interview Joor
“It’s time...” Premiere wholesale management platform JOOR is breaking into the home sector, led by global director of sales Mark Bergadon. He tells Tableware International why the industry needs to sit up and take note… “The Total Addressable Market of Home worldwide is over 660b and that’s a big number”
Retail focus
Neiman Marcus, Selfridges, Harrods, Printemps, SSENSE, and Matches are just some of the retailers who use JOOR’s platform. 48 TABLEWARE INTERNATIONAL
Mark, JOOR is a major player in the wholesale marketplace industry, but what makes it different from the other retail avenues? One of the things that sets us apart from the rest is our global reach. We have offices in 12 countries from LA to Melbourne and around the world. We work with brands and retailers from 150 different countries, transacting in 135 currencies. Those numbers continue to grow. Another important part of JOOR is our exceptional customer success team. With a retention rate of over 96 per cent, we are known for our customer partnerships.
We understand JOOR is expanding its reach into the homewares sector. Why? It’s time. The Total Addressable Market of Home worldwide is over 660b and that’s a big
number. We dominate the luxury apparel segment and we want to bring home brands and retailers on board that parallel our better/best/luxury ecosystem. Also, as a whole, the homewares sector has been a bit slower to adopt digital. I know, having had the privilege of being a part of this industry for my entire career. JOOR gives the homeware sector the opportunity to modernise the wholesale experience and increase ROI through a world class platform.
Why would a tableware/ homewares buyer turn to JOOR over other marketplaces in the industry? Having served the world’s most prestigious brands in fashion, we are uniquely positioned to bring this expertise to home. As I mentioned before, luxury home brands are in good company on