GREEN CITY LIFE AND SPA BRAND SYSTEM GUIDELINES
GREEN CITY LIFE AND SPA is a Serbian development project that combines modern and luxurious living in the middle of greenery, but at the same time close to the city and the Aquapark, in the undulating region of Avala, in Serbian Tuscany. The values that the brand represents are energy efficiency and environmental friendliness.
LOGOTYPE WITH THE SYMBOL IN VERTICAL & HORIZONTAL ORIENTATION
ONE-COLOR VERSION ON DARK BACKGROUND
EMPTY/NEGATIVE OR CLEAR SPACE CONSTRUCTION
THE UNDULATING HILLSIDE PATTERN CONSTRUCTION
WHITE WAVE IN THE BACKGROUND 28% OPACITY
WHITE WAVE
WHITE WAVE
THE FOREGROUND
PATTERN OF THREE WAVES
COLOUR GRADIENT WITH GREEN AT THE BOTTOM
IN
100% OPACITY
WITH VARIING OPACITIES USED FOR DELINEATING SECTIONS ON THE WEBSITE AND ALSO IN THE PRINT MATERIALS
IN THE MIDDLEGROUND 58% TRANSPARENCY
PRIMARY COLOR PALETTE
GRASS GREEN
SRGB IEC61966-2
HEX: 33B233
RGB: 52 178 51
COATED FOGRA39 (ISO 12647-2) D50
CMYK: 80 0 98 0
PANTONTONE COLOUR BRIDGE/COATED EURO
Pantone 361 C/EC
AVERY
713 PF Grass Green
LIGHT BLUE
SRGB IEC61966-2
HEX: 3DB7E4
RGB: 61 183 228
COATED FOGRA39 (ISO 12647-2) D50
CMYK: 67 2 0 0
PANTONTONE COLOUR BRIDGE/COATED EURO
Pantone 298 C/EC
AVERY
732 PF Light Blue
COLOR GRADIENT SRGB IEC61966-2 HEX: 62cc70 RGB: 98 204 112
SRGB IEC61966-2 HEX: 6fc2e3 RGB: 111 194 227
TYPOGRAPHY IN THE PRESS & ON THE WEB
Italic
POPPINS
Semibold
Semibold
Lora
Headlines Subtitles Used for logotype construction Captions and small type
Body texts Thin ExtraLight Light Regular Medium Semibold Bold Extrabold Black
Regular Medium Medium italic
italic Bold Bold italic
MASCOT ALSO WITH AN INVERTED VERSION FOR DARK BACKGROUNDS
APPLICATION OF THE IDENTITY ALONG THE BRAND TOUCHPOINTS
FLAGPOLE ADVERTISING
www.greencitylifeandspa.sr www.greencitylifeandspa.sr
www.greencitylifeandspa.sr www.greencitylifeandspa.srwww.greencitylifeandspa.sr www.greencitylifeandspa.sr
IS SOMETHING MISSING OR WRONG WITH OUR BRAND KIT?
The design manual of the brand is a very dynamic material, and it presupposes constant renewal and improvement. If you have found a mistake in the materials, or you need to supplement or discuss them, contact the Green City Life and Spa brand manager at LEMONLION@LEMONLION.SK
