Nursery Today October 2021

OCTOBER 2021 ISSUE 1 VOLUME 25

EVERYTHING JUST CLICKS

2IN1 BIKE TRAILER & CITY BUGGY DRYK

DUO

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GREY

ROSE

More Mobility FOR URBAN LIFESTYLE

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EASY CONVERSION IN ONLY 3 STEPS

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contents Re g ul a r s

6 News roducts 79 New P

by Products 82 The Ba Association

p16

the team Editor

p19

Penny Franks penny@lemapublishing.co.uk

Ad Manager Christine Contreras christine@lemapublishing.co.uk

Contributors 14 Barking Mad Pramland’s John Barker shares his experiences of stock issues vs. customer behaviour and his view with regard to online activity

Sales Assistant Marian McNamara marian@lemapublishing.co.uk

Production Director

16 Online4baby

Paul Naish paul@lemapublishing.co.uk

This month Onlin4baby’s Managing Director, Christy Foster and the team are fully focussed on the Harrogate Int. Nursery Fair

Production

78 FanFinders

Rick Vickers rick@lemapublishing.co.uk

With World Mental Health Day taking place this month, FanFinders reveal the impact of pregnancy and societal pressure on UK mums’ mental health.

Managing Director Mark Naish mark@lemapublishing.co.uk Malcolm Naish malcolm@lemapublishing.co.uk

Feature Spotlight

Circulation

76 Weaning

Chairman

Show Preview

Robert Thomas robert@lemapublishing.co.uk

19 Harrogate Int. Nursery Fair 2021 It’s showtime, we bring you a full round up of what to expect this year.

Cover Story 12 BabyStyle

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

www.nurserytoday.co.uk

p76

BabyStyle continues to go from strength to strength, even in the weakest of times.

Profiles 10 Artsana (Chicco/Recaro) 24 Silver Cross 28 TFK 32 Weybury Hildreth 42 Ickle Bubba 52 CuddleCo

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editor’s letter www.nurserytoday.co.uk Instagram: nurserytoday LinkedIn: Nursery Today

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elcome to the October issue, and brands exhibiting and new companies in attendance, what an issue it is! You will see all right here on your doorstep in the UK! This is an that our main focus in Harrogate opportunity no-one should miss. this month. The Harrogate Int. The show has grown this year and covers five halls Nursery Fair couldn’t come any sooner, everyone of the Harrogate Convention Centre, housing that I’ve spoken to is incredibly upbeat about the exhibitors who have supported the show for many event this year. years, for example, BabyStyle, DCUK, Roma Prams, My hotel is booked and I’m feeling extremely Joie, Bebecar, CuddleCo, Venicci - and this year also ready to attend - where else can we see so many seeing the welcome return of brands such as Britax, leading brand names alongside fledgling Dorel, iCandy, Cybex, Hippychick, Emmaljunga, companies who can often offer that something Ergobaby, Johnston Prams, and many more. different to the industry?

There will also be many companies who will be There are so many reasons to attend this year and exhibiting for the first time, for example Mamas & as Pramland’s John Barker stated “For us, the show Papas, Tonies, Junior Jones, Joy last month “Trade shows are and Joe, The Blinky Co, Eggcellent couldn’t come sooner brilliant for presenting new Lighting Ltd and Doddl.

- buying from photos opportunities. It may be a brand As an industry it has been doesn’t work in my you’ve been after for a while or incredibly difficult over the course something that just catches your opinion.” of the last 18 months to truly view Darren Neal, eye. When you spend all day in products that have been your store it’s very easy to launched. As Darran Neal of Little Little Gems become blinkered, a trade show Gems Baby Stores told us “For us, opens your eyes to the bigger picture and opens the show couldn’t come sooner - buying from doors to new products and brands.” And this year is photos doesn’t work in my opinion.” This sentiment is the year to do exactly that, with so many leading echoed by Terri Hall of Listers Baby Shop, who said: “Suppliers have been great with showing us new products via Zoom and emails but, just like a customer, we need to get our hands on them for a proper look.”

By turning to page 19 you will find our bumper Harrogate preview (easily found in this issue by the supplement cover brought to you by CuddleCo), where you can browse many pages all full of products that give you a great flavour of what to expect within the halls of Harrogate this year and also a variety of mini interviews with retailers and suppliers.

We also bring you many company profiles throughout the pages of the preview, including Silver Cross, TFK, Weybury Hildreth, CuddleCo and Ickle Bubba.

You will also have noticed that BabyStyle are our

cover stars this month. We take a look at BabyStyle’s personal journey across the last 18 months. When everything got turned upside down in March 2020 due to the impact of the global pandemic, Andy Crane and his senior managers rolled up their sleeves and took to the phones and warehouse after sending all of their other team members home. You can read all about it by simply turning to page 12 (oh and of course if you visit them at Harrogate, make sure you enquire about the ‘secret room’ - I know I will be!).

Further good news, let’s face it Harrogate just wouldn’t be Harrogate without some form of after show party so here’s the details! Pop Sunday 17th October into your diary! The evening will start at 5.30pm and include free drinks (until 8.30pm followed by a paid bar until 9pm), a buffet and a popular six-piece live party band – Func on the Rocks will be playing some back ground music to liven up the evening. This event is free for everyone attending the show and the Harrogate team and event sponsors (BabyStyle, The Baby Products Assoc., Chicco, Cybex, Joie, Peg Perego, Silver Cross and UPPAbaby) look forward to welcoming exhibitors and visitors alike.

For more information on the show, or to pre-register your attendance, simply visit www.nurseryfair.com Lastly, this month you will also find nestling among the pages our product spotlight feature in this issue. If you’re looking for weaning ranges (page 76) then we’ve got it covered!

Wishing everyone a truly positive Harrogate adventure, make sure you pop by our stand and say hello - you’ll find us in Kings Suite, Stand: KS8.

nursery today

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Nick Richardson

news

Sponsored by

Silver Cross launches first ever car seat recycling scheme

Babymoov

supports & simplifies weaning journey Babymoov launch the next generation Nutribaby ONE (as part of the multi awardwinning Nutribaby Food Prep Machine range) – the most intuitive Nutribaby yet continues to support and simplify the weaning journey for new parents!

Re-imagined with a minimalist new aesthetic and cool colour palette, Nutribaby ONE features the same superior variety of cooking functions at the press of a button – including simultaneous steaming, blending, warming, defrosting and the ability to cook grains, pasta, pulses and oats.

Please get in touch by emailing sales@babymoov.com to find out more about stocking Nutribaby ONE and the Nutribaby range.

Graco launch safety campaign for car seats

As school restarts and parenting life picks up apace, Graco reveals the recipe for happy car journeys with children, as families get ready to travel here, there and everywhere again.

Research with Graco’s Instagram followers revealed three key considerations when taking car journeys: safety, entertainment and cleanliness.

Keen to make parent’s lives easier, Graco’s Car Seat Safety microsite introduces advice using light-hearted humour, informative videos and simplified safety messages via a memorable H.A.P.P.Y acronym.

In collaboration with Halfords, Aqua Wipes, various media outlets including Dadsnet and a range of parent influencers, the campaign represents an authentic perspective, sharing parents’ genius hacks and mishaps when aiming to keep their children safe, clean and entertained when on the road.

Sharon Morrison, Graco Senior Product & Fashion Manager for EMEA explains: “There are some things we all do without realising it could compromise on in-car safety. For example, 52% of our followers admit their child carries an electronic gadget in their hands, not knowing that in the event of a crash the gadget could become a dangerous missile. Halfords is our safety partner because they go above and beyond with fitting advice, aftersales service and offer a great range of safety information and products available to buy.”

www.gracobaby.eu/uk/car-seat-campaign 6

nursery today

As part of its ongoing efforts to become even more sustainable, Silver Cross is the first and only brand to offer its customers a car seat recycling service, which will launch during Recycle Week 2021.

For safety reasons, car seats cannot be sold or passed on for second-hand use, so the new Silver Cross recycling service will stop them from ending up in landfill at the end of their life span.

Silver Cross customers who no longer need their car seat can book a collection for it to be recycled free of charge. At the recycling plant, the team use specialist lasers to separate the recyclable materials, which can then be used in the production of other products and packaging across a variety of industries - with absolutely nothing going to landfill.

David Abbott, Director of Marketing at Silver Cross, says “As a brand, we’re making a conscious effort to become even more sustainable through our products, packaging and recycling processes. We’re incredibly proud to offer the first and only car seat recycling scheme, which will reduce waste and allow materials to be re-used.”

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Moby moves to

Hippychick Following a partnership spanning over 3 years, distributor Clever Clogs and Moby, part of the Thrive International group of companies, have mutually agreed to end their trading relationship.

Baby wearing experts Moby are now pleased to announce that effective from 1st October 2021, Hippychick will commence distribution of the full range of Moby baby products, including the best-selling baby wraps, with the addition of some exciting new products which will launch this Autumn/Winter.

www.hippychick.

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Sunday After-show party celebrations – join the fun!

Thanks to sponsorship from some of the industry’s favourite baby brands, the much-loved Harrogate Party Night is back, promising a fabulous few hours of entertainment in the Harrogate Conference Centre.

No need to leave the show, the event will take pace just upstairs above Entrance one and its hoped all those attending the fair will come along and help enjoy a chance for us all to get together again after such difficult times and being apart for so long.

Harrogate International Nursery Fair, Anex Baby, The Baby Products Association, BabyStyle, Chicco, Cybex, Joie, Peg Perego, Silver Cross and UPPAbaby have all joined together to make this event possible.

The evening starts at 17.30, Sunday 17th October and includes free drinks (until 20.30 followed by a paid bar until 21.00), a buffet and a popular six-piece live party band – Func on the Rocks will be playing some back ground music to liven up the evening.

The event is FREE for everyone attending the show and the Harrogate team and event sponsors look forward to welcoming exhibitors and visitors alike.

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Further expansion for

Ickle Bubba

Award-winning nursery brand, Ickle Bubba, are set to buck the trend of postpandemic decline this Autumn as they expand into France and Germany.

Furthering their mission to help parents across the world make smart decisions for their baby by creating stylish, great quality products in well-designed ranges, for a variety of budgets.

Launching into two key European markets, this strategic move follows Ickle Bubba’s more recent expansion into Australia and Spain and coincides with the brand’s launch into the nursery interiors market. Commenting on the brand’s expansion into these two new territories, Co-founder of Ickle Bubba, Fran Vaughan, said: “International expansion across all categories has remained a clear focus for the past 3 years here at Ickle Bubba. We’re now at a pivotal point as we launch into 2 major markets. 8 years ago we couldn’t have foreseen such exponential growth over such a short period of time. Of course, there are always challenges, including the pandemic and Brexit but so far, we’re staying ahead of the curve and optimistic for the future.”

Along with its international expansion, this Autumn also marks the introduction of a brand new product category for Ickle Bubba – their new nursery bedding and interiors range. Bringing all the best of Ickle Bubba to baby’s first bedroom.

www.icklebubba.com

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news

Sponsored by

Halilit announce Taf Toys expansion

Taf Toys are continuing their impressive pace of product development, launching a further 6 additions to their Savannah Adventures and Koala Daydream Collections at Harrogate Nursery Fair. These new additions follow another 18 new toys released so far in 2021, with new gyms, playmats and toys galore, ranging from birth to 18 months+! These latest launches include two delightful activity toys in Harry Lion and Kimmy Koala featuring a plethora of sensory features, a Savannah Adventures Pram Arch, Harry Lion Cymbals, Tummy Time Cards and a delightful My First Magnetic Fishing Game, further expanding their toddler toy offering. There really is something for everyone in the Taf Toys range!

www.halilit.co.uk

The Insights Family launch Toys & Games Report UK The new report, set to be released each quarter, looks at the attitudes, behaviours and consumption preferences of kids aged 3-5, 6-9 and 10-12, highlighting key changes and year-to-year trends.

Sarah Riding, Research & Trends director at The Insights Family comments: “It’s been an interesting quarter, with significant changes as the world returns to some form of normality. The Toys & Games Report shows a strong trend towards the popularity of traditional and well-known toys, as well as a growing interest in creative toys. In fact, year-on-year, brands like Barbie, Minecraft and NERF toys have all experienced +30% growth as kids’ favourite toys.”

Along with detailed data on kids’ toy preferences, expenditure, influence, leisure and lifestyles, brands can learn about the top licensing categories and toy-related purchases from TV, video games, film, and Youtubers. The new report also includes a section on ‘Looking Forward’ which covers ‘What is the next big thing?’ and ‘What new toys would you like to own?’.

As we head towards the Christmas and holidays period, The Insights Family are releasing the first Toys & Games Report free of charge at get.theinsightsfamily. com/toyreport for a limited time only.

Enesco’s Peter Rabbit Baby Collection proves a winner!

Enesco celebrate their multi-award-winning Peter Rabbit Baby Collection. Having already won a Gift of the Year award in 2020 and a silver award in the UKMums.TV awards 2021, the Peter Rabbit Changing Backpack has been shortlisted for a prestigious Mother and Baby Award 2022 (supported by Asda) in the ‘Best Changing Bag Category’.

With stock available in 2021, please contact uksales@enesco.co.uk for trade enquiries.

www.enesco.co.uk

Sleeping in style

The Hauck 4-in-1 Play N Relax Centre The Play N Relax Centre by hauck is a premium travel cot that unifies high-quality design and modern fabrics with tilt-proof stability.

The cot can be used in four different ways: your child can comfortably sleep and play, you can quickly change your baby’s nappies and travel with the easily foldable cot wherever you wish, allowing maximum flexibility right from birth.

Thanks to the elevated, back-friendly new-born level, safely laying down and reaching your baby during the night is effortless. During daytime, you can easily relocate the bed thanks to the two integrated wheels and use it as playpen.

info@hauckuk.com

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nursery today

Profile Chicco

Harrogate Mitch Levene, Managing Director

Hall Q, Stand: Q96

Chicco: Embracing Uncertainty Together

Whilst 2020 was a record year for Artsana UK & Ireland, the home of Chicco, Boppy and Recaro, 2021 proved to be one of the most challenging on record for the entire nursery industry.

With 2021 proving a challenge for all in the Nursery Industry Artsana are under no illusions and began the year with the mission statement ‘Embracing Uncertainty Together’, reiterating its commitment to its retailers to work in partnership through the turmoil created by external forces and emerging from 2021 stronger and better.

Mitch Levene, Managing Director, commented: ‘I am proud of the way our colleagues adapted to the Covid-19 lockdown and subsequent global shipping crisis. These are traumatic challenges, although the team remained positive throughout.

We also thank our retail partners for embracing uncertainty together. We are now taking this positivity into 2022 via a whole host of new product innovations to be unveiled at Harrogate this year, whilst activating a full-on advertising programme and the usual heavyweight investment in our retail partners, including considerable contributions into our promotional calendar, tie ups with our advertising and impactful display units.

“Despite 2021 being a tough year for the industry, Artsana have still seen growth with retail partners,” continued Mitch. “We are really excited about what the future holds and we have truly innovative products on the horizon, which we are sure will continue to delight both our retailers and parents alike. We remain committed to working in partnership with our retail partners and will continue to embrace all the challenges and opportunities that lie ahead together.”

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I am proud of the way our colleagues adapted to the Covid-19 lockdown and subsequent global shipping crisis.

Mitch Levene, Managing Director

Despite the 2020 challenges, the Next2Me range continues to be much loved by expectant parents. Laura Aldridge, Product Manager for In-home, comments, “We know parent to parent recommendation is an enormous influence on new consumers. What we offer is TRUST as Next2Me is synonymous with bedside cribs. We are also the only brand that offers a complete range that is suitable for all varying parental requirements.”

Building on the success of its dominant market position, ‘the one and only side-sleeping crib’, Chicco introduced the first of its kind evolutionary 3-in-1, the Next2Me Forever, a side-sleeping crib that can be used from birth through to four years.

It has proved a huge success. Already very popular with parents, the Next2Me Forever has won several industry awards this year, cementing Chicco’s position as the experts in sleep time.

The brand has also worked with sleep expert Mandy Gurney offering valuable advice to new parents looking for tips on how to establish good sleep routines and dealing with sleep issues in the first few months of parenthood.

Recaro has also kept growing share not only in the car seat market with its sleek look and wide choice, but also in the outdoor category, thanks to the launch of the modular Celona and Sadena Travel Systems.

Never one to rest on its

laurels when it comes to its collection of Next2Me side-sleeping cribs, Chicco has a number of exciting new innovations being added to the range in 2022. One particularly exciting addition is the Next2Me Pop Up, which offers a space-saving solution for parents with its instant folding system and foldable feet.

