Interview Clip Quality Brands
Paving the path for
growth
From developing its own brands such as Bunzlau Castle, growing its cache with some new acquisitions, through to distributing Denby Pottery in mainland Europe, family-run Clip Quality Brands tells Tableware International about how it is paving the path for growth
“We believe that people are happiest in a place where they feel completely at home”. A powerful motivation which drives owners Björn and Ruchama Bakker of Clip Quality Brands in everything they do. Clip Quality Brands has experienced impressive
growth in recent years thanks to a strategic expansion of new activities. This includes continuing to innovate with its own Bunzlau Castle brand, the recent acquisition of Fairtrade brand The Table Amsterdam and continued investment in the company’s distribution arm,
which distributes products for Denby Pottery, among others, in mainland Europe. Distribution with Denby Pottery As a family business, Clip Quality Brands has two divisions. In addition to developing their own brands, they have been a distributor for Denby Pottery since September 2021. “Next year we will be celebrating our 40th anniversary as a company. Having been in the tableware industry
in the Netherlands, Belgium, Luxembourg, Germany and France,” says owners Björn and Ruchama Bakker. Bunzlau Castle With a passion for business, Clip Quality Brands now has six quality brands, including its own brand, Bunzlau Castle. This has been a beacon of quality and craftsmanship in European handmade tableware for 35 years. The brand’s strong visual
“We have ambitious plans for the future. After a very successful start at Maison & Objet, we want to continue to reach out to new customers at Ambiente”
Did you know? Bunzlau Castle has been in existence for 35 years and most recently collaborated with the Van Gogh Museum. Together they have designed a new collection of ceramics and textiles inspired by the works of Vincent van Gogh. 46 TABLEWARE INTERNATIONAL
for all this time, we have come across many brands, including Denby Pottery, an established brand that fits well with our core values. They were looking for a strong partner with a good retail network in Europe and they came to us. Since then, we have been developing the brand
identity ensures high recognition across generations. “The highquality ceramics are handstamped in up to 40 different decors, which can be combined with each other. They range from floral to graphic but are all recognisable by the distinctive blue border,” they tell us.