Nursery Today November 2022

The go to Pregnancy Support and

Pillow

Supporting the back, bump and knees, the unique sh ape of the Dreamgenii® Pregnancy Support and Feeding Pillow encoura ges mumto-be to sl eep on her l eft side - now with snuggl y soft jerse y covers!

editor’s letter

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Welcome to the November issue, where we take a look at both wheeled goods (page 20) and the world of Nursery Furniture (page 34). We also shine the spotlight onto products that are available within the pregnancy & maternity sector (page 60) and entertainers/ playmats (page 64).

Last month we saw the doors to the Harrogate Int. Nursery Fair close for another year – and wow, what a show! With exhibitors happily showcasing the very best that is available within our industry within five show halls – we can confidently say –what a way to show!

With so many leading nursery brands all under one roof, all happily exhibiting alongside new companies showcasing for the first time – it certainly impressed pretty much everyone who attended.

This year, while walking the halls, I did feel that brands are becoming more focussed on sustainability and adding eco-friendly touches to their ranges, with (as an example) Maxi-Cosi presenting their new range of products that use recycled bottles for their fabrics, Joie launching their new Cycle range and CuddleCo presenting their Aria Rattan Furniture Range.

We also saw quite a few new product launches, as an example, BabyStyle unveiled the new Orion Oyster3, the forthcoming Oyster 4-in-1 Highchair and also new on-trend furniture additions to the Charnwood range. UPPAbaby launched their new MINU V2 stroller, iCandy showcased the new iCandy Halo child car safety seat range, Chicco highlighted the newly launched (suitable from birth to 12 years) Bi-Seat Air i-Size car seat, Babymore showcased their new room sets, CuddleCo had an impressive 11 (yes

11) new furniture collections on display, Cozy N Safe launched their new i-Size version of the popular Comet together with their newest innovation - the Avalon i-Size infant carrier. Graco presented new sleeptime solutions - including their latest travel cot – FoldLite, while Red Kite proudly demonstrated their stunning new compact stroller - The Push Me Koko. My Babiie introduced their latest pushchair, Jane were delighted to introduce their new car seat iTourer (featuring an LED electronic safety system) and for Joie was the soon-to-launch i-Spin XL (a new, multi-age spinning seat from the Signature range from birth to 12). Over on the Venicci stand visitors had the opportunity to take a look at their latest (BANTA award winning) and newly launched furniture room sets.

Over on the Dorel stand visitors were introduced a whole host of newness from Maxi-Cosi (from car seats to furniture!), while Cybex had visitors wanting to be a ‘rock star’ with their latest Rockstar Collection by Alec Voelkel and Ergobaby proudly launched their latest 3in1 bouncer Evolve. Can I apologise for all those missing here, there was so much to see this year – this is just a small extract of what was on display!

Fortunately, this month you will find our review of the show starting over on page 46, with Pramland’s John Barker bringing you his first of two articles (page 44) giving his viewpoint on the show and over on page 31 Online4Baby’s Managing Director Christy Foster also gives us her highlights.

Harrogate is also the home to the BANTAS – as a proud sponsor of these awards, can we say a huge congratulations to all the winners (highlighted opposite) and also to the winners of the Concept & Innovation Awards (you can find further details of the winners by turning to page 66).

BANTA 2022 Award Winners

FURNITURE

WINNER: Casa Tomara - miniuno Yumo Multiplus

TRAVEL

WINNER: RECARO – RECARO Lexa Elite SAFETY

WINNER: KiddieRail

TEXTILES & SOFT ACCESSORIES

WINNER: MuslinZ Sensory Swaddles

IN THE NURSERY

WINNER: Clevamama ClevaPure Salt Lamp and Humidifier

BABY ESSENTIALS

WINNER: Done By Deer – Cozy Lounger with activity arch

TOYS & EDUCATIONAL

WINNER: Halilit – TAF Toys Newborn Kit

CHILD CARRIERS

WINNER: Infantino – Stay Cool 4-in1 Convertible Carrier

BEST NEW PRODUCT

WINNER: CHICCO MYSA

Sponsored by

Toys”R”Us Babies”R”Usand return with digital flagship launch

Following a successful relaunch of Toys“R”Us and Babies“R”Us in Australia, Toys“R”Us ANZ Limited (ASX: TOY), and WHP Global, the parent company of Toys“R”Us® and Babies“R”Us, are overjoyed to announce their renewed presence in the United Kingdom with the launch of their digital flagship ecommerce websites ToysRUs.co.uk and BabiesRUs. co.uk.

Dr. Louis Mittoni, CEO and Managing Director of Toys“R”Us ANZ, the exclusive license partner for Toys“R”Us and Babies“R”Us in Australia and the UK said: “This important event is an acknowledgment of our devotion to the Toys“R”Us and Babies“R”Us brands, and testimony to the fantastic working relationship with worldwide brand owner WHP Global.

“The momentum behind the Toys“R”Us brand and its return to key markets including the UK and United States has been phenomenal. We are in early innings for what customers can expect from both Toys“R”Us and Babies“R”Us as we head into 2023,” said Yehuda Shmidman, Chairman and CEO of WHP Global and Toys“R”Us.

Toys“R”Us UK launches with a massive range of products on the Toys“R”Us and Babies“R”Us flagship sites from more than 300 brands and is aiming to further enhance the customer experience with additional engaging content and product differentiation.

“Tailoring our successful Australian relaunch plan to the UK echoes the success of other e-commerce platform play businesses that have delivered growth and value due to their ability to quickly and cost effectively expand their software, processes, partner relationships and brands into new countries.  Since Toys“R”Us’ return to Australia in June 2019, we have scaled quickly as customers returned to the muchloved brand and our e-commerce model has proven its success,” added Mittoni.

Mike Coogan, Marketing Director of Toys“R”Us UK, said: “It is a very exciting time for Babies“R”Us and Toys“R”Us and we cannot wait to reclaim our position with British shoppers as the premiere supplier of the very best toys, games, and babycare products for parents and children.”

Ickle Bubba’s CFO, Ieuan Rowell, appointed as Managing Director

Following a review of the ongoing and future needs of the award winning nursery brand, Ieuan Rowell has been appointed as Managing Director of Ickle Bubba.

Having worked alongside founder, Fran Vaughan, for five years, Ieuan will now lead the business with the rest of the senior leadership team as they focus on continued growth and expansion within key territories.

Commenting on his appointment to Managing Director, Ieuan Rowell, said: “It’s been great working with Fran over the past few years, helping Ickle Bubba become such a successful brand in the Nursery market. Whilst leading the finance function has been part of this, I’ve already built some great

relationships with our suppliers and customers, as well as being involved in the digital and marketing arena. I’m so proud of where the team has already got us to and am really energised to now lead the business into the next phase of delivery of our strategic vision.”

www.icklebubba.com

East Coast Nursery support Air Ambulance

As a proud supporter East Coast Nursery funds essential paediatric harnesses.

East Anglian Air Ambulance provides hospital level care for people whose lives are at risk from accident or injury delivering a portable A&E unit to patients, at the point they need it most. The charity receives no government funding and relies solely on the general public to raise the £17m it needs each year.

East Coast Nursery is a proud, long term supporter of the charity and has recently funded a set of 4 paediatric harnesses to help aid the safe transfer of babies and young children during flight. Only the most seriously ill children are transferred by helicopter, perhaps having suffered major trauma or cardiac arrest. The harnesses will help secure children safely for flight whilst offering the freedom for ongoing treatment to take place until they reach the hospital. This gives them the best chance for a positive outcome.

www.eastcoastnursery.co.uk

Promotions at JMDA signify new growth stage

JMDA Design is pleased to announce the appointment of Chris Carter to Managing Director and Chris Raynor to the position of Operations Director at their UK Headquarters in Pershore, Worcestershire. Their roles signify a new growth phase for the business, as their success within the product design industry continues.

Derrick Barker, Co-founder and Director at JMDA Design says, “We are delighted to announce that both Chris Carter and Chris Raynor will take on new roles within the JMDA team. Supporting our clients with their new design projects has always been at the core of everything we do and having a management team to coordinate the day-to-day running of the business will further streamline our processes. Congratulations on your new roles!”

JMDA Design, established in 1991, is an award-winning product design agency with two Red Dot Awards for Product Design Concepts. JMDA was also awarded The Queen’s Awards for Enterprise: International Trade 2019 for their success and commitment to child car seat safety globally.

Fourth store opening for Newbie and Me

Newbie and Me Baby Store will be officially opening the doors on Monday the 21st of November in Solihull, Birmingham.

The new store is located at 245 Stratford Road, Shirley, opposite Shirley park, and will bring expecting parents and carers a world of sort-after brands for prams, strollers, car seats, and nursery furniture.

Currently located in Telford, Leeds, and Crewe, Newbie and Me Baby Store’s growth has been rapid over the past 5-years, thanks to brothers Ameer and Aqeel Karim. Their forwardthinking approach to the modern nursery market has given parents and parents to be, a place to explore a wide range of products with a powerful social media presence to back it up.

Customers can expect household brand names such as Silver Cross, Egg, Oyster, Nuna, Joie, iCandy, Cybex, Cosatto, Bugaboo, Venicci, and many more. The store will have a range of products to try out, both in-store and out – Boot test prams with on-site parking or use the in-store test track with dierent terrains.

“When I first became a parent, I was disappointed with the lack of options available in stores, and the knowledge of the sta. I not only wanted a better experience for myself, but also for others. So we created Newbie and Me in 2017 with a vision of providing a better store experience for parents.” – Ameer Karim.

“It was important for us not to be just another baby retailer, as there are so many around these days. But to give expecting parents a place to try all the products in one place and have experts on-hand to answer any questions”. –Aqeel Karim

Mary appointedWood MD

Following a review of the ongoing and future needs of the business, Mary Wood has been appointed as Managing Director of TOMY’s UK & GAS businesses with immediate effect.

With over three decade’s worth of experience in the toy industry, including roles at Mattel, Zapf Creation, Halsall Toys International Ltd and Vivid Imaginations, Mary’s new role includes responsibility for the Exeter based IT, Finance, Credit Control, Operations, Demand Planning & HR teams in addition to her current responsibilities for UK & Central Marketing, UK Sales plus GAS Sales & Marketing.

Greg Kilrea, President for TOMY International said: “Mary has done an outstanding job during her five year tenure with us, and has been an integral part of our success in the UK where we have grown our core brands and turned the corner on profitability.”

Mary, previously UK General Manager, added: “I feel very honoured to be promoted to this role. It’s a great opportunity to get all of our teams to work more closely together so we can continue to build scale and profile in all areas of our European business, and I hope, have a little fun along the way!

“Achieving results is critical but how we achieve them, and how we support our team members is as important. We have a number of very experienced people in our team as well as new members – everyone has a role to play in making TOMY a great place to work.”

KIDLY launches brand partnership with Next Plc

KIDLY Ltd., the online kids retailer for 0-5s, has entered into an agreement to sell a curated edit of its own label collection, KIDLY Label, through the NEXT platform.

The partnership will be the first time that the KIDLY Label collection will be available to customers outside KIDLY’s own channels.

Changes to Enesco team

Firstly, Enesco would like to welcome David Hester as a National Account Manager (or Dave as he prefers to be known) to the Enesco UK Sales Team. Dave is an experienced National Account Manager and brings with him extensive knowledge gained during his most recent roles with Kinetico and Grunwerg. Dave will work from his home in Harrogate and will be responsible for accounts such as F. Hinds, Argos and Shop Direct.

They would also like to announce the promotion of Richard Harrison and Jens de Voogd to Field Sales Managers.

Richard will be leading the UK field sales team having joined Enesco over twenty years ago, beginning his career as a Regional Display Assistant. Richard has worked as an Area Sales Manager for the last seventeen years, seeing many changes, advances in technology and many thousands of new products. His dedication to the company and his customers is key to his recent promotion.

Jens, having joined Enesco during the pandemic as Export Sales Manager for the Netherlands, will now take on the additional responsibilities as Field Sales Manager for Europe, supporting his colleagues across Germany and the wider European Market. www.enesco.co.uk

Through the agreement, a selected product range will be available through NEXT’s UK and international online platforms. The initial range will consist of best-selling lines from KIDLY Label’s Autumn/Winter ‘22 range, including daywear, sleepwear, footwear and outerwear. Committed to sustainability, the range is made from recycled and natural materials, including 100% GOTScertified organic cotton, with OEKO-TEX-certified dyes.

The partnership will allow KIDLY to increase brand awareness further across its target market, deliver incremental sales and access new international markets.

“This partnership represents an exciting next step in the growth of KIDLY Label,” said KIDLY CEO and Founder, James Hart. “This is the first time our products are available outside the KIDLY ecosystem and we are thrilled to be partnering with one of the UK’s best-loved retailers. We’ve worked closely with the NEXT team to deliver a collection that will add our design-led and sustainable products to their already impressive kids’ range and we look forward to seeing the reaction from NEXT customers.”

Nanit now available from BabyBase

Nanit launched in 2016 with the idea that the right technology could make life a little more manageable for new parents, by connecting them to their child’s development and well-being.

The suite of products lets parents track the health, wellness and development of their baby—from sleep and breathing to growth and milestones—delivering personalized insights and advice via their best-inclass app.

The world’s most advanced baby camera lets parents see everything that is happening in and around the crib in real-time. And the app turns everything it captures into personalized insights and sleep coaching tips, helping parents understand baby’s sleep routine and quality on a deeper level—and improve it.

Connection is the key to a happy, healthy family life. The app allows users to create parenting teams of grandparents and other caregivers. Parents can share their baby’s insights with paediatricians. And the Nanit Community of like-minded parents and expert content is an exciting space where people can go to listen, learn, laugh and connect.

Nanit is very pleased to announce that the full Nanit range is now available to the Independent trade, exclusively from BabyBase!

Please contact the team at BabyBase for more information: www.babybase.co.uk

More information on Nanit can be found on www.nanit.com

Sales surge for M&P despite cost of living challenge for consumers

Mamas & Papas, one of the leading high street nursery brands, said continued expansion of its UK retail space was driving strong sales growth despite a challenging environment for consumers.

The group, which designs, wholesales and retails nursery and baby products, increased revenues 17% in the six months to September. It opened 10 new concessions under its strategic partnership with retailer Next in the same period, with a further three to follow in H2 alongside three new concessions with Marks & Spencer.

Sales at its online business also grew quickly despite its focus on new physical space, which it said demonstrated the demand for its brand as well as the resilience of the sector.

The Group posted sales of £126m in its last full financial year ended 27th March 2022, up 35% on the previous year.  Full year profits increased to £11m (ebitda) and £6.8m (PBT).

Mamas & Papas said it was also expanding its range of travel systems, nursery furniture

and children’s clothing, with an increased focus on entry-level price points.

Mark Saunders, Chief Executive Officer of Mamas & Papas, said: “Whilst there are undoubtedly challenges from the continuing cost of living crisis and emerging economic downturn, the nursery products market has always proven its resilience due to being far less discretionary than other non-food retail sectors.

“Combined with our momentum in the market and the loyalty of our customers, this is giving us confidence to continue investing in our garowth strategy, including our strategic partnerships with Next and Marks & Spencer, as well as investing in our communities and colleagues through our ESG agenda.”

He added: “Whether it’s through our website or in-store, our goal is to become the most accessible nursery brand with an unrivalled commitment to our customers.”

Earlier this year, Mamas & Papas introduced a new circularity strategy to help reduce the amount of clothing sent to landfill each year, including a new store-based take-back scheme under its partnership with charity Oxfam.

Enesco are delighted to announce some significant changes to their UK and European sales team further strengthening their mission to offer the best service to their customers around the globe.

From Left: David Hester, Richard Harrison, Jens de Voogd

Must visit for new and expectant mums

Graco, baby products specialist, has launched ‘The Graco Village’ to bring together leading experts in post-natal emotional and physical care, parenting media, communities and influencers to provide a destination where parents can get advice and feel less alone.

Graco has worked with Mother & Baby and Dadsnet to understand the emotional and physical journey for parents during the first 12 weeks post-partum — also known as ‘The 4th Trimester’.

