sportsmanagement.co.uk
January 2020 Vol 24
@sportsmag
Sport England invests in poorest children Sport England is investing in a programme which aims to offer children from some of the country's poorest areas the opportunity to get physically active. The grassroots sports body has handed a £500,000 grant to charity Sport Inspired, which offers youngsters the chance to try out a sports that may not have traditionally been accessible in their area. The funding is expected to see more than 9,000 children, young people and families benefit from Sport Inspired's "United by Fun" programme over the next four years (between 2020 and 2023). Among the initiatives will be one-day
■■The funding will be distributed by Sport Inspired
sports festivals, which give young people the opportunity to try a activities such
Mike Diaper, Sport England's executive
as parkour, martial arts and fencing.
director of children and young people. "The focus will be on the joy of
"The project will focus on the communities who are most in need,
taking part. Our research shows that
working with local schools, sport clubs
enjoyment above competence is the
and community partners to provide more
main driver in getting active."
opportunities for local young people to
Inspired Sport was first set up in 2008.
access sport or physical activity," said
More: http:moRe //lei.sr/Q2z8Y_O Read online
The focus will be on the joy of taking part Mike Diaper
BUYeRs' GUIDes VENUES
BUSINESS
Stadiums face 'airportlike' security measures Government backs Martyn's Law proposals
Barcelona tops Deloitte money league...
p8
...but Premier League still rules the roost
p9
p27
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SM people
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Dan AM2 Meis reveals final designs for Everton FC's new riverside stadium
AM D AM
an Meis has revealed
warehouse buildings nearby
the final designs for
and its design makes use
Everton Football
of brick, steel and glass
Club's new stadium on
to combine historic and
Liverpool's Bramley-Moore
modern elements.
sb sb
CM
LAD
Dock, which were submitted
stands, including a steep,
a planning application.
13,000-seat stand, and the
Initial designs for the
LM
design will help to retain crowd
stadium were released
noise within the stadium.
in 2019, after which
HCM
Colin Chong, stadium
a public consultation
development director at
process was carried out.
Everton, said: "This project
The response from fans was overwhelmingly positive, but
has been designed from the ground up with the
■■Everton appointed Dan Meis to the project in September 2016
a number of changes have
site’s heritage in mind
CLAD
"We have invested an enormous amount of effort in creating a design that respects the docland setting"
been made nonetheless. Most notably, the multistorey car park will now be
– getting this right has always been our priority. "We've invested effort
integrated into the stadium,
so so
lo
There will be four distinctive
to Liverpool City Council in
in creating a design that The 52,000-capacity
rather than be a separate
including wind baffles,
structure, and additional
have been incorporated
stadium is inspired by
in a dockland setting."
environmental measures,
into the designs.
the historic maritime and
More: http://lei.sr/X6n3N_P Read moRe online
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respects and looks at home
leisure opportunities
Sport England funds four new management appointments at physical activity body ukactive
leisure opportunities
S
LM
port England is providing ukactive with funding that has allowed the
"With these team members in place, we are ensuring that our members receive the best support available"
non-profit organisation to Foster, head of learning and
with four new appointments.
development; David Gerrish,
we are ensuring that our
head of digital transformation;
members receive the best
the four new members
and Gemma Williams and
support available in their work
of staff will "help grow its
Emma Thomas, who will both
to get the nation moving."
membership base" and
be client services managers.
According to ukactive, ■■The new appointments are (from left) Gemma
Williams started her career
Williams, Chris Foster, Emma
are the result of a growing
Thomas and David Gerrish
strategic partnership with
Sport England is built to help
while Thomas has spent 10
Sport England – which aims to
reinvigorate the physical
years in public sector leisure.
"maximise the opportunities
activity sector to develop
and reach of the nation’s
and improve its offer to get
years of leisure experience
physical activity providers".
people more active," said
and Foster 15 years.
ukactive CEO Huw Edwards.
More: http://lei.sr/g4x8m_P Read moRe online
The new recruits are Chris
2
"With these team members
expand its management team
www.sportsmanagement.co.uk
at David Lloyd Leisure in 2009,
"The partnership with
Gerrish has more than 30
© Cybertrek 2020 January 2020
JANUARY 2020 Contents
■■Reed received an OBE for services to sport in 2012
"Never has the need been greater for social change – and sport can tackle a vast array of issues"
Sport for Development Coalition appoints Andy Reed as chair
T
he Sport for
Relief and the Laureus Sport
Development
for Good Foundation.
