Signify Proposal

AI - Realtime translation and learning system sign language

Lữ Vĩnh Kim

Vietnamese Sign Language Expert QIPEDC

Sign Language Consultant

IDEO PROJECT - EDUCATION FOR DEAF CHILDREN BEFORE SCHOOL AGE

Sign Language Interpreter

HEAR.US.NOW PROJECT

Sign Language Interpreter

VÕ HỒNG SƠN CENTER FOR CHILDREN WITH DISABILITIES

Professional Training Instructor

SAMSUNG CORPORATION

Sign Language Interpreter

- 2016

-

Pitch Deck

Hello World!

Mentor at @Signify

Leader at @Signify

Member at @Signify

Kanban board

Work and work hard smart

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Scope of works

Prototype

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Double diamond process

A01 Abstract

Intro About Context Project

Pitch Deck

Language is us the bridge that connects

The world of silence The world of sound

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Who are they?

The Deaf and Mute community consists of individuals with or , often using sign language for communication severely impairedabsent hearing ability

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Cause of mid-life deafness

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Compare individuals with congenital deafness and those who become deaf later in life

Congenital deafness

Sig a guage i ofte the fir t a guage they ear

Chi dre with co ge ita deaf e u ua y face

cha e ge i ear i g poke a guage a they ca ot

hear a d mimic ou d . Thi ead to de ayed a guage

ear i g a d commu icatio difficu tie

The a guage ear i g proce re ie heavi y o vi ua perceptio a d ki e thetic aware e

Acquired deafness

Deve oped poke a guage efore o i g heari

May eed to ear ig a guage or u e a i tive device

Face cha e ge i mai tai i g a d u i g

poke a guage

Pitch Deck

Congenital deafness

Perceptual Ability

Strong develop ent in visual and

tactile perceptio

Awareness of the surrounding environ ent through senses other than hearing

Acquired deafness

Adapts to changes in infor ation processing (using the right he isphere of the brain ore for i age analysis

There ay be changes in cognitive abilities due to hearing loss

Language

Thin ing

Thinking not based on spoken language, pri arily through i ages and sign languag

Co unication through facial expressions and gestures

Initial thinking based on spoken language, later transitioning to other for s

May face challenges in transitioning the way of thinking fro spoken language to sign language or other for s

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Difficulties encountered by Deaf people midway through life

Hardly when talkin

Social interaction and feelings of isolation

Access to information and service

Education

Employmen

Emotions and mental healt

Social prejudice

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Vietnamese Sign Language

In 1886, Lai Thieu Deaf and Mute School, the predecessor of Thuan

An Deaf Children's Raising Center, Binh Duong, is the cradle of Deaf children's education in Vietnam

Pitch Deck Components of Vietnamese sign language

Vocabulary: Ho Chi Minh

City's sign language shares vocabulary with Hanoi and with Hai Phong 58% 54%

Phonetic: Lip reading allows Deaf to understand speech via articulation and gestures

Grammar: Sign language in Ho Chi Minh City places numerals post-nouns, unlike spoken Vietnamese

Written language: People learn speech first, but Deaf Mute individuals often acquire speech and writing together

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Grammar of 
 sign language

Vocabulary and Language

Units

Basic structure

Specific signs express the meaning of words or concepts

VSL uses hand gestures, facial expressions, body movements, and uses the space around the signer

Grammar Scientific modeling tends to solve problems of spatial morphology

Pitch Deck Types of signs

Iconic signs

This sign represents emotions, events, actions

Indirect iconic signs

Expresses key features of an object or phenomenon

Arbitrary signs

Individual signs for each person, small group

Conventional symbols

Dominant in the sign system, accepted and used by the community

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The symbol elements of sign language

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The suitable distance for signing

acial are

Distance between hand

rom head to wais

In front of the body

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Current communiction strageies

Using an interprete

Using general gesture

Relying on relatives for interpretation and using phone

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Current Situation

Q IPEDC ha created a dictionary with over 4000 vocabulary word and 150 video le on Sign language i receiving attention and developmen

No application yet upport tran lating Vietname e ign language

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The challenges they encounter