The Graco Village aims to equip new parents with advice and support. It includes help on handling emotional stability from The Naked Midwives and the perinatal charity, PANDAS, alongside physical repair advice from experts Lansinoh and maternal fitness expert Nicole Chapman – because it takes a Village to raise a child. gracobaby.eu

Weaning with less mess made easy with BLW Essentials

BLW Essentials are on a mission to provide high quality, non-toxic, practical and stylish products to aid the weaning journey. Their range of feeding essentials are designed with little ones in mind, making them a great aid for little ones developing the motor skills to self-feed. Their best-selling feeding sets include 8 pieces and are made from 100% food-grade silicone which have been tested and comply with FDA standards and are BPA free, lead free, phthalate free and do not contain any filers, making it safe for little ones.

So, no more plates or bowls on the floor with their suction base plates and bowls, and no more food in little one laps with their coveralls and food catcher bibs.

For further information email the below. contact@blwessentials.com  www.blwessentials.com

Safe for baby. Safe for the planet.

Alba Do more together

maxi-cosi.co.uk

Nesta

Lasts a lifetime

Iora Air There by your side

Signs of growth

Little Angels began as a tiny bean - much like a baby - selling just 2-3 brands, in a small shop, with only one member of staff. But from those humble beginnings, with the right loving care and attention, Little Angels soon began to grow its wings, moving twice due to the expansion of the business. Nursery Today had the pleasure to catch up with owner Kelly Carter to find out more.

Can you tell us a little about Little Angels? What was the inspiration behind opening your doors?

Little Angels is a family-run one-stopshop for everything you need to support a growing family. We primarily sell pushchairs, prams, strollers and car seats, but online we also sell everything else a baby needs, such as nursery furniture, toys and mealtime and bathtime products.

The inspiration came when I had my second child and found I was

struggling to get all the information I needed from the shops I visited.

The lack of parenting information in these stores gave me the idea and the drive to open my own shop, providing products as well as informative, helpful advice on some of the most important purchases parents will ever buy.

Since then, it appears you rapidly outgrew your premises, what was the decision behind relocating from Ilkeston to Radford?

I found a bigger store, in a fantastic location with great parking.

Do you offer the same items online as you do instore?

Yes, but obviously we have a lot more stock on our website than we have on the shop floor.

Now in your eighth year of trading as Little Angels, have you run any in-store events or promotions to celebrate your third birthday at the Radford store?

The third birthday offers are up and running, until Sunday, November 27, inclusive of Black Friday, opening 10am-4pm on weekdays and Sundays and 10am-5pm on Saturdays.

The event will offer savings on many ranges of pushchairs, meaning shoppers could save up to £350 on some standard priced travel systems in-store. Representatives from leading suppliers will also be on hand to give advice, with goodie bags and refreshments to celebrate.

Since opening, what has been your largest challenge and also your biggest success?

The biggest challenge has been

finding the right staff, but I have now found an absolutely amazing team I am happy with. I’m also dyslexic, but I embrace it and I joke about it. If you take the awkwardness out of the situation, you have already got past the first hurdle. I just take a little longer to work things out.

The biggest success is the business in general - I never thought I’d accomplish anything I’ve accomplished.

You say you have gone from £100,000-a-year turnover upon launching, to a multi-million-pound business. How has this been achieved?

Hard work, dedication and an amazing team.

Has the level of your customer service and social media activity played a part in this growth?

I would say my customer service has played the biggest part in it, because a lot of our customers have been referred by other people. We have not really been present on social media, so we have kind of done it the oldfashioned way, though we will be

adding to our social media presence.

Do you have a particular product category where you view yourselves as specialists in your field of expertise?

We are specialists in pushchairs and car seats. My motto is ‘whether you are coming to buy a £100 pushchair or a £1,500 pushchair, customers will still get the same service’.

How and why are nursery brands important to your business?

Putting the supplier to the side, using pushchairs as an example, the product is extremely important for the parents more than anything - it gets them from A to B, offers them flexibility and makes their own lives more comfortable by having a pushchair. The brands are great, because people love a trusted brand, which I completely understand.

Pushchairs to new parents mean everything - they are putting the most precious thing in the world in it and it’s helping them get around.

Are you experiencing a difference in the way your customers are currently shopping for nursery items?

We are finding a little bit of an increase in interest in more reasonably priced pushchairs. We are doing our best to find quality at the best price, but we do like to cover all aspects of the

spectrum - from best-priced to mid-range to high-end.

People are being a lot more savvy with their money - that’s understandable, even I am.

Do you feel that your customers are researching more online and have a better understanding of what they require when visiting your store?

Yes, customers are definitely researching the products online - I would probably say about 90 per cent of my customers, but they are coming in quite confident.

However, you can never get a good feel of a product when you are looking at so many different varieties. When it comes to the pushchair industry, it’s extremely important for them to come in and physically see something, because the majority of the time they will buy something different.

Is there a particular category that you feel enables you to upsell?

No, because I don’t upsell - I give customers what they are asking for.

How do you keep abreast of new product launches or current consumer trends?

We just keep an eye on what’s on the market, and attend shows like Harrogate, and can always see what people are researching on Google.

Did you attend Harrogate this year

and if so, why is this important to you and your business?

As my son was poorly, my husband did. It’s important to see what the new products are that are being released, and the prices. It’s so important for shops to go because they get deals with suppliers for bulk buys.

If you did attend did you find any new to onboard any news brands or products that you saw?

Yes, we ordered lots.

How important is your website and social media to your business?

They are extremely important. We do get a lot of sales through the website

and obviously, people can just look at the website in the comfort of their own home and purchase products.

Finally, are there any exciting plans on the horizon that you would like to share with Nursery Today readers?

We are expanding the shop! It’s going to be ginormous. It’s currently 5,000 sq ft, and we will eventually have 15,000sq ft. We will be able to stock more nursery furniture.

Winning with Amazon

Etopia’s Managing Director Asha Bhalsod takes a closer look at the Hybrid Model when managing Amazon.

Historically, brands have assumed that the best strategy for managing Amazon is either through Vendor Central or Seller Central.

With market conditions turned on its head, and lines blurred between the two strategies, there’s no single route to market if you want to win with Amazon. A sound Amazon retail model is a hybrid one.

What is the Hybrid Model?

Managing Director, Asha Bhalsod

The Hybrid Model is a concept that’s been around for many years and through it, brands are able to enjoy the best of both the Vendor and Seller Central worlds. While Amazon Vendors have lower fees and access to more sophisticated tools, Amazon Sellers are able to enjoy more analytics, margins and control. Each platform has their mutually exclusive advantages. Yes, brands will have a variety of options available to them, both practically and strategically. However, you must meet the criteria of being a vendor on Amazon, and you also need to manage a Seller Central account full time.

Why should brands adopt a Hybrid Model?

As a global marketplace, you’ll have a great tool at your disposal in challenging situations with Amazon. That doesn’t mean

adopting a Hybrid Model will be plain sailing – the biggest challenge might actually be your relationship with Amazon.

In recent years Vendors have been scrutinised more and Amazon has made a definitive shift towards chasing profitability. “Net PPM” or Net Pure Product Margin has become a buzz word (or swear word depending on which side you’re on) and needs to be tracked monthly. In fact, Net PPM should almost be fixed! Amazon will constantly evaluate their Net PPM against your products. The risk of Amazon not making enough margin from your brand and its products could lead to detrimental consequences for your business. And at the end of the year, when those margins are unmet, trading term negotiations get very tough…

Trading Terms

Amazon is renowned for its tough stance when it comes to trading terms. Through Seller Central, there are no trading terms negotiations, and if you don’t have access to a Vendor Manager, your agreements will auto-renew. With no one to fight on your behalf, incremental increases will go unchallenged, and Amazon will push to grow its profit margins. Negotiations must be skilfully handled, taking a comprehensive approach to your business,

and considering both current and future activities across the board.

If Amazon demands an increase in terms, this no doubt poses profitability challenges. If negotiations are “stuck” and there is no “win-win” solution, transitioning to a Hybrid Model will improve your control of business profitability.

CRAP lines – it’s not a swear word!

CRAP = cannot return a profit… If a product is popular but unprofitable (for Amazon), Amazon will not store it in any of their warehouses, and they’ll stop reordering the line. Unprofitable lines will simply get CRAP’ed. The most common reasons for CRAP status are price pressure and high shipping/storage costs in relation to the value of the goods. You can funnel the CRAP list lines through your Seller Central account – it’s all about taking the relevant lines that are not on Vendor Central and putting them on Seller Central.

Seller Central and Vendor Central are two completely different teams within Amazon. Since hybrid selling compromises Amazon’s ability to control the end-to-end customer experience, Amazon is not a fan of the Hybrid Model. The Born to Run programme was conceived a few years ago, and rumour has it that it was Amazon’s attempt at

Etopia’s

discouraging a cross-over to the Hybrid Model. However, The Born to Run programme is a great tactic to use to launch new ranges through Vendor Central.

Importance of logistics strategy when defining these models

When assessing if the Hybrid Model is suitable for your business, logistics will play a pivotal role in decision-making. Through Seller Central, there are two methods of fulfilment, FBA (Fulfilment by Amazon) or

FBM (Fulfilment by Merchant). Although FBA can be expensive, the service is substantially more comprehensive. Amazon will pick, pack, ship, handle returns and deal with customer queries. Your sole responsibility is to send the items to Amazon. FBM is a little different. You sell directly to customers through the Amazon platform, and all logistics and enquiries resides with you as a brand. You will however be paying reduced fees.

So, if you opt to move to a Hybrid Model, you’ll have to consider what the correct

logistics strategy is by analysing profitability and capabilities.

Importance of resources to managing these models.

Setting up a Hybrid Model is time consuming, and it’s vital to have adequate internal logistics in place. You need the right people in the right jobs across the business to manage your Amazon account. And that ranges from Account Management to data analytics to strategy creation and implementation.

Amazon is not just a sales account or a

marketing platform. It can’t be treated as just another marketplace to sell your goods on. Amazon must be forefront and centre when planning out your e-Commerce strategy as a whole. Sales and marketing strategies need to be evolved continually to make room for new ways of working, the Amazon way. You need an Amazon mindset to fuel and inspire your Amazon-first approach.

To book a consultation or learn more about the Hybrid Model approach, email asha@etopiaconsultancy.com

Protecting what matters most.

For more than 50 years Britax Römer have been a global industry leader in safety technology and expertise. They continue to provide safe, comfortable, sustainable, and easy to use child mobility solutions. Since the development of Britax Römer’s first child car seat in 1966, they have protected millions of children around the world on their journeys.

Their focus on ‘Protecting what matters most’ talks about the children, not only their future but also their current safety and needs.  Innovation and excitement are at the heart of this focus as they launch their lightest and most innovative infant

carrier yet, available in a stylish new colour and alongside this they are extending their sustainable Green Sense collection.

Safer journeys. Longer naps

The NEW BABY-SAFE 5Z by Britax Römer is their lightest and most innovative infant carrier yet, at only 3.9 kg, the BABY-SAFE 5Z is extremely light and comfortable to carry.

Featuring optimal comfort for your baby with ergo recline which introduces a new level of safety, comfort, and ergonomics. When reclined, the babies’ position becomes flatter and more ergonomic,

supporting and promoting the healthy development of the spine and keeping the airways open.

Especially designed to give extra support to small babies the included newborn insert with energyabsorbing foam pads reduces the space and offers additional comfort.

The 3-point harness makes the buckling and unbuckling process more convenient for parents and less disturbing for the baby, without compromising on safety thanks to the optimized side support.

The padded headrest and harness can be adjusted with just one hand to grow with your baby. Simply set the harness adjuster at the back of the seat in the correct position for your babies’ size to make sure the headrest and harness are in the correct position.

The specially designed side wings absorb a large percentage of forces in the event of an accident, keeping your baby safe and secure even in critical situations.

The extra-large sun canopy can be easily adjusted to provide an optimal cover and protection for your baby.

When the BABY-SAFE 5Z is installed on the FLEX BASE 5Z, simply turn it towards the open car door for easy access. Since the release button rotates with the BABY-SAFE 5Z, you can easily reach it at any time – making it even more convenient to remove the infant carrier. Not only the release from the base is very easy, but also the switch in and out of the Ergo Recline can be done with just one hand, no matter where you are. It can be used both inside and outside of the car, so your baby can sleep.

The BABY-SAFE 5Z can also be used on pushchairs

Britax Römer are leading in innovation and excitement with the launch of new colours and their lightest infant carrier yet.

Meet the NEW lightweight and innovative BABY-SAFE 5Z by Britax Römer.

•

Recline

• Lightweight at only 3.9 kg

• Available in chic Space Black and NEW Jade Green, which is not only a beautiful colour, it is a great unisex colour and also the perfect colourway that has longevity.

from Britax Römer and other leading brands.*

The NEW Britax Römer BABY-SAFE 5Z launches soon in chic Space Black and NEW Jade Green, which is not only a beautiful colour, it is a great unisex colour and also the perfect colourway that has longevity.

*Additional adapters needed

Protecting their future

Just like they care for children and their safety around the globe, Britax Römer very much care for the world they grow up in to protect their future.

In 2021 the KIDFIX i-SIZE was the lead product family to kick off product-led sustainability for Britax Römer. They ensured all packaging was replaced with sustainable alternatives, each KIDFIX i-SIZE was packed in a plant-based bag and recycled carton made from responsible sources. Even the tags they used for product information are biodegradable on soil, resulting in no microplastics entering the ecosystem

Their GREEN SENSE collection launched later in 2021, with a fabric made of 100% recycled polyester, made with up to 138 plastic PET bottles per product,

that have been turned into soft yarn which are then spun to create premium fabric covers.

The diamond-patterned mesh fabric on each GREEN SENSE seat is also 100% recycled and intricately bordered with straight pattern stitches, has been purposefully integrated into the design of the covers to aid air circulation for keeping your little ones extra comfortable during their travels.

The

Atlantic Green – a deep, sophisticated teal green Fossil Grey – an elegant dark charcoal tone. NEW for 2022 is Galaxy Black – a chic and stylish black

This is only the beginning for Britax Römer, they are continuously working on further projects.

Ergo

provides the optimal position for your baby at all times

GREEN SENSE collection by Britax Römer comes in three colours:

Best wheel

The wheeled goods category is one which continues to show innovation and keep pace with current consumer trendswhether it be the style of chassis, fabric colourways, size or weight. The demand within this sector for new products doesn’t appear to be decreasing and although some may feel there might be too much choice, there is clearly a place for each brand or new entrant represented.

However, with so much choice now available is this a category which might be deemed as over-saturated with products that are available, or is there sufficient room for the various brands on offer? “A well-known and trusted brand gives consumers confidence in the quality of their purchase, so even with new launch items consumers will trust brand names they know and have heard via recommendations or reviews but there will always be room for new brands to enter the marketplace.” Said Joie’s Head of Product Management Damon Marriot, with Baby Jogger’s Sales Manager, Christopher Grech-Cini in agreement adding: “It is becoming a populated category but I feel there is always room for more competitors, because in the end its healthy competition that drives the innovation which in turn potentially opens up new categories.” For independent retailer Pramland, John Barker feels it is down to how you manage your stock in-store with him commenting “Every brand has a gravity fold or airline approved stroller and the market is awash with them. It’s down to us stores to select a small number and simply stick to them, ensuring we have the various price points covered.”

Trends within this category are continually changing with parents seeking something that they are not only proud to push, but many are also looking for additional functions, for example, how the product folds, the weight, travel systems that have adaptability with infant carriers (of a different brand) enabling a ‘mix and match’ approach, lie flat capability, rearward or forward-facing seating options - all of which must also reflect a level of style. The great news here is that brands are definitely up to speed and enhance their ranges to reflect this and there is no denying that this category has demonstrated great growth and innovation. We asked Damon what he feels is the main driver in this sector? “Aesthetic appeal is a key factor for consumers as they will be seen out and about with their choice of wheels – the product becomes an extension of them so it’s important that it reflects their style as an individual. Combine great looks with ease of use and high standards of innovation, and you will have a winning formula.”

