Coffee Break Gifts Today take a break with PMC’s Sales & Marketing Director, Keren Dicken, looking at personalised and licensed gifts.
No date forgotten New from Gmo Gifts, The Memory Maker couples scratch off date journal is a book that is designed to help couples who struggle with new date ideas. This journal contains 28 dates across seven different product categories, with each date having a unique twist. It provides any couple with a wide range of exciting, quirky and different dates to go on; just scratch off the chosen date and all will be revealed! Each of the dates has a small simple scratch off area to reveal the specific details for each date, along with a text box for the user to provide their own details of what happened on their date. There are also two ‘something to remember’ pages at the back of the book to stick any photos or mementos. The memory maker not only has a high quality hardback cover, it also comes inclusive of its own sleek envelope style magnetically sealed thick card case for added protection, making it the perfect Valentines gift!
Email: sales@gmogifts.com
Sibling story telling Introduce a new arrival with this charming personalised sibling book from the Personalised Memento Company (PMC). The book is available for either a brother or sister and can be personalised with the child’s name, which is worked beautifully into the artwork, appearing throughout the story. PMC’s large range of personalised books and printed gifts are all available for quick production and despatch. PMC’s tried and tested drop-shipping solution is the perfect way to sell personalised gifts, without having to hold costly stock! Using their trade website, customers are able to cherry-pick the lines that best suit their business. Apply for your trade account today to get started with personalised gifts.
Email: sales@personalisedmemento.co.uk Web: www.personalisedmemento.co.uk
Why are personalised products popular as gifts? The giving of a personalised item is a unique and well thought out gift that shows someone how much you care. Have you seen an increase in the demand for personalised gifts? Since we began in 2004, we have grown year on year as demand for personalised gifts continues to grow. As more customers join us, this demand continues to increase. Did the pandemic drive any growth in this category and if so, do you think this growth will continue into 2022? We certainly saw unprecedented growth and although things did slow down once normality returned, we expect sales to be greater than pre-pandemic. 2021 has been a turbulent year for many in the industry. Did you experience stock issues/delays during this year, and if so, do you expect this to improve during 2022? We have experienced an extremely turbulent year in terms of stock, with suppliers facing manufacturing issues and major shipping delays. Unfortunately, for the foreseeable future, things are not predicted to improve. However, our forward planning means that we can maintain exceptional stock levels. Is there a specific product category where you are seeing an increase in demand for personalisation? Religious occasions, such as Christenings and Holy Communions have been very strong this year, in fact taking us a little by surprise for the huge demand of these products. What about licensed products – how do you select which licenses to add to your ranges? We have held many licenses over the years, some having more success than others. When choosing a license it needs to lend itself to many different products and appeal to more than one sector. What benefits are there to retailers who stock these types of products or offer this service? Licensed products certainly help to draw in the consumer by offering a recognised brand. Will you be looking to add additional products to your range in 2022? We are always on the lookout for new products and will be launching our Spring/Summer ranges at Spring Fair in 2022 Finally, do you have any exciting news on the horizon that you wish to share with GT readers? The launch of our aforementioned new ranges are always exciting, and the return of the Spring Fair is a great opportunity to meet new faces and strengthen old relationships with existing customers after the pandemic. Gifts Today 21
