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Sports Management January 2020

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January 2020 Vol 24

@sportsmag

Sport England invests in poorest children Sport England is investing in a programme which aims to offer children from some of the country's poorest areas the opportunity to get physically active. The grassroots sports body has handed a £500,000 grant to charity Sport Inspired, which offers youngsters the chance to try out a sports that may not have traditionally been accessible in their area. The funding is expected to see more than 9,000 children, young people and families benefit from Sport Inspired's "United by Fun" programme over the next four years (between 2020 and 2023). Among the initiatives will be one-day

■■The funding will be distributed by Sport Inspired

sports festivals, which give young people the opportunity to try a activities such

Mike Diaper, Sport England's executive

as parkour, martial arts and fencing.

director of children and young people. "The focus will be on the joy of

"The project will focus on the communities who are most in need,

taking part. Our research shows that

working with local schools, sport clubs

enjoyment above competence is the

and community partners to provide more

main driver in getting active."

opportunities for local young people to

Inspired Sport was first set up in 2008.

access sport or physical activity," said

More: http:moRe //lei.sr/Q2z8Y_O Read online

The focus will be on the joy of taking part Mike Diaper

BUYeRs' GUIDes VENUES

BUSINESS

Stadiums face 'airportlike' security measures Government backs Martyn's Law proposals

Barcelona tops Deloitte money league...

p8

...but Premier League still rules the roost

p9

p27


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AM2

Dan AM2 Meis reveals final designs for Everton FC's new riverside stadium

AM D AM

an Meis has revealed

warehouse buildings nearby

the final designs for

and its design makes use

Everton Football

of brick, steel and glass

Club's new stadium on

to combine historic and

Liverpool's Bramley-Moore

modern elements.

sb sb

CM

LAD

Dock, which were submitted

stands, including a steep,

a planning application.

13,000-seat stand, and the

Initial designs for the

LM

design will help to retain crowd

stadium were released

noise within the stadium.

in 2019, after which

HCM

Colin Chong, stadium

a public consultation

development director at

process was carried out.

Everton, said: "This project

The response from fans was overwhelmingly positive, but

has been designed from the ground up with the

■■Everton appointed Dan Meis to the project in September 2016

a number of changes have

site’s heritage in mind

CLAD

"We have invested an enormous amount of effort in creating a design that respects the docland setting"

been made nonetheless. Most notably, the multistorey car park will now be

– getting this right has always been our priority. "We've invested effort

integrated into the stadium,

so so

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There will be four distinctive

to Liverpool City Council in

in creating a design that The 52,000-capacity

rather than be a separate

including wind baffles,

structure, and additional

have been incorporated

stadium is inspired by

in a dockland setting."

environmental measures,

into the designs.

the historic maritime and

More: http://lei.sr/X6n3N_P Read moRe online

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respects and looks at home

leisure opportunities

Sport England funds four new management appointments at physical activity body ukactive

leisure opportunities

S

LM

port England is providing ukactive with funding that has allowed the

"With these team members in place, we are ensuring that our members receive the best support available"

non-profit organisation to Foster, head of learning and

with four new appointments.

development; David Gerrish,

we are ensuring that our

head of digital transformation;

members receive the best

the four new members

and Gemma Williams and

support available in their work

of staff will "help grow its

Emma Thomas, who will both

to get the nation moving."

membership base" and

be client services managers.

According to ukactive, ■■The new appointments are (from left) Gemma

Williams started her career

Williams, Chris Foster, Emma

are the result of a growing

Thomas and David Gerrish

strategic partnership with

Sport England is built to help

while Thomas has spent 10

Sport England – which aims to

reinvigorate the physical

years in public sector leisure.

"maximise the opportunities

activity sector to develop

and reach of the nation’s

and improve its offer to get

years of leisure experience

physical activity providers".

people more active," said

and Foster 15 years.

ukactive CEO Huw Edwards.

More: http://lei.sr/g4x8m_P Read moRe online

The new recruits are Chris

2

"With these team members

expand its management team

www.sportsmanagement.co.uk

at David Lloyd Leisure in 2009,

"The partnership with

Gerrish has more than 30

© Cybertrek 2020 January 2020


JANUARY 2020 Contents

■■Reed received an OBE for services to sport in 2012

"Never has the need been greater for social change – and sport can tackle a vast array of issues"

Sport for Development Coalition appoints Andy Reed as chair

T

he Sport for

Relief and the Laureus Sport

Development

for Good Foundation.

People

8

News

Dan Meis reveals final designs for Everton FC stadium, Old Trafford appoints theme park veteran and Sue Campbell receives damehood Stadiums face 'airport-like' security measures, This Girl Can celebrated for 'real' stories and Sport England invests in helping 'poorest children get active'

14

Comment: Andy Reed

16

Diary

19

Product news

22

It's All in The Genes

24

Budgeting for Sport

26

SAPCA comment:

"Never has the need been

Coalition (SFDC) has

appointed former MP Andy

greater for social change –

Reed as its new chair.

whether it’s the focus on the

Reed, who has previously

2

physical and mental wellbeing

chaired the Sports and

of individuals or the need for

Recreation Alliance and is the

social cohesion and integration

founder of Sports Think Tank,

in our communities," Reed said. "The many charities and

succeeds Matt StevensonDodd, who has held the role on

organisations within the sport

an interim basis since 2018.

for development movement

The SFDC describes itself

are already tackling a vast

as a "growing movement of

array of issues, from youth

organisations, networks and

violence, social isolation

funders", focused on using

and dementia in the elderly

the "power of sport and

to wellbeing inequalities,

physical activity to generate

discrimination and deprivation."

positive social outcomes".

