RETAIL MATTERS
Retail matters
This month Onlin4baby’s Managing Director, Christy Foster and the team are fully focussed on the Harrogate International Nursery Fair Q4 is finally among us! Are you ready for it? be viewing their own products in person Online4baby are very busy preparing for too, due to previous Covid restrictions, so this pivotal time period. Kicking us off, this this is set to be one of the best year’s to October I’m taking my brand team down to showcase ever. Yes, I’m betting on a very Harrogate for some much needed meeting big and busy Nursery Fair this year. and greeting of the industry players. We’ll On a serious note, I really do think be representing Online4baby loud and attending is a brilliant opportunity to proud, so make sure you keep an eye out discover new nursery trends in our sector, for us if you are planning on attending! We have had some I have been new starters join the team from some really impressive retail attending this nursery backgrounds and I can’t wait to event for a very long showcase our new talent at time, so after over 6 Harrogate. I’ll of course be months of waiting for the showing my brilliant entourage rescheduled event, I the ropes, and introducing them to all our wonderful have a really good brand partners. feeling about 2021 I have been attending this nursery event for a very long time, so after over 6 months of waiting for the rescheduled event, I have there is a need now more than ever for a really good feeling about 2021. The past fresh and contemporary ideas for new 18 months or so have been difficult for product development in the nursery retail everyone, so it feels good to finally be industry. I think we can sometimes become able to put a plan together to attend this a little comfortable, and now is a great time event. We have all missed a good get to spread our wings and really challenge together! I’ve realised being able to old ideas. We are heading into 2022 thick catch-up with brand partners face-to-face and fast and nursery retail needs to keep up is something I’ve definitely taken for with not just direct competitors, but granted, but no more. I will be taking full fashion, FMCG and other retail sectors. advantage of having the baby and retail Customers are expecting the same retail community all in one place. I’ve had a experience across the board when it comes thought, this will also be the first-time to their consumer habits. The baby and many suppliers and brands will actually child brands that decide to dive head-first
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nursery today
and adapt to this “new retail industry” are those who will thrive going forward. In other news, we are over-the-moon to have been awarded the Which? Best Child and Baby Retailer Award for 2021 and become a Which? Recommended Provider. Parents have been ranking baby retailers on a number of factors for this year’s Which? Survey, with Online4Baby securing top spot! We are elated and so thankful for our wonderful customers! The categories included (amongst others): product range and availability, aftersales service and returns, and value for money, all of which we received 5 stars. We, as a company, are so proud to be the number one top performing child and baby store with a customer score of 78%, with four or five stars across all areas! Customer satisfaction is at the heart of what we do, so to receive the highest score from those whose opinions matter the most to us, it is the ultimate accolade. As we prepare for the busiest time of the retail season, make sure to appreciate the calm before the storm this month! With the little ones having gone back-to-school after the Summer Holidays you may feel sales are slightly quieter, take this time to prepare and focus on the coming months ahead, ready for a hopefully busy and recordbreaking November. Online4baby are over-the-moon to have been awarded the Which? Best Child and Baby Retailer Award for 2021 and become a Which? Recommended Provider