Lack of fairness in access to education

E ploy ent opportunities

Lack of co unity awareness

Access to healthcare services

Ability to access infor ation o unication barriers

Standardization

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How to 
 spoken language and sign language? connect

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"Signify" the world of silencesound is the bridge 
 between and

Design brief

Develop AI applications for seamless communication between hearing and 
 deaf-mute people, promoting access to services, community engagement, 
 and education in their native sign languages

Pitch DEck

Constructing A Database Website

Gathering words and putting together courses for teaching sign language

Development App

Signify AI - Realtime translation and 
 learning system sign language

Educating Neurally Deaf Mute People

Creating descriptive curricula for detailed instruction of the Deaf Mute

Extensive Utilization In Public Services

Increasing connection channels and normative integration

R02 Research

Paper Research

Market Research User Research Technology

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M 430 M

Statistics of Deaf People Worldwide

According to the World Health Organization (WHO)

People with Hearing Impairment (constituting 5% of the population)

Statistics on the number of people and the number of children with hearing impairments worldwide.

Children

Statistics on the number of people and the number of children with hearing impairments worldwide.

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Current Situation

According to the Environmental Health Management Bureau, Ministry of Health, and reports from the Department of Health/Disease Control Centers of 63 provinces/cities.

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Current Situation

3.5 stars

Reports from the Department of Health/Disease Control Centers of 63 provinces/cities.

Individuals Qualified as Interpreters in Various Fields for Deaf People Nationwide

2,5 M Deaf and Hard of Hearing Individuals Nationwide

Pitch Deck

The trend of sign language technology combined with AI experiencing global growth

Venture capital investments in the AI industry for people with disabilities in 2016 and 2021

Applications for learning and translating sign language are categorized among the fastest-growing communication assistance technologies, with an estimated CAGR of around 15%.

Soure: ResearchAndMarkets

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Attention’s youth people in sign language

In 2020, the Ministry of Education and Training of Vietnam issued Circular No. 17/2020/TT-BGDĐT, for sign language for people with disabilities, effective from September 1, 2020. establishing the national standard

Some domestic applications for learning and translating sign language have been developed. For example, sign language, the website QIPEDC.

The demand for learning and using sign language is especially in major cities. increasingly growing,

Young people are showing interest in sign language.

Soure: ResearchAndMarkets

Pitch Deck

The sign language application market is , with significant increases in both demand and technology investment. growing rapidly

Strong growth in technology to assist Deaf person, as well as an emphasis on AI and natural language development.

In Vietnam, especially in the context of the social integration, there is an increasing need to learn and use sign language. government promoting

Sign Language Application

Sign Language Dictionary

Direct competitor analysis comparison

Overview Pros Cons Gains

A 300-symbol Southern Deaf reference that is divided into different areas

Teaches basic vocabulary, sentences, and songs with English support

Videos and images from TuDienNgonNguKyHieu.co m's curriculum that teach sign language

Southern sign language curriculum with 300 words, simple design

Southern sign language resources, standardized through instructional videos and images

Videos by QUIPEDC arranged based on geographical variations in sign language

Having 136 phrases, 46 song videos in a simpleinterface dictionary

App organizes sign vocabulary by topics, for enhanced learning adds English terms and songs

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YouTube Tutorials

Sign Language Center

Indirect competitor analysis comparison

Overview Pros Cons Gains

Varied regional and national sign language teaching styles

Free of charge rich content

Visual sign language instruction varies by regional facility type

Personalized learning, immediate feedback

Diverse videos lack standards, risking language confusion and knowledge gaps

Enhance videos with Vietnamese subtitles, instant feedback, and improvement notes

Narrow app scope risks regional sign variances and time loss

Standardize teaching with self-study guides, clear sign videos, and improvement tips

Kano model

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Deaf individuals

Participants

Knows basic Vietnamese

Hearing and speaking individuals

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4 interview

Interview

It'd be great to inspire equal communication care for the 
 Deaf community

Chosen live interviews captured people's issues, emotions, and stories to shape the app's design.

231 minutes of calls

18 questions

Lost of information

Pitch Deck

Phạm Văn Khiêm

28 years old,

Deaf in the middle of life.