While on the subject of innovation and being on the frontline when talking to customers, we also asked John if he felt we have sufficient innovation within the wheeled goods category? “Absolutely! I also say to customers, there’s only so much you can do with a seat and four wheels. For me strollers that fold in one piece are definitely more popular and more and more brands seem to be heading in that direction.”

Are we experiencing any key trends that brands are monitoring and looking closely at within their current ranges? “Eco friendly is a key factor to product development at the moment and with brands it is essential that the whole production chain is tied together to offer a sustainable and environmentally beneficial product to the consumer.” Said Damon. “With this in mind we recently launched the “pure joy” campaign to further illustrate our production facilities eco credentials for our entire product range. This has also led us to take it a step further with our ‘cycle collection’ launch which uses recycled plastic bottles for the creation of the soft goods, all with great style and comfort combined into a greener end product.”

However, although this product sector is experiencing continual growth consumers are also now coping with the cost of living crisis. Has this been reflected in how parents are spending within this category? Christopher feels that although this might not be the case just yet, it is on the horizon commenting “We are not experiencing a shift just yet, however we are all still to feel the pinch from our winter bills which are due in the coming months and therefore we’ve yet to see the real effect this has on consumers purchasing decisions.” Adding “However price doesn’t always equal value, and some consumers are still likely to see value in the durability of a product.” What about on the retail front? To find out we also asked John for his thoughts with him commenting “I haven’t seen a significant swing in what customers are buying. If anything, they tend to leave the wardrobe off their shopping list in order to still buy the pram of their dreams. I guess it’s due to it being the “in your face Instagram” item many parents want.”

New products to Venicci portfolio

During Harrogate International Nursery Fair Venicci exhibited a wide range of new products that will soon be added to their portfolio.

To an existing Asti range, Venicci added refined, leather fabric Asti LUX in three neutral colours, Latte, Frappe and Espresso. Reliable suspension and absorption shock system means that walks on more demanding terrains will not disturb a baby’s peaceful sleep.

Venicci Genesis is a complete newness. Available in four colour variations to suit different tastes. Comes with a number of useful accessories such as matching changing bag, rain cover, cup holder and many more.

Last but not least, Empire - the first ever pushchair from Venicci. Light, compact, easy to fold. The perfect companion for all adventures, with 3 colours to choose from. Available from February 2023.

www.venicci.co.uk

The wheeled goods sector continues to grow and evolve and is a staple product category for many retailers.

Double is a bonus

Introducing the amazing new Push Me Dubl Twin stroller. A super lightweight Twin Stroller for babies and toddlers from birth.

A smooth and easy to function stroller than makes lightwork of travelling with two children which is always a bonus!

Compact to fit through standard internal doors, one hand easy fold to a handy storage size when not in use and only 11kg weight. Packed with lots of features and supplied with all extras as standard which include two independent bumper bars, a full rain cover and shaped fleece lined footmuffs which feature unique hand protectors to keep little hands snug and warm during colder days, one hand fold and opening, self-aligning front wheels, multi-position lie back and adjustable independent calf support to name a few.  Styled on a gloss finish aluminium frame with contrasting Pistachio pop of colour. Textured luxury fabric in dark Graphite is the height of sophistication and style. 01454 326 555 | sales@redkitebaby.com

Your passport to new adventures

The Baby Jogger City Tour 2 folds small for big adventures.

Lightweight at just 6.5kg, the City Tour 2 is the ultimate travel companion with its one-hand ultra-compact fold and included carry bag.

The adjustable calf support and near flat seat recline allows you to find the most comfortable position for your child while the storage basket and UV 50+ canopy with a peek-a-boo window and sun visor provides you the ultimate convenience.

Create a travel system with the City Tour 2 carrycot or customize your ride with a variety of accessories!

Chistopher.grech-cini@newellco.com www.babyjogger.eu

Seeing double

Meet

With this ultra-lightweight twin, you’ll always be twice as ready for the day ahead. One of the lightest weight, fully featured double strollers available the aire twin weighs in at less than 12kg.

With reversible seat liners, individual canopies and reclining seats the aire twin makes it easy for both babies stay cosy - even if they’re on opposite

Aire twin folds up flat in an instant with just one hand to keep you on the move.

01889 808 900 uksales@joiebaby.com

THE NE W Luxury of Travel

It’s easy as 1, 2, 3 with Aylo

All eyes were on Aylo at the Harrogate International Nursery Fair. The brand-new Junior Jones Stroller launched with impact, with visitors keen to get hands-on with the product.

Available in a practical, urban colour palette with multiple bundle options at a competitive price. We predict Aylo will fly off the shelves!

The Aylo Grey Marl Stroller and matching carrycot feature luxurious, matt, woven fabric with a glossy black frame. Aylo combines style and functionality with a simple one-hand compact fold, a flip-flop friendly brake and Tru-Ride 2 technology for sharper handling and better manoeuvrability.

Suitable from birth, the carrycot allows baby to nap on the go. sales@cuddleco.co.uk

All round travel

The range of Push Me Pace Travel Systems offers something for everyone.

Quality finishes and a practical solution on this stylish travel system that features an ISOFIX compatible car seat and a wide range of features sure to be the destination choice for your new-born baby.

Suitable from birth to an upper weight of 22kgs, the stroller seat features multi lie back positions, soft padded leg rest support with 5-point safety harness in stroller and 3-point harness in car seat.  Stroller canopy is fully extendable with concealed zip sections, viewing see through flap and a retractable sun visor section.

Finished in luxury soft touch fabrics also includes rain cover and stroller front apron. The Push Me Pace range comes in Amber, Icon, Shadow and Blush.

01454 326 555 | sales@redkitebaby.com

Lightweight and compact

The pact from Joie is your new best friend when travelling with a little one.

Weighing in at just 6kg, the pact is suitable from birth right up to 15kg. With a fully flat recline, it gives tired travellers the perfect place to grab a quick snooze, and it’s also compatible with the gemm, i-Gemm and i-Level infant carriers.

Living up to its name, the pact, packs down to almost half of its size in a matter of seconds with a swift, one-handed motion making it an ideal option for families on the go or to leave at the grand-parent’s house.

01889 808 900 | uksales@joiebaby.com

Clippasafe stroller accessories make for a smooth ride

Parents can easily find themselves juggling a stroller, kids’ essentials, shopping bags and sometimes their own drinks.

Clippasafe has developed a range of stroller accessories to make stroller pushing and multi-tasking, that bit easier.

The Stroller Organiser, which is easily attached to most stroller designs, keeps all the essentials such as nappies, baby bottle, keys, phone, wipes and more, in their place and within easy reach.

Enjoying a hot drink whilst on the go with baby is possible with The Stroller Cup Holder, which can easily be attached to most strollers. Cups, bottles and cans are held securely thanks to its internal grippers and a self-levelling system that avoids spills

Then there is the dilemma of multiple shopping bags and where to put them. The sturdy Big Bag Clip makes life so much easier by holding shopping bags securely, which is perfect for Christmas shopping trips.

Find all these accessories and more on Clippasafe’s website.

0115 9211 899 | www.clippasafe.co.uk

From stroller wheels to car wheels

Travelling with baby just got easier with the Rich Black Junior Jones Aylo Stroller and the Nitro Black Doona Car Seat.

Proving to be the ultimate match, this pair makes a must-have travel system for the modern, fashion-conscious parent.

Suitable from birth, the Aylo ensures an extra smooth, stressfree push experience with its Tru-Ride2 technology featuring high precision wheel bearings for an effortless multi-terrain ride.

From stroller wheels to car wheels, Doona makes car journeys with a baby a breeze. The Doona Infant Car Seat is specifically designed for newborn babies and includes an infant insert and head support, providing babies with the highest level of safety and comfort.

sales@cuddleco.co.uk

Stylish multi-tasker

The compact and lightweight tourist cleverly combines carry cot, infant carrier and forwardfacing seat, all in one sweet ride, giving you a stylish multi tasker that has been carefully crafted to roll smoothly from baby to big kid.

Little one can snooze on the go with a recline you can customise while the adjustable leg rest and cushy calf support are ideal for relaxing on the roll. Wriggly toddlers are easy to secure with the clever autoclick magnetic clasps that have you ready to ride in a jiff.

01889 808 900 | uksales@joiebaby.com

Conversation starter with BabyStyle

BabyStyle’s forthcoming additions to their impressive range of stroller was an impressive sight at Harrogate, and the biggest conversation starter were the enhancements made to their Prestige range of traditional prams.

A fresh approach to the chassis and fabrics are the main changes and retailers were astounded at how Prestige will now appeal to a whole new audience of mainstream parents as well as maintaining its popularity with the more niche traditional pram design seekers. The fabrics are super-refined and absolutely bang on trend and finish off the new pram design perfectly. Prestige is definitely one to watch over the next few months.

01509 816444 info@babystyle.co.uk

The NEW Generation Balios

S

Lux from CYBEX

CYBEX

Stylish pushchair for city and country

overnight sleeping.

The frame now has a new and improved suspension system, increased stroller basket capacity of 10 kgs and the seat now offers the clever one-pull harness system ensuring a correct fit every time.

The New Balios S Lux now comes with a choice of three chassis and five beautiful fabric colours, there is a Balios S Lux to suit every parent.

For further information on this new product and the latest bundle deals contact your Cybex sales representative. www.cybex-online.com

Introducing

the new Rapid 4D from hauck

The Rapid 4D is a very stylish companion that comes with high-quality functions, as well as a modern, curved frame. Thanks to the large, puncture-resistant all-terrain wheels, your child benefits from a bump-free ride both in the city and the country. The reclining backrest and adjustable footrest help your little one relaxing when out and about, while the sun canopy, rated UPF 50+, offers reliable shade. For an easy transport, the Rapid 4D folds up compactly by using the “Press & Pull” system. info@hauckuk.com www.hauck.de/en

Every mode imaginable

Part of the award winning trax family, the versatrax is perhaps the most versatile of the Joie pushchairs.

Combining stylish design and functional features, the versatrax is ideal for new parents wanting to create the perfect travel system.

Suitable from birth to 22kg, the versatrax is a stylish pushchair in every mode imaginable, offering both rearward and forward-facing options as well as pairing with the super lightweight ramble XL carry cot, available separately. The versatrax is also compatible with a wide range of Joie infant carriers including the i-Snug allowing you to create a complete travel system for little one. Tel: 01889 808 900 uksales@joiebaby.com

are pleased to introduce the all NEW Balios S Lux, which has been updated in every way, featuring a completely redesigned Cot S Lux, suitable for

BabyStyle

Prestige

BabyStyle Verona

Be a hero with Graco

Get close with Graco’s Hero Pushchair,

Near2Me

Near2Me, Graco’s height-adjustable pushchair features

Slide2Me heightadjustable technology that allows parents to customise the seat to three height positions, to bring baby close.

Parents love the stylish statements of the quality fabric, leatherette handle and bumper bar and luxury footmuff.

Suitable from birth to four years approximately (0-22kg), the pushchair can be used in forward or rearward facing modes.  Near2Me is travel system compatible with the Graco SnugEssentials iSize infant car seat to make travelling with baby safe and easy.

The Near2Me boasts many of Graco’s hallmark features, including an easy self-standing fold, multi-position recline to lie-flat, adjustable calf support and 5-point harness for maximum comfort.

Available in Steeple Gray. www.gracobaby.eu

The Adorra Luxe bundle is Maxi-Cosi’s top of the range travel system.

Including the hero Adorra Luxe pushchair, matching Maxi-Cosi Pebble 360 Luxe car seat, Oria Luxe Carrycot, and the teddy lined 2-in-1 Luxe footmuff so that parents have everything that they need for baby on the go.

Suitable from birth up to 22kg, Adorra Luxe features premium matching fabrics, a stylish chassis, metal detailing and a deluxe vegan leather handlebar. The comfortable padded seat also includes thermoregulated materials to ensure that baby is content regardless of the temperature outside. Not only is it a lightweight option at 12kg, the XXL shopping basket can also hold up to 5kg, so parents can carry more than just their essentials. Bi-material wheels and ergonomic side brakes also ensure a smoother rider and more durability. www.maxi-cosi.co.uk

Premium features Stylish urban parents on the go

In an update to the ever-popular Zelia pushchair, the Maxi-Cosi Zelia Luxe is the pushchair for the stylish urban parent on the go.

Now available with the same premium fabrics and details of the Adorra Luxe, the Zelia Luxe ticks all the boxes. The seat converts easily into a from-birth bassinet meaning there is no need to purchase an additional carrycot for baby, and at naptime little one can be swiftly moved to a lie-flat position when out and about.

The lightweight chassis makes it simple to manoeuvre around the city. Zelia Luxe also has a compact fold so that it can be stored neatly in smaller spaces and car boots with ease. Combine with any compatible Maxi-Cosi car seat to go from car to pushchair in seconds. www.maxi-cosi.co.uk

Online4baby has had a positive and winning 2022, with the Managing Director Christy Foster being crowned one of five North West Regional winners of the Ernst & Young Entrepreneur of the Year 2022 Awards. It didn’t stop there, as Online4baby then went on to become finalists and winners at the Oldham Business Awards 2022, in the Over £5million Company category! If that wasn’t enough of a celebration, we then became finalists at the ECMOD awards and found ourselves ranked 7th in The Ward Hadaway Northwest Fastest 50 for 2022. What an outstanding year this has been for us!

and brands return who haven’t attended in many years. An aspect of the recession is that product development has slowed down, however at Harrogate there were lots of brands introducing and showcasing new products. Stands which caught our eye and were showing new and exciting products were Egg, Silvercross, iCandy and Venicci, showing product innovation. CuddleCo had an impressive stand this year. Their colour palettes, stepping into a much more contemporary styling with moody tones was a nice change, and hopefully

Retail matters

After attending the award ceremonies, myself and Jenny Hughes, Head of Brand and Product Development, visited the Harrogate Baby Show. It was amazing to see all the different brands there and see the industry coming together. The show was fully attended, which was great to see, as well as seeing some familiar faces

customers will embrace the move away from the more traditional styles. Mini-Uno had a great range of stylish, modern products, which were at a competitive price, I do believe they will also do well this upcoming year.

Harrogate will continue to be a successful show and we look forward

Online4Baby’s

Managing Director

Christy Foster gives her view on Harrogate Int. Nursery Fair 2022 and why it’s ‘Winning Times’ and ‘Happy Times’ in a difficult climate for the business.

to attending again next time, seeing new and upcoming brands and all the latest products.

From our time at Harrogate, it appears that brands are looking at trends and implementing new products which is exciting for the industry. Trends coming through are Greens, Blues and Teals, and Online4baby are looking for brands which follow these trends. The biggest revival out there is the Nursery Sector, bedroom furniture and cots and cot beds. Fashion has changed to a much more Scandinavian look and feel. Where customers had previously wanted whites and greys, we have now seen that they are exploring the natural woods, dark woods and bold colours. We are not sure how the sales will go with these products as they are new to us, however, they sure do look great in the photography! Over the next few months when we start to get these items into stock, we will monitor the sales. We could find that customers do revert to the traditional sleigh cot beds and white furniture, but nobody can deny that the bold is eye catching!

As much fun as we’ve had out and about, the office has definitely been a bit more challenging. There is no avoiding the economic factors in play here. With the downturn in the dollar rate, rising interest rates, everyone’s pockets are a bit more stretched, and purchases are being considered a little bit more. Value for money is more important now than it has ever been for our customers, and we intend to do what we always do, which is to give them value and quality, and of course margin is more important than ever too. Sometimes sales are lost, which

is hard, but in order to be successful you need to be profitable, and we always keep that in mind.

On a changing note, for Online4baby, we have always been an in-stock company which is the best way to go for a business. However, we are pivoting into a different business with luxury in mind. We have always carried a lot of stock, but we have decided to make an option for drop shipping, which means we can stock these luxury brands and brands that we don’t currently hold. We need to regroup and grow, and the only way to grow is to adapt, and this is the beginning of how we are going to execute that.

Online4baby are currently planning for 2023 and it’s nearly here. We are not far off peak which is really exciting, and what we have planned for 2023 is about brand, sustainability, and of course quality. It is all about ‘Power to Parents’.

Online4Baby are delighted to be a Which?

Recommended Provider for Baby & Child Retailers 2021.