People
8
News
Dan Meis reveals final designs for Everton FC stadium, Old Trafford appoints theme park veteran and Sue Campbell receives damehood Stadiums face 'airport-like' security measures, This Girl Can celebrated for 'real' stories and Sport England invests in helping 'poorest children get active'
14
Comment: Andy Reed
16
Diary
19
Product news
22
It's All in The Genes
24
Budgeting for Sport
26
SAPCA comment:
"Never has the need been
Coalition (SFDC) has
appointed former MP Andy
greater for social change –
Reed as its new chair.
whether it’s the focus on the
Reed, who has previously
2
physical and mental wellbeing
chaired the Sports and
of individuals or the need for
Recreation Alliance and is the
social cohesion and integration
founder of Sports Think Tank,
in our communities," Reed said. "The many charities and
succeeds Matt StevensonDodd, who has held the role on
organisations within the sport
an interim basis since 2018.
for development movement
The SFDC describes itself
are already tackling a vast
as a "growing movement of
array of issues, from youth
organisations, networks and
violence, social isolation
funders", focused on using
and dementia in the elderly
the "power of sport and
to wellbeing inequalities,
physical activity to generate
discrimination and deprivation."
positive social outcomes".
• To read more, turn to p.14
It is supported and funded
for a column by Andy Reed
by Sport England, Comic
More: http://lei.sr/c3r3n_P Read moRe online
January 2020 © Cybertrek 2020
The sports industry must work together to make its case Upcoming conferences, exhibitions and trade shows around the world Suppliers tell Sports Management about their latest product, design and technology launches Tokyo 2020 looks to utilise gene testing to catch doping cheats ukactive has called an end to a 'contradiction in value Mark Oakley on the importance of standards
SAPCA Directory
27
SM Directory
30
Sign up to Sports Management: Online: www.leisuresubs.com Email: subs@leisuremedia.com Tel: +44 (0)1462 471930 @sportsmag Read Sports Management free online: www.sportsmanagement.co.uk/digital
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SM people
AM2
Sue AM2 Campbell receives damehood, as sportspeople feature heavily in New Year's Honours
AM AM
chair, Baroness Sue Campbell, has received
"These things are something you accept on behalf of an awful lot of other people who make your job possible"
a damehood in this year's New Year's honours list.
sb sb
CM
F
ormer UK Sport
The long-time sports administrator – who was
■■Campbell was among a host of sports people receiving honours in this year's list.
LAD
represented this year, with
job possible," Campbell said. Campbell was among a host
taekwondo double Olympic
named as one of the 100
of sports people receiving
gold medallist Jade Jones being
most powerful women
honours in this year's list.
given an OBE, alongside Solheim
in the UK by the BBC in
HCM
Women's sport was well-
other people who make your
Cup captain Catriona Matthew.
A number of players and
Others included footballer Jill
2013 – became baroness in
staff associated with the World
2008 in recognition of her
Cup-winning England cricket
Scott, netballers Serena Guthrie
successful period at UK Sport.
team received recognitions.
and Jo Harten (both MBEs),
Captain Eoin Morgan was
heptathlete Kelly Sotherton
immense privilege, but they're
made CBE, while there were
(MBE) and squash world
also something you accept
OBEs for coach Trevor Bayliss
champion Laura Massaro (MBE).
on behalf of an awful lot of
and all-rounder Ben Stokes.
More: http://lei.sr/7J8J9_P Read moRe online
"These things are an
CLAD
so Old so Trafford looks to improve visitor experience –
appoints Merlin veteran Steve Davies as ops director
lo E
LM
lo
mirates Old Trafford
rich heritage – and the plans
leisure – the home ground of opportunities leisure Lancashire County Cricket opportunities
for further development and
Club (LCCC) – has appointed a
really excite me, particularly
visitor attraction specialist as
with the new spectator stand
its new operations director.
and the extension of the Hilton
growth are something that
The appointment of Steve LM
Garden Inn hotel over the
Davies is part of a strategy to
next few years," Davies said.
improve the venue's visitor
"It will be my job to help
experience and to make it an
build on what has been
"all-round destination" – rather
achieved over the last decade
than simply a place for sport.
here and deliver the best
Davies joins from Merlin
possible experience for all
Entertainments, where he has spent more than 14 years
our members and supporters, ■■Davies spent more than two years at Madame Tussaud's in London
working at visitor attractions
international match days.