Occupation: Head of the Deaf-Mute Community Organization in Ho Chi Minh City

Relationship: Vietnamese and Vietnamese Sign Language (VSL)

Language used: Uses smartphones and computers daily, comfortable with new technology.

Biography

Uses sign language daily and uses it to communicate with others. With people who don't use sign language, typically uses text as a substitute.

Persona Deaf-Mute

Goal & Motivations

Uses sign language daily and uses it to communicate with others. With people who don't use sign language, typically uses text as a substitute

The application should be user-friendly, have an intuitive interface, and support Vietnamese Sign Language It should have a feature that accurately and quickly converts sign language into text speech.

Needs

Communication without hindrance

Can learn the Vietnamese language

Switching between sign language and spoken language.

Hobbies

Enjoys reading books and watching videos with subtitles

Participates in the deaf community to share experiences and learn.

Challen es

When translating sign language into spoken language as text, there are often grammar mistakes and miscommunication of meaning Struggles with learning gestures and body language

Finds it challenging to study materials specific to the region they are living in When changing regions of activity, sign language may no longer be suitable for the new region.

Phạm vĂN linh

Persona Hearing and speaking

22 years old, a family member of a Deaf individual.

Occupation: Software Engineer

Relationship: Van Khiem's younger brother, who is deaf.

Language used: Vietnamese, with basic knowledge of Vietnamese Sign Language

Technology: Uses technology daily for work and entertainment, comfortable with learning and using new applications.

Biography

Linh is not only a technology enthusiast but also a caring older brother who always seeks ways to connect more deeply with his younger sibling.

Goal & Motivations

Wants to improve communication skills with his younger brother, Văn Khi m

Looking for a solution to support communication when there is no common sign language

Wants to understand better the messages that Văn Khi m wants to convey.

Needs

Easily understand and communicate with Văn Khi m through the conversion of sign language into text speech

The application should be user friendly, with a friendly interface instructions

It should also have educational features on sign language to enhance his knowledge and skills.

Hobbies

Enjoys technology, new applications, and technical challenges

Passionate about learning new languages and different cultures.

Challen es

Feels lacking in confidence when using sign language

Faces difficulties in understanding and responding quickly to Khi m's signs

Wants to support Khi n in communicating with the world more effectively.

Pitch Deck

Phân vân trong việc lựa chọn giáo án làm chuẩn để dạy

Expert

Vùng ngôn ngữ ký hiệu đa dạng và phức tạp khi phiên dịch

Thế giới quan tư duy ngôn ngữ ký hiệu khác nhau, ảnh hưởng đến cách truyền đạt khi giảng dạy

ngại khi nhận

đang

lượng nghiên cứu, phân tích về cộng đồng người Điếc Câm đa phần chưa sâu và còn rất ít Ngôn ngữ ký hiệu diễn tả từ vựng Việt Nam có giới hạn, đặc biệt về bệnh viện, pháp lý, công cộng

Thống nhất cách giảng dạy của các

giao viên và người phiên dịch chưa triển khai cụ thể và mở rộng

Khó khăn trong việc giúp người học h nh dung đúng nghĩa từ vựng

Thiếu data về ngôn ngữ ký hiệu để phát triển mở rộng ngôn ngữ ký hiệu tại Việt Nam

G iao tiếp online gặp khó khăn khi feedback về cử chỉ, cấu trúc, ngữ nghĩa với đối phương

Không có app học ngôn ngữ ký hiệu

bổ trợ để học viên luyện tập tại nhà

Ứng dụng ngôn ngữ ký hiệu hiện tại

Tra cứu từ vựng tốn thời gian tìm và thời gian kiểm xem đã đúng với vùng ngôn ngữ nào

Deaf and Mute Relatives

Ngôn ngữ ký hiệu của bản thân khi qua vùng ngôn ngữ khác không phù hợp Chi phí thuê phiên dịch viên cao Sử dụng văn bản để giao tiếp với người không biết ngôn ngữ ký hiệu

Gặp vấn đề về cấu trúc và mặt ngữ nghĩa khi học tập, giao tiếp Khó khăn khi học cách ký hiệu và biểu cảm từ vựng ngôn ngữ ký hiệu

Ngôn ngữ ký hiệu được sử dụng giao tiếp chính Ứng dụng học ngôn ngữ ký hiệu hiện tại khó sử dụng và nội dung dạy không hiệu quả

Phân vân khi lựa

chọn giáo viên dạy học hoặc trung tâm dạy học ngôn ngữ ký hiệu

Không có sự phản hồi hoặc hướng dẫn kịp thời khi tự học ngôn ngữ ký hiệu

Gặp trở ngại khi đọc các tài liệu học tập, thông báo và hướng dẫn dịch vụ công cộng...

