might need to change your bait, or you might need to go after sprats instead of mackerel. Be honest or it doesn’t work. Once you know your target customer is right for your brand then it is time to look in the tackle bag. In there you have your website, your social media accounts, email marketing, blog articles, online videos, eBooks, magazine articles, exhibition stands, search engine marketing, in-store promotions and much more. Which will work best for the product you want to put in front of your ideal customer? Maybe your big-ticket items struggle to be sold online to your cautious potential customers – if that is the case then stop splashing around in ecommerce ponds and use compelling content to get them to come to an in-store event
where they can experience the product in the real world. Perhaps a complex or technical nursery product that needs more explanation to your target customer hasn’t been translating very well in Facebook posts, even though you know that is where your audience hangs out. Invest in better tackle…get a great video made that explains the product quickly and visually and then post that onto your Facebook page. Better still create a series of videos and set up a YouTube channel dedicated to that product or range and promote that through your social media channel. If you own a nursery store, and you just want to get more local people to come to your store then spend a little bit of money on Google Adwords and set the adverts to just be shown to people on your doorstep which you
O nc e you kn ow your ta rg etan d customer is rig ht for your brth e th en it is ti me to look in ve ta ck le ba g. In th ere you haed ia your w eb site, your socia l mblo g ac counts , em ail m arket in g, ks , art icles , on lin e vi deos , eB ooion m ag az ine art icles , ex hi bit in g, stand s, se ar ch en gin e m arketuc h in- store promot ion s an d m more. can do easily, and the same applies to Facebook and Instagram advertising. Marketing, like fishing, is easy if you have done your research and are using the right tackle with the right bait. The hardest part is the research and the planning and that honest appraisal of your brand and your realistic customer.
Exclusive Independent Colourway A light and warmer alternative to our popular taupe grey. Providing your nursery with a subtle and sophisticated look and feel.
A lot of fishermen I know guess at things and tell lies, and they are the noisy ones with empty nets. The successful ones deal only in knowledge and precision as they quietly haul in fish after fish after fish. I wish you all tight lines this summer…
www.obabystamford.co.uk
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