• To read more, turn to p.14

It is supported and funded

for a column by Andy Reed

by Sport England, Comic

More: http://lei.sr/c3r3n_P Read moRe online

January 2020 © Cybertrek 2020

The sports industry must work together to make its case Upcoming conferences, exhibitions and trade shows around the world Suppliers tell Sports Management about their latest product, design and technology launches Tokyo 2020 looks to utilise gene testing to catch doping cheats ukactive has called an end to a 'contradiction in value Mark Oakley on the importance of standards

SAPCA Directory

27

SM Directory

30

Sign up to Sports Management: Online: www.leisuresubs.com Email: subs@leisuremedia.com Tel: +44 (0)1462 471930 @sportsmag Read Sports Management free online: www.sportsmanagement.co.uk/digital


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Sue AM2 Campbell receives damehood, as sportspeople feature heavily in New Year's Honours

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chair, Baroness Sue Campbell, has received

"These things are something you accept on behalf of an awful lot of other people who make your job possible"

a damehood in this year's New Year's honours list.

sb sb

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F

ormer UK Sport

The long-time sports administrator – who was

■■Campbell was among a host of sports people receiving honours in this year's list.

LAD

represented this year, with

job possible," Campbell said. Campbell was among a host

taekwondo double Olympic

named as one of the 100

of sports people receiving

gold medallist Jade Jones being

most powerful women

honours in this year's list.

given an OBE, alongside Solheim

in the UK by the BBC in

HCM

Women's sport was well-

other people who make your

Cup captain Catriona Matthew.

A number of players and

Others included footballer Jill

2013 – became baroness in

staff associated with the World

2008 in recognition of her

Cup-winning England cricket

Scott, netballers Serena Guthrie

successful period at UK Sport.

team received recognitions.

and Jo Harten (both MBEs),

Captain Eoin Morgan was

heptathlete Kelly Sotherton

immense privilege, but they're

made CBE, while there were

(MBE) and squash world

also something you accept

OBEs for coach Trevor Bayliss

champion Laura Massaro (MBE).

on behalf of an awful lot of

and all-rounder Ben Stokes.

More: http://lei.sr/7J8J9_P Read moRe online

"These things are an

CLAD

so Old so Trafford looks to improve visitor experience –

appoints Merlin veteran Steve Davies as ops director

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LM

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mirates Old Trafford

rich heritage – and the plans

leisure – the home ground of opportunities leisure Lancashire County Cricket opportunities

for further development and

Club (LCCC) – has appointed a

really excite me, particularly

visitor attraction specialist as

with the new spectator stand

its new operations director.

and the extension of the Hilton

growth are something that

The appointment of Steve LM

Garden Inn hotel over the

Davies is part of a strategy to

next few years," Davies said.

improve the venue's visitor

"It will be my job to help

experience and to make it an

build on what has been

"all-round destination" – rather

achieved over the last decade

than simply a place for sport.

here and deliver the best

Davies joins from Merlin

possible experience for all

Entertainments, where he has spent more than 14 years

our members and supporters, ■■Davies spent more than two years at Madame Tussaud's in London

working at visitor attractions

international match days.

"It's my job to help build on what has been achieved over the last decade here"

in several senior roles – including head of operations at Alton Towers and operations

"I am very much looking forward to becoming part of an already successful

director at Chessington World of Adventures. He joins Lancashire Cricket – which owns the Emirates

4

both on domestic and

structure and playing a Old Trafford – from Madame

"Emirates Old Trafford is an

role in the future of both

Tussaud’s London, where he’s

iconic sporting institution,

the club and the venue."

worked as GM since 2017.

with a fantastic history and

More: http://lei.sr/9v8G5_P Read moRe online

www.sportsmanagement.co.uk

© Cybertrek 2020 January 2020


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SM

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AM2

AM2

MEET THE TEAM For email use: fullname@leisuremedia.com

AM AM Editor

Liz Terry +44 (0)1462 431385

sb sb

HCM

John Challinor ■■Warr was appointed director of performance in 2016

"We would like to thank Chelsea Warr for the significant contribution she has made to British Olympic and Paralympic sport" CLAD

UK Sport performance director steps down just so months before Tokyo 2020

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LM

+44 (0)1202 742968

HCM

CLAD

so

Publisher & Advertising

lo

helsea Warr, the UK Sport

Olympic champions Helen

leisure performance director, opportunities leisure has stepped down from opportunities

Glover and Lizzy Yarnold.

her role to join the Queensland

director of performance in 2013,

Academy of Sport as chief

playing a pivotal role in building

executive later this year.

Warr, who is Australian, has LM

the high-performance strategy

been seen as one of the key

director of performance in 2016.

figures behind Great Britain's

During her time at UK Sport,

She was promoted to deputy

Great Britain has climbed

and Rio 2016 Olympic Games.

the medal standings at each

as a performance programme

Games – finishing second in the table in 2016 with 67 medals.

consultant and was later

In December, Warr said that

promoted to the head of

Team GB could surpass their

Performance Pathways, where

record medal haul from Rio at

she pioneered Great Britain’s

this summer's Tokyo Games.

talent identification and development programme.