Cảm thầy truyền đạt biểu cảm bị hạn chế khi liên lạc với người thân bằng hình thức nhắn tin

G iao tiếp bằng văn bản tốn nhiều thời gian và kém hiệu quả trong các hoàn cảnh tại bệnh viện, pháp lý ....

Các ứng dụng di động không có tính năng phiên dịch sang ngôn ngữ ký hiệu Việt Nam Gặp trở ngại khi sử dụng các ứng dụng vì không hiểu rõ hướng dẫn

Tham gia các chương trình cộng đồng khó có thể thấy rõ người phiên dịch ngôn ngữ ký hiệu

Không biết diễn tả vấn đề chưa hiểu khi học tập với giáo viên

ứng chậm với các ký hiệu người thân diễn tả Cảm thấy lo lắ

Pitch Deck Communication

Gặp vấn đề về cấu trúc và mặt ngữ nghĩa khi học tập, giao tiếp

Muốn chia sẻ một số thông tin mang từ vựng chuyên môn những không biết diễn tả sao

Phản ứng chậm với các ký hiệu người thân diễn tả

Gặp rào cản về ngôn ngữ với người thân là Câm Điếc

Giao tiếp bằng văn bản tốn nhiều thời gian

Không hiểu hết mong muốn của người thân khi giao tiếp bằng Tiếng Việt

Vấn đề ngữ nghĩa khi giao tiếp thường bị hiểu sai

Giao tiếp bằng văn bản tốn nhiều thời gian và kém hiệu quả trong các hoàn cảnh tại bệnh viện, pháp lý ....

Curriculum

Phân vân khi lựa chọn giáo viên dạy học hoặc trung tâm dạy học ngôn ngữ ký hiệu

Gặp vấn đề về cấu trúc và mặt ngữ nghĩa khi học tập, giao tiếp

Thiếu data về ngôn ngữ ký hiệu

Vocabul ary lookup

T

T

dạy

Phân vân trong việc lựa chọn giáo án làm chuẩn

Tra từ vựng chưa hỗ trợ tra cứu một câu hoàn chỉnh

Learning

Khó khăn khi học cách ký hiệu và biểu cảm từ vựng ngôn ngữ ký hiệu

Không có sự phản hồi hoặc hướng dẫn kịp thời khi tự

cứu từ vựng tốn thời gian tìm và thời gian kiểm xem đã đúng với vùng ngôn ngữ nào

Ngôn ngữ ký hiệu diễn tả từ vựng Việt Nam có giới hạn, đặc biệt về bệnh viện, pháp lý, công cộng

Nhắn tin mất thời gian và dễ hiểu làm ý nhau

Ứng dụng ngôn ngữ ký hiệu hiện tại chưa triển khai được hoạt h nh dịch

Service experience

Cảm thấy lo ắng khi để người thân tự sử dụng các dịch vụ tại bệnh viện, cơ quan pháp lý Chi phí thuê phiên dịch viên cao

Gặp trở ngại khi đọc các tài liệu học tập, thông báo và hướng dẫn dịch vụ công cộng...