Chicco is also excited to announce the launch of its auto-folding compact stroller, One4Ever, the only pushchair that comes with two seats included in the box to follows baby’s gowth and changing parents’needs.

Recaro too is coming to the market with great innovation for 2022, increasing both the car seat range with new multistage car seats and expanding the Outdoor range with the super compact Lexa pushchair.

2022 will also see Chicco introduce more sustainable purchase options for parents with a number of product ranges now featuring Eco+ fabrics and recycled plastics. Part of the Nursery range, Chicco’s Eco+ Infant and Preschool toys are produced with recyclable materials and sustainable packaging demonstrating the commitment to act responsibly in respect of children and the environment in which they will grow up.

Artsana has witnessed huge growth in the past ten years via investing in brands, innovation and retail partners. This will continue so Chicco, Boppy and Recaro are well placed to accelerate in 2022 – embracing uncertainty TOGETHER with their customers.

www.chicco.co.uk www.recaro.com

Cover Story BabyStyle

BabyStyle:

Going From Strength to Strength…in the weakest of times Whereas most of the world is strolling back towards the way things were, life at BabyStyle HQ has remained ‘normal’ throughout the last 18 months.

Sure, a lot of day-to-day processes have had to be adapted to protect team members and visitors, but the entrepreneurial spirit and gritty determination at BabyStyle to keep on pushing the boundaries of innovation and service has remained staunch throughout.

You’ll be able to see some of the results of this at Harrogate, but we’ll get to that shortly…

Whilst the government saw our industry as ‘non-essential’ last year, we all know the reality of having to work through the various lockdowns to keep the flow of essential products moving - ladies were unable to furlough their pregnancies after all!

When everything got turned upside down in March 2020, Andy Crane and his senior 12

nursery today

managers rolled up their sleeves and took to the phones and warehouse after sending all of their other team members home.

Consumers were still needing their products; stores needed the stock to fulfil their orders so the flow needed as little disruption as possible.

Every week saw the challenge grow harder and harder though as transport and port delays began to bite.

The exponential rise in energy required to offer a baseline level of service became a multi-dimensional challenge after the first few months. As well as fire-fighting against the supply and transport issues, momentum needed to be maintained on major development projects that were already underway.

egg2 has become the fastest selling stroller in the history of the company and the team is working overtime (on top of overtime) to maintain a flow of stock as much as possible.

egg2 still needed to hatch and it was all hands to the pump, with some team members working from home and others returning to the office when it was safe to do so, to make sure that the 2020 launch became a reality.

That milestone was hit and egg2 has become the fastest selling stroller in the history of the company and the team is working overtime (on top of overtime) to maintain a flow of stock as much as possible. This is harder and harder to do due to backlogs at factories, shipping container shortages, delivery driver issues and all of the other Brexit and COVID compounded hurdles that have to be jumped over…but as we all know by now, BabyStyle is not a company to shrink in the face of adversity!

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Resting on laurels has never been their style, and the development cycle has continued relentlessly. 2021 has already seen the launch of the Oyster Zero Gravity and the first of their seasonal indie exclusive Oyster 3 fashions, Vanilla, as well as four other new colourways across the Oyster range.

The heritage of the brand was revisited with another evolution of Prestige this year already and the furniture range was further bolstered with the arrival of the Monte Carlo three-piece set.

Usually arriving with less of a fanfare are the smaller updates to existing products, but these often deserve celebration on their own and a standout amongst 2021’s rolling programme of updates and enhancements is the magnetic buckle upgrade for Oyster3.

First to the UK market with this simple yet brilliant function, the magnetic buckle has removed a lot of

Resting on laurels has never been their style, and the development cycle has continued relentlessly.

2021 has already seen the launch of the Oyster Zero Gravity and the first of their seasonal indie exclusive Oyster 3 fashions, Vanilla, as well as four other new colourways across the Oyster range.

the toddler-wrestling that can occur when strapping an infant in and has clearly made a parent friendly stroller even friendlier and existing Oyster3 parents are clamouring for it.

A special mention also needs to be made for the excellent digital support that BabyStyle has provided for customers and pregnant couples during the last couple of years. Leveraging their brand assets and customer service through a well co-ordinated and consistent social media presence across all of the main platforms, including a fresh forage into Tik-Tok, has been a real boon for the BabyStyle and egg brands. This activity continues at pace and they are setting a very high standard for other brands to follow and are continually reaping the positive benefits of it.

What’s in store for visitors to the BabyStyle stand at Harrogate…

BabyStyle will be present in Hall G at the Harrogate Nursery Fair later this month and this comes as no surprise as they are part of a very small handful of brands who have never ceased to support the show. With all eyes on Harrogate as the current torch bearer for trade shows in 2021/22, we were curious to see if Andy Crane would give us the inside track on what everyone will be able to see on their stand as it has now been over two years since we managed to gather together like this!

Cards were kept close to his chest, but there was a mention of ‘mini-eggs’ and while we initially thought that some chocolate was being offered it actually transpired that a new concept second stage egg stroller is going to be unveiled to the world and from the pictures we have seen it looks very, very appealing.

The Vancouver nursery furniture set will be on physical display for the first time, and this Autumn addition to the Charnwood Collection perfectly coincides with Harrogate this year.

New fashions for Oyster3 and egg2 will also be able to view, including the latest seasonal indie exclusive Oyster3 edition, the stunning Graphite.

And if that wasn’t enough already, we are delighted to break the news that there will be a very, very exciting product that is being revealed to selected stand visitors in a secret room!

We couldn’t get any more information out of Andy, but we love a secret room at a trade show and we get the feeling that this is going to be something completely unexpected from the brand.

There has clearly been a lot of hard work coming out of Leicestershire over the last 18 months and while every part of the global supply chain has been unwillingly working against individual brands, BabyStyle has kept the pedal pushed hard to the floor and managed to continue to travel from strength to strength.

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Tel: 01509 816444 Email: info@babystyle.co.uk www.babystyle.co.uk nursery today

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After a challenging period for businesses, we at Dorel Juvenile are delighted to be attending Harrogate International Nursery Fair 2021 for the first time in five years to debut some of our exciting new products from Maxi-Cosi and Tiny Love alongside our best-sellers.

Harrogate International Nursery Fair 2021

Car seats

FamilyFix 360 RRP £199

Coral 360

Pebble 360

RRP £239

RRP £199

Our Maxi-Cosi 360 Family is the next generation of car seats featuring FlexiSpin rotation, G-CELL Side Impact Technology and ClimaFlow temperature regulation. Alongside these, we’re excited to showcase our new products and innovations in the car seat category at Harrogate, with a focus on sustainability and improving our existing technologies.

Pearl 360 RRP £279

Pushchairs Our hugely popular Adorra Luxe travel system has been turning heads since its launch in November last year. Comprised of the Adorra Luxe pushchair, Pebble Pro Luxe car seat, Oria Luxe carrycot and Luxe footmuff, this bundle sets the precedent for both comfort and style.

This year at Harrogate, we can’t wait to show you a sneak peek of our bespoke in store solution and how we plan to expand the Luxe range with the addition of new products and gorgeous new colours specifically developed in line with trends for the UK market.

Adorra Luxe RRP £899

Home Collection Our continually popular Home Equipment range including the best – selling Iora co-sleeper and Minla highchair has seen new products such as travel cots Iris and Swift, our swing Cassia and new highchair Moa introduced in the last year.

We are constantly developing this range to create stylish products for the home that have the same standards of safety and comfort as our car seats and pushchairs.

Moa

RRP £169

Swift

RRP £229

With each product Tiny Love conceives of, baby’s development is always key. Our engaging and stimulating collections of toys, Gyminis and nursery products are designed to improve baby’s cognitive, physical and emotional functionality at each stage of their lives.

Boho Chic Luxe Gymini RRP £109.99

Boho Chic Collection This calming and elegant collection includes a Gymini® with over 20 developmental activities, a 2-in-1 Rocker, a Musical Luxe Mobile and 3-in-1 Tiny Dreamer Musical Projector to help gently stimulate and soothe.

Ride On RRP £59.99

Easy switch between modes

5-in-1 Here I Grow Walk Behind & Ride-On

Also available in pink

We’re thrilled to be able to show this anticipated mobility toy at Harrogate 2021. The 5-in-1 Ride On easily switches between its modes to accompany baby when sitting, standing, walking and riding! Plus the feature-packed electronic activity panel promotes cognitive development and hand-eye coordination.

1

2 Sit & Play

3 Stand & Play

5

4 Walk Behind

Ride-On

Push Toy

We look forward to welcoming you to our stand G5, in Hall G.

nursery matters JOHN BARKER

Image source pexels.com

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Barking Mad Pramland’s John Barker shares his experiences of stock issues vs. customer behaviour and also why purely focussing online isn’t perhaps all it appears to be for bricks & mortar nursery stores.

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ello everyone and welcome to my little corner. This month I thought I’d have a little chat about the state of the industry and where we all go from here. I also want to touch upon the nightmares we’ve been having over the past few weeks – nightmares most of you will have had too.

So, how have the past few weeks been for you all? Busy I hope? Busy or quiet I’m guessing you’ve come across Mr and Mrs Ostrich. You know the couple that are due in 6 weeks and for some strange reason they cannot seem to grasp why they need to order the pram and furniture NOW! That’s them, the ones that seem to think you’re pulling their legs when you say stock is taking months and not days to arrive. You’ll recognise them as they like to bury their heads in the sand and pretend that everything happening in the world isn’t, nor will it affect them.

Ironically (This is where someone that knows Alanis Morisette brings my article to her attention so she can see something that is actually ironic and not just a list of unfortunate coincidences) these are also the 16

nursery today

couple that tell you they are fine if the prams late. . .they have “her cousins old one” to use. Fast forward three weeks and little baby ostrich has arrived, and yes, they are on the phone every five minutes demanding their goods. It’s one of them maddening moments that make you question A) your sanity and B) if all this hassle is really worth it.

If you’ve been fortunate enough not to cross paths with Mr & Mrs Ostrich maybe you’ve met their neighbour and best friend Ms Karen Oblivious. She’s the lady that ordered her pram in April just after you re-opened following the last lockdown.

You showed her the stock reports and given her due date of November you told her everything should be good for her order. . . You did however tell her that obviously things are a little unsettled at the moment and delays can happen, she sympathised and said she understood. She’s now the one either stood in your shop

I read something recently that worried me. It was something that basically said that if you’re not online you’re not going to be here in xyz years. Being honest with you I think this couldn’t be any further from the truth.

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age source pexels.com misinformed ignoramus (BOOM! You shouting at you or posting constantly never thought you’d see that word on your social media that her pram used in this magazine did you?) and hasn’t arrived. She is very recognisable as she’s known for asking the following their lack of understanding.

I honestly think that people amazing question “Why is my pram sometime think we love taking orders late?”. Erm, let us think about this for a and then systematically set about to little. Could it be the fact that not complete them. After all we manufacturing was pretty much wouldn’t be a business if we took an closed last year? Or maybe that there order and actually completed it to the was a container shortage in China? customers satisfaction. It’s far simpler Possibly it could have been the sticky to take £1,000 off a customer and then issue of there being limited vessels give them it back three months later taking these non-existent containers with the added bonus of a negative around the world? Hang on, maybe it TrustPilot review. It does make we was the fact that the UK ports had to wonder sometimes. If you ordered a social distance during the pandemic travel system with ALL the accessories meaning their capacity was reduced? and the Cupholder is the only piece No, no I have it, it must be the 100,000 HGV drivers missing? Either way, where that hasn’t arrived do you think it may be that they are genuinely out of have you been? Do you never watch stock? Or do you think we couldn’t be the news? Read a paper? Casually bothered to order it? <INSERT glance across the BBC website? The FACEPALM EMOJI HERE> problem is that you spend too much It’s all good people – the rant is over. time watching Love Island (I blame . . .time to get back on track. I thought that for all the worlds problems). The I’d say a few words on my opinion on worst thing about our friend Karen the industry as we stand and where I (our r Karen as we say up north) is that think the future will take us. I read she seems to blame you and only you something recently that worried me. It for the delays (YOU should have was something that basically said that known about this. Why didn’t YOU do if you’re not online you’re not going to anything about it?) and she’s a little be here in xyz years. Being honest with vocal about it. Now you have a you I think this couldn’t be any further negative review which will have from the truth. We don’t sell online. We countless impacts upon your business have ZERO intentions of selling online. and the damage from which will take DL B&XGGOH&RB17B2FWREHUB B 2 SGI But I understand the importance of you months to undo – all because of a

worried cally said not going honest be any

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online and I understand the importance of customers. I do however genuinely believe that we, and you, a bricks and mortar store have so much more to offer customers that any online retailer. Call me stupid but people buy from people not websites. The number of people that have ever bought a pram from a website is very small. The truth is that at some point 99% of orders placed online in our industry have come off the back of you or me. These people have been in our shops, they’ve benefited from our experience and display stock. They’ve then gone home and ordered online.

This will be because they either found it cheaper (or so they think), more readily available or that they had a negative experience in your store (not mine – we are brilliant LOL (I wish)). To me this means the customer bought from you but chose to order it from whicheverpramshop.com.

Surely I’m just supporting the argument of the article I read? No, what I’m saying is that we need to get back to basics. Here’s another amazing JB apology. . . . .the internet and social media is your fishing gear, the bait being your brilliant shop, your mecca to prams – rammed full of wonder and products to try. That little maggot is you and your staff all fat and juicy, ooozing knowledge and

experience. What of the hook? That’s your prices. You can compete with online – if you think you can’t speak to you rep and work together – it’s in both of your interests to get that sale.

Every person that steps foot through your door needs and deserve to experience the best version of your business, everytime! Don’t forget you have something online retailers don’t have – YOU! To go back to my fishing line analogy – the line is your website and social media. A good quality line won’t fail you. It will make landing that big fish easier. An attractive UP TO DATE website and social media presence will do the same. Have a clean and concise online presence – something that entices potential customers to visit you. Ensure your social media posts are engaging and get good interaction.

There are so many amazing examples out there, some of you are doing wonders – others not so good. My point is that our industry needs in store – Online isn’t the future. A symbiotic relationship between the two is the way to go. Use the Internet as a tool to support your store and done correctly your store will benefit.

And there you go, I hope you feel fully motivated. You don’t have to be the best nursery store in the UK. You just need to be the best nursery store you can be.

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nursery today 17

RETAIL MATTERS

Retail matters

This month Onlin4baby’s Managing Director, Christy Foster and the team are fully focussed on the Harrogate International Nursery Fair Q4 is finally among us! Are you ready for it? be viewing their own products in person Online4baby are very busy preparing for too, due to previous Covid restrictions, so this pivotal time period. Kicking us off, this this is set to be one of the best year’s to October I’m taking my brand team down to showcase ever. Yes, I’m betting on a very Harrogate for some much needed meeting big and busy Nursery Fair this year. and greeting of the industry players. We’ll On a serious note, I really do think be representing Online4baby loud and attending is a brilliant opportunity to proud, so make sure you keep an eye out discover new nursery trends in our sector, for us if you are planning on attending! We have had some I have been new starters join the team from some really impressive retail attending this nursery backgrounds and I can’t wait to event for a very long showcase our new talent at time, so after over 6 Harrogate. I’ll of course be months of waiting for the showing my brilliant entourage rescheduled event, I the ropes, and introducing them to all our wonderful have a really good brand partners. feeling about 2021 I have been attending this nursery event for a very long time, so after over 6 months of waiting for the rescheduled event, I have there is a need now more than ever for a really good feeling about 2021. The past fresh and contemporary ideas for new 18 months or so have been difficult for product development in the nursery retail everyone, so it feels good to finally be industry. I think we can sometimes become able to put a plan together to attend this a little comfortable, and now is a great time event. We have all missed a good get to spread our wings and really challenge together! I’ve realised being able to old ideas. We are heading into 2022 thick catch-up with brand partners face-to-face and fast and nursery retail needs to keep up is something I’ve definitely taken for with not just direct competitors, but granted, but no more. I will be taking full fashion, FMCG and other retail sectors. advantage of having the baby and retail Customers are expecting the same retail community all in one place. I’ve had a experience across the board when it comes thought, this will also be the first-time to their consumer habits. The baby and many suppliers and brands will actually child brands that decide to dive head-first

“

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18

nursery today

and adapt to this “new retail industry” are those who will thrive going forward.

In other news, we are over-the-moon to have been awarded the Which? Best Child and Baby Retailer Award for 2021 and become a Which? Recommended Provider.

Parents have been ranking baby retailers on a number of factors for this year’s Which?

