75

AgriculturAl gem

VISIT MARKETING.LSIR.COM AND LEARN MORE ABOUT OUR MILLION DOLLAR SERVICE AT EVERY PRICE POINT.

ALEX HOLLOWAY, 681.7474 $455,000

Broker/Owner 502.899.2129 jlenihan@lenihansothebysrealty.com Lenihan Sotheby’s International Realty

CONSIDERING SELLING YOUR HOME?

1203 NAVAJO COURT

Glenview Farm Henry County, Kentucky

Lenihan Sotheby’s International Realty 3803 Brownsboro Road Louisville, Kentucky 40207

JASON FARABEE, 649.5181 $459,900

Signature Entrance with Dry Stack Stone Extensive Black Board Fencing Numerous Cattle and Hay Barns City Water to all Pastures Five Ponds and spring

10029 WIND HILL DRIVE – GREENVILLE

• • • • •

JON MAND, 417.2837 $499,000

This premier Angus cattle farm is an extraordinary 1600 acre property that features gently rolling topography, deep rich soils, ample water, and lush fenced pastureland. Located approximately 40 minutes from either Louisville or Cincinnati airports, the farm offers nearly two miles of road frontage on Port Royal Road and a mile of frontage on Hwy 421/55. Currently home for 300 Black Angus Cows, Glenview Farm’s top notch breeding operation is managed by an experienced and dedicated staff.

17405 SHAKES CREEK DR – FISHERVILLE

462 S. FOURTH ST. SUITE 450 LOUISVILLE , KY 40202

DEVELO PMENT

Massive project planned near East End bridge

PRINT IS DEAD, LONG LIVE PRINT We run full page and multi-page spread advertisements in all of the local publications that fit our clients’ demographics, including: Business First, Sophisticated Living, and The Voice-Tribune, and Audience.

A Louisville-based real estate firm unveiled a $150 million, 70-acre project in Jeff ersonville that will include retail, hotel, movie theater and health care components. MARTY FINLEY, 8

IN PERSON

‘My biggest challenge was overcoming my fear of failure’

Charlie Hagerty is president of New Age Technologi es Inc. He talked to us about his career in tech and how he learned to take risks. BAYLEE PULLIAM, 26

ROB

Enterprising Mind. UofL Professo r.

Bioengineering Guru. UofLNow.com/stories

We feel that the high frequency presence and consistent branding across all our media outlets is important to marketing our listing inventory and attracting qualified buyers. PROPERTY BROCHURES All of our properties receive a high quality print brochure that is professionally printed. These replace the usual MLS printouts that will be handed out to everyone that views your home. We also have the ability to distribute your property brochure to all of the Sotheby’s International Realty affiliates around the world.

AgriculturAl gem

Glenview Farm Henry County, Kentucky

This premier Angus cattle farm is an extraordinary 1600 acre property that features gently rolling topography, deep rich soils, ample water, and lush fenced pastureland. Located approximately 40 minutes from either Louisville or Cincinnati airports, the farm offers nearly two miles of road frontage on Port Royal Road and a mile of frontage on Hwy 421/55. Currently home for 300 Black Angus Cows, Glenview Farm’s top notch breeding operation is managed by an experienced and dedicated staff.

Best practices include crop rotations to produce the productive soils which support Glenview Farm. • • • • •

Signature Entrance with Dry Stack Stone Extensive Black Board Fencing Numerous Cattle and Hay Barns City Water to all Pastures Five Ponds and spring

Sotheby’s international realty and the Sotheby’s international realty logo are registered (or unregistered) service marks used with permission. Sotheby’s international realty Affiliates llc fully supports the principles of the Fair Housing Act and the equal Opportunity Act. each Office is independently Owned And Operated. if your property is listed with a real estate broker, please disregard. it is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

lsir.com | 502.899.2129

Nell Pearce Bradley Broker Associate 502.338.2499 nbradley@lsir.com

John S. Lenihan Broker/Owner 502.899.2129 jlenihan@lenihansothebysrealty.com Lenihan Sotheby’s International Realty

Lenihan Sotheby’s International Realty 3803 Brownsboro Road Louisville, Kentucky 40207


CINEMATIC VIDEO

Selling real estate at 30 frames per second.

These days, consumers expect to watch videos online before purchasing products; whether it’s a watch, kitchen appliance, or new car. Why not add real estate to that list? Lenihan Sotheby’s International Realty produces cinematic videos for our listings and distributes them widely online for potential buyers to see more than just photos. Your HD video will be listed everywhere your house is listed, and with us, that’s a lot of exposure. Our videos reflect a true feeling of a home, focusing on details that make your house special. It is a true cinematic experience, not just a slideshow of still photos set to music. If a picture is worth a thousand words, then a video is worth a million (or two).

DRONES, STABILIZERS, AND SLIDERS AS SEEN ON APPLE TV

Our staff is equipped with the latest gadgets and gizmos to show your home from angles that even you have never seen.

The Sotheby’s International Realty Apple TV app is designed to fully immerse consumers during their home search. With our innovative app, home buyers can discover our properties from the comfort of their living rooms. Unique to our app, users can explore our offerings via lifestyle and amenities and can highlight properties and recent searches. lsir.com | 502.899.2129


IMMERSIVE 3D TOURS

We have mastered HDR photography and cinematic HD videos. We are now conquering the third dimension.

