TRADE
OPINION
Trade talk
Calling all suppliers and distributors! We’d love to hear your views. Get in touch with Clare@lemapublishing.co.uk to have your say!
With The Toy Fair round the corner, we ask a selection of exhibitors what products they are most excited about launching at the London event and what they are hoping to achieve at the show
SCOTT EDEN Product Director Wilton Bradley
Which product are you most excited about showcasing at Toy Fair?
SARAH DAYUS Sales Director Great Gizmos
Which products are you most excited about launching at the show and why? We’re really excited to be expanding our Mould & Paint range again with new 3D kits. Mould & Paint 3D Dragons has everything included to mould and decorate two impressive dragon statues. The range allows kids to express themselves creatively and end up with something they can be proud to display.
What are you hoping to achieve at the show? We’re really looking forward to seeing our customers face-to-face again and hoping to meet some new faces too. It will be great to have a physical space to showcase our new products and ranges.
What makes this show special for you?
“We’ve been exhibiting at Toy Fair for as long as we can remember, so it will always be a show that’s close to our hearts”
We’ve been exhibiting at Toy Fair for as long as we can remember, so it will always be a show that’s close to our hearts. It’s particularly special as it’s purely focused on toys and our fantastic industry.
Any top tips for visitors? My biggest advice would be to book appointments rather than just ‘walk’ the show. Exhibitors get really busy, so it would be a shame for no one to be available to show you around the stand.
We are excited to showcase our new product in our Playhouse brand: Waterwall. This water flow, gravity game is packed with limitless combinations for children to enjoy, with a different creation every time the pieces are moved. With a range of modular accessories included, kids can have fun creating their own water flows and seeing their problem-solving skills come to life as they pour water from the top. Made from quality sustainably sourced wood, this weather-resistant product can be used outdoors or indoors, thanks to the bucket, which catches the water when it reaches the bottom.
What are you hoping to achieve at the show? We value the importance of retailers visiting our stand as “We are we will have lots of new, never-seen-before products launching being launched, as well as strong selling current 30 toy SKUs ranges, which may be new to some retailers. this year” Product development is continually important for us here at Wilton Bradley. We are launching 30 toy SKUs this year, including new categories, new developments within ranges, and innovation. We have so many new products for 2022 that we have taken an additional stand to sit alongside our main stand. This will be dedicated to our Xootz wheeled toys, so it will have all of the new scooters and the new electric vehicles, plus the award-winning Xootz officially licensed ride-ons.
SAM IRELAND Operations Director Bigjigs Toys
Which product are you most excited about displaying at Toy Fair?
“I’m super excited to be relaunching the Schylling range in the UK”
While we have some super items in the Bigjigs range this year, I’m super excited to be relaunching the Schylling range in the UK from 2022. Schylling has an amazing range called Nee Doh, which will be awesome for us this year.
What are you hoping to achieve at the show? To see customers that we have not seen for so long and talk to them face-toface about new ranges.
JANUARY 2022
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