Survey, with Online4Baby securing top spot! We are elated and so thankful for our wonderful customers! The categories included (amongst others): product range and availability, aftersales service and returns, and value for money, all of which we received 5 stars. We, as a company, are so proud to be the number one top performing child and baby store with a customer score of 78%, with four or five stars across all areas! Customer satisfaction is at the heart of what we do, so to receive the highest score from those whose opinions matter the most to us, it is the ultimate accolade.

As we prepare for the busiest time of the retail season, make sure to appreciate the calm before the storm this month! With the little ones having gone back-to-school after the Summer Holidays you may feel sales are slightly quieter, take this time to prepare and focus on the coming months ahead, ready for a hopefully busy and recordbreaking November.

Online4baby are over-the-moon to have been awarded the Which? Best Child and Baby Retailer Award for 2021 and become a Which? Recommended Provider

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HARROGATE INT. NURSERY FAIR Preview

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OPENING HOURS Sunday 17th October: 9.30am - 5.30pm Monday 18th October: 9.30am - 5.30pm Tuesday 19th October: 9.30am - 4.00pm

Harrogate

Harrogate Int. Nursery Fair ready to open their doors once more - 17th to 19th October 2021, Harrogate Convention Centre With it being nearly two years since the industry have been able to congregate at a UK trade event, the 2021 show is sure to meet everyone’s expectations.

The show this year has certainly grown beyond expectations with the opening of a fifth hall being announced.

The event will return bigger and better than 2019 and span across Halls D, G, H, Q and Kings Suite and will also see the exciting return of several major brands and first time exhibitors at the 2021 show, including Mamas & Papas, Dorel, iCandy, Cybex, Chicco, Recaro, Britax, Jané, Junior Jones, Out n About, Ergobaby & Tula Baby; and numerous show faithfuls such as BabyStyle, Meego, Obaby, DCUK, Joie, CuddleCo and Roma – to name just a few.

“There is a real buzz of excitement about Harrogate this year as the industry looks forward to its first trade event in two years. We opened an additional hall to cater for demand – and recently announced a free after-show party on Sunday 17th October thanks to a collaboration of sponsors to be announced shortly,” Said Adrian Sneyd, show organiser,

“A large number of exhibitors for 2021 are brand new to the show, or returning after a break, so visitors will be excited to see some fresh and innovative ranges.”

As the only nursery trade event in the UK the show this year will offer visitors a great opportunity to see many key suppliers all under one roof. By attending you will be among the first to spot new trends, experience new product launches, gain invaluable demonstration of products and meet innovative new companies entering the market.

As an industry we can be extremely fixated on ‘brands’ and of course there are many reasons for this as consumers are brand focussed. However, every brand starts as a fledgling company and we have seen over the years how they grow and develop. Harrogate is also a great opportunity for you to meet these smaller fledgling exhibitors and view their ranges.

Nursery retailers have definitely got the appetite for a trade show, with independent retailer Ian Davidson of Babylicious telling us: “With this being the first time we can all meet up since the start of the Covid pandemic, naturally

I’ll be making the most of it and attending for the full three days!”

This is also echoed by many with Little Gem’s Darran Neal looking forward to being able to touch and see products on stands commenting: “The show couldn’t come sooner - buying from photos doesn’t work in my opinion.”

Direct4Baby will be attending with a number of their team.

David Ball comments: “We’ll have six staff attending the first two days, all with pre-booked appointments and then we’ll have some of our shop staff from our shiny new store attending the last day, as we’d like them to be able to see first-hand what is on the horizon!”

For anyone in nursery retail, this is a not-to-be-missed event providing a one-stop-shop for everything for babies, toddlers and beyond from pushchairs and car seats, to nursery furniture and sleep accessories through to toys and gifts.

We bring you a flavour of what you can find this year within the halls over the following pages together with a selection of mini interviews with retailers and suppliers who will be in attendance.

www.nurseryfair.com

After show party!

Harrogate International Nursery Fair, Anex Baby, The Baby Products Association, BabyStyle, Chicco, Cybex, Joie, Peg Perego, Silver Cross and UPPAbaby have all joined together to make this event possible.

The evening starts at 17.30hrs and includes free drinks (until 20.30hrs followed by a paid bar until 21.00hrs), a buffet and a popular six-piece live party band – Func on the Rocks will be playing some back ground music to liven up the evening.

The event is FREE for everyone attending the show and the Harrogate team and event sponsors look forward to welcoming exhibitors and visitors alike. nursery today 19

Preview HARROGATE INT. NURSERY FAIR

List of

Exhibitors ABC Design

Hall Q

Q72

Allison Baby UK: Nuna, Joie, Graco

King’s Suite KS1

Q114

Hall Q

Q30

Nursery Online

Hall Q

EcoPrams

Hall H

H39

Nursery Today

King’s Suite

Obaby

Hall G

G1

Out n About

Hall D

D2

Peg Perego

Hall Q

Q4

Perk Trading Ltd

Hall H

H13

Hall H

H5

AVIONAUT

Hall H

H48

Emmaljunga

Hall Q

Q48

iCandy World Ltd

Hall D

D22

Baby Jogger

King’s Suite KS12

Ergobaby and Tula Baby

Hall H

H42

Halilit

Hall Q

Q61

Hippychick

Hall Q

Q66 / Q70

Ickle Bubba

Hall Q

Q90

INGLESINA

Hall Q

Q2

INVICTUS

Hall Q

Q23

H2

Babymore Ltd

Hall Q

Q15

BabyStyle UK Ltd

Hall G

G7

Bebe Brands Ltd

Hall Q

Q80

Bebecar UK Ltd

Hall G

G19

JANÉ - Johnston Prams & Buggies Ltd

Hall Q Q130

BeSafe Voksi

Hall H

H40

Joy and Joe

Hall Q

Q58

BiBADO

Hall Q

Q1

JUNIORJONES

Hall H

H8

Bizzi Growin

King’s Suite

Kabode

Hall D

D7

BreathableBaby UK

Hall Q

Q21a

KahuBaby

Hall Q

Q55

Britax Römer

Hall H

H11

KeriKit

Hall Q

Q112

The Blinky Company

Hall H

H20

Kidcentral Supply

Hall Q

Q56

Kids Happy House

Hall Q

Q82

Kinderkraft

Hall D

D20

LSC Europe B.V.

Hall Q

Q31

Little Chick London

Hall Q

Q21b

Mamas & Papas

Hall H

H6

MAST Swiss Design

Hall H

H38

KS9

The Brand Snug

Hall Q

Cheeky Rascals Ltd

King’s Suite KS18

Artsana UK Ltd, Chicco & Recaro

Hall Q Johnston Prams

Q122

Q96

Hall Q

Q123

Concept & Innovation Awards Finalist - TBC Hall H

H44

Materni-té

Hall H

H3

Cosatto LTD

Hall G

G21

Mee-go

Hall Q

Q45

Cozy N Safe

Hall D

D8

Melissa & Doug Ltd.

Hall Q

Q7

CuddleCo Ltd

Hall Q

Q19

MiiiNNOVATIONS Ltd Hall G

G34

Cybex

Hall Q

Q41

DCUK Ltd

Hall Q

Q29

miniuno, Babyauto & Casa Tomara

Hall D

D15

didofy

King’s Suite KS11

Mintini Baby

Hall Q

Q54

Dingle Dangle Baby

Hall D

D9

MuslinZ

Hall H

H26

Doddl

Hall D

D30

Nania - Team Tex

Hall H

H7

Dorel Juvenile

Hall G

G5

Dreambaby

Hall Q

Q5

Nibbling Bibs Meyco Natruba

Hall Q

Q65

nursery today

NOORDI- Johnston Prams & Buggies Ltd

Hall Q Q132

EasyTots

Anex

Baby Products Association & SHOW PRESS Contact

Hall H

20

The Dreamy Elephant Company

Hall Q

Q120 KS8

Plan A Product Development Limited

Hall H H34 Pram Sled

Hall H

H43

Progressive Preschool Hall Q

Q127

Purflo

Hall Q

Q51

PushON

Hall H

H15

RENOLUX

Hall G

G9

Roma

Hall D

D10

RyRy Compact

Hall H

H9

The Red Kite Baby Co. Ltd

Hall Q

Q94

Eggcellent Lighting Ltd

Hall H

H25

Sheldon International King’s Suite KS21 Silver Cross (UK) Ltd. Hall Q

Q10

Snuz / The Little Green Sheep

Hall D

D11

Sofija

Hall Q

Q62

T M Home

Hall H

H28

Trends for Kids

Hall Q

Q118

Thule

Hall D

D1

Tobbie & Co (UK)

Hall Q

Q9

tonies

Hall Q

Q125

Tutti Bambini

Hall H

H12

Ubere Mama

Hall H

H35

UPPAbaby by DCUK Ltd

Hall Q

Q28

Venicci

Hall G

G11

Westpoint Home

Hall H

H37

Wombat & Co. London King’s Suite

KS6

*Correct at time of going to print

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nursery today

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Silver Cross unveiled their new Motion All Size 360 car seat in June - the first and only R129 approved 360 rotating all-stages car seat on the market.

Supported by a nationwide TV advert campaign (the first from Silver Cross), within weeks of launch it had received a coverted ‘Indy Best’ accolade as well as numerous 5 star reviews across parenting and automotive publications.

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Hamish McPhillips, Head of Car Safety at Silver Cross

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xceeding expectations from launch, Motion All Size 360 is quickly proving to be one of Silver Cross’ best selling car seats, with customers embracing the 360° rotating seat, breathable bamboo fabric and the longevity provided - offering a one seat solution from birth to 12 years.

As with the rest of Silver Cross’ award-winning car safety collection, Motion All Size 360 is supported by a unique mobile app. This links to a QR code on the car seat and provides a simple step-by-step installation guide to give parents peace of mind that their car seat has been fitted correctly and safely.

nursery today 23

Preview HARROGATE INT. NURSERY FAIR

One to watch Hall D, Stand: D11 Green Sheep Group is one to watch at Harrogate!

New products, great for business

The team is excited to welcome visitors to their stand (D11) where they will be exhibiting their much-loved brand Snüz, as well as founding brand The Little Green Sheep!

The entire range will be available to see alongside some sneak previews of upcoming launches. Visitors will get a glimpse of the all new Snüz Wardrobe and have the opportunity to see the entire range from The Little Green Sheep, all in one place. There will be incentives available for retailers ordering during the event, so it’s worth a visit that’s for sure.

01789 734 022 | trade@greensheepgroup.com www.greensheepgroup.com

Hall Q, Stand: Q15 The team at Babymore look forward to welcoming you Harrogate is just around the corner and Babymore are keen to welcome back normality with the very best products, superb service, and outstanding innovation. We encourage all retailers to make the time to visit their Stand, Stand 15 in Hall Q, to see all the incredible options available, view new, exciting product, and talk through all the great possibilities to further improve turnover throughout the year ahead.

Whatever your schedule, time spent on the Babymore stand will be well worthwhile, both fruitful and profitable.

07782 263999 | richard@babymore.co.uk; karl@babymore.co.uk www.babymore.co.uk

One size fits all with Joy and Joe Hall Q, Stand: Q58 Born in the north of England, the eponymous babywearing brand, Joy and Joe baby carriers was created by parents for other parents.

the UK, spotted the need for UK The couple, who are one of the leading pioneers for babywearing in at a neonatal unit. They are passionate manufactured kangaroo care friendly carriers while nursing their baby ones. Kangaroo care is a little lovely their about inspiring families to create beautiful memories with with the adult and is proven to skin skin-toheld is infant the where technique practiced on new-born babies facilitate development and please infants. l, allowing parents to be handsJoy and Joe baby carriers are super-comfortable, supportive and practica free enough to carry on with their day to day lives. tested to 35lbs. Their baby carriers Their carriers are one-size fits all, suitable from birth and UK/EU safety have been certified by the International Hip Dysplasia Institute.

01744816366 | melissa@joyandjoe.co.uk

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nursery today

Profile tfk

tfk - life begins

outdoors

The desire not to leave their own children out of sports was the founding idea of tfk in 1997. Today they are one of the leading manufacturers of prams for the sporty lifestyle.

Since day one, innovation, zeitgeist and the sporty lifestyle have been the cornerstones of the brand appreciated by customers all over Europe.

Today, the three-wheeled sports or baby stroller is an established name in its segment and tfk’s most important product. And even if the stroller is not only used for jogging, it always conveys a modern, sporty attitude to life. Today’s range of joggers offers an impressive range of models and concepts. At the same time, there are sometimes considerable differences in quality and use between the various makes. Here it is important to pay attention to the details. tfk has been the absolute market leader here for decades.

The tfk mono and duo are consistent further developments and combine the best features of the trail and adventure series, which are therefore “tfk history“. They are the result of decades of experience, developed and designed by parents for parents.

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nursery today

The combi unit (carrycot & seat) transforms from a carrycot with comfort mattress, which is one of the largest on the market, into a comfortable seat. The versatile features, such as the steplessly adjustable backrest or the world‘s first usable footrest, allow you to use the tfk mono and duo from birth until at least 36 months. In addition, you can now choose between 12“ air or air chamber tyres.

Thanks to many years of experience and intensive testing as well as constant optimisation and new development of the products, tfk can offer the perfect buggy or stroller for every situation and every demand.

Both leisurely strollers and sporty, active parents are sure to find what they are looking for in the tfk product range. Because tfk buggies are unbeatable when it comes to transporting the baby or child easily through the city, the park or in the forest over hill and dale.

A responsible approach to nature

and environment essential. Especia one of the largest strollers in Europe always written en protection in cap 2012, tfk has been entire annual CO2 PrimaKlima. Since working exclusive tire manufacturer mid-2016, exclusi renowned Germa manufacturers S Schiel. Both set t

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and environmental protection are essential. Especially when you are one of the largest manufacturers of strollers in Europe. That’s why tfk has always written environmental protection in capital letters. Since 2012, tfk has been offsetting its entire annual CO2 emissions with PrimaKlima. Since 2013, tfk has been working exclusively with European tire manufacturers, and since mid-2016, exclusively with the renowned German tire manufacturers Schwalbe and Schiel. Both set the highest

standards for their products in terms of sustainability and environmental compatibility.

All materials used are tested according to EN standards, certified

by TÜV and bear the GS seal. They are also tested for plasticizers, polycyclic aromatic hydrocarbons (PAH), heavy metals, AZO dyes and perspiration resistance. The interior fabrics of the carrycots are covered with fabrics that comply with the OekoTex standard. tfk is the innovative force in the field of joggers and has more than met the high technical and quality

Thanks to many years of experience and intensive testing as well as constant optimisation and new development of the products, tfk can offer the perfect buggy or stroller for every situation and every demand.

demands of its customers for years. Today, tfk is the industry benchmark for multi-functionality, sportiness and ergonomics - and they raise the bar a little higher every year.

Constant on-site quality controls, TÜV and endurance tests at sporting events such as inline tours and marathons have made our product what it is today: the tfk Kangaroo is a mark of quality.

Email: service@tfk-buggy.com www.tfk-buggy.com

The combi prams - with innovative combi unit (carrycot & seat) sport seat as optional accessory

approx 0 - 9 months

approx 9 - 24 months

approx 15 - 36 months

approx 9 - 48 months

Preview HARROGATE INT. NURSERY FAIR

For every stage of the way

Kirk McVeigh BIBADO: Q1

Hall Kings Suite, Stand: KS1 The every stage FX, group 0+/1/2/3 is the ultimate transporter with easy install options and growth every way for every stage.

With four seats in one, this every stage seat grows with your child starting as a rearward facing seat from birth to 18kg, to a 9-18kg ISOFIX installed forward facing seat, then converting to a belted booster from 15-36kg. The every stage FX transforms to fit as your kiddo grows. As the headrest adjusts up, AutoAdjust side wings expand to custom fit growing little ones all the way up to the tallest of 12 years old.

For more information, please contact Natalie Bassett on 07359 065421.

UKsales@joiebaby.com

Are you launching new products at the show?

This year we’re excited to be showcasing our award-winning Bibado Coverall to UK Retailers at our first trade show. Our fabulous range of Coveralls include 4 long-sleeve designs and 2 short-sleeve designs each featuring easy-wipe fabric. We will also be offering a preview of three new ‘Scandi’ inspired designs.

We’re also launching our Handi Cutlery range which has proven to be a hit already. This game-changing weaning cutlery features our unique ‘no-drop’ allowing little ones to drop it as many times as they need till they get the hang of it. Ergonomically designed for little hands, they’re available in 6 designs to match our Coveralls - simply attach them to the sleeves.