Modern technology is changing real estate at a rapid pace, and Lenihan Sotheby’s International Realty embraces any technology that we can use to sell your home faster. Our in-house Marketing Department now offers 3D scans of your home that will display online everywhere your home is listed. This system is a patented camera that captures three-dimensional images of your home’s interior space. We offer buyers an immersive experience that allows them to truly tour their next home without leaving their current one. This system can also create schematic floor plans to help buyers visualize where to place their furniture. “My clients and I navigated through each room on my iPad, discussing each detail. The next best thing would have been being at the property. I thought the drone was an amazing tool, but 3D is awesome!”

It is like Google street view of inside your home – a user can walk down hallways and spin around in place, looking up and down. “Dollhouse View” is a multi-level view of the whole house, while “Floorplan View” gives the user an overhead look at the homes layout, like a blueprint filled in with photography. You really have to see it for yourself. Visit 3d.lsir.com and prepare to have your socks virtually knocked off.

“Dollhouse View” of a home shot with our 3D camera

lsir.com | 502.899.2129


SOCIAL MEDIA MARKETING

“I skate to where the puck is going to be, not where it has been.” -Wayne Gretzky We stay very active on social media and feature our properties at every opportunity. We have more than 6,560 fans on Facebook, 1,500+ Twitter followers, and 1,340+ followers on Instagram. In the last two years, we have had 70,000+ views (and 95,000+ minutes watched) on our YouTube channel. We utilize both paid and organic social media marketing to stay in front of our fans as well as targeted audiences that fit our demographic. You might say that we’re social butterflies.

/lenihansir

@lenihansir

/lenihansir

/lenihansir

/lenihansir

/lenihansir

lsir.com | 502.899.2129


MARKETING PLAN

What you can expect when you hire a Lenihan Sotheby’s International Realty Professional. PRIOR TO PUBLISHING LISTING

30 DAYS AFTER LISTING

þþ Listing documents signed and delivered to you þþ Professional HDR photography taken þþ Cinematic property HD video shot þþ Optional 3D Tour shot þþ Property remarks written by your agent þþ Expert valuation of your property

þþ Schedule 30 day review to go over all the marketing, showings, activity and feedback from other agents þþ Update Comparative Market Analysis (CMA) to confirm price is accurate and review CMA with you

PRICE ADJUSTMENTS If a price adjustment is needed any time during the listing agreement:

IMMEDIATELY AFTER LISTING YOUR PROPERTY þþ Post property to Greater Louisville Multiple Listing Service þþ Post property to Sotheby’s International Realty site (sir.com) and 140+ affiliate sites þþ Post videos to MLS, YouTube, Facebook, Vimeo, lsir.com, and submit for inclusion on SIR’s YouTube account and homepage and email a video link to you þþ Syndicate property to top real estate websites including New York Times, Wall Street Journal, Realtor.com, PropGoLuxury, Zillow, Trulia, and Mansion Global þþ Syndicate property details to Apple TV app þþ Create a professionally printed custom property brochure þþ Send links to you showing your property on lsir.com, sir.com, nytimes.com, zillow.com, trulia.com and realtor.com þþ Sign installed in yard þþ Set up online traffic reporting to be delivered to you on a semi-monthly basis þþ Prepare and host a Broker’s Open, inviting all interested agents to preview the home with food and beverages, if desired þþ Introduce your home to our agents on-screen in our weekly sales meeting þþ Host an Open House for the public, if desired þþ Display property on office eGallery þþ Provide regular updates on the sales or new listings of comparable homes in the area

MARKETING þþ Inclusion in advertisements in our print media partners: Business First, Sophisticated Living, The Voice-Tribune þþ Our Marketing Department will notify you when your house is featured in print advertising þþ Professional representation at every showing þþ Possible feature as the “Extraordinary Property of the Week” on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+ þþ Possible feature on Sotheby’s International Realty’s YouTube channel and/or homepage

þþ Notify all showing agents of new price þþ Schedule and hold a new Broker’s Open and Open House, if desired þþ Send e-blast to our extensive list of clients

AS NEEDED UNTIL ACCEPTED OFFER þþ Send out online marketing pieces for your home þþ Provide you with updates and showing feedback þþ Qualify buyer calls as serious or curious þþ Skillfully negotiate and represent you þþ Personally present offer(s) to you

AFTER ACCEPTED OFFER þþ Submit all paperwork to office þþ Provide you with copies of all signed documents þþ Agent meets appraiser and inspectors þþ Assist with financing, insurance, repairs and title work

ONE WEEK AFTER CLOSING þþ Check in with you þþ Ask for feedback to improve service þþ Ask for feedback on marketing plan

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T H A N K Y O U . L S I R . C O M

Rev. Q1 2018

lsir.com | 502.899.2129

2018 LSIR Listing Presentation  

List your home with Lenihan Sotheby's International Realty and we will present your home in the best possible light. We price your home to s...

2018 LSIR Listing Presentation  

List your home with Lenihan Sotheby's International Realty and we will present your home in the best possible light. We price your home to s...