As much fun as we’ve had out and about, the office has definitely been a bit more challenging. There is no avoiding the economic factors in play here. With the downturn in the dollar rate, rising interest rates, everyone’s pockets are a bit more stretched, and purchases are being considered a little bit more.

Room to grow

The nursery is a focal point for many new parents and a joy to not only furnish, but also accessorise. Furniture for the nursery is a staple product category for many Nursery retailers and we are fortunate that we have a great selection of products to choose from (which was demonstrated at Harrogate 2022, brands are notably stepping up and enhancing or adding to their current ranges).

However, with the current ‘cost of living’ crisis, are expectant parents looking more closely at price vs. function when looking at nursery furniture? “Price is definitely something parents will now be more conscious of when shopping for nursery furniture. But a lower price point doesn’t have to mean limited function.” Said CuddleCo’s Head of Product, Rob Chanbers. “Our new Nola range is a good example of a moderately priced nursery set that also has good functionality and is tested to the highest safety standards. The 3 piece set has a price point of £389, which is reactive to the current climate and ensures parents can still have a safe and comfortable place for their new arrival to sleep, along with nursery storage solutions that can be used throughout their child’s early years.”

Independent retailer Jolly Tots feels there has been a definite shift in buying behaviour within their store with Managing Director, Lorretta Owen commenting “We are finding that parents are perhaps a little more cautious when making purchases in comparison to previous years. They are definitely weighing up the longevity of items and even whether they are needed at all. We are at present less of a call for “baby” style nursery furniture as parents are often planning for it to be used for as long as possible.”

Rob would agree, adding “We think adaptability and longevity have always been important to parents, along with functionality. All of our cot beds are created with this in mind, adjusting to suit babies’ different development stages with 3 mattress base positions and the ability to convert into a toddler bed or day bed when their ready.

“Many of our ranges have a life beyond the nursery. By ensuring a dresser changer, for example, can be transformed into a stylish set of chests of drawers by simply removing the changing top. Wardrobes adapt to growth spurts, and as sleepsuits become school uniforms, removable hanging rails mean a wardrobe can easily be converted to full-height hanging.”

Trends have always played a pivotal role in many nursery categories, are we seeing this also within the nursery furniture sector? Although white furniture/room sets have always proven popular, is this a colourway that is still dominant? Does social media play a role also when we look at current trends? Talking about social media Lorretta feels this is crucial in this sector. “Social media is 100 percent effective for nursery furniture or gives parents a look at how to style the nursery. Who doesn’t love looking at posts where everything is perfect? If it’s popular on social media then we find that customers come in asking for it and that is exactly the look that they want.” Lorretta also feels that when we look at style and colourways for Jolly Tots their “customers are loving the neutrals and wicker furniture that appear to be currently very popular on the socials.” Babymore’s Managing Director, Richard Chen also feels social media is important within this category stating “Social media is important to interact with the consumer,

time, and as people become braver with its use in their homes, it has now launched into the world of nursery. From subtle flashes on handles to bolder pieces like Rafi that combine a soft matte black finish with warm wood tones for a contemporary nursery. This is a trend that we predict will grow in popularity and be embraced in the nursery.

“Natural, sustainable materials are also becoming increasingly important as consumers become more eco-conscious. Our new range Aria is made from Rattan - a strong, durable and beautiful natural material. That’s harvested seasonally and grows back quickly. It combines traditional weaving techniques with a contemporary design to create a timeless range for the modern nursery.”

While on the subject of sustainability and eco credentials – how important is this within this product category? “This is definitely important.” States Richard. “For us at Babymore, not only is product safety the priorities of our R&D, but also eco credential applies to material, production and

interiors have been around for a long time, and as people become braver with its use in their homes, it has now launched into the world of nursery. From subtle flashes on handles to bolder pieces like Rafi that combine a soft matte black finish with warm wood tones for a contemporary nursery. This is a trend that we predict will grow in popularity and be embraced in the nursery.” Rob Chambers, CuddleCo

where pricing, style, quality or features that consumer like in a product are demonstrated. This is perhaps more true with new products. It is also important that brands gain feedback from retailers and the public to keep abreast of continually changing trends.”

With regards to colourways and style, Rob gives his view across a spectrum of home interior styling. “In terms of colour, white will always be popular, but we’re seeing an increased demand for braver, more eye-catching ranges inspired by the wider world of fashion and interiors. We created Nola, our colour drench range, with this in mind. A simple, modern, affordable alternative to the more traditional sets that adds a pop of colour to any room. Available in soft blush, sage green and flint blue, these playful tones perfectly complement many interiors.

“Black interiors have been around for a long

packaging. Recyclable materials and longevity of products are now a strong priority beside style and common features.” CuddleCo’s Richard would agree adding “The new generation of parents is more eco-conscious than ever before, impacting their shopping habits and choices. The demand for sustainable nursery furniture is only going to grow, and unfortunately, there isn’t much choice out there at the moment, limiting parents’ options.”

Finally, we asked Lorretta what are the benefits to her business by stocking nursery furniture instore compared to simply viewing via a website? “In my honest opinion you can’t beat the experience of seeing something in the “flesh”. This is especially true of furniture. You are able to walk around the furniture. close the drawers and look at things in close up.  Size is something that can surprise a customer in comparison to viewing it on a website.”

Nursery furniture is big business. Parents will continue to need somewhere for baby to sleep, solutions for storage and also items that accessorise the nursery.

“Black

Our Best Show Yet

After months of hard work, anticipation, and endless cups of coffee, we can’t believe Harrogate International Nursery Fair is over. What a show!

The first thing we want to say is thank you to all our loyal customers and the many new faces who came to visit us at our stand. We loved chatting with you all and finally having the chance to share with you what we’ve been working on.

The Big Reveal

Now we’re going to let you in on a little secret. On the run-up to Harrogate, we were apprehensive about how our new ranges would be received. But thanks to you, we can now say that the hard work was worth it. We were completely humbled by the reaction everything received and can honestly say the show wouldn’t have been a success without you.

That’s a Wrap!

I think we can speak for everyone when we say from start to finish, the show was incredible! The atmosphere was amazing, and everyone was on top form. It was fantastic to see so much newness and innovation across the five halls.

Like many others, Harrogate 2022 was particularly special for us. It was a milestone, with it being our biggest launch ever, and the moment of truth all rolled into one. This launch allowed us to show who we truly are and has set the tone for everything else we do next.

Our main ambition for this launch was to deliver something for everyone, no matter your style, space or budget. We hope you’ll all agree that we managed to do just that.

Elegant and Ecological Nursery Favourites

Aria was a favourite for many, offering sustainable style for the nursery. We were so pleased to be highly commended in the BANTAs Best New Product category for the Aria Rattan 7 Piece Nursery Set.

This fashionable rattan range includes all the

nursery essentials parents need, such as a crib and changer, as well as complementary accessories like a wall shelf ideal for books and toys and a round, baby-safe mirror. The Aria nursery pieces are handmade with a natural grass material called rattan, making it an ecological choice for the nursery.

Affordable, Stylish Nursery Furniture

The main star of the show for us was Nola. Its attractive price point and bold use of colour were loved by many. The 3-piece furniture set is the perfect option for small-room living. Both the changing unit and clothes rail showcase an open design ideal for making smaller nurseries appear more spacious.

Without Risk There’s No Reward

Rafi was our most daring project, with its charcoal black colourway allowing us to bring trend and style to the nursery. It was great to receive such brilliant feedback on this fashion-forward range.

Everything, down from Rafi’s two-tone colourway to the leather, tactile handles and subtle linear detailing, was well thought out during the design process. These decorative elements, combined with Rafi’s functionality, tick all the boxes for parents wanting to kit out their baby’s bedroom.

A Picture-Perfect Modern Classic

Providing a modern take on traditional nursery styles was Ada, combining beautiful soft ash tones and sleek, contemporary lines to make it an easy fit for any decor or interior.

Another contemporary take on a nursery classic is

the Etta Nursing Chair. This nursing chair gives the traditional nursery rocker a stylish update and is available in several trendy colourways, all of which were a hit!

Here’s to 2023

After a stellar launch at Harrogate, we can’t wait to see our new ranges in your stores and online. If you’re new to CuddleCo or simply have a question for our sales team, you can email us at sales@cuddleco.co.uk.

But for now, you’ll catch us planning for Harrogate 2023!

Aria, Rattan

Nola, Flint Blue

Rafi, Oak & Black

Vintage style

The Toulouse furniture collection has curved panels, metal handles and moulded details in a vintage style, making it a beautiful addition to your new nursery.

The room set includes a cot bed, dresser and wardrobe, which comes in either a grey or white finish.

The cot bed converts easily from cot to toddler bed, and to a stylish day bed, so it will be used and loved for years to come.

The dresser includes three full-width drawers, integral changing area, extra storage compartments, and two external towel rails.

The double wardrobe includes two full-width hanging rails and a large drawer.

Special deals available. Please get in touch. Tel: 01692 408802 nursery@east-coast.co.uk www.eastcoastnursery.co.uk

An Ecological, Sustainable Crib Parents Will Love

Aria is a stylish alternative to traditional bedside cribs with its intricate rattan design. Hand-made from a natural, sustainable material, Aria is an ecological choice for parents searching for the perfect sleeping spot for their little one.

Sturdy yet lightweight, this rattan crib is easy to move from bedroom to nursery or even downstairs for daytime naps. Included with the crib are a foam mattress and a crib liner to ensure baby is safe and snug. The quilted bamboo fabric contains antimicrobial properties to provide a clean, germfree sleep environment. The breathable foam mattress will support baby as they sleep and grow.

sales@cuddleco.co.uk

Side by side closeness

The roomie glide gives that side-byside closeness without the worry, so you can enjoy every waking moment of those newborn nights, without losing sleep over whether they are snoozing safely.

With its lightweight aluminium frame roomie glide features a simple to use sliding side panel that lifts and lowers easily with just one hand, helping you to answer those midnight wake up calls smoothly – even if you are half asleep. Soothing your little one in the night is child’s play with the gentle gliding motions of roomie glide – and when they are settled, simply secure the glide into place with the one touch lock. With 10 tummy tilt positions roomie glide incline helping your little one to comfortably digest their bedtime snack.

Tel: 01889 808 900 uksales@joiebaby.com

Beautiful addition

The Panama furniture collection has a mid-century modern style, with a mix of white and wood finishes, making it a beautiful addition to your new nursery.

The cot bed was designed so that the fittings don’t show on the ends, for a clean, contemporary look. It converts from cot to toddler bed, and has three adjustable base heights, making it easier to pick up your newborn and prevent escape attempts as they grow!

The dresser includes three large drawers for nappy changing essentials, and the changing top is removable, making it a practical and long-lasting addition to your baby’s room.

Tel: 01692 408802 nursery@east-coast.co.uk www.eastcoastnursery.co.uk

At home with Venicci

Over a decade of experience in the pram industry allowed Venicci to create a product which will accommodate the needs of babies’ and their parents. Venicci Home - highest quality, refined nursery furniture.

Saluzzo - Scandinavian style furniture set. Modern and simple. Available in three colour variations perfect for girls as well as boys: Graphite, Warm Grey and Premium White. Forenzo - The main characteristic of this collection is its attractive representation of the structure and colours of wood, which creates a calm and cozy interior. Available in three colours: Nordic White Oak, Truffle Oak and Honey Oak. www.venicci.co.uk

Practical functionality

The Una Bedside crib for newborn babies shows both a modern and contemporary design and features practical functionality.

A stylish wood effect finish frame and soft dove grey fabrics ensure the Una Crib will look fabulous in any home setting.  Drop side features enable bedside sleeping which not only helps develop a strong bond with baby but allows peace of mind knowing your baby is safely next to you.

Fully height adjustable to suit different bed heights when using the supplied fitting straps and features an adjustable incline to allow a tilt position which is medically recommended for babies suffering from reflux, colds and helps digestion.

A handy extra storage shelf under the crib as you simply cannot have enough storage!

The Dreamer Bedside Travel Crib is the new updated version of an old favourite but with the massive additional feature of including a drop side to allow for bedside safe sleeping.

Still the same practical size and easy to assemble features, but with new soft grey premium quilted fabrics on the top rails and soft mattress, the Dreamer Bedside Crib is an amazing value travel option.

Tel: 01454 326 555 sales@redkitebaby.com

CuddleCo Makes a Splash at Harrogate

CuddleCo wows with their latest launch of nursery furniture! With 11 brand-new nursery furniture ranges that include something for everyone, no matter their style, space or budget.

Enzo is one of the more affordable options from the Autumn/Winter Collection, yet still oozes style with a simplistic design featuring strong silhouettes. Not only does this range look the part, but it also offers functionality with a convertible cot bed, a dresser with a removable changing top and a full-height wardrobe with adjustable storage.

Isla is another one of their new, standout ranges that takes inspiration from both modern and traditional styles to create a winning nursery furniture set. sales@cuddleco.co.uk

Grows with child

BabyStyle revealed two new furniture sets at Harrogate, and while the Nordic inspired Igloo was certainly turning heads on their stand it was the second set – named Verona, with its incredible price tag that was the biggest draw. A full set including cotbed, wardrobe and dresser for under £800 is going to be an incredible discovery for many parents who are concerned about their finances but who don’t want to compromise for their new arrival. As always with BabyStyle, the cotbed grows with baby and easily converts into a junior bed when the time is right so it will service the little one from birth, through toddlerhood and into childhood.

Tel: 01509 816444

info@babystyle.co.uk

Inspring Colour Schemes & Nursery Decor From Trixie

Inspired by the evolution of colour trends and fabrics, Trixie launches 4 new prints: Friendly Vegetables, Babbling Birds, Peppy Penguins and Lovely Leaves. In addition, a new Hush collection, the bliss colour Bliss Coral and two new fabrics; Cocoon and Teddy Almond, have been added to the Trixie range.

All are sustainable collections made of 100% organic cotton. On the road, for meals, bedtime or bathtime, Trixie offers a wide range of must-have baby products that make every moment special.

The entire Trixie range is divided into 4 inspirational colour schemes. Each colour scheme is composed of collections of different fabrics in complementary colours that stimulate the imagination and create a unique atmosphere.   sam.tyack@trixie-baby.com

A Germ-Free Sleep Environment with

CuddleCo

CuddleCo offers affordable, anti-microbial baby mattresses for all with their expansive range that includes all sizes, from cribs and moses baskets to cots and cot beds.

Made in the UK, their mattresses feature bamboo fibres with naturally hypoallergenic and anti-microbial properties. These properties help to create a clean, germ-free sleep environment for babies. Each mattress, no matter the price point, has the same anti-microbial properties meaning parents don’t have to compromise when on a budget. All the mattresses also have a removable, machine-washable cover, ensuring any accidents or spillages are quick and easy to clean.

sales@cuddleco.co.uk

Sweet dreams with stunning dreamy colours

Visitors to the Shnuggle Harrogate stand would have seen the new Taupe and Eucalyptus collections, beautiful subtle colourways applied to some of the award winning products within the Shnuggle range.

Dreami Moses Basket & Stand is included within both collections, a firm favourite with new parents due to the unique design. Not only is it portable for use in any room, but the stand can be used as either a low level rocker or in a fixed beside height.

The new calming tones are a nod to the colour trend of creating warm wellbeing spaces that feel intimate, inviting and familiar and moves subtly away from cooler whites and greys, creating a timeless, stylish addition to any room

Both the Taupe and Eucalyptus Collections are the perfect pairing with both colour and a range instilling calm, confidence and connection for baby and parent. andrew@shnuggle.co.uk orla@shnuggle.co.uk

Brand values with Gaia Baby

For those that don’t know Gaia Baby can you tell us a little about the initial concept behind the brand?

Gaia Baby was founded in 2018 by Joanne (O’Grady) and myself, supported by our respective partners, Peter (Cahill) and Sarah (Millergill). Our journey as parents to 7 kids, combined with experience of largescale and start-up businesses, inspired us to set off on our own journey and create Gaia Baby. In Greek mythology, Gaia was the original Mother Earth; we wanted to have sustainability at the heart of everything we do so the name really resonates with the brand values.