Plus, grab an exclusive sneak peak of our brand new Dippit – an early stage weaning spoon to be launched 2022. Just like the rest of our range, it’s game-changing credentials mean it will support little ones transition to using cutlery. Come and see for yourself why it has already gained interest from the BPA’s 2021 Concept & Innovation Awards.

We’re also planning to launch a set of educational weaning books for babies and parents in 2022. These interactive books are intended to entertain, whilst also developing little ones’ mouth muscles and lips, to ensure they’re ready to chew, suck and swallow as they embark on their weaning adventures.

We look forward to meeting you to discuss new opportunities with Bibado. If you’re attending on Sunday, our Founding Director Rachel will be making a special appearance. Then on Monday and Tuesday, our Managing Director Dan is also keen to meet you.

Will you be running any specific offers at the show?

Yes, we’ll be offering trade customers a 10% discount.

Andy Crane BABYSTYLE: STAND G7

Award winning weaning Hall D, Stand: D30 Sold in over 30 countries, 5 star rated by parents and recommended by experts, doddl has recently added to their multiple awards by winning Lux Life’s ‘Best Mealtime Support Product Company’ 2021.

This year, at Harrogate, doddl will be adding to their iconic cutlery range by launching their innovative plate suitable for children aged 18+ months.

Cleverly designed to help young children take the next step in developing their mealtime skills, the doddl plate helps the transition from a bowl to a ‘grown up’ plate. With new retail and distribution partners joining Team doddl worldwide, find out what makes doddl the top choice for parents, feeding and development experts and celebrities.

tim@doddl.com | www.doddl.com 28

nursery today

What can visitors expect on your stand this year?

The same as they have always had, year after year after year; a great team of individuals welcoming everyone on to the stand as friends. Plenty of time to sit down, grab a drink, have a chat (we listen) and then walk them through our 2021/22 collections.

Are you launching new products at the show?

We are, and there is a lot going on. We won’t say too much just now, but Harrogate is the place to be to experience the incredible updates we are making to all of our core brands as well as something very, very exciting in a secret, hidden room!

Will you be running any specific offers at the show?

Yes, we always thank retailers who attend Harrogate by giving them some exclusive deals that are only available on the stand over the three days.

We've been keeping a BIG little secret!

all aboard the koo-di re-launch! take off, stand Q51, Harrogate

Profile

Weybury Hildreth

Harrogate Hall Q, Stand: Q51

Exclusive First Look

At koo-di Relaunch Weybury Hildreth Ltd shares plans for brand evolution and reveals upcoming Harrogate launch Weybury Hildreth Ltd, the parent company behind longstanding nursery brands Purflo, Pink Lining and koo-di, will be at Harrogate showcasing innovative products from Purflo and a completely new identity and range relaunch from koo-di. Nursery Today are excited to be the first to reveal Koo-di’s new brand identity and give a first look at the range. koo-di has been established since early 2009 and has been a sleeping lion in the nursery industry. With consistent trade sales and a number of awards the collection of essential products have been a dependable bet for buyers for the last 12 years. However, following a successful rebuild of Purflo’s brand and marketing activity over the past two years the team at Weybury Hildreth saw an opportunity to develop the koo-di range and turn it into a fully formed brand that would excite and appeal to today’s consumer.

The fresh new koo-di identity puts fun at the forefront, with a contemporary colour palette of bright turquoise, mustard, burnt orange and teal. Each practical and hardwearing product is stamped with a signature ‘K’ logo so there can be no mistaking that it’s a hero of the koo-di collection.

With the aim of raising ‘big little smiles’, the 30

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design focussed products are an evolution of koo-di’s tried and tested best selling range.

The product experts at Weybury Hildreth selected the most popular lines from koo-di’s existing range and supercharged them with innovative new materials, stylish new colours and added features to delight parents. With fun running through everything koo-di creates, the products have lighthearted names such as the ‘Ice Ice Baby’ cooler box, the ‘Real Sunshady’ stroller cover and the ‘Oopsie Do Do’ car seat protector. The website is also going to relaunch as a fully redeveloped brand platform, showcasing the new products and communicating the fun and personality of the new Koo-di to parents through a custom built site that will be ahead of the curve in internet brand presence.

Richard Trott, Managing Director of Weybury Hildreth Ltd said: “They say if it aint broke don’t fix it, but we are going against that advice with koo-di. As nerve wracking as it is to mess about with a solid brand with decent performance, the success and sales growth we have seen following the Purflo rebrand has given us the confidence to teach this old dog new tricks. I know Koo-di has massive potential to ignite the imaginations of kids and become a brand that parents

The fresh new koo-di identity puts fun at the forefront, with a contemporary colour palette of bright turquoise, mustard, burnt orange and teal.

Each practical and hardwearing product is stamped with a signature ‘K’ logo so there can be no mistaking that it’s a hero of the koo-di collection.

really love, and I can’t wait for retailers to join us on this journey as we put a rocket beneath koo-di.

“Our vision and longer term goal at Weybury Hildreth is to create a house of brands which each have their own distinct identity, their own loyal fan base and each tap into a clear market opportunity” koo-di has always existed as a collection of products, but with the new branding and investment in product development, as well as a strategic marketing plan, it will relaunch at Harrogate as a complete and cohesive range story.

The koo-di stand will be next to WHL’s other shining light Purflo. Since rebranding in 2020 Purflo has gone from strength to strength, seeing huge sales increases across the range, recently securing new listings with John Lewis and Jojo Maman Bebe. Purflo has also proven to be a destination brand at independent nursery

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stores who have worked with the team to create beautiful in store displays that clearly demonstrate the unique features and benefits of the products, giving parents trust and confidence and increasing average transaction totals.

As you would expect, Purflo will showcase their award winning range of swaddles and baby sleep bags they are also celebrating their 25th anniversary this month!

There has been a lot of buzz in the industry about the Purflo Sleep Tight Baby Bed, the only nest shaped baby bed which is certified safe for overnight sleep. Curious attendees can go and get hands on with the Sleep Tight Bed and see for themselves how it differs from traditional cushioned nests and adheres to safer sleep guidelines.

Purflo will also be revealing a brand new crib which is due to launch in Spring 2022. Harrogate will be the very first time a prototype of this science-led crib will be shown in

Purflo has also proven to be a destination brand at independent nursery stores who have worked with the team to create beautiful in store displays that clearly demonstrate the unique features and benefits of the products, giving parents trust and confidence and increasing average transaction totals. public, and the WHL team are looking forward to demonstrating how all of the years of experience Purflo have in breathable technology and baby sleep safety have been incorporated into the design of the new PurAir Crib.

Weybury Hildreth Ltd will be on stand Q51 at Harrogate International Nursery Fair. To book an appointment to see all the new koo-di and Purflo products email ruth@whleurope.com or natasha@whleurope.com nursery today

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Barry and Grace Mooney BABYMOON BABY SHOP

How many days will you be visiting the show for?

We are attending for two days.

Have you pre-planned your visit with regard to appointments?

Yes, we feel that pre-planning with appointments is important for our visit to Harrogate.

Bizzi Growin back at Harrogate Kings Suite, Stand: KS9 With their unique style, boutique ranges and new product launches Bizzi Growin is looking forward to showcasing their ranges.

The team at Bizzi Growin are excited to be launching their latest print ‘Hummingbird’ to add to their sell out range of Bizzibuggilite strollers at Harrogate.

Also launching for 2022 is their highly anticipated ‘Bizzi Iconic’ 2-1 travel system range.

For us, our focus will be to visit our existing suppliers and find new products that we don’t currently stock.

As an industry it’s been so long since we’ve all been able to meet - what are you most looking forward to while being at the nursery fair?

We are really looking forward to meeting up with fellow retailers - if you see us, please stop and say hello!

Debbie Homer-Davies BABY LADY

www.bizzigrowin.com | www.thepodbag.com

How many days will you be visiting the show for?

Get savvy with Joie

We are attending for two full days.

Hall Kings Suite, Stand KS1 Meet the new savvy from Joie at their stand in Harrogate.

Savvy is the 4in1 baby carrier that makes baby wearing all about hugging, not lugging. The savvy boasts clever magnetic buckles on the shoulder straps that make putting it on and adjusting the straps yourself, a doddle, with no twisting or extra pairs of hands necessary.

Joie have carefully engineered a design that will cradle your precious cargo’s naturally C-shaped spine, hugging them in their favourite foetal position that’s best for both snuggling and developing.

The optimal support of savvyT lets your little one sit smart in an ergonomic M-shaped position that promotes healthy spine and hip development, certified hip healthy by the International Hip Dysplasia Institute.

For more information, please contact Natalie Bassett on 07359 065421

UKsales@joiebaby.com

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What will your focus be while at the show - for example, is there a particular product category that you are searching for?

nursery today

Have you pre-planned your visit with regard to appointments?

Yes we have pre-booked some appointments and have also ensured we allow time for browsing.

What will your focus be while at the show - for example, is there a particular product category that you are searching for?

We are looking for new innovation but we also need to add to our bedding and furniture ranges. We will of course look forward to seeing in person, new products from our current suppliers.

How important are show only offers to you?

Obviously show offers always help but only if it means we get to make better margin. If everyone goes back and discounts what they have bought then actually show offers make things worse. They dilute the margin you are making and don’t actually create more demand at all.

As an industry it’s been so long since we’ve all been able to meet - what are you most looking forward to while being at the nursery fair?

Seeing people - we have missed seeing people from the nursery industry.

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Preview HARROGATE INT. NURSERY FAIR

Alex Molyneux

HIPPYCHICK: STAND Q66 & Q70

Dreamy sounds of sleep Hall Q, Stand: Q114 The Dreamy Elephant Company are very proud to have launched Jaspar The Dreamy Elephant this year.

Jaspar is the UK’s first Sleep Aid and Baby Bonding Companion. Jaspar is much more than a conventional soother as it’s been specifically designed to help develop the bond between parents and child through its voice recording function, which can be used to record a loving message, lullaby or favourite sound.

Jaspar also has six soothing white/pink noise sounds, a Cry Sensor and a warm glowing red night light to help soothe and comfort babies and toddlers to a restful sleep.

www.thedreamyelephantcompany.com

Tune in with Tonies Hall Q, Stand: Q125 Tonies are delighted to host a stand at this years Harrogate show Q125, which will be showcasing their newly launched licensed Tonies released this autumn/ winter.

New licenses include Sesame Street, Minnie and Micky Mouse, Frozen 2, and Paddington Bear, as well as introducing their brand new partnership with Steiff Tonies.

With three beautiful Tonies x Steiff Bears in the range for younger listeners; a lamb, bear and bunny each filled with songs and music and 20cm in height, Tonies are excited to introduce them to the buyers at the Harrogate show.

www.tonies.com

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What can visitors expect to find on your stand this year?

Apart from the smiley faces of the Hippychick team? Think eye catching classic toys, on trend weaning ware, must have travel accessories and everything in between. We are lucky enough to have two stands this year (Q66 & Q70) and there won’t be a single inch that isn’t filled with the latest baby and toddler accessories.

Are you launching new products at the show?

Absolutely! We are launching our new exclusive distribution of the full range of Moby baby products, including the best-selling baby wraps. Watching the team demonstrate how to put on a baby wraps for the first time is definitely something you don’t want to miss!

Will you be running any specific offers at the show?

You will have to visit one of our stands to find out….

See you there!

Cassie Kealey BEBECAR: STAND G19

What can visitors expect to find on your stand this year?

Some exciting new fabrics from our stand out Prive and specials range.

These will be available to order at the show and delivered Early 2022.

We also will be showing a small taster of our high quality Trama wood including our new Luxury Crib that is proving very popular with our independent stockists.

Are you launching new products at the show?

We are launching our new Twiddle i-size 360 rotating car seat and our new standard i-size car seat and base.

Will you be running any specific offers at the show?

As always we will have offers on new shop floor models ordered, some promotional lines and we will continue to support our independent customer base.

We are excited to finally see all of our customers in person again and welcome them to the stand for a glass of port and a friendly welcome.

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Active toys with

Comfort is key Hall Q, Stand: Q21b Little Chick London offers a range of clever solutions to make life easier for expecting and new parents.

The key word that sums up all of Little Chick’s beautiful products is ‘comfort’ from its best-selling 4-in-1 Pregnancy Support Wedge for mummies; mattresses, swaddles, breathable nests and bed-time soothers for babies; to specially designed pillows for toddlers.

All beautifully packaged to make the greatest in-store impact, Little Chick London’s affordable, essential products are a must-have for nursery retailers.

Visit Rachelle and the Little Chick London team on Stand Q21b for some exclusive Harrogate show offers.

Halilit Hall Q, Stand: Q61

Halilit are excited to unveil Taf Toys’ latest releases including two gorgeous activity toys – Harry the Lion and Kimmy Koala.

Standing at 25cm tall and packed with developmental features, these plush characters are just some of the fantastic additions to the popular Koala Daydream and Savannah Adventures collections for AW21.

Other new launches include the My First Tummy Time Cards – free standing double sided felt cards designed to engage little ones in this key activity, and the Savannah Adventures Arch – a charming developmental toy offering sounds, senses and motor skills development for the car seat or pram.

Tel: 01254 872454 | www.halilit.co.uk

hello@littlechick.london

Sara Hubbard

WHITES FARM BABY BARN

How many days will you be visiting the show for?

We are heading up Sunday and Monday, then back to work promptly on the Tuesday morning - so hopefully we aren’t too tired!

Have you pre-planned your visit with regard to appointments?

Yes - we always do. We find it is so beneficial to have a structure for the days, and helps us see as much as possible!

What will your focus be while at the show - for example, is there a particular product category that you are searching for?

We always like to visit our existing suppliers to see what new items they have coming, but this year we have a real interest in eco-friendly, low or zero carbon products - including some exciting new feeding options; we definitely want to make 2022 a greener, more sustainable year for Whites Farm Baby Barn.

As an industry it’s been so long since we’ve all been able to meet - what are you most looking forward to while being at the nursery fair?

Probably catching up with old friends and having a little taste of normality again!

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David Ball DIRECT4BABY

How many days will you be visiting the show for?

We’re really looking forward to Harrogate this year and there already feels like there’s going to be a real buzz about the show.

Personally I’ve planned 2 days… the first to see the products and key accounts and the second day to spend hungover after an evening catching up with some suppliers/ industry friends!

Have you pre-planned your visit with regard to appointments?

We’ll have 6 staff attending the first 2 days, all with pre-booked appointments and then we’ll have some of our shop staff from our shiny new store attending the last day, as we’d like them to be able to see first-hand what is on the horizon!

What will your focus be while at the show?

To be honest I haven’t got a primary focus for the show. If something is amazing and stands out then I’ll be certain to check it out, however, we have a brilliant key range that works for us, which keeps our product managers very busy, so we’re not looking for a major overhaul or anything. Harrogate this year for me is more of a laid back, fun-fair which we’re really looking forward to being part of.

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Mariyah Hafesji KIDDIES KINGDOM

Products galore with

Johnston Prams Hall Q, Stand: Q130, Q132, Q123

You can find Johnston Prams at the following stands which are grouped together: Q130 JANE Prams, car seats and baby accessories; Q132 Noordi Prams; and Q123 Cocoon furniture Johnston Prams and Buggies is looking forward to launching exciting new products at the Harrogate Show! Their Scandi brand Noordi will showcase the popular Noordi Fjordi which recently won a Made for Mums BEST all-terrain award, and became a ‘Daily Mail MUST HAVE parenting product’. Johnston prams will also launch a new Eco pram called Noordi Aqua which combines exceptional sustainable features with luxury craftmanship.

Noordi prides itself in creating striking prams with generous carrycots made with antimicrobial materials. The brand continues to offer great value for money with all travel systems comprising separate seat units, bags, rain covers, insect nets, etc. Check out Noordi’s new Contact Donna McCullough for more information: donna.mccullough@johnstonprams.co.uk or sales@johnstonprams.co.uk

sustainable Nest/maternal pillow

Johnston Prams is also launching a totally new dual-purpose Noordi product at the Harrogate Show. Introducing the Noordi 2-in1 Baby Nest and Maternity pillow. It’s the first baby nest that transforms into a maternity pillow….giving the product two functions!

Great for feeding and relaxing with baby, it can also be used by tired mums who need a rest. Part of Noordi’s new sustainable range it uses sustainable Oeko-TEX standard cotton and SilverIon antimicrobial technology, Scandi brand Noordi’s clever nest also comes with a pillow protector.

How many days will you be visiting the show for?

We will be visiting Harrogate International Nursery Fair for all three days of the event (Sunday-Tuesday) as the event offers an important opportunity for us to meet with our valued suppliers, as well as any new brands that we can look to onboard into our business.

