Toys n Playthings January 2022

Page 24

WHAT’S N Swing and scoot MV Sports & Leisure info@mvsports.com www.mvsports.com Swing into action with the Spiderman 6v Quad with lights, sounds and an integrated disc slinger for added play value. This rideon comes with four slinging web discs and push-button action to target any opponent, bold colours with character graphics, and a web-shaped rear. Other features include a footoperated pedal control with forward and reverse gears, moulded handlebar grips for extra comfort, and chunky, deep-tread tyres for stability and optimal grip. Plus, the Li-Fe 350-HC takes electric scooters to the next level. The 350W motor pushes you up to 25kmh, but the real showstopper is its highquality maple wood deck, which adds a level of comfort and reassuring build quality underfoot. Meanwhile, Stunted has seen a slick, new refresh for 2022 incorporating the idea of precious metals, which will be showcased at Toy Fair.

Soak up some learning

Water play

Zimpli Kids

Wilton Bradley

0845 459 1818 www.ZimpliKIds.com

01626 835400 www.wiltonbradley.com Billed as a must-have for households with imaginative toddlers, Waterwall is a new product in Wilton Bradley’s Playhouse brand portfolio. Teaching kids about gravity, angles and water flow, the wall is packed with limitless combinations for them to enjoy a different creation every time they move the pieces. With a range of modular accessories included, children can have fun creating their own water flows and seeing their problem-solving skills come to life as they pour water from the top. Made from quality sustainably sourced wood, the weatherresistant wall can be used outdoors or indoors thanks to the included bucket, which catches the water when it reaches the bottom. This design and concept are currently under Design Registration and is Patent Pending ref. GB 2105957.1.

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Zimpli Kids has launched its first educational bath bomb product. Solar System Baff Bombz are a great way for kids to learn about the wonders of outer space, while having a fizzing bath time adventure. The pack features nine coloured bath bombs, representing the eight planets plus the sun, along with nine educational planetary fact cards.

Adventure time Spin Master 01628 535 000 | www.spinmastertoys.co.uk New for preschoolers is the Paw Patrol Rescue Knights range. A baddie pup named Claw, riding a dragon, has descended upon Barkingburg, and it’s up to the Paw Patrol pups to protect the kingdom. With new Dragon Knight Vehicles and suits of Dragon Knight Armour, the team takes to land, air, and moat to stop Claw and his mischievous Dragon. The Rescue Knights Hero Pup & Dragon Assortment and the Knight Themed Deluxe Vehicles are suitable for kids aged three-plus. Also available is the Sparks the Dragon & Claw set. These action figures come with an exclusive figure of Claw and a large-scale Sparks the Dragon figure, featuring his super wings, two projectiles and a saddle for Claw to ride in. Spin Master has also launched the Rescue Knights Castle HQ Playset: a 50.8cm tall fortress, which looks like the castle from the hit tv show. The set features a mini dragon, throne, ladder, table, and a rising tower transformation.


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Articles inside

Don’t Miss - a sneak peek at unmissable products for buyers

32min
pages 125-139

Retail Interview - with Kate Hateley, group toy buyer of British Garden Centres

1min
page 124

Toy Fair New York 2022 - Kimberly Carcone at the U.S. Toy Association discusses what’s planned for the Big Apple show

4min
pages 122-123

Retail Interview - with Peter Dobson, CEO of Geek Retreat

3min
page 121

Retail Interview - with Cynthia Compton, owner of 4 Kids Books & Toys in the US state of Indiana

4min
page 120

Trade Talk - Toy Fair exhibitors reveal what they are hoping to achieve at the show

15min
pages 41-45

Company Profile - Padgett Bros

1min
page 119

The Big Interview - with Malcolm Ottley, VP of sales EMEA at Funko

6min
pages 48-49

Cover Story - with MV Sports joint managing director Phil Ratcliffe

5min
pages 46-47

London Toy Fair 2022 - Majen Immink, director of fairs and special events at BTHA, gives the low down on the UK’s premier toy industry event

5min
pages 34-35

Retail Interview - with George at Asda senior sustainability manager Jade Snart

3min
page 33

Company Profile - Elves Behavin’ Badly

2min
page 32

Company Profile - Edx Education

2min
page 31

Company Profile - Premier Decorations

1min
page 30

What’s New - fresh launches that you need to get your hands on

5min
pages 24-25

Indie Opinion - Diary of a Toy Shop by Amanda Alexander, owner of Giddy Goat Toys

4min
pages 22-23

Retail Interview - with Fred Prego, digital and marketing director of Menkind

10min
pages 26-29

Ambassadors - our tiny testers put three Wilton Bradley products through their paces

5min
pages 20-21

Trends Column - the U.S. Toy Association puts safety first at Toy Fair New York

8min
pages 11-12

Retail Opinion - John Ryan pays a visit to US toy retailer Camp

5min
page 18

Consumer Insight - The Insights Family explores the rise in popularity of 3D printing

3min
page 19

Leader - with Clare Turner

3min
page 5

People News - all the movers and shakers

8min
pages 14-15

Media Analysis - Generation Media looks at the viewing landscape in Germany

3min
page 17

Media News - the multimedia rundown

4min
page 16

Retail News - what’s happening across the retail landscape

3min
page 13
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Toys n Playthings January 2022 by Lema Publishing - Issuu