Tham gia các chương tr nh cộng đồng khó có thể thấy rõ người phiên dịch ngôn ngữ ký hiệu

Pitch Deck

Instant translation between sign language and Vietnamese for clarity

AI translation fosters , less interpreter dependence independent communication

Provide deep understanding of and 
 sign language Deaf Mute culture

Provide deep understanding of and 
 sign language Deaf Mute culture

Compile and teach bilingual Vietnamese and sign language across the nation

Visualize signs with full body gestures, beyond hands

Pitch Deck

Geographic

Viet Nam

Vietnamese lan ua e

Vietnamese Si n Lan ua e

User segmentation

Demographic

12-35 years old

Deaf individuals

Has Deaf family mem ers

Passionate with VSL

Basic proficiency in Vietnamese

Psychology

Learnin si n lan ua e for personal development

Learnin to communicate with family and friends

Passionate a out 
 non-ver al lan ua es

Eliminatin dependence on interpreters

Behavioral

Translation for daily content

Reduce dependence on interpreters

Used daily for learnin and communication support onvenient learnin

Pitch Deck

O03

Our app

App overview UX Design Design System UI Design

Pitch Deck

App

value

Our app offers an AI-powered, seamless sign language learning and translation experience, making communication in sign language intuitive and efficient

Pitch Deck Partnership opportunites

ignif offers sign language interpretation for ollaborative opportunities

Driving robust growth for ignif

Fa ilitating business operations and enhan ing qualit

Helping users a ess servi es and 
 information equitabl

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Main features

Pitch Deck Conversation

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Problem

[01]

Communication barriers between Deaf-Mute and hearing lead to misunderstandings, with high interpreter costs

Design solution

Sign language dialogue

AI virtual character instantly translates speech, text, and sign language accurately

Pitch Deck

How to use

Deaf and mute individuals

The phone screen faces the deaf person for visual responses. Facilitates using both hands for easy sign language communication.

Hearing individuals

Sound from the phone is still emitted so that hearing individuals can listen to the response.

Phone

Placed among the users. Both the front and rear cameras are activated and used.

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Dictionary

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Problem

[02]

Limited scope and vocabulary restrict Deaf - Mute's access to information and learning opportunities

Design solution

Lookup dictionary

QUIPEDC-standardized dictionary for quick, accurate regional language translations

Pitch Deck Contact

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Problem [04]

Texting limits emotional expression, feels less genuine than 
 face-to-face, and can lead to misunderstandings

Design solution

Video call contact

Video call offers modes for Deaf and hearing, with Vietnamese subtitles or sign language virtual interpretation

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Learning

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Problem

[03]

Diverse teaching styles cause sign language confusion, limiting personal language use

Design solution

Learn and practice

Teaching with QUIPEDC curriculum, clear learning paths, detailed guides, and 1-on-1 practice with virtual character

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Play to learn

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Segmenting functions to identify primary and secondary roles and their dependencies

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Data set

Quipedc

Our virtual character and curriculum are built on QUIPEDC's vocabulary and video lectures, ensuring accurate sign language teaching. This approach provides a rich, foundational resource for effective learning

Pitch Deck Technology needed

Video camera to record the signer

Real-time computer vision tracking of the signer's hands and body

Using a machine learning model, one may identify the signs of

Natural Language Processing translates signals into spoken words

Using a text-to-speech system, the translated text is converted into audio

AI Assistance

Using audio and video data, the Audiovisual speech recognition (AVSR) system tracks the signer's hands, body, and facial expressions in real time

Camera and mic capture speaker's speech and image

AVSR systems recognize speech in noise using audio and video

NLP algorithm transcribes text into sign language

Video shows person signing translated text

Augmented Reality helps Deaf Mute users grasp translated text in real environments

*AVSR systems can produce 3D sign language videos that are more organic and expressive.

An AVSR system has the ability to interpret a speaker's intended meaning more precisely by utilizing their body language and facial expressions.

Pitch Deck

Speech-to-Text Translation System

Input

Audio quality processing

Voice Recognizing speech

Feature extraction of audio signal

Reduce noise Frequency Equalize the signal.

Speech Recognition and Understanding

Recurrent Neural Networks (RNNs)

Convolutional Neural Networks (CNNs)

Conversion and display of text

Recognize the distinct sounds in speech. Understand context and improve translation accuracy

Pitch Deck

Voice/Text-to-Sign Video Translation System

Gramma i ally oheren Con ex ually appropria e

Predi orresponding sign language ges ures.

Machine learning learns, analyzes, and predi s using QUIPEDC sign language video/di ionary da a.

Convolutional Neural Networks (CNNs) for image re ogni ion

Recurrent Neural Networks (RNNs) for sequen ing.

Transform pro essed ex in o he appropria e sign language.