Have you pre-planned your visit with regard to appointments?

Yes, most of our visits are booked with appointments as we want to ensure that we get the most out of our time with the suppliers that we are keen to see, and those we would like to get to know a little better.

During these appointments, we will discuss any new lines that suppliers are bringing out, as next year’s collections’ prototypes for lots of products will be displayed at the show.

What will your focus be while at the show - for example, is there a particular product category that you are searching for?

We don’t have a particular product category that will be our focus at the show, as we are interested in all products available, from baby furniture to safety gates and push chairs to car seats. Outside of searching for new and exciting products, we’re also looking forward to using our time at the show to build on our relationships.

How important are show only offers to you?

Show-only offers are important to keep our deals and sales fresh on both our website and in-store. Big buying decisions will be made from the show offers, helping us bring more convenient shopping to our customers, as we can package items in bundles with better margins for us as a business.

As an industry it’s been so long since we’ve all been able to meet - what are you most looking forward to while being at the nursery fair?

We are really looking forward to physically meeting with suppliers and getting a feel for new products that are soon to be launched. We are also looking forward to having a sneak peek at some of the new lines that offer innovative thinking into technology, as the baby and nursery industry grows more into this sector.

Specific innovative products that we’ll be on the lookout for include 360 spin car seats and ISO-FIX bases, smaller compact travel strollers and more electronic cribs.

Preview HARROGATE INT. NURSERY FAIR

Ready, set,

nest!

Ickle Bubba have a look to suit everyone with their stylish and affordable furniture range.

Hall Q, Stand: Q90 Award-winning nursery brand Ickle Bubba have extended their furniture range once more this Autumn/Winter with the launch of their new Bubba&Me bedside crib and the Tenby collection, due to be revealed at Harrogate International Nursery Fair.

Having launched in 2020, the Ickle Bubba furniture range has proven popular amongst new parents and has gone from strength to strength. With added demand for various styles and neutral colours, Tenby introduces a new Scandinavian look to those seeking out simplicity, minimalism and functionality.

With a striking two-tone design, it’s bound to make a statement in baby’s first bedroom.

Meanwhile, the new Bubba&Me bedside crib offers the ideal solution to keeping baby close at night during the first six months.

With 7 adjustable height positions, it’s compatible with a wide range of beds, while the straps ensure it’s always secure. Available with a cosy mattress, mesh windows and even a carry bag for those overnight trips away – it’s as practical as it is stylish.

After much anticipation, I am thrilled to be able to unveil the Tenby furniture collection at Harrogate International Nursery Fair, alongside our brand new nursery interiors category Darren Pumfrett

Commenting on the launch of the Tenby Collection, Darren Pumfrett, Category Director of Furniture said: “After much anticipation, I am thrilled to be able to unveil the Tenby furniture collection at Harrogate International Nursery Fair, alongside our brand new nursery interiors category. We truly feel this collection offers something completely different from our core range. As always with Ickle Bubba, each of the products have been designed with style and function in mind. What’s more, it offers the ultimate value for money, lasting little ones from birth, right up until 4 years of age. Make sure to come and say hello at Hall Q, Stand Q90 to find out more.”

Making timeless feel modern, the Snowdon collection brings a touch of heritage chic to any nursery. With a distinctive sleigh design, the Snowdon collection is the perfect way to add some traditional touches to a modern home.

Available in classic or mini, with 2 piece and 3 piece room sets, there is lots of choice for parents. To complete the look, parents can add the full-sized wardrobe which includes a drawer and two rails plus soft close doors, so as not to wake baby.

For those that prefer the best of both worlds, Pembrey offers customers a choice of three distinct colourways, Trend, Ash Grey and White or full Ash Grey. Whether parents opt for the two-tone look or not, this nine piece collection is available in various bundle 40

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options, making it a smart choice for both small or large nurseries.

Looking for a clean, uncomplicated finish?

Coleby offers a simple yet stylish solution for parents looking to mix and match pieces.

With a range of cots and cot beds, plus lots of handy storage solutions, this collection is a must for customers keen to embrace a more pared back, effortless feel. Due to popular demand, Coleby sees two new colourways introduced for AW21 – the Coleby Style and the Coleby Scandi.

With a look to suit all parents, Ickle Bubba not only offer a range of possibilities for bubba’s first bedroom, they do so at amazing prices. With handy bundles available across all of their furniture collections, parents can find exactly what they need at the right price.

Having recently launched their new interiors category, parents can now finish off the nursery with a choice of three stunning themes; Mono Mountains, a Scandi-inspired collection of contrasting illustrations; Cosmic Aura, which includes soft, neutral tones and star detailing; and Rainbow Dreams, bringing bold, bright designs to a fun first room.

Bedding is made with 100% cotton fabrics for soft, breathable bedtimes, all packaged up in handy 6 and 10-piece Starter Sets. grant.koston@icklebubba.com www.icklebubba.com/furniture

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Pushchairs, car seats, furniture, and nursery essentials: everything parents need to bring home baby.

Come say hello at

Harrogate International Nursery Fair 17th to 19th October 2021 Hall Q, Stand Q90

icklebubba.com

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20 years of

Out ‘n’ About Hall D, Stand: D2

Out ‘n’ About one of the UK’s leading pushchair suppliers are celebrating their 20th Anniversary this year!

As a trusted and established manufacturer of high quality pushchairs, Out ‘n’ About pride themselves on being a family brand and have over the years developed and produced multi award winning products with both the parent and Childs needs at the forefront of their mind.

Out ‘n’ About have grown considerably over the past 20 years with the range now consisting of 7 models. Ever evolving and keeping up with consumer trends they looking forward to welcoming you onto their stand at Harrogate.

01234 344230 | info@outnabout.com www.outnabout.com

Hippychick launching new partnership with Moby at Harrogate Hall Q, Stand: Q66 & Q70 Hippychick delighted to announce that effective from 1st October 2021 they will commence distribution of the full range of Moby baby products.

Alongside this new partnership, including Moby’s bestselling baby wraps, Hippychick will be also be launching some exciting new lines at Harrogate.

Jeremy Minchin, Managing Director of Hippychick, comments “we are delighted to have been asked to take on one of the leading brands in the baby and carrier market. We are always keen to strengthen our footprint in nursery and we see this as a really great step forward for both Hippychick and Moby.”

Be sure to stop by Hippychick’s stand at Harrogate Nursery Fair, Q66 & Q70, where there will be lots of beautiful toys and gifts, and everything from feeding and weaning to must have travel accessories. All in stock at Hippychick HQ in Somerset and ready for delivery! www.hippychick.com 42

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Harrogate International Nursery Fair

20 Years Enjoying the journey

Hall D, Stand: D2

YEARS

TH E AWARD WI N N I N G N I P P E R R AN G E

www.outnabout.com

/outnaboutuk

/OutnAbout360

@OutnAbout_UK

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Back to

nature Hall Q, Stand: Q21a

BreathableBaby is the original and bestselling breathable mesh cot liner offering parents a safe solution to unwanted bumps in the night.

The brand has the widest possible choice of colours and designs including its latest 2021 must-see fashions which embrace nature and the environment with Rainforest and Woodland Walk themes.

These include gorgeous neutral tones of heather, blue, slate and taupe with an array of animals from giraffes and elephants to tigers, sloths and cheeky monkeys; and sage green and greys and animals familiar to the British countryside such as squirrels, rabbits, deer and hedgehogs.

Visit Breathablebaby on Stand Q21a at Harrogate or email: rachelle. harel@breathablebaby.com for more information. www.breathablebaby.co.uk

Ambitious developments

at Peg Perego

Hall Q, Stand: Q4 The Italia n favou rite has been hard at work as the worl d stood still to prese nt an excit ing new portfolio at Harro gate and generous Peg Perego returns to Harrogate with competitive energy, a refreshed portfolio proposition for customers. at work developing Manufactured and shipped from Italy, the family run business has been hard to detail, attention and an innovative portfolio exhibiting the classic style, premium quality synonymous with this leading Italian brand. cial framework Country Manager Phil Howe has developed a highly competitive commer s growth targets ambitiou behind d energise is team The UK. the in share market drive to designed solution. quality a for looking families British and driving Peg Perego into the hearts and minds of t highligh to designed , graphics g marketin stunning with d The Veloce Modular system is launche Best awarded ADAC an Lounge, Viaggio Primo the while od parentho of dance the captivating for the ultimate Reclining Infant Carrier will be in demand for discerning families looking ing old friends and new at welcom to forward looking much reassurance in safety. The team are very their stand. phil.howe@pegperego.com | 07743 878084

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DISCOVER THE JUNIORJONES RANGE

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Molly Francis-Coleman ROMA PRAMS: D10

What can visitors expect to find on your stand this year?

Oh so much!! We’ve been working really hard on a new model to the wheeled range. Our whole collection has had a makeover with new fabrics and some exciting patterns!

Are you launching new products at the show?

Yes! Everything is new and will be on display on our stand.

Will you be running any specific offers at the show?

Of course, there will be special offers for stand visitors. Retailers can book an appointment by emailing hello@romaprams.co.uk

JUNIORJONES attend Harrogate this year for the first time!

Hall H, Stand: H8 With JUNIORJONES launching not long before everyone was plunged into lockdown it has been a tricky task reaching out to retailers and asking them to invest their time and effort into a new brand.

With Harrogate now full steam ahead this is going to be the perfect opportunity for JUNIORJONES to showcase their range of strollers and accessories.

The range includes the J-CARBON, a fully-formed carbon fibre and configurable stroller, the J-SPIRIT stylish travel system, the urban J-CUB and the Award Winning J-TOURER travel stroller.

An extensive retailer support strategy is in place to help independents maximise on potential sales and ensure that they get the support they need to promote the brand.

The team at JUNIORJONES are looking forward to meeting retailers at Harrogate to demo the range and discuss show offers.

To book an appointment at Harrogate or in store please email sales@juniorjones.com 46

nursery today

Andrew Hammond 123ABC UK LTD

How many days will you be visiting the show for?

We plan on travelling down Sunday morning to Harrogate and will then attend the show Sunday afternoon, Monday and Tuesday.

Have you pre-planned your visit with regard to appointments?

Due to the increase in suppliers attending the show we are fully booked with appointments Monday and Tuesday so we will only have Sunday afternoon to have a look about for new suppliers/products.

What will your focus be while at the show - for example, is there a particular product category that you are searching for?

We are still keen to add to our wheeled goods business so for us we are looking for ‘newness’ in prams but we will be keeping an eye out for anything new which will compliment our business.

How important are show only offers to you?

Who would refuse a show offer, a few extra margin points is always great so we do keep budget for show offers.

As an industry it’s been so long since we’ve all been able to meet - what are you most looking forward to while being at the nursery fair?

It will be great to actually meet with suppliers/brands again and see new products in the flesh instead of a 15 inch screen and meet new people who have joined our industry in the last 18 months.

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Lots of

newness

Hall H, Stand: H12

Excit in g tim es fo r Tu tti Ba m bi ni , as th e br an d is br in gi ng lo ts of ne wn es s fo r th is ye ar ’s sh ow .

Stand visitors will be able to see a full range of exciting new products, from furniture sets and highchairs, to old favourit es updated with new designs and colourways, as well as new bedding collections, playmat s, and feeding sets.

A “must-see” this year is also the ir latest CoZee XL, an evolutionary sleeping system designed to grow with your bab y.

Tutti Bambini would like to invi te everyone to pop along for a friendly talk, product demons trations and exclusive offers.”

020 8368 5800 | sales@tutt ibambini.co.uk www.tuttibambini.com

ABC Design

Launch 2022 Collection Hall Q, Stand: Q72

Join ABC Design on stand Q72 for a Black Forest experience. Feel the true nature of German quality and design ABC Design has just completed its second year since its re-launch in the UK, exceeding sales targets and growing significantly from just two products in limited colours, to a vast array of new product and colour options for 2022, along with the introduction of non-wheeled goods joining their ever growing product range. ABC Design really is hitting new highs in the UK.

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Alongside new products ABC Design is working on a deeper level and being mindful about the world around us all and making conscious decisions about the materials they use within their products. Taking PET bottles from the Ocean and recycling them to create beautiful nature and midnight fabrics.

So as one of Germany’s most popular nursery brands

don’t miss out on working with the UK team to create a little bit of the Black Forest in your store. They offer UK warehousing with quick deliveries and an individual approach for each and every retailer. Come and see just what their free POS looks like and what they can do to support you and your business. fionas@abc-design.de

COLLECTION

2022 COMING OCTOBER www.abc-design.de/en

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Product

galore Hall Q, Stand Q19

Chris Armstrong CUDDLECO: Q19

What can visitors expect to find on your stand this year?

CuddleCo are returning to Harrogate with more brands and products than ever before.

Check out all the ranges available from CuddleCo in Hall Q, Stand Q19 to view their stunning collection of Furniture, Mattresses, Nursery Décor and the unique Doona range.

Ensure you secure your exclusive show-only offers and Black Friday deals at the stand.

0161 702 5062 | sales@cuddleco.co.uk

Simply swivel

For this year’s Harrogate Fair we’re excited to showcase the full range from CuddleCo, Troll Furniture, Childhome, Mother&Baby and Doona. For those who have been unable to attend our incredible new showroom this year, coming to see us at Harrogate will give you the next-best insight into the broad range of brands and products we have for your customers to fall in love with.

Are you launching new products at the show?

Not only will we be launching new product but also new POS technology. Naturally I’m not going to say anything about it here, you’ll have to come and see us at stand Q19 to find out more.

Will you be running any specific offers at the show?

Absolutely, but you’ll have to book an appointment with your Account Manager to benefit from the show-exclusive promotions. Be quick, appointments are going fast!

Hall Kings Suite, Stand: KS1

Meet i-Spin 360, a 360 o pivoting protector that spins rearward, forward and everywhere in between.

Richard Bamforth

Now featuring i-Size security, plus Guard Surround SafetyT and Smart RideT lock off for built in safety and peace of mind.

Turning baby towards you just got so much simpler with the Simple Swivel, the one hand turning activator positioned right where you naturally reach. The powerfully protective Guard Surround Safety panels auto-engage when the harness is tightened, to surround baby with ultimate safety. Ready to rotate - Smart Ride lock off offers smarter security, helping to keep baby rearward until it’s time to transition forwards.

For more information, please contact Natalie Bassett on 07359 065421.

A very warm welcome back from the DCUK team. We’re pleased to be working across 2 stands this year which are next to each other; a stand for UPPAbaby and a stand for the other exciting contemporary brands we supply, including Cloud b, Nomi, and the very clever Tot2Walk.

uksales@joiebaby.com

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DCUK: Q29

What can visitors expect to find on your stand this year?

Are you launching new products at the show?

Yes, this is another interesting time for UPPAbaby as we will be revealing a new stroller that launches in Q1 2022, and we also have something new that we are launching ourselves under the BabyDC brand.

Will you be running any specific offers at the show?

We will, but retailers need to visit our stand to find out what they are!

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Visit CuddleCo at Harrogate

Hall Q: Stand Q19

CuddleCo are returning to Harrogate with more brands and products than ever before.

With a stunning collection of Furniture, Mattresses, Nursery Décor and the unique Doona range this is a stand you do not want to miss.

The nursery décor items from Childhome complement CuddleCo’s range of nursery furniture beautifully. The standing animals can be seen in all of their glory, giraffes, elephants and even teddy bears - there is something for every animal lover!

From soft furnishings to wooden toys, the Childhome collection has lots of beautiful items that anyone would be proud to have in their home, the Belgium brand focus is on innovative products that are stylish and will work in any nursery. In addition to the décor items, CuddleCo also distribute Childhome’s award winning range of highchairs and accessories. These cater for newborn babies up to 6-year-old children, designed to grow with your child and perfect for families who like sustainable, quality products.

The dedicated product team at CuddleCo have been developing new and trend setting nursery furniture collections which have grown extensively over the past two years.

They now have several ranges of furniture made up of cot beds, dressers and wardrobes from traditional white through to designer on trend sets in whites and greys with solid birch detailing.

The Clara Ash is a firm favourite with customers who love the sumptuous curves and ash detailing. As well as looking the part the set also features a cot bed with toddler 52

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The dedicated product team at CuddleCo have been developing new and trend setting nursery furniture collections which have grown extensively over the past two years.

bed conversion, a full sized wardobe and a dresser with removable changer - all of which are designed to be used until the child is around 4 years old. The Clara set is also available in all white.

The Aylesbury furniture set is again made up of three components, its unique contemporary style and its bold features, giving parents many options to style their nursery.