From the outset, Joanne and I had a real passion to make Nursery Furniture exciting again. In a category dominated by own label and mass products we felt that we could really bring some new life into a dull market segment. We know that Brands enhance a category when they innovate, are beautiful and made with passion and quality. Our aim was to bring these values back into the Nursery Furniture. Five years on we are proud to say that we are now a multi-award winning brand with a presence in all leading retailers.

Why is Brand important in the Nursery Furniture category?

The Nursery Furniture category had become very “tired”, dominated by low price/quality “me-too” products, with very low levels of innovation. For example, most cot beds all look the same with price being the only consumer decision. By focusing on unique, design led products with true innovation and longevity, Gaia Baby have provided the consumer a brand with values that they are willing to pay for. We have proven that people will pay more for branded furniture as long as you back up the price point with innovation, sustainability, design and longevity.

Can you explain in a bit more detail how you

combine great looks with longevity and value for money?

Design is really important in nursery furniture but the customer also demands longevity for the investment. Innovation also has to demonstrate value to the consumer. All our products are designed with this in mind; you need only purchase one product to cover multiple stages over several years and different generations and uses. For example, our beautiful nursing chairs offer every feature to make it the perfect ‘feeding chair’ but it’s also designed to become a fantastic “lounge chair” that will be used for many years. Our Serena Cot bed (now been awarded a Global Patent!) is a stunning product but also represents amazing value, being a single purchase that starts as a bedside crib right through to a bed that can be used up to 7 years. Combining all these values in every item we make is our commitment to our customers and something we are very proud of. Why is sustainability and ethical sourcing a hot topic?

When we first conceived the idea for Gaia Baby, we knew sustainability would be at the heart of everything we did. We didn’t know of any other nursery brands that held the same focus on the environment as we did. We began with uniquely sustainable foundations and over the past 5 years we have focused daily on our environmental footprint, constantly evaluating our materials and our manufacturing. We do this so we can honestly say that we are at the top of the sustainability curve. Our starting point is ensuring that every single raw material we use is supplied with authentication certificates so we can be assured our suppliers adhere to the highest standards. For example, all the wood we use is FSC certified and we own full “chain of custody” for every tree used to make our furniture. We have also put a lot of research into our choice of materials eg. Using Ash wood for the Hera collection

due

Where do you get your inspiration in creating new products?

We are one of a handful of UK/Ireland companies that are doing everything in house…namely, totally original designs that start on a sketch pad! We have just launched our new Hera collection which features the first totally original, wooden, bedside crib that has hit the market in the last 10 years. Our goal from the start was to make the “best in class” bedside crib that meant it had to have every feature, be made with the best and most sustainable materials, to look stunning, represent great value and also offer something totally new! This is obviously a big challenge but I think we cracked it! We are a family business who have built a brilliant team with a wealth of experience both as parents and product experts. We are proud to be a true innovator with all our inspiration coming from our amazing team. What’s next for Gaia Baby?

Firstly we are really hoping that 2023 brings a little stability to all of us. The last three years have been a challenge to say the least with Covid, Brexit, shipping/freight crisis, currency fluctuations and now a recession to contend with! I won’t even get into the Political challenges at home and overseas! We are really excited to be launching Gaia Baby into several new markets in 2023 and we will also continue to invest in our Newness. Our new Hera collection is our main focus for the upcoming months supporting our current and new retailer partners. Earlier this year, we have also launched into a totally new category with our stunning range of Baby Carriers. This has proven to be a huge success and we are aiming to develop in that category in 2023.

www.gaia-baby.com

to its low emissions and carbon footprint and also bringing sustainable fabrics into the Nursery category with our Tencel baby wrap.

Hera Crib Scandi

White/Natural

Hera Cot Natural Ash/Walnut

Room Set Scandi white/Natural

Gaia baby wrap nutmeg

Nursery Today had the pleasure to catch up with Co-Founder Karl Millergill to find out more about this ethical furniture company.

Parent appeal

The Babymore furniture collection encompasses traditional and contemporary designs to appeal to all parents.

The award-winning and unique Air Motion Gliding Crib is the perfect solution for newborn babies with a lockable glide cleverly activated by little one as soon as they stir. The Lux chair converts easily from rocking to armchair and includes a lumbar cushion plus two handy storage pockets.

As well as an extensive selection of convertible cot and cot beds, Babymore’s furniture range features the ever-popular Luno and Veni collections complete with cot bed, changer and wardrobe. Check out the full range of products on the below.  www.babymore.co.uk

Connected in the home

Maxi-Cosi Connected Home is a stylish range of smart sensory nursery products that connect via one easy-to-use Maxi-Cosi Connected Home App.

Smart technology designed to watch over, comfort and soothe baby, giving parents peace of mind. Sleek, modern, and packed with advanced automated routines and personalised features, the range of reassuring nursery products includes a baby monitor, a light and sound machine, a humidifier, and an under-crib light and will soon feel like part of the family. Safe and secure, streaming data is fully encrypted so family moments remain private.

This smart sensory range to aid both babies and parents includes:

Soothing co-sleeper

The new Maxi-Cosi Iora Air is an extra-comfortable, soothing co-sleeper, designed to keep infants close and develop the special bond between parent and baby.

This enhanced version of the brand’s iconic co-sleeper, Maxi-Cosi Iora, boasts a new rocking function among other new features. Parents can simply flip the arched leg supports when they need it to help soothe baby back to sleep.

Iora Air also has an extra-thick mattress and an all-round, breathable mesh fabric to maximise air circulation to ensure baby’s comfort throughout their sleep time. Iora Air is designed using EcoCare; super-soft, premium fabrics made from recycled plastic bottles. A large storage basket underneath ensures convenience for parents as all of their baby essentials are within reach, for around-the-clock care.

www.maxi-cosi.co.uk

See Baby Monitor

Parents can watch their little one live with HD streaming in the palm of their hand. See allows them to keep a close eye on baby anytime with day and night vision and remote-controlled pan, tilt and zoom. It also notifies parents of any changes directly to their phone and plays lullabies and white noise sounds to calm and soothe.

Breathe Humidifier

With a generous 3.8 litre tank capacity, Breathe Humidifier can run uninterrupted for 24 hours. When water levels are low, parents are alerted on their phone via the Connected Home app. Designed to fit into the modern and stylish home, it can also be used with essential oils as a diffuser, catering for the whole family.

Soothe Light and Sound

Soothe Light & Sound creates the perfect sensory experience for a calm, relaxed nursery. Parents can personalise baby’s sleep routines with soothing lights, sounds and sleep-inducing lullabies. As the child grows from newborn to toddler, parents can help teach them with personalised time-to-rise settings. Via the app, parents can control, programme, and adjust music, light and colour brightness and create their own sensorial nursery scenes.

Glow Under Crib Light

A low level under-crib light, Glow allows parents to be able to see when going into the room to check on baby without the risk of waking them. It has a smart motion detector which turns on soft lights when parents approach the crib and automatically dim as they leave. It’s easy to install and is held in place with self-adhesive fastenings and the wires can be clipped under the crib to keep them safely out of the way.

www.maxi-cosi.co.uk

Barking Mad

This month John Barker gives the first of a two part article taking an overview of his time at Harrogate Int. Nursery Fair 2022.

Hello everyone, I hope you are well and have finally recovered from Harrogate! If you haven’t, I’m not surprised - it was an amazing show and there’s so much to discuss my article this month will be split in to two, with the second part coming next month. So, without further deliberating let’s crack on. . .

DAY ONE

Day one started fairly subdued unfortunately, but that was selfinduced so I’ve got no one to blame but myself. A busy day was planned and things kicked off on Mamas & Papas. A few new colours here and there, a new addition to their home range and some fabulous new furniture – nothing dramatic but I don’t think anyone expected anything to out of the ordinary. Strong show offers and as always the M&P team gave me the warmest of welcomes. A real go to brand for me and I’m proud to say they are one of, if not my main, key account. Thanks M&P let’s hope 2023 can continue the success of 2022.

Leaving M&P and heading to my next appointment over on Ickle Bubba

meant a long walk. It was brilliant to see the size of the show and every stand I walked past looked wonderful. Well done everyone involved. On Ickle Bubba I found a HUGE range change. Not only did they show a new version of the popular Stomp which should please consumers looking for a value product with the Instagram factor, but they also introduced more new wheels! With some exclusive for us independents and lots of new home products Ickle Bubba should be patting themselves on the back for a highly successful Harrogate 2023.

My next appointment was an easy, short walk across the hall to see Cosatto. Many of you have seen most of Cosatto’s newness either at their roadshows or on your very own shopfloors. Off the main stand floor was a “secret room” and inside something VERY exciting for 2023! I have always loved Cosatto but do understand that some consumers find it a little “out there”. With what they showed for 2023 will this readdress that? – something for every shop-floor I’m sure. Finally, it was nice just to reconnect with the team and I look forward to continuing to build a relationship with this fun and lively brand.

Over on Dorel I was shown some clever new products for the car and some brilliantly simple and affordable products for the home. Their growing range of home items has become a real go to range for many parents.

john@pramland.co.uk

Next appointment time, a quick shuffle off and I’d arrived at Cosy N Safe – If anyone at Harrogate got a glow up (something the youngsters say these days – or so JB Jnr tells me. He does have a habit of telling me certain words are cool just to try and embarrass me when I’m told I’ve said something wrong) it was the Cosy N Safe range. Wow! What a HUGE new range on show, with a car seat for EVERY need. It’s going to take time to digest all the seats but basically these guys are the masters of high quality at affordable prices and they should have a place on everyone’s shop floor. Not only do Cosy N Safe represent excellent quality and value but they are all, genuinely lovely guys and so welcoming!

My next appointment was with team Snuz. Nothing new here, after all we’ve had some cracking new products recently. Again, genuinely lovely people and so, so welcoming. A pleasure to deal with and they seem dedicated to resolving our issues re pricing. We’ve seen great successful with the brand since we re-introduced the range to the store and I’m hoping 2023 will continue to see this success.

After leaving Snuz it was time for an appointment with a brand I’ve not dealt with before, My Babiie –something new to me and not very me

at all, but we must remain impartial –after all I’m not buying for me! An interesting range of products that really tap into the thirst for social media champions like some lady off a Chelsea show? And another lady that pouts lots? It’s all very unfamiliar territory to me but I’m excited to be working with My Babiie and I know my customers are going to love it!

By this time the day was getting late and I have one more appointment left. Time to head to Bebecar! One brand that never fail to wow! Some fabulously crazy fabrics as expected and that parents will love. The new Wei (Hope I spelt it right!) – pronounced Way and not like the Nintendo Wii, impressed and is a real change in direction for Bebecar. I’m looking forward to offering customers something different from this legend of the industry. Always supporters of us independents, Bebecar are a wonderful brand to stock and I’m looking forward to 2023 as a stockist, once again. On a side note the Port and cheese was really tasty and I left in “high spirits”.

Day one ended with a few drinks and lovely meal thanks to Maxi-Cosi. I’d love to say I was sensible and went to bed early but that would be a lie!

DAY TWO

It will come as no surprise but Day 2

started subdued (don’t worry you’ll start to see a pattern forming here), but I couldn’t just sit around I had appointments to get to, and the first one being BabyMore.

BabyMore, is another relatively new brand for me as we only became a stockist in April. We’ve seen good success with their range of high quality, affordable furniture and I was looking forward to seeing what newness they had planned for 2023. With a very good, both quality and price wise furniture range heading to us next year and the lovely new Lux nursing chair BabyMore really do have some excellent products and they are a brand I can see are clearly going places!

Next appointment was over on

Dorel where I was shown some clever new products for the car and some brilliantly simple and affordable products for the home. Their growing range of home items has become a real go to range for many parents and I’m excited to see more of them soon. A new, two way stroller was also on display and that will clearly be a very popular item once it arrives on our shopfloors. Again, good promotional offers meant I was able to fill my boots with some great customer pleasers for extra margin. Thanks Dorel!

So there you go a day and half in a few hundred words - next month I’ll be running through the remainder of the show. Until then, I hope you are all busy and stay safe. See you next month for more Harrogate 2022!

If anyone at Harrogate got a glow up it was the Cosy N Safe range. Wow! What a HUGE new range on show, with a car seat for EVERY need.

Firmly back on the map!

This year Harrogate demonstrated it was firmly back on the Nursery map, with five halls full to the brim of exhibitors showcasing their product ranges.

With an additional hall opened due to demand and a new show layout offering a better flow than previous years, the show organisers had high hopes; if slight reservations due to the current UK political climate and the ongoing knock-on effect of the covid pandemic. However, the actual outcome was more positive than could have possibly been expected.

Adrian Sneyd, show organiser explains: “Exhibitor space was in high demand this year and at one point sold out resulting in the opening of an additional hall.

However, with the challenges faced by the UK in recent months; we – and many exhibitors – were hesitant as to whether the buyers would turn up with confidence. And they certainly did. Visitor numbers were up on last year – and buyers spent three days checking out new products and placing orders.”

Andy Crane of BabyStyle, one of the show’s biggest exhibitors, said: “We had a great show, maybe not record-breaking numbers – but actually much more sensible and considered ordering. The most positive part was that retailers seemed to have allowed much more time this year and were really engaged with looking at all the ranges and

newness that was on offer.

“I am delighted overall, we saw pretty much every customer and also every major that we deal with, some new customers but mainly existing loyal retailers. We also had eight international customers from as far as Uzbekistan to see our new offerings and business from outside the UK was also very successful. As always many other talks with other brands and a real sense of camaraderie from the whole trade.”

The team at Clevamama also felt positive as an exhibitor this year stating: “An incredible show, what a pleasure is was to be exhibiting at Harrogate Nursery Trade Fair to showcase to our retailers our latest products for a healthier, cleaner Nursery” said Lara Wilson, Business Development manager with Co-Founder Suzanne Browne adding: “Fabulous turn out, both the trade and retailers were clearly excited to be at the show. There was so much going on in all the halls with incredible offerings for baby products. We’re so delighted to have won the Best Nursery baby Product award for our ClevaPure Salt Lamp, we were over the moon!”

Independent Retailer Paul Stride’s Owner, Kevin Clarkson also had a positive time while visiting this year stating: “I think it was probably better than I expected. Certainly, I think last year we were still a bit euphoric coupled with nervousness coming out of Covid restrictions. This year I think both exhibitors and visitors alike were a bit more chilled and ready to do business with more newness on show.”

CuddleCo also returned to the event this year with their Managing Director, Marc Kelly commenting: “It exceeded our expectations. Everything from how busy the show was to the showmanship

across the five halls contributed to the brilliant atmosphere among the stands. It was great to be back at Harrogate and to finally be able to share our latest products. The excitement surrounding our new ranges was better than we could have imagined, and it really confirmed to myself and the team that all the hard work we’d put into the launch was worth it. We can’t wait for next year!”

Sam Tyack, Sales Director of Trixie, added: “I was very impressed with this year’s show. For a new brand launching into the UK & Irish markets, we were able to make connections with so many buyers and stores.”

Hauck were also impressed by this year’s event with Helen Robinson commenting: “The fair was very well organised, and we had a super location. Many thanks to everyone who made this event so great. The fact that we have already signed up for next year shows how satisfied we were with the fair.”

You’ll find over the following pages a great selection of products that were on display. Here’s to next year, so make sure you put the show dates in your diary: 15th to 17th October 2023.

www.nurseryfair.com

The Harrogate Int. Nursery Fair 2022 closed its doors after three days of happiness for those in attendance.

“Harrogate was fantastic again this year. It is only our second year returning to the show and it just keeps getting better.”

Nicola Coletti, Dorel

“As always it was exciting! It is always lovely to see fellow retailers and suppliers under one roof.”

Terri Hall, Listers Baby Shop

Independent Retailer Little Stars, based in Malta, owner Edward Bugeja delighted by this years’ event.

SILVER

Nola Soft Blush Steals the Show

Showing us the power of colour in the nursery was CuddleCo with its unforgettable Nola nursery furniture range.

Available in 3 bold hues, with the Soft Blush colourway proving to be the star of the show!

Nola was a big hit with everyone at the show, with the majority of those who visited CuddleCo’s stand commenting on the impressive price point.

