Spa Business issue 2 2021

Page 34

Amazon launches first salon with augmented reality technology Tech giant Amazon has expanded its presence in the world of beauty and opened its first bricks and mortar hairdressers – named Amazon Salon – in London’s lively Spitalfields Market. Spread across two floors, the 1,500sq m location offers hairdressing services provided by Elena Lavagni, owner of independent London salon Neville Hair & Beauty, and a team of stylists. The new destination is also fitted out with exciting augmented reality technology that enables clients to experiment and see what they’d look like with new colours before treatments. In addition, guests can experience point-and-learn technology in the retail area and explore Amazon’s professional haircare products. This system involves customers pointing at the product they’re

Amazon has no plans to expand the concept yet

interested in on a display shelf and then having all the relevant information, brand videos and educational content pulled up automatically on a digital display screen in front of them. If guests subsequently decide to buy the product, they can scan its QR code with their phone and immediately be taken to its individual Amazon web page and order directly online. “We’ve designed this salon for customers to come and experience

Biophilic design offers physical and mental health benefits

curated by La Rue Verte, including a host of its 100 per cent pure hemp products such as a hemp yoga mat, CBD-infused cocktails and CBD bathing amenities. Benholm has brought the room alive with a variety of lush plants, including cascading trailing ivies, deep green cheese plant leaves and dense palm fronds.

In addition, guests can enhance their experience with a bespoke nature-based immersive soundscape within the room created by Open Ear Music. Tracks combine field recordings of birdsong with sound therapy techniques and a selection of D’Souza’s relaxing musical compositions. More:

some of the best technology, haircare products and stylists in the industry,” commented John Boumphrey, Amazon’s UK country manager. “We want this unique venue to bring us one step closer to customers and it’ll be a place where we can collaborate with the industry and test new technologies.” More:

Celebrity Cruises partners with Gwyneth Paltrow for exclusive Goop wellness concept Gwyneth Paltrow, actress, entrepreneur and founder of lifestyle brand Goop, has been appointed wellbeing advisor Gwyneth Paltrow for cruise operator Celebrity Cruises. In her new role, Paltrow has designed a wellness event concept named Goop at Sea for the company’s new luxury liner Celebrity Beyond, complete with a spa designed by well known British designer Kelly Hoppen. The event will feature a live Q+A with Paltrow and Goop’s chief content officer Elise Loehnen, mental health workshops, group workouts and spirituality sessions. Once Celebrity Apex debuts in April 2022, guests can also expect added Goop-themed extras and amenities to complement their cruise along the way. More:

34 issue 2 2021



Glasgow’s iconic Kimpton Blythswood Square has created a multi-sensory hotel suite combining biophilia with CBD rituals, meditation and sound therapy. To realise concept, the hotel partnered with Scottish CBD skincare brand La Rue Verte, horticulturalists Benholm and DJ Brian D’Souza. The La Chambre Verte suite is designed for the growing audience of wellness tourists seeking proximity to nature and alternative therapies on their travels to enhance wellbeing. Within the room, guests are welcomed to a retreat


Biophilic forest bathing suite encourages calm

We want customers to experience some of the best technology and haircare products in the industry