CuddleCo are also the exclusive UK distributors for Troll Nursery Furniture. Their stylish Scandinavian designs offer an alternative to other styles currently in the market. Made at their factory in Latvia from local birch wood and finished to a high standard with non-toxic water-based paints.

Each item is thoroughly tested to the required UK safety standards.

The two beautiful ranges for customers to choose from include the Torsten that features softly curved corners and a striking angled leg, giving any nursery a chic look.

The Lukas has subtly curved corners and delicate spindles in natural birch that add a modern twist to the nursery collections by CuddleCo. Both ranges are available in white and grey options. Contact CuddleCo for drop ship and bundle options.

You won’t be able to walk past CuddleCo’s stand without seeing their impressive Doona display, The multiaward-winning car seat is the perfect choice for any modern family and their latest designs definitely won’t disappoint.

For most this will be the first time they’ve seen Doona’s latest addition ‘Desert Green’ in situ, the Doona Gold and Midnight will also be on display. The Gold with its sleek black hood and frame, the subtle touch of gold on the handlebars, is the answer for those who want to stand out from the crowd!

For further information on any of CuddleCo’s products or to arrange an appointment with the team for exclusive pricing and show offers at Harrogate Nursery Fair, contact them at sales@cuddleco.co.uk or 0161 702 5062. Be quick, appointments are going fast!

Introducing Sleepy Time Tonies

Discover a whole new world of stories, music and sleep content for audio explorers It‘s the perfect story time and sleep companion for little hands and active imaginations.

Screen free, portable, audio players designed for little listeners.

For sales, contact Robyn.Relph@tonies.com Visit us at the Harrogate International Nursery Fair, stand Q125 On 17th-19th October

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Celebrity

style Hall G, Stand: G21

Cosatto’s Legendary Paloma Faith Tiger Collection is back – Prowling amid sheer opulence and luxury, and empowering parents.

Paloma Faith has been very vocal on social media and in the Press recently showing off her Cosatto Wow 2 Travel System in the exquisite On The Prowl Design.

Cosatto’s best-selling design is now available on their sophisticated Wow Continental Travel System and Award-Winning Giggle Quad Travel System.

Join the revolution and visit Cosatto on Stand G21 to see their showcase of new Travel systems, including the Giggle 3-in-1, and the Award-Winning Wow XL tandem, now available in the luxurious Bureau design. www.cosatto.com

Callum Craig

SAMUEL JOHNSTON BABY

How many days will you be visiting the show for?

I am going to be at the show…… for all of the show! So, hoping to get lots of new brands on board for Samuel Johnston.

Have you pre-planned your visit with regard to appointments?

Yes, I have appointments every day, but am I keen to hear from new brands who are interested selling to Samuel Johnston Baby.

Our website is a great fit for brands that want to achieve great sales across the UK and Ireland. I can be contacted at: Callum@johnstonprams.co.uk What will your focus be while at the show - for example, is there a particular product category that you are searching for?

LISTERS BABY SHOP

How many days will you be visiting the show for?

I’m super excited to be going back to Harrogate, I will be visiting for two days.

Have you pre-planned your visit with regard to appointments?

I have made appointments with all suppliers that I currently deal with but have left plenty of time to visit other stands for new products to stock within both my stores.

What will your focus be while at the show - for example, is there a particular product category that you are searching for?

Baby essentials! I’m looking forward to filling our shelves with some new and fresh stock.

Suppliers have been great with showing us new products via Zoom and emails but, just like a customer, we need to get our hands on them for a proper look.

I am looking at expanding our entire offering. I am interested in double prams, furniture and bedding in particular. There is a new brand of sustainable bedding called FORREST which I am keen to see. It is really different with very modern patterns. But I am also looking for other sustainable products. I have been contacted by Scandi brand, NOORDI who are going down this route with their prams and other products.

How important are show only offers to you?

How important are show only offers to you?

As an industry it’s been so long since we’ve all been able to meet - what are you most looking forward to while being at the nursery fair?

Show offers are a help but is not the main reasons we go to Harrogate. The most important thing to me as a buyer is seeing new ranges.

But in saying that, Samuel Johnston Baby is keen to hear from companies who have end of lines or other great deals.

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I think it is very important to have show offers especially if you plan to buy stock in for the future. It helps us indies to be able to put ‘in store offers’ on to compete with the nationals.

Seeing other retailers and suppliers that you speak to all the time but have not been able to see. It’s been too long.

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Tim Dowds DODDL: D30

What can visitors expect to find on your stand this year?

We’re excited to showcase a totally refreshed doddl brand that has recently launched in the UK including new colours across our product line. Harrogate is the first opportunity we have had to introduce our new look, alongside our new team, as well as launch our newest edition to the doddl range, the doddl plate. At doddl we genuinely offer the very best mealtime products for children on the market. The years of investment we made in research and expert partnerships are clear in all of our products, which is why we’re the top choice of parents, experts and a range of celebrities. We’ll be showcasing our full product line to retailers including our iconic children’s cutlery, doddl baby cutlery and case and our newest innovation, the doddl plate for children 18+ months. All of our products help children develop skills and help families enjoy easier, enjoyable mealtimes.

Are you launching new products at the show?

Travel

in style

Hall Q, Stand: Q2

Inglesina dedicated to parents and babies for over 60 years.

Inglesina exists to ensure the wellness and comfort of babies during their journey of discovery and is committed to providing the best and most stylish travel systems, prams, strollers and accessories for parents and babies across the globe.

Inglesina will be launching their brand new travel system, the Electa at Harrogate on stand Q2. Made in Italy, with all round suspension, a large carrycot with patented Welcome Pad, complete sleep system, and easy one-hand fold, the Electa comes with everything you would expect from Inglesina in this new lightweight travel system.

Contact: jonathan@inglesina.com to book a demonstration. www.inglesina.com | www.inglesina.uk

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Yes! We will be launching our brand new plate for children 18+ months. As per the rest of the doddl range, the plate has clever design elements that really help young children develop skills at mealtimes. The doddl plate is ergonomically shaped to help young children transition from a bowl to a ‘grown up’ plate; the next step in successfully developing mealtime skills!

Jason McCullough JOHNSTON PRAMS: Q123 & Q130

What can visitors expect to find on your stand this year?

Our stands represent JP’s expanded range of products which include Cocoon (stand Q123) a range of sustainable 100% solid wood furniture; JANE prams and car seats (on stand Q130), and our new Scandi pram range Noordi (Q123). And we guarantee a few other welcome surprises as well!

Are you launching new products at the show?

The new ‘Newell’ from JANE, a super compact buggy will be launched at the show along with our new JANE CROSS LIGHT all-terrain buggy.

We will officially showcase Noordi Fjordi that, due to COVID missed its proper launch. It already selling very well and has a great aesthetic, probably due to its generous lightweight thermo carrycot. Fjordi recently won a MADE FOR MUMS GOLD as best All-terrain, and it even make it onto the Daily Mail’s ‘Parenting Must Have list’…so we want to give it the launch it deserves. New colours will be available.

We will also launch the AQUA from Noordi, a pram that combine sustainability with luxury craftmanship. The material used is beautiful and we think retailers will love it.

There is also a clever new sustainable Nest product from Noordi that converts into a maternity pillow. There’s nothing quite like this on the market and its duel functionality is a real point of difference.

We will have taken another stand (Q123) to introduce a stunning range of sustainable 100% Australian furniture called Cocoon. These 4-in-1 systems transform from crib to cot to toddler bed to sofa. They are top quality with no veneers and last a child from birth to at least 5. Retailers need to see them to understand the quality and just how good looking they are. Cocoon will sell well to parents who are keen to create a lovely nursery and use crafted products that represent real value for money.

Also we will be introducing our own brand of sustainable baby bedding called Forrest. It’s a really cool range of baby bedding and has great designs! Again, it fits in with the whole modern day nursery aesthetic.

ƥ ēūēēŕɈ DžĚ ŞîŒĚ ČŕĚDŽĚƑ ŒĿēƙɫ ƎƑūēƭČƥƙ ƥĺîƥ îƑĚ ĚƙƎĚČĿîŕŕNj ēĚƙĿijŠĚē ƥū ŞîŒĚ ŞĚîŕƥĿŞĚƙ ĚîƙĿĚƑ îŠē ŞūƑĚ ĚŠŏūNjîċŕĚɍ ¹ĺĚ ūƑĿijĿŠîŕ îŠē ƥĺĚ ċĚƙƥɍ Find out why doddl is the no.1 selling toddler cutlery on Amazon and experience our latest innovation. The doddl plate.

Visit us at Harrogate Hall D Stand D30.

s/ØɊ

www.doddl.com Follow us on social @doddl Email: Tim@doddl.com

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Improved

fabrics across stroller range Hall Kings Suite, Stand: KS12 Baby Jogger is excited to meet with everyone at Harrogate and to showcase their products.

Baby Jogger have new fashions with improved fabrics across their City Mini 2 and City Mini GT2 stroller range.

Their iconic strollers will be refreshed with three fashions: Opulent Black, Stone Grey and Brick Mahogany.

They also have some exciting new products to show you, stay tuned for more information and come visit them at their stand - KS12. christopher.grech-cini@newellco.co.uk www.babyjogger.co.uk

Quality at its finest Hall Q, Stand: Q15 The furniture on offer from Babymore has been paramount in the company’s success.

The quality is second to none on the furniture available from Babymore and the design and manufacture are all category leading and at the very best prices in the industry. The Eva, Stella, Velvet and Bel range continue to lead the way with many unique features, the drop sided option being one of the stand-out selling points.

The furniture ranges are supported by their very popular chemical free mattress selection. All sizes are available and Babymore offers a full range from fibre through to an industry leading Dual Core mattress. richard@babymore.co.uk; karl@babymore.co.uk www.babymore.co.uk

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Go Outside.

Grow Outside with Blinky Hall H, Stand: H20 Blinky is a five-in-one cold weather buggy blanket. Designed in Ireland by entrepreneur Olivia Farnan.

Blinky has been created with one goal in mind - to help parents take their kids outside more easily. “The natural world was where my kids found their confidence. But it can be easy for a parent to stay inside because of the sheer number of things you have to remember.” Being easy to carry and universal fitting, Blinky keeps kids comfortable whatever the weather. With Blinky by your side, there’s not much you can’t do together. +44 (0) 7808 766658 | olivia@theblinkycompany.com www.theblinkycompany.com

New brands showcased Hall Kings Suite, Stand: KS18 The Cheeky Rascals team are delighted to be exhibiting at Harrogate Trade Fair once again (King’s Suite, Stand KS18).

The trusted parenting distributor will be showcasing their iconic early years brands including the babywearing hero Izmi, the ingenious smart sock monitor Owlet, the ‘arms up’ swaddle brand Love To Dream, formula and food prep gadgets from BabyBreeza, as well as many other renowned brands from their award winning collection.

New for this year, the team will also be showcasing one of the latest brands to join its portfolio, the innovative Ark pushchair, the cross-terrain travel system with an eco-mindset and Rockit, products designed to help parents send their babies to sleep, at home and when they are on the go. sales@cheekyrascals.co.uk | www.cheekyrascals.co.uk

Damon Marriot JOIE: KS1

What can visitors expect to find on your stand this year?

We are so excited to be able to see people in person again, so to celebrate we will be offering a sneak peek at some of our fabulous new fashions for 2022. There will also be the opportunity to see our brand-new luxury collection, Joie Signature in all of its glory.

Are you launching new products at the show?

Yes, we will – as well as the new 2022 fashions we will be topping everything off with some very exciting new launch items that will be well worth an appointment so make sure you come and see us.

Will you be running any specific offers at the show?

Well, we don’t want to give all of the game away – so make sure you come and visit us on stand KS1 to see what show offers we have available this year.

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Soothing sounds night light Hall H, Stand: H25 Eggcellent Lighting Ltd launches the high-end Sounds U Like Musical Baby Night Light at the Harrogate international Nursery Fair in Hall H Stand H25.

Meet the friendly team at Eggcellent Lighting Ltd who will happily show you the functions:

■ Programmable to play any music that helps your children to sleep.

■ The ability to record your voice or read a bedtime story.

■ Fully adjustable lighting to create the perfect room ambiance.

■ Connected to your phone as a fantastic wireless speaker.

■ Cry detection software activates the Sounds U Like Musical Baby Night Light which works all night. david@eggcellentlighting.com | www.eggcellentlighting.com

Ian Davidson

Darran Neal

How many days will you be visiting the show for?

How many days will you be visiting the show for?

BABYLICIOUS

With this being the first time we can all meet up since the start of the Covid pandemic, naturally I’ll be making the most of it and attending for the full three days!

As my mum Joan is now retiring to have a much nicer pace of life, I will be attending with my sister Sharyn who I’m looking forward to introducing to you all. My niece will also be with us, who is pregnant and looking forward to seeing products that are available - shout out to all you lovely brands product donations kindly received for the arrival of our ‘Babylicious baby’!

How important are show only offers to you?

Who doesn’t like an offer! Although that said, these are great if they provide an even playing field for all. As an admin of the NSG, of course I recognise that the nationals may have larger buying capabilities, but if you take a look at retail in general, it is the indies who are the real backbone of this industry and when brought together at Harrogate, our buying ability can be powerful!

I have to say, lockdown in general was a time of reflection for me and gave me the scope to think about how I feel that independent retailers are currently viewed by brands. Perhaps now is the time for a rethink by everyone….?

What will your focus be while at the show - for example, is there a particular product category that you are searching for?

I don’t have a particular focus as will be attending to view as much as possible during the three days of the show. However, eco and sustainable products have to be high on the agenda - this is such an important area for nursery ranges and I will be actively seeking products that hold eco-credentials!

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LITTLE GEMS BABY STORES

For us, the show couldn’t come sooner - buying from photos doesn’t work in my opinion. We were intending to travel up on the Sat night and have a few drinks with other retailers but I forgot to book Sat night and all the hotels are full (fingers crossed this is a good indication as to the popularity this year!), so we will travel up Sunday with a clear head and stay for Sunday and Monday night then travel back home Tuesday afternoon.

What will your focus be while at the show - for example, is there a particular product category that you are searching for?

Sandra & I are looking more at Nursery furniture as well as core wheeled products, we have been doing well with nursery furniture with no comebacks or complaints Have you pre-planned your visit with regard to appointments?

We have made a few for Sunday and Monday, the normal stands such as BabyStyle, Egg, CuddleCo,Venicci, iCandy and Cybex. Tuesday morning we will use to mop up any new nick nack products that we might have missed.

How important are show only offers to you?

We (or rather I) tend to play the poverty card when reps come to our shops and the manufacturers have always looked after us well.

What are you most looking forward to while attending?

That’s an easy one to answer! I think this show is what we have all been waiting for, it will enable us to all put some spark back into the shops.

We’re really looking forward to seeing everyone again!

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Check out new i-Size range from Bebecar Hall G, Stand: G19 Bébécar will be presenting a beautiful selection of new fabrics alongside current favourites at the Harrogate Nursery Fair this year.

They will also be introducing a new range of i-Size car seats and bases, including the Twiddle, a versatile 360° rotating car seat that offers 5 recline positions and excellent safety protection.

Their very popular Trama crib will also be on display with its beautifully padded end panels, that make it look and feel extra luxurious.

The Bébécar team are excited to welcome new and existing customers, face to face once again.

01692 408801 | sales@bebecar.co.uk www.bebecar.co.uk

Showstoppers from Roma Prams Hall D, Stand: D10 Roma are excited to present the 2022 collection exclusively at Harrogate Nursery Fair.

On Stand D10, Roma will have brand new patterns across the range, including some showstoppers! Introducing the newest addition to their wheeled category, there will be special offers for anyone who books an appointment to view.

Also on show will be the latest toy range, including the brand new Polly dolls bedside crib, car seat and highchair.

Contact Nicola (nicola@romaprams.co.uk) or Steph Collis-Prince (steph@romaprams.co.uk) to book an appointment. www.romaprams.co.uk

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See us at Harrogate Hall Q, Stand: Q58 Joy and Joe baby carriers are super-comfortable, supportive and practical, allowing parents to be hands-free enough to carry on with their day to day lives.

Our carriers are one-size fits all, suitable from birth and UK/EU safety tested to 35lbs. Their baby carriers have been certified by the International Hip Dysplasia Institute.

Joy and Joe Ltd 81 Junction Lane, St Helens, WA9 3JN, Unit 3B, Bold Industrial Estate, Neills Road, St Helens, WA9 4TU T: 01744816366 M: 07719068872 E: melissa@joyandjoebaby.co.uk W: www.joyandjoe.co.uk

Bed mode

Cot mode

Day bed mode

Nebraska Sleigh Cot Bed Room Set available in grey and white 01692 408802

nursery@east-coast.co.uk

www.eastcoastnursery.co.uk

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Bibado

launching to UK Retail Hall Q, Stand Q1 Join the mealtime revolution as Bibado launch to UK retail at Harrogate this year!