Tom Walker +44 (0)1462 431385

News editor

Steph Eaves +44 (0)1462 471934

Product editor

Lauren Heath-Jones +44 (0)1462 471927

for Tokyo 2020, and was named

successes at the London 2012 She joined UK sport in 2005

Head of news

"We would like to thank Chelsea Warr for the significant

The programme has

contribution she has made

fast-tracked hundreds of

to British sport" UK Sport

athletes into world-class

said in a statement.

programmes – and discovered

More: http://lei.sr/s5u4M_P Read moRe online

JANUARY 2020 © CYBERTREK 2020

Leisure Media Potmill House, Hitchin, Hets, SG5 1DJ, UK +44 (0)1462 431385 leisuremedia.com firstlast@leisuremedia.com Sports Management is published by The Leisure Media Company Limited, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK The views expressed in this publication are those of the author and do not necessarily represent those of the publisher The Leisure Media Co Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. ©Cybertrek Ltd 2020.

www.spaopportunities.com

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SM

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SAFETY

Stadiums face 'airport-like' security measures Sports stadiums and large

AM AM

entertainment venues in

security minister Brandon

the UK could soon be forced

Lewis has now suggested

to implement airport-style

that the government was

security checks, after the

"100 per cent" behind the

sb sb

CM

LAD

government offered its backing to the controversial "Martyn's Law" proposals. Martyn's Law is a campaign

LM

proposals driven by Murray. "The Prime Minister (Boris Johnson), home secretary (Priti Patel) and I are all 100

led by Figen Murray, the

per cent behind Figen and are

mother of Martyn Hett, who

working to improve security

died in the 2017 suicide bomb

measures at public venues

attack at Manchester Arena.

and spaces," Lewis wrote.

HCM

Murray has campaigned

"We are working quickly

for sports stadiums, concert

to come up with a solution

halls and other entertainment

that will honour Martyn’s

venues to be forced to

memory and all of those

adopt a range of measures

affected by terrorism."

– such as the installation

■ Stadiums could be forced to implement stringent measures

CLAD

The comments followed

of metal detectors – and

Manchester City Council

to compel public venues

becoming the first to commit

so so

lo

Writing in the Mail on Sunday

and spaces to implement

to adopting Martyn's Law.

specific security policies.

READ MORE ONLINE MORE: http://lei.sr/s6z9c_P

We are 100 per cent behind Figen and are working to improve security measures Brandon Lewis

lo

leisure opportunities leisure MARKETING opportunities

This Girl Can celebrated for 'real' LM female sport stories The latest edition of the highlysuccessful This Girl Can Campaign has been celebrated for its "taboo-busting" and "brave" take on what female fitness and sport really look like.

■ The advert show a 'raw, unfiltered reality' of sport

The new body-positive advert is seen as a perfect antidote to what

This Girl Can is about helping women feel confident Lisa O'Keefe

8

Lisa O’Keefe, Sport England director

has been described as "unrealistic and

of insight, said she hopes the advert

negative images of women" often

will convince women they don’t need

used in fitness-related online content

to be in shape or super confident

and media marketing campaigns.

in their bodies to take part.

According to Sport England, the film has been designed to show the raw,

"This Girl Can is about helping women feel confident, so they can overcome the

unfiltered reality of women exercising

fears about being judged," O'Keefe said.

in whatever way that works for them.

MORE: http://lei.sr/M8q3U_P READ MORE ONLINE

www.sportsmanagement.co.uk

© CYBERTREK 2020 JANUARY 2020


BUSineSS OF SPOrt

Barcelona tops 'money league' - but EPL still rules the roost Spanish champions Barcelona FC

■Barcelona ■ generated revenues of £741.1m in 2018-19

generated more money than any other

Broadcasting deals remain the largest individual revenue stream, comprising 44 per cent of total revenue of European clubs

football club in Europe for the first

making it into the top 20 revenue

time in history, overtaking its fierce

generators. Manchester United (with

rival Real Madrid in the annual Deloitte

revenues of £627.1m) remains the

Football Money League chart.

highest earner among English clubs,

Barcelona generated revenues

with four other EPL clubs making it

of £741.1m during the 2018-19

into Europe's top 10 – Manchester City

season, with second place Real

(£538.2m), Liverpool (£533m), Tottenham

Madrid making £667.5m.

(£459.3m) and Chelsea (£452.2m).

While the top two in Deloitte's list

As for sources of income, broadcasting

come from the Spanish La Liga, it

deals remain the largest individual

is the English Premier League (EPL)

revenue stream, comprising 44 per cent

which was again declared the richest

of total revenue of European clubs.

league in Europe, with eight EPL clubs

More: http://lei.sr/y2k6h_P Read moRe online

majOr PrOject

Luton Town clears final hurdle to stadium Championship football club

Newlands Park is a mixed-

Luton Town has cleared the

use development to be located

final legal hurdle standing in

at Junction 10 of the M1. The

its way to begin work on a

project has been designed to

new 17,500-seater stadium.

fund the stadium project and

The High Court confirmed

will include leisure facilities,

that no appeal has been made

offices, retail units, restaurants

within the deadline against

and a 300-bedroom hotel.

the pre-Christmas decision

The club has already

to dismiss a call for a Judicial

been granted planning

Review on the planning

permission for the stadium

approval the club secured for

by Luton Borough Council.

its Newlands Park project.

"This decision means we are

Capital & Regional – the

finally able to move forward in

owner of The Mall Luton in

plans to build a new stadium

the centre of the town – had

for the football club, and

originally asked for a judicial

play our part in helping to

review on the decision to

regenerate our town with

back the Newlands Park

two developments that will

development. It did not,

bring thousands of jobs," the

however, pursue the claim

club said in a statement.

within the 6 January deadline.