Great magic fold with Myavo

There’s no doubt that one of the Stars of the Show was the new Graco Myavo.

Myavo is Graco’s new lightweight compact fold stroller.  It has a one-hand, automatic and stand-alone fold, which can be completed with a baby in arms in one second!  The integrated fold lock sees a storage latch automatically engage when folded, making it easier to carry and tidy away when stowed.

Myavo is lightweight, at 5.8kg, and is available in two on trend colours - Steeple Gray and Mint (Mint available exclusively with Argos).  The canopy is knitted and the seat fabric features a quilted design for a luxurious look and feel.

Myavo offers parents highstreet style and curb appeal at an incredible price point of £130. With Myavo a child’s comfort comes first with a multi-position recline for nap times and an adjustable calf support so growing children can ride comfortably.  www.gracobaby.eu

The 3 piece furniture set provides affordable style for all and will only set parents back £389. As we head into the colder months, we guarantee Nola’s pop of colour in the nursery will be welcomed by all. sales@cuddleco.co.uk

It’s a win for ClevaMama

A fantastic win for the ClevaMama ClevaPure Salt Lamp & Humidifier at the Banta Awards.

One of ClevaMama’s fastest selling new product, is loved by parents who see it is making a difference to their baby’s wellbeing, particularly during the sniffle season. The 3 in 1 humidifier, night light and aromatherapy diffuser is a must have for any nursery, it helps relieve the symptoms of congestion, sore throats, and dry itchy skin, helping little ones drift off to sleep.

To list ClevaMama products contact the below: ClevaMama: sales@clevamama.com  Babybase: babybase.limited.t21@btinternet.com

Breastfeeding made simple

Sustainable designs and super soft snuggly fabrics!

Cleverley Designed clothing to be worn well beyond breastfeeding all designed and Made in the UK by Ubere Mama.

Easy breastfeeding access

• Designed & made in the UK styles RRP from £40 for Tshirts and £75 for dresses.

• Range of colours & prints

• Inclusive sizing

• Main range is sized 8-22

• The plus collection is sized 22-36

• Co-ordinated capsule collection of Hoodies, Tshirts, roll necks, crew necks nursing vests and dresses.

Minimum order To place an order from the main collection is 1 size pack of a single colour:

Bespoke orders

Ubere Mama can work closely with individuals to make specialised sizes, and designs to suit customers needs. 0788799217 | sj@uberemama.co.uk Privacy Policy

infinite imagination in the bathroom with the Trixie animal friends!

Interested to have more information or to become a Trixie store? Please contact Sam Tyack. sam.tyack@trixie-baby.com

Pippeta Shines…

After a huge success at Harrogate, Pippeta are lining 2023 up to be a show-stopping year. Known for their incredible range of award-winning, premium handsfree breast pumps and weaning range, Pippeta have made some incredible new connections, as well as strengthening existing relations with retailers from around the world.

“We’ve had such a fantastic experience here, with some great new opportunities ahead, and to finally meet our existing contacts in person was a breath of fresh air” said Founder, Aimee Cestrone.

Having no plans to slow down their success, Pippeta already have all new products in the works that will take the market by storm.  wholesale@pippeta.co.uk  www.pippeta.co.uk

Looking for furniture…

Venicci launched their new furniture collection which proved a crowd pleaser. Harrogate International Nursery Fair 2022 is over... what a fantastic three days! Venicci would like to thank everyone who took time to visit their stand.

Venicci launched their first set of nursery furniture which has been a massive success. The Saluzzo set has received the ‘Highly Recommended’ BANTA Award in the furniture category - what a great start! At the afterparty on Monday, everyone at the stand enjoyed delicious food, drinks, live music and a 360 photobooth. Venicci hopes everyone enjoyed themselves and they look forward to seeing everyone again next year!’ customerservice@venicci.co.uk | www.venicci.co.uk

New colours for Bath Collection

New addition to range

Red Kite introducing their amazing new ultimate compact stroller.

The Push Me Koko stood out at the Harrogate 2022 show as a crowd favourite. Showcasing a lightweight, sleek and stylish frame that delivers on all fronts. A deep padded seat featuring a luxury quilted finish allows plenty of room to take the Push Me Koko from birth to around 4 years of age.

and Eucalyptus to the Bath Collection.

Creating warm cocooning spaces that feel intimate, inviting and familiar the new colour palette creates a timeless, stylish addition to any room.

The multi-award winning Baby Bath is currently available in Taupe and will launch in the soft shade of Eucaplytus from November. In addition, the bigger sized Toddler Bath which is the perfect follow-on for when baby outgrows their first bath, is now available in Taupe. andrew@shnuggle.co.uk | orla@shnuggle.co.uk

A cool metallic slate to a rose gold amber, this stroller has exceeded our predictions. One handed fold frames, extendable hood and sun visors, full suspension and luxurious padded fabrics.

“We are very proud and excited about this new addition to our range, and its seems that our customers are as well! Call our sales team now to ensure you don’t miss out on getting your hands on this fabulous compact stroller.” Said Red Kite.

01454 326 555 | sales@redkitebaby.com

Creating the perfect synergy with colour and a range instilling calm, confidence and connection for baby and parent, Shnuggle has embraced wellbeing tones by introducing both Taupe

retailer opinion

How was your visit to Harrogate this year?

Yes really good. It was an impressive show and I thought the stands were well presented and well laid out.

Did it reach your expectations?

I think it was probably better than I expected. Certainly I think last year we were still a bit euphoric coupled with nervousness coming out of Covid restrictions. This year I think both exhibitors and visitors alike were a bit more chilled and ready to do business with more newness on show.

Were there sufficient brands and new products on display?

Yes, it was a good size and I think the brands who didn’t attend are probably the ones to miss out. New products were certainly to be found from large and small exhibitors alike.

Did you take advantage of show only offers while in attendance?

Yes, every little bit helps, certainly on proven winners introducing new colours or variations for 2023. Some were a little stingy this year, but I think a combination just before the show of Putin and Liz Truss on the £ to $ rate probably stifled some in these uncertain times.

Was there a particular product that you found of interest?

Several in the car seat category alone. iCandy’s Halo concept I thought was good with some really simple solutions to everyday problems it really makes you wonder why they hadn’t been thought of before. But then again isn’t that the secret of all really good designs. Also on car seats newcomers to that market Thule showed their modular system which will probably be the easiest modular system to actually attach/detach the infant carrier on and off the base. The new Nuna Pipa Urbn was also an interesting concept with its no base Isofix fitting.

On wheels I thought the new iCandy Peach All Terrain was a winner and I can’t wait for this to arrive. The new 2023 versions of the Cybex wheels with a more luxurious carrycot and chassis updates will bring an uplift to their range along with a more consumer friendly splash of colour (rather than some of the way out colours endorsed by “celebrities” you have never heard of!).

Were you focussing on a particular nursery category while visiting this year?

Nothing in particular but certainly the furniture category was something I was interested in refreshing my offering. This was not a disappointment I am pleased to say. In fact, this is getting to be one of the most fought out sector of the market (just after airline approved compact strollers I would think). CuddleCo certainly upping their offering, Venicci entering the market coupled with the likes of O’Baby and Babymore there is plenty to choose from, along with other exhibitors who do furniture but didn’t show this side of their portfolio (e.g. Silver Cross).

Alongside furniture probably best to mention the Maxi Cosi Home range which is probably the most visually pleasing on the market currently, and generally well-priced at retail (maybe a little more margin at wholesale would be good).

Certainly the newer additions to this range certainly continue with this ethos and is becoming a very strong proposal. In fact their wood effect trims must be becoming one of the most copied styling accents looking at other manufacturers!

Did you find a new product that you feel will offer your customers something new and might become the next must have?

I am becoming too long in the tooth to get excited these days. Just ask John B! Who told Passport control at Humberside Airport he was my carer! I will get him back!

What about trends, did you spot anything you feel will set the tone for the following 12 months – colourways, fabrics, etc.? It looks as if we might be going back into colours again (all be it muted tones) rather than just black or grey as has been the case over the last few years.

Living the high life with BabyStyle

There were plenty of exciting new products and fashions available on the BabyStyle stand at Harrogate this year, but when asked to nominate their Star of the Show they pointed toward the forthcoming Oyster 4-in-1 Highchair. Retailer feedback was very positive, especially about the long life of the product with it being suitable from 6 months to 3 years old, and the versatility of the different combinations means it could take the place of 2 or 3 other products in the home. With purse-strings being tightened this multi-function home accessory could be a big hit in 2023.

Nursery Today caught up with Independent Retailer Paul Stride’s owner Kevin Clarkson to gain his thoughts on Harrogate 2022.

Chrome frames have waned so fast that we cannot give them away currently, and I think every manufacturer has “copied” the Cybex Priam with its Black/Rose Gold combination that it has to be a matter of time (12-18m?) before this will move on also.

For you, what was your key highlight of the event? As ever having a natter and catching up with friends in the “Nursery” family.

Left to Right: John Barker, Pramland: Nicola Coletti, Dorel: Kevin Clarkson, Paul Stride

supplier snapshot

Marc Kelly

MANAGING DIRECTOR, CUDDLECO

How did you find Harrogate this year as an exhibitor?

Well, firstly, it exceeded our expectations. Everything from how busy the show was to the showmanship across the five halls contributed to the brilliant atmosphere among the stands.

It was great to be back at Harrogate and to finally be able to share our latest products. The excitement surrounding our new ranges was better than we could have imagined, and it really confirmed to myself and the team that all the hard work we’d put into the launch was worth it. We can’t wait for next year!

What were the new products that you launched at the show, and how were these received?

The most exciting yet scariest thing about our stand was that everything was new (apart from Doona). So there was a lot of anticipation about the reaction it would receive.

We were humbled by the fantastic feedback at the show from new and familiar faces, with Aria and Nola being favourites for many. Aria and the rattan trend were embraced by all, while Nola’s bold use of colour was a hit! And we can’t forget the launch of Aylo by Junior Jones, which was a massive success. Plus, it was great to introduce the revolutionary Veer, which is completely different to anything else on the market.

The show wouldn’t have been a success without the customers who visited us, and we were blown away by their response.

Will you be running any specific promotions or consumer targeted media over the following months that retailers should be aware of?

Yes, with the imminent launch of Aylo by Junior Jones, we’re busy preparing a campaign to relaunch the brand to parents and support retailers. Our retailers will be provided with all the tools and resources they need for a successful unveiling, including informative assets for product listings, fantastic creative packs for launching across all channels and lots more!

Christopher Grech- Cini

SALES MANAGER, BABY JOGGER

How did you find Harrogate this year as an exhibitor?

It was great to see and hear the halls buzzing with customers. Our stand was extremely busy. We’re very grateful for those customers that’s called on to see us and were also delighted to start some new relationships too!

Did you feel that you had a particular product on your stand that visitors were embracing? Our City Mini2 family is always popular with our customers but more recently our City Tour2 compact travel range has been picking up some real momentum and customers are noticing! What were the new products that you launched at the show, and how were these received?

We received some great comments for our new City Sights bundle, which appears to tick all the boxes in terms of design and functionality and all for under £900!

Finally, for you as a brand, what would you say was your most memorable moment of the show?

The buzz of the show in general and spending some quality time on an evening with customers and work colleagues.

Finally, for you as a brand, what would you say was your most memorable moment of the show?

The most memorable moment for me was when I took a minute to just stand back and take in what we had achieved. The whole team has worked tirelessly all year round and delivered a wonderful job. Seeing your team doing what they love with smiles on their faces and an abundance of enthusiasm is priceless. Their passion for the brand and products is next level!

Giancarlo & Aimee Cestrone

FOUNDERS - PIPPETA

How did you find Harrogate this year as an exhibitor?

We found it refreshing to be able to meet new and existing retailers in person and to show them all our new products.

Did you feel that you had a particular product on your stand that visitors were embracing?

We found that the response to the brand as a whole was great. As a newer brand to the market, we felt the response to the range and quality of our products was noticed throughout the show.

What were the new products that you launched at the show, and how were these received?

We launched our new Pippeta Original LED, which was loved by everyone who visited the stand. As a brand we pride ourselves on quality products which are affordable to new parents. This was a great talking point and reassurance to potential stockists to be able to see the quality/branding at affordable prices.

Will you be running any specific promotions or consumer targeted media over the following months that retailers should be aware of?

Yes, definitely... we are always up to something. For an early heads up of what’s coming subscribe to our mailing list.

Finally, for you as a brand, what would you say was your most memorable moment of the show? The stand out moments were when retailers and distributers from the UK and abroad told us they specifically came to the show just to see us.

Nursery Today had the pleasure to catch up with some of the industry’s finest to find out their thoughts on Harrogate 2022

Compact folding

Baby Jogger is delighted to have been able to present its new 2022 stroller City Sights at the Harrogate International Nursery Fair and to have received such positive feedback.

As one of the most compact-folding 4-wheel modular strollers, the Baby Jogger City Sights Stroller is ready for wherever the day takes you.

The one-hand fold on this lightweight stroller makes it easy to pack up and store, cutting down your get-out-the-door time so you can spend more of the day on new adventures. All-terrain wheels and suspension mean more paths to roam, while the reversible seat lets your child see everything, in any direction, along the way.

The reclining toddler seat, adjustable calf support, and large UV 50+ canopy keep comfort levels high and the Vegan leather accents on the adjustable handlebar and included belly bar give it a luxe look and feel.

The infant car seat, carrycot and glider board (sold separately) create 8 modes of use—perfect for going even bigger. Chistopher.grech-cini@newellco.com www.babyjogger.eu

Sleep perfection

BANTA safety seal of approval

KiddieRail was honoured to be the Winner of this Year’s BANTA Award in the safety category.

After much deliberation by judges, the Baby Products Association announced the winners of 2022 Baby and Nursery Trade Awards (BANTAs).  The Judges commented: “A standalone safety products, with nothing similar on the market”.  KiddieRail is an adjustable handrail that fits below a standard handrail at a height suitable for young children. From the moment a child begins to learn to walk until they are aged 5, it will provide safety and security. KiddieRail is easy to install and incredibly durable and is supplied with a free 5 year warranty.  0161 413 0766 info@kiddierail.co.uk www.kiddierail.co.uk

Unlike conventional sleep aids that just play white noise for helping babies and toddlers to be soothed to sleep, Jaspar also has a rerecordable voice recording function that allows up to 20 minutes of recording time.

The comforting sound of a parent’s voice in the form of a sound, song, story or lullaby helps babies to build a stronger bond with them but can also help ease separation anxiety that so many babies feel when their parents aren’t nearby.

prakash@thedreamyelephantcompany.com www.thedreamyelephantcompany.com

The all-round highchair

set from birth

Check out the Sit N Relax 3in1 from hauck

This clever combination keeps you well equipped from baby to toddler age. The height-adjustable frame can be used both for the snuggly new-born module and the comfortable toddler seat with spacious tray. After mealtime, your baby can relax and play on the included bouncer frame that can move along your baby’s movements or stand still. Thanks to the height-adjustment and integrated wheels, you can use the highchair at almost any table.

info@hauckuk.com www.hauck.de/en

Jaspar The Dreamy Elephant is a Sleep Aid with a significant difference!

retailer opinion

Nursery Today caught up with Lorretta Owen (Jolly Tots) and Terri Hall (Listers Baby Shop) to gain their thoughts on Harrogate 2022.

Lorretta Owen

JOLLY TOTS

How was your visit to Harrogate this year?

We loved Harrogate 2022. Myself, my dad (Director) and nephew Harvey attended this year. It was my nephews first show and he absolutely loved it. He was bubbling with excitement at the new designs and models.

We attended Sunday, Monday and returned home Tuesday. We felt that Sunday was somewhat quieter than usual but all agreed Monday definitely had a buzz.

We loved looking at all the new upcoming colours and models. We felt that on the whole it was a great show. We have made some new contacts which in turn will bring new brands too the showroom.

It was lovely to catch up with faces old and new.

Did it reach your expectations?

Yes it did. I would say there was less new colours than perhaps there had been last time as then we were playing somewhat of a catch up from the lockdown closures.

Were there sufficient brands and new products on display?

We felt that there was some great new products launched but on the whole less than last year. There was a great selection of different brands on show.