Over the past 3 years, the Bibado Coverall has taken the UK by storm. With over 400,000 award-winning bibs sold, Bibado are now being used by an estimated 1 in 7 UK weaning households! Those parents estimate that Bibado Coveralls save them around 30 minutes a day in the after meal clean up, and also additional washing! But perhaps most important, is that the Coverall allows their little ones to explore their food without parents worrying about the messy consequences.

Bibado are now developing a new range of tools (from educational materials to cutlery) - helping babies develop their natural curiosity, supporting their developmental motor skills and instilling a positive mindset. These Bibado products will set babies up for success whilst having fun.

Join Bibado at Stand Q1 at Harrogate, and discover their new range, including the radical new “Dip-it” which has been shortlisted in this year’s Innovation Awards.

07711999920 | kirk@bibado.co.uk | www.bibado.co.uk

Monitor more with Bluebell Hall Q, Stand: Q122 Bluebell is the ultimate baby monitor, monitoring more so you worry less.

Parents say it’s like having an extra pair of ears and eyes monitoring their baby’s breathing, temperature, crying and rolling onto tummy, with a simple clip-on sensor providing real-time alerts to the Bluebell app and smart wristband.

The new HD camera keeps your baby in sight 24/7 and it’s easy to track routines and monitor sleep patterns with the Bluebell app.

Practical features include a nightlight and lullabies to soothe your baby to sleep.

Designed by doctors to monitor more things that matter, so you can worry less. www.bluebellbabymonitor.com 66

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Bringing bubba home Hall Q, Stand Q90 Ickle Bubba are set to celebrate new product launches; an exciting new category launch and unveil their fresh new look at Harrogate Nursery Fair.

Showcasing everything parents need to bring home baby, pop by the stand to see their latest travel systems, car seats and strollers; a brand new range of nursery interiors as well as their popular furniture range.

The show will see the launch of the eagerly anticipated Tenby furniture collection along with the brand new Bubba&Me bedside crib. Meanwhile, visitors will be introduced to the brand’s very first double stroller, Venus.

Travel – ian.hewitt@icklebubba.com Furniture – grant.koston@icklebubba.com Interiors – Meghan.bird@icklebubba.com www.icklebubba.com

ELECTA A Star in the City

Electa is the System Quattro ideal for city life. Thanks to its lightness and compactness, it can be taken everywhere, ensuring baby’s wellness.

inglesina.uk

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UPPAbaby

(DCUK) announce new launch Hall Q, Stand: Q28 Check out the new Noa fashion for VISTA V2 and Ridge stroller As well as having the brand new Noa fashion for the VISTA V2 stroller on display, UPPAbaby are proud to be launching the Ridge stroller at Harrogate, and this will be its first appearance at a trade show anywhere in the world.

Coming to independent retailers in early Q1 2022, Ridge offers something different from the current UPPAbaby stroller range whilst still being a complete from-birth solution with all of the usual UPPAbaby signatures such as the large basket that parents have come to love.

01422 383555 | info@dcukltd.com | www.dcukltd.com

Chicco launch One4Ever Auto-folding Stroller Hall Q, Stand: Q96 Chicco’s new auto-folding compact stroller, One4Ever, has seven different configurations that can be used from birth until 4 years of age giving parents the option of a stroller that offers genuine longevity.

The One4Ever has one frame and two seat options that are designed to grow with little one from birth to around 4 years of age. The One4Ever is compatible with the Best Friend carrycot and the Kaily (with base) group 0+ car seat.

The One4Ever is also extremely light and compact and when used in stroller function it has adjustable backrest heights, a reversible seat and extendable canopy, providing extra comfort and protection for little ones. Check it out by visiting the Chicco stand! uk.marketing@artsana.com | www.chicco.co.uk 68

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Maxi-Cosi

introduce new ranges Hall G, Stand: G5 Introducing the new Maxi-Cosi 360 Family rotating car seat system and Adorra Luxe, a luxurious special edition travel system Maxi-Cosi 360 Family is the ultimate travel solution for busy parents juggling family life. This family of rotating car seats, suitable from birth up to 4 years, is designed to help parents get their children into their car seats quickly and easily as the needs of their children evolve. The FamilyFix 360 base allows for quick and easy installation of the Pebble 360 and Pearl 360 car seats. The convenient, one-handed mechanism of the rotating base makes life simpler for parents when getting their child in and out of the car up until the age of four. Pebble 360 can be used from birth to approximately 15 months and Pearl 360 can be used from-birth up to 4 years. These spacious car seats both come with a cosy from-birth inlay to keep tiny babies snug, secure and safe, and Maxi-Cosi’s ClimaFlow technology ensures that children are kept comfortable and at the right temperature at all times.

Adorra Luxe is a luxurious special edition travel system from Maxi-Cosi. Including the hero Adorra Luxe pushchair, matching Maxi-Cosi Pebble Pro i-Size car seat, Oria Carrycot and a teddy lined footmuff so that parents have everything that they need for baby on the go. Suitable from birth up to 22kg, Adorra Luxe features premium matching fabrics, a stylish chrome chassis and deluxe vegan leather details. The comfortable padded seat also includes thermo regulatory materials to ensure that baby is content regardless of the temperature. Not only is it a lightweight option at just 12kg, the XXL shopping basket can also hold up to 5kg, so parents can carry more than just their essentials. Bi-material wheels and ergonomic side brakes also ensure a smoother rider and more durability.

Tel: 0208 236 07070 | www.doreljuvenile.com

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Preview HARROGATE INT. NURSERY FAIR

Red Kite celebrate 15 years at Harrogate Hall Q, Stand: Q94 Celebrating 15 consecutive years exhibiting at the Harrogate Nursery Fair (excluding 2020), Red Kite are so excited to support the only UK trade show and look forward to welcoming new and familiar faces to their new stand.

This year Red Kite are in a new hall location which they feel will be supported with high footfall and generate a lot of interest. Feedback from customers share their anticipation for an amazing show and they can’t wait! Red Kite will be focusing on showcasing new ranges and products that have been introduced in the past year and ones due to launch imminently. Check out the amazing award winning 4 in 1 Feed Me Combi highchair endorsed by Dr Ranj Singh and the Made for Mums Gold winner for highchairs 2021!

They will also be introducing new funky additions to their popular Baby Go Round walker and entertainer range and also some new updated highchairs and strollers. The interior nursery range has some beautiful new additions in the form of bouncers, co sleepers and launching the new Tree Tops Play and Nursery range. Soft muted grey and white tones which continue to be in demand and very popular!

Finally Red Kite will also be able to present their expanding range of award nominated Travel Systems – the Push Me Pace – demand keeps outstripping supply on this amazing quality Travel System at an affordable every day price. Red Kite will also be introducing the brand new Push Me Dubl Twin Stroller. A brilliant full package with a practical and stylish stroller that will turn heads!

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Debra Tucker RED KITE: Q94

What can visitors expect to find on your stand this year?

Harrogate 2021 will give us an amazing opportunity to introduce customers old and new to some of the new products already featuring in our current range. These have been really popular and some of them have already won industry awards but with no shows for any of us for such a long time, this will be a joy to meet up with our fantastic customers and let them fully appreciate the Red Kite value and quality for themselves. We have a brand new stand concept this year and will be focusing on newness with a few of the old reliable favourites for good measure! We hope to welcome lots of new customers as well and look forward to raising a glass with everyone. We are all excited at the prospect of seeing familiar faces and people again and cant wait to show you some of our brand new launches.

Are you launching new products at the show?

We have introduced some new products into our range in the past 18 months already but this will be the first time presenting them at a show. Our range of travel systems have grown from strength to strength in the past 9 months and we have recently just introduced the new Push Me Pace Blush to an amazing response. We have a refreshed nursery range in a soft muted colour palette, Tree Tops which we predict will be a top selling range. We are also introducing new strollers, entertainers and highchairs so basically lots of new products and colours designed to excite you all! We cant wait to share these with you.

Will you be running any specific offers at the show?

We are all trading in very unprecedented times in the past 18 months and the challenges continue. At Red Kite our focus is always on family value so prices will remain competitive. Our new ranges will offer these core values and we strive to deliver our commitment to our customers. The main focus for the show is to see customers face to face and to introduce our new ranges and to hopefully find new customers not yet familiar with the Red Kite brand.

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Preview HARROGATE INT. NURSERY FAIR

Debbie Wakefield DOREL: G5

What can visitors expect to find on your stand this year?

This is the first time Dorel have exhibited at Harrogate Nursery Fair for five years, so we’re delighted to be a part of it and to be able to interact with our retailers face to face again.

Visitors can expect to see a wide range of products across all categories from all of our brands. From Maxi-Cosi we will be showcasing our vast range of car seats, including the first chance for our retailers to experience a demo first-hand of the hero 360 Family. Our award-winning pushchairs will also be on show, including the brand-new Jaya and buyers will also be treated to a display of our best-selling home collection including our stunning new highchair, the Moa. They’ll also be all of the newness that Tiny Love developmental toys and nursery products have to offer too.

Are you launching new products at the show?

Absolutely, we will be using the opportunity to showcase new products, all featuring some exciting new innovations and also the expansion of our existing ranges too. In 2022 we’re looking to expand out our Adorra Luxe range with some great new shades and there’s lots more to see across the board. We’re particularly excited to show our product development to the industry, with particular focuses on UK specific trends, fashion and also sustainability.

Will you be running any specific offers at the show?

There certainly will be. We’re going to be running some great offers to thank our retail partners for taking the time to come and visit us as the show. We understand that for buyers and independent businesses, visiting trade shows is a big commitment in terms of time and money. So, we really appreciate the effort that it takes to join us. We can’t wait to share in what we are sure will be a big success at this year’s show and look forward to seeing everyone there.

Lulu Vinte

TUTTI BAMBINI: H12

What can visitors expect to find on your stand this year?

This is quite an exciting year for us as we are bringing lots of newness in all categories. From furniture sets, highchairs, bedding collections, playmats and feedings sets, there will a great variety of products at our stand, most of which have not been introduced to the market yet. We have also been working on new designs and colourways for our best-selling CoZee crib, which we are looking forward to showcase for the first time. And of course, we will bring our latest CoZee XL, a convertible sleeping system suitable for those who value comfort and practicality.

Are you launching new products at the show?

Yes, over three quarters of the products on our stand are shiny and new and we can’t wait to show them to you.

Will you be running any specific offers at the show?

We will have general show offers in addition to specific ones for retailers who visit us and select new products for their shop floor.

Ubere Mama Made in the UK!

Check out Cybex’s 2022 ranges Hall Q, Stand: Q41 CYBEX will be exhibiting in Hall Q, Stand Q41 at this year’s Harrogate Nursery Fair.

chance to Visitors to the Cybex stand this year will have the Gold ranges. and um Platin its from see what is coming in 2022 se of the glimp first a get to able be will stand the Guests to ’s sales CYBEX . brand-new revolutionary car seat from CYBEX s and visitor me welco to hand and marketing team will be on true in gate Harro to return pated antici celebrate the much CYBEX style (with a beer or two)! www.cybex-online.com

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Hall H, Stand: H35

Celebrating their third Birthday at Harrogate!

If you are looking for a co-ordinated collection for your shop of Breastfeeding clothing essentials that are innovatively designed with feed-friendly openings, then visit stand H35.

Now in their third year their clothing has proven with mums to help babies feed in a stress free, fuss free way whilst facilitating an empowering and comfortable bonding experience for mother and baby.

All products are designed and made in the UK -inspired by the world we live in and need to protect. Soft and sustainable, their carbon footprint is reduced by sourcing and producing within the UK. Ubere Mama carry stock with quick turnarounds for repeat styles. They can also offer as a brand a bespoke service of individual colours /fabrics and styles tailored to your ranges.

07887992173 sj@uberemama.co.uk www.uberemama.co.uk

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Bringing bubba home.

Pushchairs, car seats, furniture, and nursery essentials: everything you need to bring home the baby.

Come say hello at Harrogate International Nursery Fair Sunday 17th to Tuesday 19th October 2021 Hall Q, Stand Q90

icklebubba.com

Preview HARROGATE INT. NURSERY FAIR

Luke Burns CYBEX: Q41

What can visitors expect to find on your stand this year?

We’re really looking forward to welcoming visitors to the CYBEX stand, it’s good to be back in Harrogate! Visitors will have the chance to see the wider CYBEX range of car seats and innovative pushchairs and strollers from our Platinum and Gold ranges. Our recently launched sports collection will also be on display. However, most of all we are thrilled to be showcasing our new revolutionary car seat, along with our new Platinum wheels collections and accessories for 2022.

New additions for

Peg Perego Hall Q, Stand: Q4

Peg Perego is delighted to return to Harrogate announcing a suite of new additions.

First up, the Veloce Modular System. Combining Italian style with an exceptionally compact chassis, backed by eye-catching marketing graphics, Veloce will appeal to parents looking for something special. The contemporary shaped Ypsi can now transform into a double or twin stroller for the growing family looking for a higher end solution. The team is proud to exhibit the Primo Viaggio Lounge which was awarded Best Reclining Infant Carrier by Stiftung Warentest, ADAC, ÖAMTC and TCS and extending the Viaggio range, the Primo Viaggio 360 is Peg Perego’s premium solution for the rotating car seat category.

07743 878084 | phil.howe@pegperego.com

Sustainability at its core Hall H, Stand: H39 Here to raise the bar on innovation, meet the new legend, EcoPrams.

EcoPrams mission is to provide solutions for families striking the perfect balance of technology, style, sustainability, practicality, soothing needs and entertainment.

Environmentally responsible, and sympathetic to the needs of children and the adults that care for them, they use stylishly-comfortable and eco-friendly materials. With smart-coded software, EcoPrams are taking pride in delivering products of the future. Say hello to the future, now say hello to their first-born at Harrogate Int. Nursery Fair.

EcoSwingi, designed and engineered for the love of luxury, entertainment and stress-free life…

07359188212 | sales@ecoprams.com | www.ecoprams.com

Are you launching new products at the show?

Yes! It’s an exciting time for CYBEX as we launch our new product ranges for 2022 and our sales and marketing team will be on hand to chat through our latest innovations. We know visitors will love our next step in car seat innovation.

Will you be running any specific offers at the show?

Yes, visitors will be able to benefit from dedicated Harrogate Nursery Fair offers which they can hear more about in their appointment.

Phil Howe PEG PEREGO: Q4

What can visitors expect to find on your stand this year?

As our loyal customers will tell you, the Peg Perego marque proudly stands for quality craftsmanship, Italian style and attention to detail. Our new range makes no exception to these standards and I am excited to show our existing and new customers all our latest product developments, alongside compelling commercial packages and first class customer service. We are keen to develop long term relationships with our customers and I have worked hard to ensure that our arrangements work as well for them, as they do for us.

Are you launching new products at the show?

Absolutely, the team has been extremely busy behind the scenes for the last 20 months. We are presenting, what I consider to be our strongest portfolio to date. We are using Harrogate to unveil Veloce – an exceptionally stylish modular system with eye-catching marketing collateral. Ypsi, our popular contemporary shaped system is now offered with double or twin capabilities. The Primo Viaggio Lounge, with its world class accreditation is set to win with consumers and I am excited to bring the Primo Viaggio 360, Peg Perego’s premium solution to the fast growing rotating car seat market.

Will you be running any specific offers at the show?

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I have worked extremely hard to bring a highly competitive offer to our customers at Harrogate. I am confident that no-one will leave our stand disappointed. nursery today

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Ubere Mama Made in the UK! Celebrating our 3rd Birthday!

All our breastfeeding products are designed and made for nursing mums inspired by the world they live in and need to protect. Considerate and sustainable, our carbon footprint is reduced by sourcing and manufacturing in the UK.

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Spotlight

Shnuggle tap into 2021 colour trend

Stunning new Taupe bath now available to order Creating the perfect pairing with both colour and a bath instilling calm, confidence and connection for baby and parent, Shnuggle have embraced the colour trend for 2021 of neutral stone hues by introducing the Taupe Shnuggle Baby Bath.

‘The neutral trend for 2021 continues subtly away from cold greys and traditional creams, towards warmer neutral stone tones. This trend is all about creating warm cocooning spaces that feel intimate, inviting and familiar with consumers embracing warmer, more natural colours*’ creating a timeless, stylish addition to any bath-time.

