The Ultimate Packaging Zine - LeKAC Sourcing (Winter 2021)

THE PACKAGING ZINE WINTER 2021

Editor in Chief Gabrielle Ho Art Direction Samneet Mann Taylor Tran Editors Gabrielle Ho Taylor Tran Graphic Designer Samneet Mann Writers Gabrielle Ho Taylor Tran Cover Photo Samneet Mann Contributors

LeKAC Sourcing Ltd.

WINTER 2021 EDITION

TABLE OF CONTENTS

Message from the Team

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Custom Packaging as Fresh as Your Baked Goods

6

Featured Product: Cake Boxes

10

What is a Brand Kit and Why is it Important?

12

Happy Holidays from LeKAC!

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Flooding in B.C. and What You Need to Know

18

Learn with Lenny: Packaging Dictionary

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Packaging Q&A

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MESSAGE FROM THE TEAM

Welcome back to our packaging zine!

our relationships with all of you in

If you’re a returning subscriber or this

the coming year!

is your first time reading, we’re excited

As a final reminder, we are still open

for you to join us as we share updates

by appointment only! Our in-house

and packaging news!

COVID-19 procedures include

For those who might not know, we

maintaining a 6-foot distance at all

offer custom packaging and sourcing

times, and regular sanitization of

solutions across North America.

high-traffic areas. Additionally, masks

We’ve also introduced our design and

must be worn at all times.

mockup services, so even if you

Not comfortable meeting in person?

don’t need packaging, you can still

No problem! Our consultants are

work with LeKAC!

available via video or phone call to

With the holiday season upon us,

assist you as well.

we want to take a moment to thank our clients for all of their support

Sincerely,

during 2021. We look forward to

Everyone from LeKAC

working with you and deepening

Sourcing Ltd.

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Check out our LinkedIn page for creative ideas to use towards your custom packaging designs!

Learn with Lenny!

Check out pages 20–21 to f ind Lenny teaching you about packaging terms you’ll f ind useful the next time you order custom packaging!

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View our bakery catalogue on our website!

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CUSTOM PACKAGING AS FRESH AS YOUR BAKED GOODS! When it comes to custom packaging,

can indicate if your business is premium

LeKAC was born and bread for this! Any

or not. Let your packaging do the talking

bakery owner will know how important

for you and read more to see what

packaging is for baked goods. Most items

type of packaging the LeKAC Pack can

will need a secure closure – but you can

provide to you!

get that from any generic packaging

BAKERY PACKAGING WITH YOU IN MIND

product, right? So why should you opt for custom packaging when it comes to

This is by far our largest catalogue to

your bakery and/or cafe?

date so get ready! When our team started to work on this catalogue (after

Consumers eat with their eyes first –

helping our bakery and cafe clients for

and that extends to packaging.

years), we couldn’t stop thinking of

Attractive packaging lures potential

products that could apply! From boxes,

customers in to your store to try your

to bags, to tins – we’ve got it all.

goods. Furthermore, custom packaging

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Our products include:

examined the e-commerce industry

•

Bakery Boxes

and came up with the most common

•

Rigid Boxes

•

Paper Bags

dimensions for various products.

•

Cake Boxes

However, we know that custom is

•

Cookie Tins

always best and are happy to adjust

•

Paper Cups

•

Reusable Bags

dimensions to suit your specific needs!

Take a look at our bakery & cafe

... and more! Check out the full blog

catalogue, and give us a call to discuss

post on our website to learn more

your options. We’ll walk you through

about each packaging option we offer!

our entire process from start to finish.

HOW TO ORDER

What are you waiting for?! Contact

At LeKAC, we pride ourselves on

us today to get started! Or better

making your experience as simple

yet… Check us out on Instagram!

and stress-free as possible! We have 8

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FEATURED PRODUCT

CUSTOMIZABLE CAKE BOXES

Our folding carton cake boxes come in a variety of structures, printing and lamination options! Get in touch with our team to learn more about what we can supply.

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• High Quality • Eco-Friendly • Affordable

WHAT IS A BRAND KIT & WHY IS IT IMPORTANT? A brand kit encompasses all the visual

What exactly are these non-negotiable

elements of your brand. It’s essentially a

elements that can make or break

cheat sheet for your marketing department

your brand? Let’s look at them:

or third-party to understanding and communicating your brand’s identity.

WHAT ARE THE COMPONENTS OF A BRAND KIT?

logo

The obvious component. Your logo is usually the first impression customers have of your brand. It’s also an opportunity to

People often use the terms Brand Kit and

tell your story in one image. Your logo

Brand Style Guide interchangeably – but

should be consistent across all platforms

there is a difference. A Brand Kit focuses

(social media, website, printed materials

on visual assets of your brand, while a

etc.) but feel free to include variations

Brand Style Guide (or Brand Guidelines)

such as submarks and alternative logos.

communicates your brand as a whole.

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brand recognition. From in-store touch

colour palette

points to websites and digital ads,

Your colour palette sets the tone for your

visual attributes should be consistent.

brand. Successful and consistent colour

This section is great for expressing

palettes allow for quick recognition –

acceptable styles such as lifestyle photos,

for example, yellow and red makes you

stock images, illustrations and graphics.

think about McDonalds, while green and white may trigger the idea of Starbucks.

WHAT NOW?

typography

Want to read up on more detail about

Your typography should be thought

each element that goes into a brand kit,

of on the same level of importance

head over to the full blog on lekac.com!

as your logo or other visual aspects

With LeKAC’s new marketing services

of your brand. When it comes to

available, the LeKAC pack can help

typography you can use a readymade

create brand kits, guidelines, custom

font or even design your own.

packaging and much more.

visual attributes

Contact us today to start

Similar to the first 3 components to your

your brand journey!

brand kit, visual attributes play a role in 13

HAPPY HOLIDAYS! FROM YOUR FRIENDS AT LEKAC SOURCING LTD. Thank you for all your support during 2021! We look forward to working with you in the coming year. To celebrate our design team has come up with two holiday/winter colouring pages available to print and download on the next page! :) All the Best, The LeKAC Pack

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Interested in custom packaging for the next holiday season? Check out our HOLIDAY CATALOGUE to see what we can offer! It’s never to early to shop for the holidays.