Did you take advantage of show only offers while in attendance?

We sure did...We love a great offer and our customers love it when we can offer products at a really great price. This is what we pride ourselves on. We have the ability to by a large quantity if the price is right.

Was there a particular product that you found of interest?

The new Nuna Pipa Urbn car seat with built in Isofix stole the show for me. It’s the first car seat of its kind to offer this. It promises to be a real game changer!! We can’t wait for its launch.

Were you focussing on a particular nursery category while visiting this year?

I was looking out for nursery furniture for parents on a budget. I found the CuddleCo stand to be outstanding this year. The new furniture ranges that they are introducing are amazing. Really offering something for everyone’s budget. I wanted all of them - time for a bigger shop!

So lovely to have Gill back too - CuddleCo wasn’t the same without her.

What about trends, did you spot anything you feel will set the tone for the following 12 months – colourways, fabrics, etc.?

Fabric colourways seem to follow clothing fashions. I have noticed a huge increase in browns, beige and tan on the high street. I predict that the new year is all going to be about the nudes.

Interestingly green seems to be getting stronger for 2023. Both pastel green and darker shades. Sage green seems very popular for nursery room sets too which looked stunning.

Lilac made a few appearances with a couple of brands which was lovely to see as it’s so fresh and also my favourite colour.

For you, what was your key highlight of the event?

It was so lovely to catch up with everyone. Put faces to those that you speak too on the phone and via email. Spend some time with my Dad and nephew. All to help keep moving Jolly Tots forward. Helping to provide baby goods for everyone’s budget.

Terri Hall

LISTERS BABY SHOP

How was your visit to Harrogate this year?

As always it was exciting! It is always lovely to see fellow retailers and suppliers under one roof.

Did it reach your expectations?

Absolutely I heard lots of good things about new products and colours and wasn’t disappointed.

Were there sufficient brands and new products on display?

I didn’t manage to get round them all as there were so many which was lovely to see. I will re-think for next year to add an extra day to get around everyone.

Did you take advantage of show only offers while in attendance?

I took advantage of most that were on that would work for our store. I did find though that there didn’t seem as many as last year for buying in smaller amounts. There seemed to be offers for buying in bulk but that doesn’t work for every store. Was there a particular product that you found of interest?

Inglesina, Venicci and Miniuno. Inglesina is a new product to us for this year. Venicci are new to our store and doing incredibly well. Miniuno has grown and has lots of exciting new products on the horizon.

Were you focussing on a particular nursery category while visiting this year?

Wheels, furniture and car seats were my main focus this year. Did you find a new product that you feel will offer your customers something new and might become the next must have?

Peg Perego Highchairs! The colours and range are fantastic. What about trends, did you spot anything you feel will set the tone for the following 12 months – colourways, fabrics, etc.? I was pleased to see a lot of biscotti, taupe, creamy coloured fabrics across all the different ranges.

For you, what was your key highlight of the event? Seeing everyone in a more relaxed atmosphere!

supplier snapshot

Prakash Chauhan

DIRECTOR THE DREAMY ELEPHANT COMPANY

How did you find Harrogate this year as an exhibitor? Harrogate was a great success again. We attracted interest from both UK and overseas retailers, and it was great to finally meet a lot of our stockists in person for the first time. It was also great to catch up with the other brands that we have developed a good relationship with since our first show last year. Compared to last year we had more of an opportunity to have longer conversations with our current and prospective customers, possibly because the show was larger this year.

Did you feel that you had a particular product on your stand that visitors were embracing?

We showcased Jaspar The Dreamy Elephant which is our first and only product so far. However, we did canvas the opinion of a few of the visitors with our plans to bring a new version of Jaspar and a new animal to gauge their opinion and ideas. The 20 minute recording function on Jaspar is a big hit with all our customers as it provides so many benefits for parents and babies in terms of building a loving bond and helping to ease separation anxiety. This feature alone has really helped differentiate Jaspar from all the other conventional sleep aid toys on the market and as a result many of the large multiples and independent nursery stores also now stock Jaspar in their stores. What were the new products that you launched at the show, and how were these received?

No new products this year but we did bring along some new POS and a selling guide which we now offer to all our stockists. In the words of Yas Ali of BabyLand Fife…. “The Selling Guide was a game changer…” She said it helped her team understand the concept of Jaspar as a Sleep Aid and a Bonding Companion, how it is different to all the other sleep aids on the market and it showed them how to relay the features and benefits in a concise way to their customers leading to increased sales.

Sam Tyack

SALES DIRECTOR UK & IRE – TRIXIE BABY

How did you find Harrogate this year as an exhibitor?

I was very impressed with this year’s show. For a new brand launching into the UK & Irish markets, we were able to make connections with so many buyers and stores.

Did you feel that you had a particular product on your stand that visitors were embracing?

Our range is so broad that we were able to capture the imagination of our audience with our stunningly soft nursery textiles and fabrics. Whilst others immediately fell in love with our animal characters. Everything from wooden toys, rubber toys, soft toys into towelling and bathtime all got so much love from visitors to the Trixie stand.

What were the new products that you launched at the show, and how were these received?

Technically, everything was new as we have just arrived in the UK and so therefore this was a great exercise to test a core range on a dedicated audience. I was blown away by the reception to the brand as a whole.

Will you be running any specific promotions or consumer targeted media over the following months that retailers should be aware of?

We don’t have a B2C outlet in the UK so all of our consumer targeting will be in collaboration with our retail partners. I’m passionate about supporting stores to build visibility of Trixie and in turn reap the rewards of something new and exciting on these shores!

Finally, for you as a brand, what would you say was your most memorable moment of the show?

I have to say my favourite moment was in, both, trips to and from the show. Having picked up my Belgian colleagues from the airport and then watching the enjoyment as we rolled through the hills and into Harrogate. Such a great setting for such a great show and it was nice to enjoy it through fresh eyes seeing it all for the first time!

Nicola Coletti

FIELD MARKETEER - DOREL

How did you find Harrogate this year as an exhibitor?

Harrogate was fantastic again this year. It is only our second year returning to the show and it just keeps getting better.

We had a busy stand with back-to-back retailer and press appointments, which allowed us to showcase both new and muchloved products to everyone. We always love seeing our customers, industry press and spending time together discussing our portfolio.

Did you feel that you had a particular product on your stand that visitors were embracing?

We showed a lot of newness this year so it is hard to pick just one. We had new products in all categories which were amazingly well received.

For us, receiving retailer feedback at events like Harrogate is so important to allow us to develop and hone upcoming key strategic and tactical launches.

What were the new products that you launched at the show, and how were these received?

In car seats, we highlighted the new RodiFix Pro i-Size. This is the i-Size update to our best-selling RodiFix AirProtect high back booster that is launching early next year.  The update was well-received and anticipating the new guidelines for R44 car seats, it is an important upgrade  for us.

Across our home collection, we presented a huge selection of newness with 5 new products! Retailers saw our new Nesta highchair and Alba all-in-one bassinet, recliner and highchair in the flesh.

Plus for the first time, we shared our upcoming ‘S Collection’ – a stylish range of compact and lightweight products perfect for smaller spaces. Keep an eye out in the coming months for more information!

In the pushchair category, we launched our gorgeous Leona Luxe, a stylish and compact pushchair perfect for city living. Both retailers and press  enjoyed seeing the Leona Luxe in person in our on-trend Twillic Truffle colourway.

Will you be running any specific promotions or consumer targeted media over the following months that retailers should be aware of?

We have lots on for the last few weeks of the year, including specific Black Friday offers.

We have consumer offers, advertising and some fun, seasonal campaigns. In the coming weeks we will be sending all the details to our retailers so that they can see what exciting plans we have!

Finally, for you as a brand, what would you say was your most memorable moment of the show?

It’s hard to narrow it down to just one! Sharing our upcoming launches with our retailers and being able to spend time together is always at the top of the list.

Also this year, we were really proud to share our sustainability message. As a company, all of our brands are taking steps towards a sustainable future. From eco packaging to recycled fabrics, it was great to share our progress and vision across our brands with everyone at the show.

Nursery Today had the pleasure to catch up with some of the industry’s finest to find out their thoughts on Harrogate 2022

supplier snapshot

Andy Crane

Nursery Today caught up with some of the industry’s finest to find out their thoughts on Harrogage 2022.

Damon Marriot

HEAD OF PRODUCT MANAGEMENT –JOIE

MANAGING DIRECTOR – BABYSTYLE

How did you find Harrogate this year as an exhibitor?

I was very pleasantly surprised with how upbeat the overall feeling was at the show, orders were very good, and retailers seemed to have made enough time to really look at everything on offer.

Did you feel that you had a particular product on your stand that visitors were embracing?

Yes, our new BabyStyle “Home Range” was particularly well received, and most retailers ordered for the shop floor which was great to see.

Our all-new Prestige range was also very well received and again lots of shop floor models ordered.

What were the new products that you launched at the show, and how were these received?

BabyStyle Home range was all new and very well received, we also showed a new Mini Oyster quick fold stroller that went down really well. New colour ways on both Oyster and egg were well liked and in particular the egg in Mink was a real winner with the retailers. Will you be running any specific promotions or consumer targeted media over the following months that retailers should be aware of? We constantly exploit social media channels and keep very active with offers and newness in order to drive sales into shop floors.

Finally, for you as a brand, what would you say was your most memorable moment of the show?

The overall genuine friendliness of the exhibition, from both suppliers and retailers. Most memorable moment was being introduced to a new distributor from Uzbekistan who had travelled for 18 hours to get to Harrogate, taking 3 flights on route to get there, what an unbelievable effort.

How did you find Harrogate this year as an exhibitor?

The overall impression we were getting from colleagues and visitors was that the show was very well received. Attendance levels were good and there was a lot of interest in our newly launched items – we certainly took a lot of orders.

Did you feel that you had a particular product on your stand that visitors were embracing?

Our new i-Spin XL received tremendous interest due to the continued success of the i-Spin 360, although the launch of our Cycle collection was embraced by all due to the heightened environmental challenges in many industry sectors.

What were the new products that you launched at the show, and how were these received?

As well as the hotly anticipated i-Spin XL, we also launched our new parcel stroller, i-Plenti and i-Jemini car seats, roomie go bedside crib, and vinca pushchair. We also included updates to some of our existing lines, transforming our litetrax and mytrax into Pro versions and making some updates to the versatrax. Interest in all of our new products was high and we are looking forward to launching them properly in the coming months. Finally, for you as a brand, what would you say was your most memorable moment of the show?

It’s a hard one to pin down to just one moment as we had a lot of interest in all of our new products, but attendees to our stand seem particularly impressed by the roomie go. The speed and ease that this product can be folded was causing quite a stir.

retailer opinion

Nursery Today caught up with Kiddies Kingdom’s Show Room Store Manager Jumaimah Hussain to find out her thoughts on Harrogate 2022.

How was your visit to Harrogate International Nursery Fair this year?

It was an amazing visit; we had a large team that went out. It was enjoyable as always, great to see all the suppliers we work with and all the potential new brands entering the space.

Did it reach your expectations?

Yes, above, and beyond, it was a lot bigger than in previous years, with more halls, so, a lot of walking for us! There were a lot of exhibitors with some impressive stands, the whole exhibition had a nice buzz and vibe around the place.

Did you take advantage of show-only offers while in attendance?

Yes, we saw plenty of show offers, along with new product ranges seen for the first time, we also had some last-minute Black Friday planning!

Was there a particular product that you found of interest?

There are lots of products on show and they are all of interest! Some cool new innovative outdoor products not seen in the UK before and furniture crib designs which are very trendy. There were new partnerships and collaborations cross brands which were great to see and some great technology-driven products.

Were you focussing on a particular nursery category while visiting this year?

We still focussed on our core categories, but we are always on the lookout for something new, and there were some really great new brands who we engaged with, so watch this space!

Did you find a new product that you feel will offer your customers

something new and might become the next musthave?

There was a lot of newness in terms of functionality, a couple of standouts were the Nuna infant carrier with isofix points, so it doesn’t require a base & the Clevamama Air Purifier which was a neat piece of technology and great looking.

What about trends, did you spot anything you feel will set the tone for the following 12 months –colourways, fabrics, etc.?

We saw some great quality fabrics this year and the trending fashion and home colours are also now filtering through into the products. Styling is very important now as customers want products that fit into their décor.

Multi-Functional products are also on the rise as it sits so well alongside sustainability. Not having to add more products with the same/similar functions to the home, reduces the need for manufacturing and high carbon footprints. These multifunctional products also increase the longevity of the product.

Purification of air looks like the next big thing and some great innovations from certain brands will be seen soon.

For you, what was your key highlight of the event?

The brand ethos and perceptions of how customers view them are changing, the lower/mid-end brands have stepped up and produced some fantastic looking and quality feeling products. As the UK and world enters unknown times and recession hits, all brands have had to evolve to keep their market share.

Expanding range

Babymore was one of the standout brands at this year’s show, making waves with many retailers. Showcasing firm favourites such as their Memore travel system (now with new iSize car seat plus an impressive new fold), and the stunning new Lux nursing chair that converts effortlessly from rocking to armchair. To add to the excitement, the Kola and Macadamia 360 rotation car seats expand their travel category along with the Mimi travel system. In addition, their hugely popular wooden furniture category will be enhanced further with the arrival of the sumptuous Caro furniture range, along with the Kimi and Mona cot beds in striking colourways and matching universal changer and wardrobe. www.babymore.co.uk

Helen Robinson

HEAD OF SALES - UK & IRELAND - HAUCK

How did you find Harrogate this year as an exhibitor?

The fair was very well organised, and we had a super location. Many thanks to everyone who made this event so great. The fact that we have already signed up for next year shows how satisfied we were with the fair.

Did you feel that you had a particular product on your stand that visitors were embracing?

We came to Harrogate this year not only with our new products, but also to introduce our new brand. We were all the more pleased when we saw and experienced the consistently positive reactions of the customers.

What were the new products that you launched at the show, and how were these received?

Basically, all the products we exhibited were new to the UK market. We really focused on launching soft goods for our Alpha range as well as Pushchairs, Highchairs and Travel Cots. Customers particularly liked the harmonious and stylish new design of our Disney products.

Finally, for you as a brand, what would you say was your most memorable moment of the show?

It was great to meet and catch up with our customers who had the opportunity to touch and feel the new products. There is no substitute for the feedback you receive when customers are able to engage with product. We really appreciated seeing how everyone positively reacted to our new collection and rebranding.

Multi-functional

Meet the new Maxi-Cosi Alba, the stylish all-in-one bassinet, seat and highchair, designed to keep little ones close whatever parents are doing.

It can be used from birth up until the age of 3 years old and has swivelling wheels to allow swift mobility throughout the home. The height can be adjusted by a handy pedal to have baby at eye level or to keep them out of reach of pets. The mattress is also dual-sided, one made of soft jersey fabric for optimum comfort and the other side from water-resistant fabrics. This means that parents are covered for those unexpected nappy leaks. Both the mattress and the inner cover can be easily removed for machine washing for when little ones have accidents and spills. Plus, add the Alba Meal Kit to use as a clever highchair up to the age of 3. Each Alba is made using EcoCare 100% recycled fabrics made from 53 plastic bottles! www.maxi-cosi.co.uk

supplier snapshot

Nursery Today had the pleasure to catch up with some of the industry’s finest to find out their thoughts on Harrogate 2022

Adrian Stores and Inventor Lesley Cartwright Taylor

KIDDIERAIL

How did you find Harrogate this year as an exhibitor?   It was a good experience as a first-time exhibitor!  Definitely the market space in which we wanted to grow awareness of the KiddieRail and met many useful contacts along the way.

Did you feel that you had a particular product on your stand that visitors were embracing?

Yes - as we were only exhibiting one product, KiddieRail, which was both innovative and unrivalled in Harrogate.  We were especially delighted to Win an Award in the Safety Category for our adjustable handrail that fits below a standard handrail at a height suitable for young children.

Will you be running any specific promotions or consumer targeted media over the following months that retailers should be aware of?

A Christmas Sale is going to be happening.  Watch this space as discounts and offers are announced across our social media channels.

Finally, for you as a brand, what would you say was your most memorable moment of the show?

