Issuu

skin longevity, rooted in science

brochure

skin longevity, rooted in science

Proven solution to delay visible signs of aging. /skin regimen/ Lx is formulated with high tech and natural ingredients and our proprietary Longevity ComplexTM , that is scientifically proven to protect skin cell longevity, therefore, delaying cell aging rate by 80%*. The new /skin regimen/Lx is born from our pioneering and continuous research on skin longevity and is designed to suit each individual’s lifestyle to ultimately counteract the exposome and deliver proven results for younger looking, healthy skin.

*Independent laboratory, in vitro testing of fibroblasts from 35- and 50-year-old donors.

/modern plant chemistry

s t re s s

d i et GLYCATION attack of sugars on collagen and elastin

SPINACH Folic Acid

c is

e AT IO N

sle e

LONGEVITY COMPLEXTM

smo

sle

s tre s s

OX ID

ise

U V-

MYRTLE BERRIES Polyphenols

ESPOSOMA ex erc

DNA METHYLATION external factors affecting cellular functioning

IO N AT io n M lu t ol

OXIDATION free radicals attack

WILD INDIGO Polyphenols

Our proprietary Longevity ComplexTM has been strengthened and improved by adding a new ingredient, regeneratively farmed myrtle, proven to deliver superior antioxidant efficacy. The new Longevity ComplexTM is scientifically proven to protect skin cell longevity, therefore, delaying cell aging rate by 80%*. All formulas are sustainable, vegan and clean.

I AT

t io

UV-ray

Our scientists have found a solution to counteract the exposome and the factors impacting the acceleration rate of skin aging by strengthening our proprietary ingredient technology Longevity ComplexTM and by formulating the new range with potent high tech and natural ingredients to target visible signs of aging, for glowy and healthier looking skin.

o sm

llu

INFLAMMATION skin stress reaction

The acceleration of skin aging rate, can result in the below signs of aging being more visible, earlier in time: - skin dehydration and dryness - loss of tone and appearance of wrinkles - dull complexion and dark spots - impurities and excess sebum production.

I NF LA

Our continuous and innovative research on skin longevity brought us to study the exposome: how this impacts the acceleration of each individual’s skin aging and how we can counteract its effects. The exposome is comprised of different elements, from internal and external factors that influence the skin, thus explaining how each individual’s lifestyle has a different impact on skin longevity.

d CA i e t TI ON

/skin longevity, rooted in science

Y GL

*Independent laboratory, in vitro test on fibroblasts, B-galactosidase quantification.

CARNOSINE

/fast living, slow aging

/skin regimen/Lx choices ingredients and packaging

Designed to allow a skincare routine personalized for each individual’s skin needs, the new /skin regimen/ Lx has been reformulated and tested to guarantee maximum efficacy results thanks to a 3-step approach routine: 1. Detox, 2. Power 3. Treat. The 14 potent formulas are grouped in 3 steps to enable a personalized regimen, tailored to each individual’s unique aging pattern and skin concerns. Among the 14 products, we have chosen to test the 3 most universal ones, Detox Cleanser, Ha4 Jelly Serum and Tripeptide Gel Cream to prove their greater effectiveness when used together in a routine: According to our clinical tests, the 6 signs of skin aging were improved for a healthier looking skin:

Creating increasingly sustainable products that respect both the environment and the skin, is a constant goal that distinguishes / skin regimen/Lx. All our formulas are vegan, free of synthetic fragrances, silicones, animal derivatives, artificial dyes, mineral oils, SLS and SLES, ethoxylates and EDTA. We have achieved up to 99.5% of naturalorigin ingredients within our products attaining an average of 92.3% across the entire range. In addition, our signature fragrance is 100% natural. Our packaging uses 100% recycled aluminum, glass, highly recyclable plastics, and recycled and FSCcertified paper. In addition, thanks to a partnership with Plastic Bank the entire assortment is plastic-net zero. Finally, 99.7% of the electricity used in our Parma and branch offices comes from renewable sources and have been carbonneutral since 2018.

-15,5% wrinkle depth* Hydration Skin firmness Elasticity Smoothness Luminosity

*Independent laboratory, instrumental evaluation, 40 women, 28 days of use of Detox. Cleanser, HA4 Jelly Serum, Tripeptide Gel Cream.

