Adespresso vs ConnectExplore There are many Facebook Ads tools on the internet and, in this article, we shall be looking at the features of two of them, namely Adespresso and ConnectExplore. https://www.socialleadfreak.com/adespresso-vs-connectexplore-review/ ConnectExplore – Features and How It Works ConnectExplore is a software tool that enables you to focus and target your Facebook™ Ads to those who are highly more interested in your product or services and more likely to make a purchase. But what makes ConnectExplore different from other targeting tools in the market? Most targeting tools only has access to Facebook™ regular application programming interface (API). This is a set of protocols that give them access to Facebook. However they do not have access rights to Facebook™ Ads API. Facebook™ is very reserved about granting access to its Ads API. Authorization and access is only after requesting companies have been subjected to and passed rigorous tests. ConnectExplore have successfully passed those such tests and have full access to Facebook™ Ads API. Without access to Facebook™ Ads API, other marketing tools cannot access the interests of Facebook™ members and as such, they are unable to give you reliable data and statistics on Facebook™ members’ interests that can assist you in your marketing campaign. In contrast, ConnectExplore has full access to Facebook™ Ads API and such access accounts for its uniqueness in the features, functions and usefulness of the software.