The vir ual hara er performs sign language. Gesture Recognition

Why Signify Stands Out

Technology

Expand accessibility, language support, AI capabilities, and technology enhancement

Pitch DEck

DEck

Starting/End Points

Screen/Action

Userflow

Condition/ Decisions

Input

As a Deaf-Mute person, I ....

Pitch DEck

Onboarding Yes

Camera, Micro phone acces?

Preference Yes Who

Tutorial about Angle, position

Require access No

As a Deaf-Mute person, I need to use a conversation app to communicate easily with doctors at the hospital

Pitch DEck

As a Deaf-Mute

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DEck

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As a user, I want to know how to express a word or phrase in sign language, I wish to enter that word into a dictionary and receive an image or video illustrating how to sign it

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As a Deaf-Mute person, I read books but do not understand spoken language, so I need to translate it into sign language to understand the meaning

Pitch DEck

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Start

As a hearing-speaking person, I want to practice sign language

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Feedback

I want to have the opportunity to send feedback or suggest new words, helping to improve and expand the vocabulary

Pitch DEck

Learning

As a hearing-speaking person, I want to learn sign language

Pitch DEck

Sketching Idea to

visible

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Wireframing 140+ screens

Pitch DEck Participants

TESTING

Remove

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Typography

#3B82F6

App overview UX Design Design System UI Design

Pitch DEck

Icongraphy

Vuesax Icons offer a modern, cohesive set of visuals that cover everything we need without getting too distinct.

Pitch DEck

Atomic design

Atoms Molecules Organisms Templates Pages

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Empty states Notifications

Confirmations

Onboarding Dialogs Errors

Feedback

Concise Details Serious Friendly

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Gender: Male/Femal

Age:

Nationality:

Hair color: ight blac

Skin tone: Yellow + white + pin

Body shape: A erage in

2 -3 Vi tna h a an arm si

Outfit: Office wear like a teacher

3D brief

Facial Feature

Face, eyebrows, eyelashes: I itate the ost co on, ini ize style to essential facial features, no accessorie

Nose: Clearly shaped, si pl Mouth: Cl arly shap , long

Ge ture and Body Movement

Both hands: Clearly show distances and sizes for each finger, pal

Both ar s: Show distances fro pal to elbow, fro elbow to shoulder, sizes fro shoulder to thigh

Pitch Deck

Moodboard

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Sketching

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Turn around

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Turn around

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Onboarding

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Authentic flow

Pitch DEck Conversation

Pitch DEck Dictionary

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Contact

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Learning

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Profile

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Pitch DEck Prototype

B 04 Brand guideline

Brand story Logo Color Typography Avoid In use

Bridging sound and silence, we ensure communication equality, transforming actions into echoes of dreams and connections.

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Logo meaning

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Logo grid

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Logo clear space

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Logo partner sample

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Logo partner sample

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Logo

system

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Logo scale

Pitch Deck Sky color

The app's sky-blue symbolizes a bridge between sound and silence, promoting equality for the deaf community.

Pitch DEck

Blue - black: #0F1729

Blue: #0972EB

White: #FFFFFF

Pitch Deck

TYPEFACE

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âêôơư1234567890'?'"!" (%)[#]

{@}/&\<-+÷x=>®©$€£¥¢:;,.*

Rubik Thin

Rubik Regular

Rubik Medium

Rubik Bold

Rubik Extra Bold

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Logo Misuse

Cases of logo misuse

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In use

Logo variations on different backgrounds

P

Promotion

Marketing plan Campaign Media design

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Audience

Deaf and Mute

Lacking confidence in using sign language

Relatives

Empathetic, caring, wanting to 
 communicate and share with loved ones

Hearing individual

Enjoys exploring and trying 
 new things

Pitch Deck

Cares about the community, prioritizes brands that actively support social issues

Deaf and Mute

Strengthen Vietnamese vocabulary and grammar, proficient in bilingual use

Relatives

Clear and meaningful interaction with the 
 Deaf and Mute

Hearing individual Communicates for service-related work

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Signify seeks to bridge sound and silence, normalizing sign language as a supportive communication companion.