Read moRe online More: http://lei.sr/j9B4v_P

January 2020 © Cybertrek 2020

■Newlands ■ Park is a mixed-use development supporting the stadium

This decision means we are finally able to move forward in refreshing the four-year-old plans to build a new stadium for the football club Luton Town FC statement

www.sportsmanagement.co.uk

9


SM

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AM2

AM2

Swimming

Swim England programme goes global Swim England's Learn to

AM AM

Swim Programme has been

Špokienė, general manager

adopted by a Lithuanian

at Banga, the introduction

swimming club – marking the

of the programme has

project's international debut.

already brought ‘added

sb sb

CM

LAD

Plaukimo Klubas Banga

LM

value’ to the club.

contacted Swim England in

"Our swim school has

June 2019 with the view to

been in business for three

implementing the framework.

years," she said. "However,

Following consultations,

we do not have a unified

the programme was

swimming training system,

introduced at the club

so we are very pleased to

in November 2019.

have the opportunity to

HCM

All of the programme's Swim Awards have now been

"We are grateful for the training provided. It

and Banga has presented

was useful, hard-working

their first Stage Awards to

and full of good energy

their swimmers. The team

training for our coaches.

at Banga is also receiving ongoing training and reviews

■■The Lithuanian club first contacted Swim England in June 2019

partner with Swim England.

translated into Lithuanian

so so

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According to Sigita

CLAD

"We are pleased to have added value to our

from the Swim England

customers and employees."

Learn to Swim Team.

More: http://lei.sr/7Q4g9_P Read moRe online

We do not have a unified swimming training system, so we are very pleased to have the opportunity to partner with Swim England Sigita Špokienė

lo

leisure opportunities leisure Planning opportunities

Playing field protection measures working "in most cases" LM New figures show that playing field safeguarding measures, designed to protect sports provision in planning applications affecting playing fields, have been successful in '94 per cent of the cases'. Sport England is a statutory consultee

■■1,274 applications affected playing fields in 2016-17

for all English local councils on any planning application that would affect or lead to the loss of a sports playing field.

Protecting these fields is at the heart of what we do Nick Evans

10

It has adopted a stance where,

"Protecting these fields is at the heart of what we do – enabling more people in local communities

unless a developer can prove their

to take part in grassroots sport and

proposal will improve or protect

physical activity," said Sport England

sports provision at the site, it will

head of planning, Nick Evans.

automatically object to the plan.

More: http://lei.sr/Y8P7V_P Read moRe online

www.sportsmanagement.co.uk

© Cybertrek 2020 January 2020


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SM

SM NEWS

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MAJOR PROJECT

Next stage of Old Trafford plans approved Trafford Council has

Inn hotel, which opened

approved plans to build a

its doors two years ago.

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new 4,850-seater stand at

part of a larger redevelopment

home of Lancashire Cricket.

of the stadium and its

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The new stand will increase

surrounding areas. The plans

the capacity of Emirates

– designed by architects BDP

Old Trafford to 26,700,

– will see Trafford Town Hall

making it the largest cricket

and adjoining properties being

ground outside of London.

turned into a new ‘Civic Quarter.

As well as the extra

HCM

"The decade-long £60m

seating, the plans will see

redevelopment of the ground

the creation of a cricket

was so that the club could

museum and retail shop.

host major competitions

The current Red Rose

and major matches," said

Suite will also be replaced

Daniel Gidney, CEO of

with a more modern suite

Lancashire Cricket, which

with a pitch view.

owns Emirates Old Trafford.

Also included in the

■ The stand will increase capacity at Old Trafford to 26,700

CLAD

"The new stand and hotel

plans – the next stage of

extension will complete

the £60m redevelopment of

the redevelopment of

the historic ground – is an

Emirates Old Trafford."

extension of the Hilton Garden

READ ONLINE MORE: http:MORE //lei.sr/Q2z8Y_O

so so

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Construction of the stand is

Emirates Old Trafford – the

This project will complete the redevelopment of the Emirates Old Trafford Daniel Gidney

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leisure opportunities leisure SUSTAINABILITY opportunities

"World's greenest stadium", LM gets LM planning go-ahead The planned new stadium for Forest Green Rovers FC, designed by Zaha Hadid Architects (ZHA) and dubbed the "greenest football venue in the

The venue will be built entirely out of sustainably sourced timber, will generate renewable energy on-site and will include the creation of a nature reserve

12

■ The venue will be the home of Forest Green Rovers

world", has been given the go-ahead. The stadium will form part of a £100m

Permission for the development, near

($131m, €118m), 100ac (40ha) sports

the town of Eastington, was rejected

and green technology business park

by Stroud District Council in June 2019

development, owned by club chair Dale

due to concerns about noise, traffic

Vince's green energy group Ecotricity.

and the impact on the landscape.

Designed to be carbon neutral or

A revised proposal submitted in

positive, it will be built entirely out of

August, with one grass pitch turned into

sustainably sourced timber, will generate

a synthetic pitch to allow local sports

renewable energy on-site and will include

clubs to use it, has now been approved.

the creation of a nature reserve.

MORE: http://lei.sr/8K9C7_P READ MORE ONLINE

www.sportsmanagement.co.uk

© CYBERTREK 2020 JANUARY 2020


high PerFOrmance SPOrt

Five sports secure elite funding ahead of Tokyo 2020 Five sports have secured additional

■■Archery is among the five sports to secure funding

funding towards their highperformance programmes ahead

fencing. The quartet is set to share

of the Tokyo 2020 Games.

a total investment of £279,243.

