spa & wellness news SOCIal PurPOSe
Lifehood allows guests to donate massages A Los Angeles wellness
former fashion designer,
destination is offering a “love
Amy Krofchick, who also
it forward” service where
co-founded The Now five
guests can pay forward
years ago – a spa concept
to donate a discounted
consisting of a collection
massage to a friend, family
of massage studios.
member or stranger as an act of kindness. The gifted massage voucher
Located at the Platform retail mall and designed by Brigette Romanek, Lifehood is
is delivered anonymously via
a 1,600sq ft space, featuring
email to the recipient and
a treatment menu offering
once they arrive for their
a range of 50- to 80-minute
treatment, the giver’s name
massages in private
is revealed via a personalised
treatment rooms or express
handwritten message.
25-minute seated treatments
Guests have the opportunity to “love it forward” to continue
in a communal space. The destination is
the cycle of kindness, and
described by its founders
track their own cycle via the
as a ‘wellness movement
website to see how far it goes.
founded on the principles
The service is offered at
■■The service launched at Lifehood in Los Angeles, US
of kindness and gratitude,
Lifehood in Los Angeles,
and loving it forward.'
a concept founded by
Read moRe online More: http://lei.sr/d5a3e_S
Lifehood is a wellness movement founded on kindness and gratitude Amy Krofchick
COmmuNIty
Comfort Zone donates hand sanitising gel to Italian charities Skincare brand Comfort Zone has created its own hand sanitising gel – named Good Hope Gel – in the midst of the coronavirus pandemic The brand has produced and donated
■■The new product is called Good Hope Gel
100,000 bottles to its partners, customers and collaborators, as well as charities, in collaboration
We wanted to do something for the wider community Davide Bollati
8
Comfort Zone issued a statement
with the Solidarity Forum in Italy
saying: “A special thanks goes out to the
including the Red Cross.
research and development and production
Davide Bollati, Comfort Zone owner
teams who made this possible in such a
and president, said: “We realised that
short time frame and to all the colleagues
launching our own hygiene gel was crucial
who are bringing this to life from their
during this emergency and we wanted to
homes while keeping us all connected.”
do something for the wider community.”
More: http://lei.sr/H5b6r_S Read moRe online
www.spaopportunities.com
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Issue 341