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FLOODING IN B.C. WHAT YOU NEED TO KNOW On November 17, 2021, British Columbia

regions to higher latitudes. As the water

experienced heavy rainfall and flooding,

vapour rises, it condenses and cools into

causing massive road and rail closures. We

precipitation, usually in the form of snow or rain. The heavy rainfall caused by

often talk about how different global events

atmospheric rivers is a crucial contributor to

have an effect on your packaging, so how

water supplies. They contribute to about

does the flooding in B.C. factor in?

20% of the Earth’s total water flow!

If you’re curious about the status of the

While the atmospheric river was the main

Port of Vancouver, we also recommend

source of the heavy rainfall, other factors

checking out the official Port of Vancouver

also affected the flooding. These include;

website. Read on to learn more!

the absence of trees due to clearcut logging, clogs in waterways, increased

WHAT HAPPENED IN B.C.?

risk of landslides and debris flows from

The heavy rain is the result of an atmospheric

the widespread wildfires the province

river, which are narrow columns of water

experienced during the summer.

that transport water vapour from tropical 18

A portion of the Trans-Canada Highway washed away due to flooding.

SOURCE: @TRANBC ON TWITTER

WHAT TO CONSIDER WHEN ORDERING

HOW TO STAY INFORMED

YOUR PACKAGING

Though we’ve talked about the impact of the

As a result of the heavy rain, southern B.C.

flooding on your packaging, our thoughts

experienced not only major flooding, but

are with the residents of B.C. affected by the

multiple landslides on major roads. The Port

floods. This weather event has not only

of Vancouver suspended rail operation due

impacted business, but also the lives of

to flooding. Additionally, a section of the

everyday people as well.

Trans-Canada Highway was swept away in a

That being said, the situation in B.C. is

landslide, effectively cutting Vancouver off

constantly evolving. If you not a B.C. resident,

from the rest of Canada.

it can be hard to stay updated about what’s

In a recent blog post, we talked about how

going on. If you have a question about how the

China’s energy crisis has caused delays for

flooding will affect your shipment with

all shipping. At LeKAC, we offer two main

LeKAC, please do not hesitate to contact

shipping methods; air and sea vessel.

us! We’ll do our best to keep you up to date about your order, and offer you

If you’re ordering packaging through sea

alternatives where available.

vessel, it’s important to consider the delays

TO LEARN MORE ABOUT THIS ISSUE AND ITS

caused by different global events.

IMPACT, READ THE REST OF THE BLOG HERE !

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LEARN WITH LENNY!

PACKAGING DICTIONARY Here are a few terms we’ve used these last few months when working with you to create your custom packaging!

KRAFT PAPER BASE

LAMINATION

A paper produced from virgin pulp in

A laminate film can be applied to

the pulping process. It is made out of

packaging to give it a unique effect

natural unbleached wood fibres.

(e.g. glossy, matte and soft touch).

TURNAROUND TIME

MOQ

The amount of time it will take for

Abbreviation for Minimum Order

your custom packaging to be

Quantity — which is the lowest amount

manufactured and shipped!

you are able to order of a given product! Each product has its own

GREYBOARD

unique MOQ.

A thicker paper material used as the base material of all rigid boxes. It is what helps to provide stability and durability to rigid box structures.

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Silk-Screen Printing A printing technique where a mesh screen is used to transfer ink onto your packaging. Silk-Screen printing typically uses the PMS Pantone Color Library for the most vibrant colours.

This printing method is used across a variety of our products, one of the most notable being our non-woven reusable bags!

NON-WOVEN POLYPROPYLENE Long fibers of polypropylene polymers (a type of durable plastic material) that have been bonded together using some sort of heat, chemical, or mechanical treatment.

This material is our top choice for durable, reusable and fully customizable reusbale bags!

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PACKAGING Q & A Q: Why are shipping rates increasing so much?

A: There are actually a few reasons rates have been increasing lately. Due to the pandemic, global supply chains have been disrupted and there’s a shortage of freight containers!

That, coupled with limited staff available to work and increasing fuel prices, lead to delayed shipments. While we’re optimistic that things will go back to normal in the near future, our team is dedicated to keeping costs down for clients.

Unfortunately, there isn’t much we can do since this is a global issue, but if you’re in need of packaging soon, you may want to opt for premium or expedited shipping!

Q: When should I order my packaging?

A: Ideally, ASAP!!! Shipments normally take approx 3 months, but we recommened ordering it as far in advance as possible with current shipping delays.

HAVE MORE QUESTIONS? LEARN MORE ON OUR WEBSITE: WWW.LEKAC.COM

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Q: I don’t see what I’m looking for...

Can you still help me?

A: Absolutely! We can source products that match your packaging such as stickers, business cards, POP displays, etc. Our designers will make sure the designs match your brand!

Q: What if I just need help with the designs?

A: With our new marketing & design services our inhouse graphic designers are at your service to help bring your design ideas and brand to life!

Q: What if I can’t decide on products and measurements?

A: Simply book a consultation with one of our Business Development representatives (it’s free!) and based on a couple of questions regarding your establishment, we can suggest products and sizes! We can also calculate measurements for specific product packaging to ensure that everything will fit!

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1 (866) 996-6818 207-590 Alden Road Markham, ON L3R 8N2

@lekacsourcing