UK Sport will invest up to £325,000

Our aim in Tokyo is to deliver medals and more Chelsea Warr

"The additional investments we are

to support the GB women’s basketball

announcing today are all about further

team – in the hope that the team will

maximising Tokyo medal potential

qualify for the Tokyo 2020 Olympic

following some strong performances in

Games. Team GB is set to travel to

2019 across a number of our summer

China in February for an Olympic

sports," said Chelsea Warr, the outgoing

qualification tournament, where it will

director of performance at UK Sport.

face Spain, China and South Korea.

"Our aim in Tokyo is to deliver ‘medals

The other four sports to benefit from

and more’; to continue to stay in the

the latest funding round are archery,

upper echelons of the medal table."

fencing, skateboarding and wheelchair

More: http://lei.sr/G9V4f_P Read moRe online

reSearch

British Blind Sport to research children's physical development British Blind Sport is launching a year-long research project, which will investigate the physical

■■The research will explore links between a child’s sight levels and physical health levels

development rates of children One of the goals of the

"This is a fantastic

study will be to identify the

opportunity to better

possible impact that reduced

understand how visual

with the Thomas Pocklington

physical health or motor skills

impairment and the

Trust and the University of

rates may have on a child’s

development of motor

Central Lancashire (UCLan), the

individual mental wellbeing.

competences potentially

with sight loss, compared to their sighted peers. Working in partnership

According to Matt

research will explore whether

impact physical activity levels

any link exists between a

Reeves, a faculty member

and the subsequent influence

child’s sight levels and physical

at the School of Sport and

this has on wellbeing," Reeves

health levels, including

Wellbeing at UCLan, the

said. "The project’s findings

measuring motor skills.

research will be vital to

will provide much-needed

measuring the suspected

evidence to inform future

developmental differences

interventions and ensure any

reasons that explain any

The project’s findings will provide muchneeded evidence

quantifiable differences.

Matt Reeves

The study will also look to identify the key

January 2020 © Cybertrek 2020

and understand why

inequalities can be reduced."

those differences occur.

More: http://lei.sr/C5d5W_P Read moRe online

www.sportsmanagement.co.uk

13


SM

SM CoMMent

AM2

AM2

A coalition for change

AM AM

"S

sb sb

CM

LAD

Andy Reed, Founder of Sports Think Tank and chair of SAPCA port changes people's lives"

Partnerships

is a line that gets trotted

In order for the Coalition to be a

out very often. While it is

successful advocate for the huge

undoubtedly true, I feel that

contribution made by the sector, we

we sometimes fail to present the stories

need to have a collective voice. We need

and data to back the statement up.

to be able to clearly demonstrate and

We need to be able to say what

HCM

showcase the impact the sector has.

we mean – and to demonstrate how

There are many things we can put in

sport has changed lives. The thing is,

place, through the Coalition, to help us

the stories and data do exist, we just

support the sector to achieve this. www.be-a-first-mover.com I do, however, feel the expertise

LM

TOUCH!

need to be much more consistent

Making the case

already lies in the Coalition's existing

CLAD

organisations and partners – so we

On that note, in January 2020 I was

probably don't need another large team

appointed chair of the Sport for

and organisation with all the related costs.

Development Coalition. It is best described

so so

lo

GET IN

as a movement – not a membership organisation – which is supported and funded by Sport England, Comic Relief and the Laureus Sport for Good Foundation.

lo

The coalition has three simple aims. leisure(to showcase These are Advocacy opportunities

leisure the sports and physical activity opportunities

sector) Impact (to demonstrate the sector's impact and making the case

We need to be able to clearly demonstrate and showcase the impact the sports and physical activity sector has Andy Reed

Rather, we need to show the movement in action and collaborating. Sport for development exists in local communities precisely because it is, in many cases, local. The organisational side is still not fully in place and we will, for now, be hosted by the Sport and Recreation Alliance – at least in the short term. Another demonstration of our commitment to partnership! ●

for investment) and Investment

LM

(securing new funds for the sector). In short, our role is to amplify the great

work done in the sector, get the sector investment ready and then work with our partners to generate that investment.

■■The Sport for Development Coalition (left) aims to act as an advocate for the power of sport

14 8

www.sportsmanagement.co.uk

© CYBERTREK 2020 JANUARY ISSUE 4 2019 2020


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sportsmanagement.co.uk


www.sportsmanagement.co.uk

DIARY

24 FEBRUARY 2020

SAPCA Annual Conference, Awards and Annual Dinner St George's Park Burton Upon Trent, Staffordshire The main event for the UK's sports and play construction industry. The oneday conference features a number of keynote speeches, breakout sessions and panel debates. The gala dinner will feature the revealing of the annual SAPCA Award winners.

www.sapca.org.uk ■■SALTEX is the annual one-stop-shop for thousands of individuals working in the sector

23-25 MARCH 2020

AMI's Artificial Grass

30-31 OCTOBER 2020

trade shows in the UK and is the

Hilton Hotel, Barcelona, Spain

Saltex

annual one-stop-shop for thousands

AMI's Artificial Grass, formally The Grass

NEC, Birmingham

of individuals working to install,

Yarn & Tufters Forum, is now in its 14th

The leading turf management

manage and maintain outdoor leisure

year. The well-respected conference

event for groundscare volunteers,

spaces – from sports grounds to

focuses on technical and commercial

professionals and manufacturers.

leisure facilities.

developments in the artificial grass/

SALTEX is one of the fastest growing

www.iogsaltex.com

synthetic turf supply-chain.