The multi-award winning Shnuggle Bath takes the stress out of bath time for babies and parents, creating a relaxing and fun bonding experience. Suitable from newborn, the clever bum bump helps you support even the tiniest baby in an upright position, offering a more enjoyable and comfortable bath-time for babies. The Shnuggle Baby Bath gives new mums and dads confidence and baby a comfy and cosy bath-time.

Shnuggle pride themselves on being innovators in the bath time category and also on their exceptional consumer relations, constantly taking comments and feedback on board to further their development of both new and existing products along with extensive research into lifestyle, interiors and parenting trends. www.shnuggle.com *Source: Ruth Mottershead, Creative Director, Little Greene www.littlegreene.com

Sock Ons

Step Out in Style!

Socks have always been a traditional baby gift, but Sock Ons are a gift that no baby or sane parent can do without!

Sock Ons are a fantastic low-cost, high-value nursery gadget, designed by a mum-of-seven to combat that age-old problem of babies losing or pulling off their socks.

While Sock Ons help keep little socks in place, parents and gift buyers looking for something new to keep little explorers happy love the new Step Ons sock shoes.

Step Ons are half sock + half shoe, ideal for crawling, cruising and walking babies, designed for the first 3 stages of movement, with soft and flexible rubber soles (made out of 100% non-toxic TPE rubber) protecting little feet 76

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whilst encouraging exploration of the world both indoor and out!

Perfect for playgrounds and soft play, Step Ons which are light and flexible, make an ideal first shoe, allowing feet to be close to the ground for balance whilst providing a barefoot sensation with the added protection of shoes!

Available in 5 funky designs and colours. Affordable RRP and perfect gift packaging.

Visit www.sockons.co.uk to purchase directly from their trade website.

The

Taupe Baby Bath A Ti Timeless l Alternative l rn

Available Now Contact the team at trade@shnuggle.co.uk for further information.

BABY CARE INDUSTRY STRATEGIC MAP Do you want to be visible on foreign markets?

We recommend those with whom you can talk business. Get in touch with the representatives of the best nursery trade magazines.

CHINA NURSERY CHINA E N G L A N D N U R S E R Y T O D AY GERMANY BABY & JUNIOR NETHERLANDS BABYWERELD N O R WAY B A B Y, H O B B Y & L E K E T ØY POLAND BRANŻA DZIECIĘCA RU S S I A PA R E N T S ’ C H O I C E S PA I N P U E R I C U LT U R A M A R K E T SWEDEN LEK & BABYREVYN

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BC M I President Tanja K raemer tel.: +49 (0)9 5 1 861 1 1 9 , bc mi@ba byc a rema ga z ines.com www.ba byc a rema ga z in es.com

25.05.2019 20:20

focus WEANING

Vital for weaning The home of baby weaning & feeding As parent’s themselves at Vital Baby they’ve been on the weaning journey a few times!

When developing their NOURISH weaning and feeding range, it was important to them that this range tackled all the bumps in the road that they faced, helping parents and babies enjoy the ride a little more.

NOURISH includes all the latest innovations for every stage of a child’s development.

Each spoon, bowl, plate, pot and cup has been designed for progression, ensuring there’s a product for every stage and age from first tastes through to independent feeding.

NOURISH eases both baby and parents into the epic ride that is weaning, while also making it a little less messy along the way.

Weaning certainly can be overwhelming for parents and babies. The key to successful and worry-free weaning is to be able to relax and enjoy the fun and for that, your product choice is very important. Careful consideration has gone into the innovation of Vital’s NOURISH and HYDRATE ranges – they’re not just designed to fulfil a single purpose, but also work alongside each other to make sure all weaning conundrums are quashed. What’s more, the NOURISH range has won a staggering 59 industry awards since its launch at the end of 2019, and continues to be shortlisted for more awards to this day.

From weaning and feeding spoons, through to suction plates, highchairs and cups, there’s no home like Vital Baby for weaning and feeding.

Weaning

01707 262200 | sales@vitalgroup.co.uk

made simple We shine the light on products that are currently available to assist parents in their weaning journey.

doddl is proud to be an iCandy gold recommended product!

Put to the test by iCandys panel of parent testers, doddl baby cutlery won gold with 100% parents recommending doddl.

Why? ‘They are the perfect size and shape for first time weaning and also help with developing your baby’s control and coordination.’ There is no other cutlery as clever as doddl on the market. doddl’s baby spoon and fork have a unique compact design based on extensive research, testing and expert insight. doddl encourages the development of babies’ skills from 6+ months as they start to explore food and mealtimes. Cat Dodd, doddl founder said “Unlike others on the market, our products are not a gimmick, they are expertly designed to make parents lives easier and importantly help babies and young children learn and develop skills at mealtimes.” 5 star rated by parents, doddl is perfectly designed to help babies learn how cutlery works with food enabling long term successful and enjoyable mealtime experiences.

Tim@doddl.com | www.doddl.com

Food prep made simple Saving parents time and energy, Baby Brezza offers parents advanced methods of prepping bottles and making food for their babies.

The Formula Pro Advanced automatically makes a warm, formula bottle instantly, with the option of customising the temperature and concentration for the perfect bottle. Working with virtually any formula and bottle, it can save parents up to 30 minutes of the day. The Food Maker Deluxe, is the easiest way to make homemade baby food. With its easy 3-in-1 function the Food Maker Deluxe can steam and blend in one step– simply place fresh or frozen food in the bowl and press ‘Start’!

Find out more from Cheeky Rascals on stand KS18.

sales@cheekyrascals.co.uk www.cheekyrascals.co.uk 78

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Adding magic to mealtimes Chicco’s Polly Magic Relax is the perfect companion to keep mealtimes covered from birth up until three years.

Up until six months, Polly Magic Relax can be used as a comfortable newborn chair thanks to the super soft reducer cushion that ensures little ones are snug and safe. What’s more, the reducer is reversible with breathable fabric on one side for the summer months, and a thicker cocooning surface for when the weather turns colder. A removable, colourful toy bar is also perfectly positioned to entertain little ones as they play and relax. When it comes to weaning at around six months, Polly Magic Relax offers eight different height levels and three reclining positions so that the perfect feeding position can be achieved. As little ones grow, the tray can then be fully removed from the highchair so it becomes a table chair, allowing toddlers to sit up at the table to enjoy a meal with the family.

www.chicco.co.uk

Prep to

wean

The Vital Baby NOURISH Prep & Wean is the perfect piece of kitchen kit for parents with children moving from milk to solid foods.

Weaning is one of the biggest steps in a young child’s life, with self-feeding aiding with independence and development of fine motor skills. The Prep & Wean helps parents through every stage of the weaning process, with steaming and blending functions that are adjustable to suit their needs. The Prep & Wean can also be used to sterilise bottles or accessories, killing 99.9% of bacteria in 8 minutes. Baby Brands Direct offers retailers a great selection of Vital Baby weaning products, available to buy wholesale online.

sales@babybrandsdirect.co.uk | www.babybrandsdirect.co.uk

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Consumer insights:

“

FANFINDERS

Let’s talk about

mental health With World Mental Health Day taking place this month, FanFinders reveal the impact of pregnancy and societal pressure on UK mums’ mental health.

F

or many in the baby and parenting industry, the primary goal is making parents’ lives easier, whether that’s through innovation and the delivery of better products or resources, creating easier ways to purchase essentials and get advice, or ensuring safety.

We noticed that while there are regular insights into shifting behaviours or habits to help us do this, the discussion around mental health often gets lost.

There is great power in keeping this conversation going. Which is why we thought we’d share the results from our recent poll of over 1,000 mums about the challenges of new parenthood.

SUB HEAD: The impact of pregnancy and birth The poll revealed that many new mums in the UK feel that the support they received during pregnancy was insufficient. In total, 79% of new and expectant mums felt unprepared for what they experienced during pregnancy.

Despite 62% of mums polled saying they ultimately enjoyed pregnancy, 56% said they had a stressful, complicated or traumatic birth, and over a third (35%) suffered from postnatal depression (PND) or poor mental health following their pregnancy.

When asked, 82% of those surveyed felt there could be more stories and information out there to better prepare

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them for pregnancy. 76% also felt there needs to be more support or information online that could prevent mental health issues post-partum.

While 37% said they didn’t receive enough support during pregnancy from friends, family or their medical team, one of the largest sources of anxiety for many was not being able to openly share their struggles.

In total, 56% of those polled said they felt pressure to have a ‘perfect pregnancy’ and couldn’t speak out about the negative aspects.

Your Baby Bible When it comes to insufficient support, the pandemic has only exacerbated the situation. Many parents in the UK have been cut off from accessing vital resources or had appointments cancelled.

This gave us the idea of producing a book with valuable insight from specialists to help new parents prepare, without the sugar coating. We wanted to cut through rose-tinted views on pregnancy and parenthood to give parents something to accompany them at each stage.

Last month, we launched Your Baby Bible: The Ultimate Guide to Having a Baby through our consumer community and in conjunction with Louise Broadbridge, Your Baby Club’s official midwife, founder of Let’s Talk Birth and Baby, and the face behind Instagram’s @ thehonestmidwife.

Available as a free e-book to every

parent that signs up, it features contributions from 10 experts, specialists and medical practitioners, covering everything from what to expect in each trimester, through to weaning recipes and how to support baby’s development.

Better support Louise believes that progress is being made on educating and speaking more openly about the realities of the pregnancy journey but there is still work to do.

“With social media, I think we have high-profile mums that are going through the experience and are getting much better at talking about it in a non-idealistic way. You have the likes of Stacey Solomon, Kate Lawler and Ali Bastian, these new mums are now saying on those communities: You know what?

This is really tough.”

“Where we’re still lacking is education

when it comes to more complex deliveries and on topics like breastfeeding – I think we could do far better in how we teach it. We need more depth and acknowledgement of the fact that not every single parent can have a ‘perfect’ birth, not everyone can deliver in the same way or have the same experience.”

Our core audience is at a crucial stage in their lives and as a collective industry, we have a responsibility to support them within our marketing or communication, by making it valuable, useful and relevant.

When it comes to mental health, beyond sharing more resources and support wherever we can, we can also start talking less about the ‘perfect’ experience and speak more to reality.

FanFinders is a performance marketing and consumer intelligence company that connects brands with parents who want what they have to offer via Your Baby Club in the UK and US.

FanFinders is a performance marketing and consumer insight company that connects brands with parents who want what they have to offer via Your Baby Club. See more at fanfinders.com

For more information on FanFinders and the consumer insight they can offer, call: 0203 808 3011 or visit www.fanfinders.com

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Many mums feel unpre period, where they can often feel discomfort and pain that makes recovery and bonding with their new baby difficult.

With research and guidance from leading healthcare professionals, Lansinoh have developed a unique birth prep and recovery range to help support new mums in the weeks following labour. This comprehensive range is available to buy wholesale at Baby Brands Direct and consists of a pre-birth oil, post-bir th spray, wash bottle and pads that provide both hot and cold relief.

These products are the perfect addition to any pharmacy or nursery store’s stock and are maternity bag essentials for all new mums.

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Perfect collaboration CYBEX and PUMA have joined forces to take running further than ever before, creating a collection of strollers aimed at active parents who enjoy taking their little ones along for the ride when they exercise.

Bedding bliss

Cosatto’s offering has now extended into Bedding, comprising of their best-selling designs to adorn little one’s nursery.

See their favourite characters on bedding, curtains, sleeping bags and plush toys. The fun duvet cover sets come with a matching pillowcase, reversible for 2 different looks. Discover a twinkling tale of pawprints beneath magic mountains with Cosatto’s best-selling design Mister Fox. Pack Contents: 1 x Junior Duvet Cover and matching 1 x Pillowcase.

Sleeping bags available in 0-6 months, 6-18 months and 1.5-3 years, with zip and popper fasteners for cosy little one. Standard 2.5 Tog rated - Suitable all-year round. Visit Cosatto on their Harrogate Stand G21.

01204 861007 | www.cosatto.com

The ZENO is a 4-in-1 multisport stroller which can be used for push or pull running. It features innovative ‘hands free’ technology designed to give parents a natural running experience and can even be attached to a bike or skis, while the AVI is a lightweight sport stroller, ideal for running. Both products feature reflective elements and protective PUMA ‘stand guards’ on strategic areas of the strollers, to allow for optimal visibility at any time of the day.

www.cybex-online.com

Instant play Taf Toys have recently launched two new playmats – the Savannah Super-Sized Foam Mat and the Koala Daydream XL Mat. Measuring 200 x 150cm the Savannah Foam Playmat is a high quality, waterproof and reversible mat offering baby an ultra-soft safe space on which to play. Whilst one side features an engaging Savannah themed design, the reverse offers a stylish backdrop to be used with the age milestone cards for the perfect Instagram shot!

Meanwhile the thickly padded Koala Daydream Mat is 150 x 100cm so perfect for more than one child, and features sensory activities such as crinkling koala ears, a teether and baby safe mirror.

sales@halilit.co.uk | www.halilit.co.uk

BPA

notice board

Need some support and advice for your business?

See us in Harrogate – Stand H12

Robert Anslow M anaging Director If you r company is a me mb er of the Bab y Pro duc ts Ass ocia tion and you are not cur rently receivin g me mb ers ’ e-bulletins wit h industry upd ates , but would like to, ple ase em ail juli e@ b-p -a. org wh o will add you to the databa se.

www.b-p-a.org

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nursery today

The Baby Products Association team looks forward to reuniting with members and industry colleagues at the UK’s only baby trade show in October – Harrogate International Nursery Fair.

Visit us to find out more about membership benefits including a free 24-hour business support helpline from Quest with assistance on all aspects of your business from HR, legal, health & safety and tax issues. In addition, you can get free help and advice about commercial law issues including intellectual property from 3volution – which will be offering an email and drop-in service at the show; and free help and advice on planning your PR and marketing strategy from Kaleidoscope Communications.

Product standards, testing and safety

The Baby Products Association team participates and sits on a number of UK, European and international safety standards panels and is able to offer expert advice about product safety and compliance.

Members can also enjoy discounted rates when using the Association’s partner testing house, Intertek; and when purchasing Safety Standards.

can ask advice about standardisation or regulatory issues they may have – and this is across the whole range of child care articles.

This advice can be given as Assured Advice which is published on the Trading Standards Information Hub and publicly accessible.

Once published, it cannot be contradicted by other Trading Standards offices or officers and can be used to demonstrate a company’s due diligence or even in its defence in court should it be required.”

Car seat safety advice

Last year, the Baby Products Association produced a definitive guide to laws and regulations concerning child car seats in the UK in conjunction with leading car seat manufacturers and industry experts. This brochure is available to download from the website at www.b-p-a.org and free copies will also be available in print on the Association’s stand at Harrogate.

Law changes

The Association recently advised that the sales of R44 car seats (also referred to as child restraints) must cease in the UK and the

Assured advice scheme – Nottinghamshire Trading Standards

The Baby Products Association has partnered with Nottinghamshire Trading Standards to provide an Assured Advice Scheme, which means that companies can receive advice about their products’ safety, for example; whether it meets the requirements of the relevant safety standard with an interpretation of these if required provided by the Nottingham division and which will be upheld by Trading Standards departments in England and Wales, and gives a firm grounds for defence in court.

Julie Milne of the trade association, explains: “This a part of the Association’s Primary Authority Partnership and members

European Union from 1st September 2023.

This means that they can no longer be offered for sale, either online or in stores. R44 means Regulation No 44 of the Economic Commission for Europe of the United Nations (UN/ECE).

Any R44 car seats owned beyond this date can continue to be used and are still considered to be safe. The Regulations have been updated to reflect new technology and the latest Regulation is R129.

Industry Awards Once again, the Association is proud to host its annual industry awards at Harrogate to recognise and reward innovation and product excellence.

Concept & Innovation Awards Visit the Baby Products Association’s stand to meet and speak to the Concept & Innovation Awards finalists 2021 and see their product ideas first-hand. More details of the finalists can be viewed on the website. The winners will be announced at the show on Monday 18th October 2021.

Baby and Nursery Trade Awards (BANTAs) These prestigious industry awards are the highlight of Harrogate, and retailers and buyers attending look out for the products which the judges (who are all industry experts) have deemed to be the best in the show. Products are judged on several criteria which the judges believe make them attractive to consumers, including safety, functionality, desirability and value for money.

The winners will be announced on the first day of the show – Sunday 17th October 2021.

If you would like to make an appointment to discuss becoming a member of your industry trade association, please contact Julie Milne – julie@b-p-a.org

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Keep up with what's happening in your industry Subscribe to the daily news service www.nurserytoday.co.uk

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