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Leap into learning LEAPFROG 01895 202 840 www.leapfrog.co.uk LeapFrog, the leader in innovative developmental solutions for children, will be returning to London Toy Fair this year to showcase its new toy range, which is sure to help LeapFrog continue to build on its success. The exciting range will see nine new LeapFrog Learning Toys released in 2020, with five being released in spring/summer, and another four released in autumn/winter. These will bring a further boost to LeapFrog Baby, which is currently the number two brand in the Early Electronic Learning subclass, and growing at 11.4%.* Spring/summer will see the launch of the Yum2-3 Toaster, Level Up & Learn Controller, Busy Learning Bot, Lullaby Lights Lion, and the 100 Animals Book. For the first time in spring/summer, LeapFrog is launching a new role-play toy to add to the incredibly popular range that already includes the Scoop & Learn Ice Cream Cart, Shapes & Sharing Picnic Basket, Musical Rainbow Tea Party, Smart Sizzling BBQ Grill and much more. This spring/summer sees the introduction of the Yum-2-3 Toaster, so children can toast up fun with a side of learning! Pretend to cook up and serve a delicious breakfast for a friend using the nine different foods and utensils. Role play making egg and bacon sandwiches and pretend to spread berry jam on toast using the role-play knife. Use the handle to pop up the toast while being introduced to opposites. Turn the dial to choose whether you would like light or dark toast and press the three breakfast food buttons
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to learn numbers one to three, colours and foods. The toaster mouth lights up for phrases and five singalong songs. For ages 12+ months. Play and Learn with the Level Up & Learn Controller. This exciting controller features six touch-screen learning activities that introduce colours, counting, rhyming, French phrases and more. Move the joystick to trigger animal phrases and sounds; listen to the questions from the animals; and let the light guide you to the correct answers. The four colourful shape buttons introduce shapes and encourage exploring numbers. The music button plays three learning songs and one dance track. A Tiger pal pops up to encourage play time and introduces opposites. For ages 9-36 months. Meet Busy Learning Bot, part fidget cube, part robot. Go on a learning adventure with this cute cubed character to discover colours, opposites, ABCs, counting and music by sliding the slider, spinning the three interactive gears, twisting the key and pushing Learning Bot along. Press his friendly light-up face to hear robot phrases and try the two different game modes to hear Busy Learning Bot encourage interactions with all the buttons to develop handeye coordination and motor skills for children aged nine to 36 months. Enjoy a ray of colour with the Lullaby Lights Lion plush learning toy. In day mode enjoy a kaleidoscope of colour with each press of Lion’s soft plastic light-up tummy. The colours change to
the five colours on Lion’s mane, playing a variety of songs and phrases to teach shapes, colours and numbers. Lion also helps your baby fall asleep with four different sleep timer options, offering soft gentle lullabies; lullabies and lights; or just lights. For ages six months-plus. Join all the animals and explore their habitats and new vocabulary in the 100 Animals Book. Explore the colourful pages and touch each picture to hear the animals, their sounds and habitats along with exciting facts and sound effects. Immerse your child in bilingual play by sliding the language switch to hear the words, songs and instructions in French. Touch the pictures to hear fun animal facts in Fun Fact mode or press the light-up star button to hear three learning songs. For ages 18 months-plus. As well as these great new products being added to the LeapFrog Learning Toys range, another new role-play toy will be released in autumn/winter, alongside more great items. *NPD, Value, YTD Jan-Oct 19
Guess what… LeapFrog is launching the Busy Learning Bot, who is part fidget cube, part robot. The Bot will help little ones learn colours, opposites, ABCs, counting and music. 116
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