www.amiconferences.com

25-26 MARCH 2020

19-24 APRIL 2020

01-02 OCTOBER 2020

active-net 2020

SportAccord

Eastwood Hall, Nottingham

Beijing, China

(PAF) The Physical Activity Facilities Forum

The event will comprise of inspiring

SportAccord is the world sport and

Whittlebury Hall, Northants

educational sessions, productive one-

business summit. It is focused on

Now in its sixth year, the PAF Forum

to-one meetings, a range of networking

driving positive change internationally

attracts more than 50 supplier delegate

opportunities and a gala dinner.

and dedicated to engaging and

companies. Participants have the

www.active-net.org

connecting; international federations,

opportunity to meet with a mix of

rights holders, organising committees,

senior level professionals delivering

25 MARCH 2020

cities, press and media, businesses and

projects throughout the UK via a series

The Perfect Storm in Sports 4.0

other organisations involved in the

of pre-selected and pre-matched

Middlesex University, The Burroughs, London, UK

development of sport.

20-minute meetings.

www.sportaccord.sport

www.paf-forum.co.uk

A part of the university's Distinguished

17-18 JUNE 2020

17 NOVEMBER 2020

Lecture Series, the Perfect Storm 4.0 will

Elevate

SAPCA Technical Meeting

be delivered by John Grisby, professor in

ExCeL London

Practice of Leadership and Management

The event attracts thousands of

Loughborough University, Holywell Park, Notts.

at Grey Matter Global. The talk will

decision makers from independent and

A valuable educational event for the

prepare and shift sports businesses and

multi-site operators – such as sports

sports and play construction industry,

leaders from pre-digital age skills '3.0' to

clubs and universities – to source the

with a programme of expert speakers,

digital age '4.0'.

latest equipment.

covering important topical issues.

www.mdx.ac.uk

www.elevatearena.com

www.sapca.org.uk

16

www.sportsmanagement.co.uk

© CYBERTREK 2020 JANUARY 2020


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Powered By:


SUPPLIER NEWS

For the latest supplier news and company information, visit

sport-kit.net

Suppliers tell Sport Management about their latest product, design and technology launches

■ The tech, by the club's ticketing partner AXS, will enable fans to experience a 360-degree, 3D view of all of the Wasps' hospitality suites

Wasps become first premiership club to offer 3D visualisation of hospitality suites

P

remiership rugby team the

everything from scoreboards

Wasps will become the

to player benches. It will

development director at AXS

first team in the Rugby

allow supporters to immerse

Europe, said: "We believe

Premiership to offer a virtual 3D

themselves in the Wasps'

that by combining immersive

viewing platform for its premium

hospitality portfolio, including

views of the lounges along

hospitality experiences.

the Ricoh Arena's Pure Legends

with seated views of the

Lounge, the Heineken Lounge,

pitch, it will provide the

provided by the club's ticketing

Directors Lounge, Premier

perfect launch pad to attract

partner AXS, will enable fans

Club and The Boardroom.

even more supporters into

The new technology,

■ Giles Bayliss, AXS Europe

READ MORE ONLINE

Giles Bayliss, business

to experience a 360-degree,

James Wootton, head of

3D view of all of the Wasps'

commercial sales at Wasps,

the hospitality lounges."

hospitality suites before

said: "This investment takes top

drive innovation to enhance

making their booking.

flight rugby hospitality to the next

and enrich the purchasing

"We are extremely proud to

The 3D viewing platform,

level. Each of our lounges has

experience of Wasps fans via

which launched at the end of

a distinct offering. We want to

the 3D visualisation of the

2019, is billed as an 'industry

show as many people as possible

hospitality experiences."

exclusive', and provides a

the first-class environments

fully immersive, 360-degree

on offer and the online viewing

experience that includes

tool does just that."

JANUARY 2020 © CYBERTREK 2020

SPORT-KIT KEYWORD AXS

www.sportsmanagement.co.uk

19


SUPPLIER NEWS Audience Systems introduces Premier Grandstand

T

he Premier Grandstand, developed by UK-based seating specialist

Audience Systems, is a turnkey outdoor seating

■ The system is available in both seating and standing options

solution, designed for football clubs and sports grounds. Available in both seating

standing modules can hold

a welded steel construction

70, 85, 100 and 125 people.

and galvanised seats.

and standing options, the

Both also offer accessible

It also offers a level of

Premier Grandstand is a

options for wheelchair users.

■ The modular system

fully assembled, modular

Compliant with FIFA, UEFA

allows flexible installations

system that can be joined

and the Guide to Safety at

number of seat and cladding

together to form large seating

Sports Grounds (also knows as

colour options, as well as

banks or standing areas.

the Green Guide) standards,

siding and shelter options.

READ MORE ONLINE

The seated grandstands

the Premier Grandstand

can accommodate 42, 50, 58

is made specifically for

or 72 spectators, while the

outdoor use, and features

customisability with buyers able to choose from a

SPORT-KIT KEYWORD AUDIENCE SYSTEMS

Gerflor provides sports flooring for Axholme North Leisure Centre

S

ports flooring specialist

a 16-station gym, as well

Gerflor has completed

as a 9v9 football pitch and

facilities manager at Axholme

a major fit-out at the

netball and tennis courts.