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Channels

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Process

Awareness, interest, consideration

Attract attention and inform about the Deaf community with app solutions

Awareness, interest, consideration

Boost brand visibility, promote sign language in public, and facilitate app engagement

Action

Enhance brand, promote sign language, educate users, and monitor engagement

Loyalty

Maintain downloads, highlight app features and flexibility, and share positive feedback

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Timeline

07/2024

Chia sẻ hình ảnh về cộng đồng người

Điếc Câm

#Signifyfact: Vấn đề

đa dạng vùng ngôn

ngữ cần quy chuẩn

#Signifyfact: Tại sao

lại gọi là "người

Điếc"?

Các địa điểm dạy

Ngôn ngữ ký hiệu

Trải nghiệm giao lưu với các bạn thuộc

Cộng đồng người

Điếc Câm

#Signifyfact: Người

Điếc Câm bẩm sinh

thì trong đầu họ sẽ là giọng nói của ai?

#Signifyfact

Bậc thầy tập trung

(chia sẻ reel về

hoạt động nấu ăn

của người Điếc)

Tạo cuộc thảo

luận cộng đồng về

khả năng dùng ký

hiệu

Chia sẻ hình ảnh

Billboard ghép text content

#Signifyfact

Chia sẻ series câu

cảm ơn vì đã giúp

Cha đẻ của ngôn

ngữ ký hiệu Việt

Nam là ai?

Người Điếc Câm bẩm sinh vẫn biết

đọc và viết

Tạo cuộc thảo luận về khả năng đọc ngôn ngữ ký hiệu

#Signifyfact: Ngạo

nghễ, chia sẻ hình

ảnh hướng dẫn viên du lịch Vũ Thùy Linh là người Điếc Câm bẩm sinh

Công bố ngày ra mắt app Signify 23/09/2024

“Muốn đi Hỏa Lò mà ngại giao tiếp với cô bán vé (Hình ảnh)

Tâm lý người Điếc

Câm, những chi tiết nhỏ về hoạt động sống thường nhật

08/2024

#Signifyfact: Ngôn

ngữ ký hiệu xuất

hiện trước ngôn

ngữ nói

(Poster + blog)

Ngôn ngữ ký hiệu này xinh quá: share video Le Bong du trend làm ngôn ngữ 
 ký hiệu

#Signifyfact: Bạn

có biết ngôn ngữ ký hiệu ở mỗi nước sẽ độc lập và khác biệt với nhau không? (Video)

Chia sẻ tích cực những khó khăn mà cộng đồng Điếc Câm

đối mặt

signify S

cảm và muốn thay đổi tạo ra giải pháp tích cực

Remind ngày ra mắt & teasing TVC

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Timeline

09/2024

“Học ăn, học ký, học với ngôn ngữ ký hiệu”

Địa điểm trường dạy ngôn ngữ ký hiệu, các buổi chia sẻ định kỳ của Ban v n động hội người Đi c Việt Na

Hình thức trình chi

Thực thi phiên dịch hiển thị phụ đề

➔ G iới thiệu, lồng ghép để người tiêu dùng tương tác

“Ký hiệu mở lối, nhận vé miễn phí”

điểm 4 trạm chờ xe buý

Hình thức LCD DOO Thực thi nhân v t ảo thông báo thông tin về chuy n xe ti p theo bằng ngôn ngữ ký hiệu -> hướng dẫn lấy vé miễn phí + hiện mã QR về Signify

➔ Signify ứng dụng tính năng có sẵn để giải quy t vấn đề cho người dùng

“Trải nghiệm thế giới thinh lặng”

Địa điểm hội trường nh hát qu n

Hình thức tương tác với người hướng dẫ

Thực thi người tham gia có khả năng nghe nói bình thường đeo thi t bị

cảm âm & trải nghiệm thử thách

➔ Mang lại trải nghiệm, tạo cảm giác đồng cảm với cộng

ồng người Đi c Câm

Talkshow “Tôi ký cho nhân quyền - Ra mắt ứng dụng phiên dịch ngôn ngữ ký hiệu Việt Nam”