/step 01. detox

detox cleanser

anti-pollution face cleanser Cleanses deeply and removes impurities. With LONGEVITY COMPLEX™. 88.6% natural origin ingredients Clean formula Functional natural fragrance. 90% of the panel appreciates the removal of makeup, SPF, and impurities accumulated during the day.*

enzyme exfoliator

exfoliating foaming powder Ideal for cleansing and smoothing the skin. With Chlorella and Papaya extract. 65% natural origin ingredients Clean formula Fragrance-free 86% of the panel finds their skin texture immediately more even and refined.**

charcoal mask

purifying clay mask With black clay, it instantly smooths the skin and reduces the visibility of pores. 99.3% natural origin ingredients Clean formula Fragrance-free 100% appreciate the product’s texture and its effective and gentle exfoliating action.***

*Independent lab, self-assessment, 20 people, up to 28 days of use. **Internal panel, self-evaluation, 42 people, up to 28 days of use. ***Independent laboratory, self-evaluation, 20 women, after 1 application

/step 02. power

HA4 jelly serum

hydra-plumping serum Concentrated serum with 1.075% hydrating complex. Contains three forms of Hyaluronic Acid - Micro, Macro, cross-linked. 99.5% natural origin ingredients. Clean formula. Fragrance-free. AFTER 1 APPLICATION: 90% find their skin immediately hydrated and plumped.*

retinol serum

anti-wrinkle serum Ideal for correcting wrinkles and achieving smooth and firm skin texture. 95.7% natural origin ingredients. Clean formula. Fragrance-free. Reduction in wrinkle depth: - 8.8% after 14 days** - 10.3% after 28 days** - 13.2% after 56 days**

vitamin C serum illuminating serum

Visibly improves skin tone and radiance. With 15% Vitamin C and Longevity Complex™. 98.9% natural origin ingredients in base 1; 100% natural origin ingredients in base 2. Clean formula. Fragrance-free. AFTER 1 APPLICATION: 85% find their skin immediately brighter.***

*Independent laboratory, self-assessment, 20 people, up to 28 days of use. **Independent laboratory, instrumental assessment, 20 people, up to 56 days of use. ***Independent laboratory, self-assessment, 20 people, 1 application.

microalgae essence

illuminating moisturizing lotion Optimally hydrates the skin, providing comfort and radiance. With LONGEVITY COMPLEX™. 98.5% natural origin ingredients. Clean formula. Functional natural fragrance. AFTER 1 APPLICATION: 85% find their skin immediately more radiant and hydrated.*

pink kaolin mask

illuminating clay mask Illuminating and plumping clay mask, enriched with LONGEVITY COMPLEX™. 99.3% natural origin ingredients. Clean formula. Fragrance-free. AFTER 1 APPLICATION: 90% of women find their skin immediately more radiant.**

multi acid ampoules

purifying anti-aging concentrate Anti-impurity and anti-aging concentrated ampoule. 96.9% natural origin ingredients. Clean formula. Fragrance-free. AFTER 2 WEEKS: 90% notice a refined and improved skin texture.*

*Independent laboratory, self-evaluation, 20 people, up to 28 days of use. **Internal panel, self-evaluation, 30 women, after 1 application.

/step 03. treat

tripeptide gel cream

anti-aging lifting gel cream Preserves and enhances skin hydration and tone, with Ectoine and LONGEVITY COMPLEX™. 98.2% natural origin ingredients. Clean formula. Natural fragrance. 95% find their skin immediately hydrated, soft, and silky.*

polypeptide rich cream rich anti-aging firming cream

Supports skin structure, reducing the visibility of loss of firmness and superficial wrinkles. With LONGEVITY COMPLEX™. 98.3% natural origin ingredients. Clean formula. Natural fragrance. 95% find their skin immediately firmer and fuller.*

night renewal cream

revitalizing night gel cream Revitalizes the skin by promoting the elimination of toxins, leaving it luminous and smooth. With LONGEVITY COMPLEX™. 96.0% natural origin ingredients. Clean formula. Natural fragrance. 95% find their skin relaxed and radiant the morning after.*

*Independent laboratory, self-assessment, 20 people, up to 28 days of use.

caffeine eye cream multi-action eye cream

Improves brightness and firmness around the eyes. With 1% pure Caffeine, botanical extracts, and LONGEVITY COMPLEX™. 95.0% natural origin ingredients. Clean formula. Fragrance-free. 100% find the eye area immediately hydrated.*

urban shield SPF30 anti-pollution UV fluid

UVA/UVB pollution protection, tone-evening, and illuminating with natural and high-tech ingredients. 63.8% natural origin ingredients. Silicone-free. Fragrance-free. Scientifically tested protective action against environmental oxidative stress (urban dust and UV rays).**

*Independent laboratory, instrumental evaluation, 20 people, age 30-40 years, 28 days of use. **In vitro test on keratinocytes, application of URBAN SHIELD SPF 30.

/longevity facials /skin regimen/Lx is the professional solution to counteract premature aging and protect the health and beauty of the skin. Three different and specific proposals united by high concentrations of natural and hightech active ingredients, deep tissue revitalization through intensive massage techniques, and modern tools that support reoxygenation and muscle repositioning.

Longevity Peel - 50 min 95% notice a lifting and firming effect on the face.*

Longevity Detox - 50 min 95% find the skin purified and detoxified.*

Longevity Vitaminic - 50 min 100% find the skin revitalized: brighter, smoother, and hydrated.* An intensive 15-minute solution has also been developed for busy individuals with dull and stressed skin.

Longevity Shot - 15 min For immediately brighter and plumper skin. *Internal professional panel, self-assessment, 20 women.