North Leisure Centre, said:

new Axholme North Leisure Centre in North Lincolnshire. The purpose built centre

Faye Colver, area sports

A total of five of Gerflor's

"The flooring specifications

flooring solutions were

were based on durability,

installed throughout the

performance and lifespan.

is housed inside a converted

centre by Paynters Contract

secondary school and offers a

Flooring, including the Taralay

job as our centre is steadily

"Gerflor's floorings do their

four lane, 25m (82ft) swimming

Impression Control flooring.

growing in capacity as more

pool, a multi-use fitness studio,

Fitted in the customer facing

members take part in the leisure activities we can now offer."

■ David Loud, Paynters

READ MORE ONLINE

David Loud, estimator at

Flooring Services

Paynters Contract Flooring, areas, Taralay is a high-

said: "Gerflor products were

performance option that

pre-specificed to the client's

combines slip resistance sith

requirements and Gerflor is a

a 'design-led' aesthetic.

main supplier of these types

Gerflor's Taraflex Comfort in

products particularly flexible

fitness studio, while Gerflor's

and good to work with."

Mipolam Cosmo homogenous flooring was installed in the ■ Gerflor provided five different flooring products for the centre

20

www.sportsmanagement.co.uk

of flooring – and we find their

Oak was fitted in the multi-use

fitness and storage areas.

SPORT-KIT KEYWORD GERFLOR

© CYBERTREK 2020 JANUARY 2020


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SM

SM INSIGHTS

AM2

AM2

AM AM

sb sb

CM

LAD

so

lo

LM

HCM

■■The new test method can identify gene markers in blood if an athlete has taken banned substances

CLAD

It's all In the genes so Tokyo 2020 could utilise 'groundbreaking' gene testing to catch doping cheats

lo

A leisure opportunities

LM

leisure opportunities

pioneering gene testing

professor of sport and exercise science.

method could be ready to be

Pitsiladis researched Ribonucleic acid

used for the first time at an

(RNA) which, together with DNA and

Olympic Games this year.

proteins, are essential for all forms

According to Thomas

of life, and discovered that drugs can

Bach, president of the

leave a tell-tale signature in RNA.

International Olympic Committee

The breakthrough test, he said, "can

(IOC), the genetic examinations

identify gene markers in blood if an

would allow blood doping to be

athlete has taken banned substances".

identified several months after

"The WADA labs can, with near-perfect

banned performance-enhancing drugs – such as Erythropoietin (EPO) – were used by an athlete. This means that while the technology is still awaiting full approval from the World Anti-Doping Agency (WADA), it could be used retrospectively to assess all medal winners at Tokyo 2020. The testing method has been developed at the University of Brighton by a team led by Yannis Pitsiladis,

22

www.sportsmanagement.co.uk

sensitivity, measure the presence of a

The samples will be analysed by the new genetic sequencing method at the Olympic Games Tokyo 2020 Thomas Bach, president, IOC

drug while in the body," Pitsiladis said. "Our research focuses on the fingerprint banned substances leave behind allowing a greater window of opportunity to catch the cheaters long after the drug has left the system – this is the beauty of this approach." Speaking at the WADA's Fifth World Conference on Doping in Sport, Bach suggested that the International © Cybertrek 2020 JANUARY 2020


IMAGE: MIQU77100/SHUTTERSTOCK.COM

■■Cyclist Lance Armstrong is among the high-profile athletes to have used EPO to enhance his performances

The new method of testing is one of four new main areas of a new, four-point US$10m action plan on tackling doping Testing Agency (ITA) will collect the appropriate samples to be analysed by the new genetic sequencing method as early as the Olympic Games Tokyo 2020, regardless of whether this testing method is already fully validated or not. "In the latter case, the IOC would analyse these samples after the full validation of this new testing method," Bach added. The new method of testing was one of four new main areas of a new, four-point US$10m action plan on tackling doping. Others were the storing of pre-Games testing samples for 10 years; more money being spent on further scientific research; and the strengthening of the investigative powers of WADA. l JANUARY 2020 © CYBERTREK 2020

■■The testing method has been developed at the University of Brighton by a team led by Yannis Pitsiladis www.sportsmanagement.co.uk

23


SM

SM INSIGHTS

AM2

AM2

AM AM

sb sb

CM

HCM

CLAD

so so

LM

Huw Edwards, ukactive CEO

budgetIng for sport

LAD

lo

Local authorities spent £244m on leisure centres, swimming pools, running tracks and other sports sites in 2018, down from £565m in 2009

lo

leisure opportunities

The government has confirmed its budget date for March – prompting ukactive to call for an end to the 'contradiction in value' of physical activity

t

leisure opportunities

LM

he chancellor, Sajid Javid, has revealed that the government will present its budget on 11 March. Javid has hinted that the budget will include measures

to ignite a 'decade of renewal' for Britain – and analysts predict that he will announce a string of major investment projects. Among these could be a shake-up of the way the Treasury allocates investment in order to even up spending between the regions. Encouragingly for the leisure industry, spending measures will focus on health and the cost of living, while Javid’s investment plans could see billions being earmarked for capital projects. “With this budget we will unleash Britain’s potential – opening a new chapter for our economy and ushering in a decade of renewal," Javid said.

24

www.sportsmanagement.co.uk

■■NHS has revealed plans to offer

Ukactive CEO Huw Edwards said the

thousand of patients 'prehabilitation'

government should use the budget to © Cybertrek 2020 JANUARY 2020


■■ Javid has hinted that the budget will include measures to ignite a 'decade of renewal' for Britain

Sport and physical activity have too often been top of the cuts list given their non-statutory status "back forcibly" the ambitions of the

"The second news we saw was NHS plans

NHS to collaborate and partner with the

for newly diagnosed cancer patients to

physical activity sector.

be offered gym sessions before they start

Edwards said there remains an

treatment, in the hope of boosting the

inconsistent approach to the sector

speed of their recovery. Thousands will

within Whitehall. He highlighted two

be invited to sign up for a ‘prehab’ fitness

recent news items which, he said, were

programme following their diagnosis.

perfect examples of a "contradiction in

"The NHS rightly wants to make our

value" regarding the role of the sport and

members – both public and private

physical activity sector – an issue which

– supporting people with long-term

the government should look to end.

conditions to manage their health.