The after-show drinks on the first day – great chance to socialise and network with fellow professionals and a beautiful venue. But receiving the BANTA Award for KiddieRail was awesome!

Nursery Today shines the light on maternity essentials and products for post pregnancy.

Mum’s Choice!!!

ClevaMama know finding a comfortable position to sleep can be a struggle, but the right pillow can help. They have created a range of award winning pregnancy pillows to suit any expectant mums needs and give the much needed relief to critical areas such as head, neck, back, pelvis neck, knees, which are prone to discomfort while reducing heat retention and gently supporting the baby bump. Choose from the ClevaFoam Therapeutic C shaped pillow, the Mum2me pregnancy pillow which transforms into a baby pod, the U shaped full body Therapeutic pillow and their ClevaCushion nursing and multi-use support cushion.

Tel: +353 1 8770724 sales@clemamama.com www.clevamama.com

Helping mums through the fourth trimester

75% of women said they were unprepared for the physical pain & recovery after having a baby*

Developed and designed to help new mothers prepare for birth and support their postnatal recovery, the Birth Preparation & Recovery range from Lansinoh is simple, safe and backed by research and guidance from experts.  An essential collection of products to be used as a 4 step routine to help mums avoid the discomfort that comes during and after birth.

*Bourdillon, K., McCausland, T., Jones, S. (2020) The impact of birth-related injury and pain on breastfeeding outcomes. British Journal of Midwifery. Vol 28:1.

uksales@lansinoh.co.uk  Lansinoh.co.uk/contact-us

Dress For Breastfeeding Success

British-Made Breastfeeding Clothing

Ubere Mama are on a mission to give women the choice and support they need to make breastfeeding work for them. Not just through sustainable British-made breastfeeding clothes that stand the test of time, but by building a network of breastfeeding advocates across the nation to make a lasting difference, now and for years to come.

SUB HEAD: Clothes with easy breastfeeding access

One of the important parts of establishing breastfeeding is ensuring you feed your baby instantly with ease wherever you are. These clothes have been designed to help you and your baby be stress free so no shifting around and adjusting clothing!

All of these clothes either have a concealed zipper or flap opening on each side for quick and discreet access to feed your hungry baby.

No need to show parts of the body you would prefer to keep covered, when outside in the park, out at the shops, or stopping for a bite to eat. Tel: 07887992173 sj@uberemama.co.uk

Hands free!

Multi Award Winning Pippeta LED Pumps.

Pippeta appreciates that being a new mum can be tricky at times, so they set out to create a sleek, affordable and comfortable breast pump that’s completely hands free – no wires, no fuss. Motherhood isn’t always an easy process, but fear not, Pippeta have got you covered with 12 levels of suction and 4 pumping modes. All their pumps are light-weight and discreet, fitting perfectly in any nursing bra so that you can pump wherever life takes you. Make the most out of life’s special moments with Pippeta.  (Pssst...! Did you know they also have an Award-Winning weaning range?) wholesale@pippeta.co.uk  www.pippeta.co.uk

NIPPLE CREAM BY MUMS

Helping new mums thrive

Founded in 1984 by a breastfeeding mum, we’ve been dedicated to supporting new mothers for almost 40 years. Backed by clinical research and expert guidance, our award-winning range has been developed to support women through their pregnancy, post-birth and breastfeeding journey – helping mums and babies get the very best start in their new journey together

Ultimate shape

2 different shapes, 2 stages, one pillow: Babymoov U shape to C shape Maternity pillow to take mums from pregnancy to nursing

By a clever and easy transferal of tox-proof (certified) micro-beads, expectant mums can have a gorgeous soft adaptable U shape pillow to comfort through pregnancy. When baby is born transform this pillow in seconds into a compact ‘C’ shape pillow for supported nursing and feeding – all in one.

Made in Europe and featuring our softest organic cotton washable zip covers (2 covers included with each pillow) the 2in1 maternity pillow is our most sustainable design yet in a variety of beautiful modern prints. Contact the below to find out more info about the range.  sgreensall@babymoov.com

A Pillow for Pregnancy and Beyond

Mother&Baby Organic Cotton Feeding and Infant Support Pillow

A growing bump can make finding a comfortable yet safe sleeping position difficult for mums-to-be. But the addition of a pregnancy pillow can help them get the rest they need.

CuddleCo’s Mother&Baby Organic Cotton Feeding and Infant Support Pillow is a maternity must-have that can also be used after pregnancy. The pillow is the perfect aid to help mums get comfortable whilst relaxing and sleeping, and once their baby arrives, it can be used to support them when feeding their new arrival. Plus, as baby grows, the pillow can be used to support tummy time and sitting up. sales@cuddleco.co.uk

Lansinoh’s HPA Lanolin Nipple Cream - the #1 recommended nipple cream in the UK by mums** – has been saving nipples for nearly 40 years. Recommended by 94% of healthcare professionals to pregnant and breastfeeding mums, Lansinoh’s ultra-purified grade of lanolin provides relief to cracked nipples by moisturising the skin and promoting healing – ultimately leading to a reduction in pain that in turn helps mums breastfeed for longer.

*Health Professional Academy (2022) Postpartum perineal pain: Prevention & treatment CPD module report.

** Mums Views Ltd 2022 uksales@lansinoh.co.uk Lansinoh.co.uk

Ubere Mama Made in the UK!

Dress for Breastfeeding success with British made products designed to last. A capsule collection of comfortable, accessible and easy to wear solutions to breastfeeding for mums .

Model wears Francesca Hoody available in Sizes 8-22. RRP£60 Available in colours, prints and embroideries. sj@uberemama.co.uk | 07887992173 www.uberemama.co.uk

Great motivators

The Baby Go Round range include the ever popular BGR Jive Walker available in either Peppermint Trail or Unicorn designs. They have the BGR Race for those budding drivers and the amazing BGR Twist & Walk 3 in 1. This is a walker, rocker and a push along that grows as baby develops into a toddler. Lovely colour scheme with cute toys and electronic activities means this is fast turning into one of their best sellers!

Also in demand is the BGR Jumparound, a great value, electronic static jumper that continues to be a key part of the range. Introduced in 2022 is the classy BGR 3 in 1 Play Table. A static 360 entertainer with lots of play appeal that can convert to a play or feeding table and also includes a building block base for hours of toddler fun time.

Red Kite are introducing a new BGR Entertainer at the Harrogate Fair (Stand M19) this year which is includes a musical footplate activity, fun electronic toys with a full 360 padded seat for hours of fun and stimulating play time. www.redkitebaby.com

Ready. Steady. Roll.

Designed to protect little ones against hard surfaces, the Tutti Bambini Luxury Padded Play Mat is a practical and versatile addition to any family with small children. The play mat offers a large and safe area for play and exercise and is ultra-cushioned for increased support and comfort. Reversible, with two different contemporary prints to switch between, it looks great in any modern home interior and can double as a stylish rug in your lounge. The Tutti Bambini play mats are designed for the entire family to enjoy and can be safely used from newborn. Available in 3 colours.

020 8368 5800 sales@tuttibambini.co.uk www.tuttibambini.com

Full of features

Silvercloud Counting Sheep Bouncer

It’s made in soft-touch fabrics with beautiful print and embroidery details, and features a head support cushion for newborns.

The toy bar has two sleepy sheep toys, and baby will enjoy the soothing vibration and musical features. Suitable from birth to around 6 months.

There are many other gorgeous products in the Counting Sheep collection, to help you create a beautiful themed nursery.

Silvercloud is the bedding brand of East Coast Nursery: a family-run business for over 60 years, supplying award-winning products for babies. 01692 408802 nursery@east-coast.co.uk www.eastcoastnursery.co.uk

We shine the light on products available to order now that assist parents to entertain little ones.

The

provides a supportive, cosy place for your baby to relax.

Red Kite are probably one of the market leaders in providing a range of baby walkers and entertainers to suit all price points and demands.

Get fizzy

Mini U are excited to take you and your little one out of this world and into a galaxy of bath time fun, with the launch of their NEW Moon and Star Bath Bombs.

Shoot for the moon and stars with Fizzy Phil the Pufferfish and his gentle, stain and mess-free Bath Bombs, and watch the fizzy get busy as the bathwater twinkles and releases a sweetly scented, colourful intergalactic bathtime.

Kind to the skin and safe to the planet, the newly launched bath time products are vegan, cruelty, gluten, soya, nut and dairy free, guaranteeing to be gentle on the sensitive skin of your little one.

Fronted by a range of range of sea creatures who all bring their own brand of fabulous fun to bath time, Mini U are proud to offer a spectacle of products which:

Suitable for vegans , contain no micro-plastics, use sustainable palm oil, are allergen free, suitable from new-born, contain naturally derived ingredients, free from gluten, soy, and dairy, made in Great Britain, against animal testing  Hollie.jack@rocami.co.uk www.miniu.co.uk

Safer journeys. Longer naps

Meet the NEW lightweight and innovative BABY-SAFE 5Z by Britax Römer.

The NEW BABY-SAFE 5Z from Britax Romer at 3.9kg is their lightest most innovative infant carrier yet. It features Ergo Recline, offering your baby a flatter, healthier position. It can be used both inside and outside of the car, so your baby can sleep safe and sound on any journey.

The BABY-SAFE 5Z accompanies your baby from birth up to 15 months and can be installed on the BABY SAFE FLEX BASE, or on a variety of wheeled goods.

Speak to the Britax Römer team today. customerservice.uk@britax.com

Lilliputiens launches adorable Little Doctor Alice Bag in the UK

Charming Belgium toy brand, Lilliputiens, is delighted to continue to expand its creative toy offerings in the UK as it launches the adorable Little Doctor Alice Bag. Providing little one’s hours of imaginative play, Lilliputiens Little Doctor Alice Bag includes all the essentials for medics of the future to take care of the adorable Alice Fox, who unfortunately, isn’t feeling too well!

The super soft doctor’s bag (which cleverly also serves as a sick bed) features everything needed to take care of Alice, ranging from bandages, a thermometer and even a stethoscope. Promising hours of role play games and inspired playtime, the doctors set is sure to be loved by little ones for years to come.

Suitable for little ones aged 18 months onwards, tiny medics of the future can

immerse themselves in the multiple role play elements of the doctor’s kit, adding a touch of Lilliputiens magic to any playtime. The brand, which prides itself in creating high quality and inspired toys, never misses an opportunity to add an extra loving detail. From the bumble bee band aid to the soft thermometer, complete with temperature reading, every item in the kit is something to be treasured.

When playtime is over, all items can tuck neatly into the doctor’s bag, keeping them safe ready for when the little doctor is next on call! An incredibly special unisex toy for any growing child, the Little Doctor Alice Bag is sure to make a perfect choice for gifting this Christmas. www. Lilliputiens.be

The brand that parents www.clippasafe.co.uktrust

Robert Anslow Managing Director

Harrogate round-up

October proved an important month for the Baby Products Association as it raised its profile to the industry at Harrogate International Nursery Fair. Here, it announced the winners of its annual awards – the Concept & Innovation Awards and the Baby and Nursery Trade Awards (BANTAs).

This year, the association also reintroduced its much-coveted Handbook, which is a definitive guide to manufacturers and suppliers of baby products. If you didn’t pick up your copy at the show, you can view and download a copy from the website at www.b-p-a.org or email: julie@b-p-a.org who will be happy to post one to you.

Can you afford not to be a member?

The association’s team also discussed the benefits of membership at the show, and with a potentially challenging year ahead for the UK, it has never been a better time to join and reap the benefits of advice and support on offer.

If your company is a member of the Baby Products Association and you are not currently receiving members’ e-bulletins with industry updates, but would like to, please email julie@b-p-a.org who will add you to the database.

Robert Anslow, managing director, explains: “It is sad to hear stories of companies – particularly small businesses – which are struggling with legal battles such as stolen trademarks and IP; employment disputes which damage reputations; and any other number of issues which can potentially threaten a business. These are all issues that the Association can provide free help and support with via its business helpline and affiliations with legal advisors and Trading Standards.”

The free Quest Business Support line offers 24/7, 365 day access and has experts on hand to help and advise on legal, HR, health and safety and tax matters. Members also have access to a website document library with literally 100s of documents to download and use.

Robert continues: “With membership costing as little as £35 a month – less than most monthly phone contracts – this service alone is worth its weight in gold, particularly for small businesses in times of trouble.”

For more information about joining the Association visit the website where you can complete an application online, or download the membership information pack.

Concept & Innovation Awards

The Baby Products Association announced the winner of its 2022 Concept & Innovation Award at Harrogate International Nursery Fair on 17th October. This is Jennifer Lake with BUG Grip, a clamping device that can immediately create a double buggy or connect a scooter, trolley or similar product with a quick twist and click of its universal head.

Jennifer was presented with her award by Marc Hardenberg, chair of the Baby Products Association, who commented: “All three finalists had incredibly inventive ideas this year and the judges had a really difficult time deciding which entrant would be the overall winner. However, BUG Grip stood out as a solution to an everyday problem faced by many parents; it is a clever design and it was felt that the product has the potential to be extremely marketable.”

Jennifer will receive a prize of free legal advice from the award sponsor, law firm 3Volution.

BANTA winners

After much deliberation by judges, the Baby Products Association has announced the winners of the 2022 Baby and Nursery Trade Awards (BANTAs). These industry awards, sponsored by Nursery Today, are open to exhibitors at Harrogate International Nursery Fair and aim to point retailers and buyers in the direction of products, which in the judges’ opinions are best in the show in terms of quality, value and style.

This year, with the impending recession and cost of living crisis, consumers are seeking affordable products and the judges have considered this when choosing the winners, which are as follows:

FURNITURE

WINNER: Casa Tomara - miniuno Yumo Multiplus Judges’ comments: A multifunctional product which has many additional features to similar products on the market. It is easy to use and a great price point

HIGHLY COMMENDED: Magicbaby – Saluzzo Furniture Set

TRAVEL

WINNER: RECARO – RECARO Lexa Elite Judges’ comments: One of the few, attractively priced, lightweight strollers on the market which incorporates a reversible seat HIGHLY COMMENDED: Cosatto - Giggle Trail

SAFETY

WINNER: KiddieRail Judges’ comments: A standalone safety products, with nothing similar on the market

HIGHLY COMMENDED: Cheeky Rascals – Fred Screw Fit Clear View Stairgate

TEXTILES & SOFT ACCESSORIES

WINNER: MuslinZ Sensory Swaddles Judges’ comments: Great value, organic and eco-friendly in trending designs

HIGHLY COMMENDED: Kiki & Sebby muslin products

IN THE NURSERY

WINNER: Clevamama ClevaPure Salt Lamp and Humidifier Judges’ comments: A multifunctional night light with holistic benefits

HIGHLY COMMENDED: Vtech Electronics – Leapfrog LF920HD 7” Video Monitor

BABY ESSENTIALS

WINNER: Done By Deer – Cozy Lounger with activity arch Judges’ comments: neutral on trend colours bringing a new dimension to the traditional baby nest

HIGHLY COMMENDED: Ziggle Baby – Cosatto Waterproof Drible Bibs

TOYS & EDUCATIONAL

WINNER: Halilit – TAF Toys Newborn Kit

Judges’ comments: numerous developmental elements providing varied activities for babies and at a good price point.

HIGHLY COMMENDED: Infantino – 2-in1 Tummy Time and Seated Support

CHILD CARRIERS

WINNER: Infantino – Stay Cool 4-in1 Convertible Carrier

Judges’ comments: Realistically priced 4-in-1 carrier featuring advanced cooling fabrics

HIGHLY COMMENDED: Baby Central – Dreamgeni SnuggleRoo Baby Carrier

BEST NEW PRODUCT

WINNER: CHICCO MYSA

Judges’ comments: super-lightweight, easy to use, full of additional features and a good price point

HIGHLY COMMENDED: CuddleCo – Aria Rattan 7 piece Nursery Set

www.b-p-a.org

The two runners up were Gregorz Krynicki with KneeGuardKids – a foot rest for children carried in car seats which is attached to the car and not the car seat; and Katharine Paterson with Karekot, a soft-sided, breathable, washable cot bed with a unique drop side mechanism.

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