Thời điểm 23/09 tôn vinh Ng y Đi c th giới Thời lượng 20 phú

Hình thức tương tác với người hướng dẫn

MC Khánh Vy, đội ngũ Signify, Nguyễn Ho ng Lâm (giám đốc trung tâm

hộc trợ kỹ năng giao ti p NNKH Nắng Mới ), phiên dịch viên Trần Thị K iê Nội dung đưa ra đa góc nhìn về cộng đồng người Đi c Câm v ngôn ngữ ký hiệu, giới thiệu giải pháp ứng dụng Signify

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Budget

On a non-profit basis, focused on sustaining through invested funds

Item

Profit

Initial investment
 (1 billion VND)

Payment for influencers

SEO website

LCD DOOH rental fee

Training on 
 app usage

Funding from Ministry of Education, 
 Youth Federation, Vietcombank, UNICEF, USAID

Piu learn sign language: 4M VND
 ttngongngukyhieu.hanoi: 6M VND

MC Khanh Vy (Talkshow): 10M VND/30min

3M VND/month

62M VND/month

50M VND/5 months for organizational units, schools Licensing support Airports, legal entities, train stations

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lư t thích, chia

sẻ & thảo luậ

lư t theo dõi

fanpage & Instagram

trên fanpage

& Instagra

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Campaign

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Social post

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Landing page design

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Future direction

Expand the content

Inte rate into numerous public spaces

Develop AI for improved outcomes ...

Build community ties

Especially enhance lan ua e capabilities for communication while travelin abroad

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References

THÍNH. (2021, October 9). YouTube. Retrieved December 30, 2023, from https://www.tailieu123.org/ uploads/thac-si-cao-hoc/2018/luan-van-thac-si-cong-nghe-dien-tu-vien-thong-cam-bien-3d-kinect-va-ung-dung-cua-no-vao-nhan-dien-ngon-ngu-cu-chi-bang-tieng-viet-de-ho-tro-giao-tiep-nguoi-khuyet-tat.pdf

NAM. (2017, 08 17-18). https://scholar.archive.org/work/3gqjac7ou5cajhskbphgidxi6i/access/wayback/http:// proceeding.vap.ac.vn/index.php/proceedingvap/article/download/2017.00062/379

Sign Language Apps Market Analysis | Size & Forecasts. (n.d.). Global Market Estimates. Retrieved December 30, 2023, from https://www.globalmarketestimates.com/market-report/sign-language-apps-market-4112

Sign Language Recognition Application Systems for Deaf-Mute People: A Review Based on Input-Process-Output. (2021, October 9). YouTube. Retrieved December 30, 2023, from https://www.sciencedirect.com/science/article/pii/ S1877050917320720?via%3Dihub

McSwine, D. (2023, November 7). .,. ., - YouTube. Retrieved December 30, 2023, from https://dl.acm.org/doi/abs/10.1145/3308561.3353774

Deep Learning Methods for Sign Language Translation. (2023, November 7). ., - YouTube. Retrieved December 30, 2023, from https://dl.acm.org/doi/abs/10.1145/3477498

Cobb, B. (2021, October 9). ⠀Technological Solutions for Sign Language Recognition: A Scoping Review of Research Trends, Challenges, and Opportunities. YouTube. Retrieved December 30, 2023, from https://ieeexplore.ieee.org/abstract/ document/9739689

Findings of the First WMT Shared Task on Sign Language Translation (WMT-SLT22). (n.d.). ACL Anthology. Retrieved December 30, 2023, from https://aclanthology.org/2022.wmt-1.71/

Video accessibility enhancement for hearing-impaired users. (2023, November 7). ., - YouTube. Retrieved December 30, 2023, from https://dl.acm.org/doi/abs/10.1145/2037676.2037681

Machine learning model for sign language interpretation using webcam images. (2021, October 9). YouTube. Retrieved December 30, 2023, from https://ieeexplore.ieee.org/abstract/document/6839279

Video-Based Sign Language Translation System Using Machine Learning. (2021, October 9). YouTube. Retrieved December 30, 2023, from https://ieeexplore.ieee.org/abstract/document/9456176

Cobb, B. (2021, October 9). ⠀Sign Language Interpreter System: An alternative system for machine learning. YouTube. Retrieved December 30, 2023, from https://ieeexplore.ieee.org/abstract/document/9257958

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Thank for your attention!