"The first, in The Times, reported that its

"But part of this provision – funded by

own analysis of council accounts showed

councils across the country – has felt the

spending on council-run sports facilities

bite of national austerity acutely, and

had fallen by two thirds over the past

authorities are shackled to the reality that

decade," Edwards said.

sport and leisure has too often been top

■■Spending on council-run sports

of the cuts list given its non-statutory

facilities had fallen by two

£244m on leisure centres, swimming

status. An almost impossible situation for

thirds over the past decade

pools, running tracks and other sports

authorities to find a solution to.

"It revealed that local authorities spent

sites in 2018, down from £565m in 2009 as

"This contradiction in value, captured

they have struggled to cope with central

in these two stories, must be addressed

government funding cuts.

urgently by our new Government." l

JANUARY 2020 © Cybertrek 2020

www.sportsmanagement.co.uk

25


SAPCA COMMENT

setting the standards mark oakley, chair of saPca's Technical committee

s

APCA’s Technical Committee

A significant area of work within the

held its first meeting of the

Technical Programme is the ongoing

year in January to identify, plan

development of new and updated SAPCA

and prioritise the association's

Codes of Practice for the industry. As

main areas of focus for the year ahead.

well as setting out important standards

At the centre of SAPCA's work is the

for the design, construction and

Technical Programme, which includes

maintenance of various types of sports

the development of new standards

facility, the Codes of Practice provide

and the creation of technical guidance

valuable, impartial guidance for all those

for all those involved in the delivery

involved in sports and play projects,

of sports and play facility projects.

helping clients across the marketplace

SAPCA’s Technical Committee draws

to make better choices and derive value

on the knowledge and experience

for money for their investment.

across the industry and has a significant input through BSI ( British Standards Institution) into the development of British/European Standards for sports surfaces and equipment. Detailed work is currently taking place to finalise an update to the BS EN for indoor sports floors and to create a new standard for synthetic turf surfaces used indoors. Last year saw a new standard

Next to be published, by the end of

Over recent years there has been growing interest in the environmental aspects of sports and play facilities

created for football goals and since then

February, will be the new Code of Practice for the Design and Specification of Sub-bases for Synthetic Sports Areas, to be followed by new guidance on the design of multi-use games areas. During 2020 working groups will be actively working on guidance for sports lighting and sports fencing, with updates to the Codes of Practice for synthetic pitches and athletics tracks. Details of all the latest technical

the industry has been working hard to

guidance is freely available on the

redesign and test goals to demonstrate

SAPCA website, www.sapca.org.uk. ●

compliance with the new standard. Over recent years there has been growing interest in the environmental aspects of sports and play facilities. Much of the focus has been on the use of recycled rubber and the impact of microplastics. SAPCA launched its Quality Control Protocol for Sports Performance Infill in 2019, which provides a robust framework of obligations which suppliers and installers need to follow to demonstrate compliance with current legislation and regulatory requirements. The industry is also working closely with other bodies to promote new design guidance to mitigate the loss of infill from sports pitches,

■ The Technical committee's latest

and to encourage best practice in the

meeting took place in January

effective maintenance of sports surfaces.

26

www.sportsmanagement.co.uk

© CYBERTREK 2020 januarY 2020


BUYERS’ GUIDE The sports and play Construction association, sapCa, is the recognised trade organisation for the sports and play facility construction industry in the uK. saPca fosters excellence, professionalism and continuous improvement throughout the industry, in order to provide the high quality facilities necessary for the success of British sport. saPca represents a

wide range of specialist constructors of natural and synthetic sports surfaces, including both outdoor and indoor facilities, from tennis courts and sports pitches to playgrounds and sports halls. saPca also represents manufacturers and suppliers of related products, and independent consultants that ofer professional advice on the development of projects.

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BUYERS’ GUIDE anCillary ConTraCTors, manuFaCTurers & suppliers The Specialists in Synthetic Grass and Artificial Sports Surfaces

Astrosport Logo

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Fax +44 (0)1932 350375 w. www.bridome.co.uk

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31


The voice for community leisure trusts across the UK The community leisure trust collective has launched a new brand that seeks to support and develop our public leisure and culture services. Community Leisure UK – formerly Sporta - is the association that specialises in charitable leisure trusts across the UK, enabling networking and knowledge sharing with peers and external stakeholders. Collectively, member community leisure trusts manage a combined budget of more than £1.6bn, employ over 67,000 people, and receive 233million visits per year. Charitable trusts are key community anchors who reinvest every penny into developing services focused on their local people across the life course. Trusts are working with more and more partners to develop supported routes to mental and physical health improvement, while reshaping services to meet local strategic objectives. The ultimate aim of community leisure trusts is to engage all people across the community, whether that is having a health check, a coffee in a safe and warm space, going for a swim, taking a walk in the park, borrowing a library book or becoming a member of a gym.

Community Leisure UK are keen to help organisations who would like to know more about the public leisure landscape and / or the charitable trust model. Please do get in touch at:

www.communityleisureuk.org @CommLeisureUK cateatwater@communityleisureuk.org

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