"It's my job to help build on what has been achieved over the last decade here"
in several senior roles – including head of operations at Alton Towers and operations
"I am very much looking forward to becoming part of an already successful
director at Chessington World of Adventures. He joins Lancashire Cricket – which owns the Emirates
4
both on domestic and
structure and playing a Old Trafford – from Madame
"Emirates Old Trafford is an
role in the future of both
Tussaud’s London, where he’s
iconic sporting institution,
the club and the venue."
worked as GM since 2017.
with a fantastic history and
More: http://lei.sr/9v8G5_P Read moRe online
www.sportsmanagement.co.uk
© Cybertrek 2020 January 2020
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01603 814 233
francescatray@leisure-net.org
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SM
SM people
AM2
AM2
MEET THE TEAM For email use: fullname@leisuremedia.com
AM AM Editor
Liz Terry +44 (0)1462 431385
sb sb
HCM
John Challinor ■■Warr was appointed director of performance in 2016
"We would like to thank Chelsea Warr for the significant contribution she has made to British Olympic and Paralympic sport" CLAD
UK Sport performance director steps down just so months before Tokyo 2020
lo C
LM
+44 (0)1202 742968
HCM
CLAD
so
Publisher & Advertising
lo
helsea Warr, the UK Sport
Olympic champions Helen
leisure performance director, opportunities leisure has stepped down from opportunities
Glover and Lizzy Yarnold.
her role to join the Queensland
director of performance in 2013,
Academy of Sport as chief
playing a pivotal role in building
executive later this year.
Warr, who is Australian, has LM
the high-performance strategy
been seen as one of the key
director of performance in 2016.
figures behind Great Britain's
During her time at UK Sport,
She was promoted to deputy
Great Britain has climbed
and Rio 2016 Olympic Games.
the medal standings at each
as a performance programme
Games – finishing second in the table in 2016 with 67 medals.
consultant and was later
In December, Warr said that
promoted to the head of
Team GB could surpass their
Performance Pathways, where
record medal haul from Rio at
she pioneered Great Britain’s
this summer's Tokyo Games.
talent identification and development programme.
Tom Walker +44 (0)1462 431385
News editor
Steph Eaves +44 (0)1462 471934
Product editor
Lauren Heath-Jones +44 (0)1462 471927
for Tokyo 2020, and was named
successes at the London 2012 She joined UK sport in 2005
Head of news
"We would like to thank Chelsea Warr for the significant
The programme has
contribution she has made
fast-tracked hundreds of
to British sport" UK Sport
athletes into world-class
said in a statement.
programmes – and discovered
More: http://lei.sr/s5u4M_P Read moRe online
JANUARY 2020 © CYBERTREK 2020
Leisure Media Potmill House, Hitchin, Hets, SG5 1DJ, UK +44 (0)1462 431385 leisuremedia.com firstlast@leisuremedia.com Sports Management is published by The Leisure Media Company Limited, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK The views expressed in this publication are those of the author and do not necessarily represent those of the publisher The Leisure Media Co Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. ©Cybertrek Ltd 2020.
www.spaopportunities.com
7
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SM NEWS
AM2
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SAFETY
Stadiums face 'airport-like' security measures Sports stadiums and large
AM AM
entertainment venues in
security minister Brandon
the UK could soon be forced
Lewis has now suggested
to implement airport-style
that the government was
security checks, after the
"100 per cent" behind the
sb sb
CM
LAD
government offered its backing to the controversial "Martyn's Law" proposals. Martyn's Law is a campaign
LM
proposals driven by Murray. "The Prime Minister (Boris Johnson), home secretary (Priti Patel) and I are all 100
led by Figen Murray, the
per cent behind Figen and are
mother of Martyn Hett, who
working to improve security
died in the 2017 suicide bomb
measures at public venues
attack at Manchester Arena.
and spaces," Lewis wrote.
HCM
Murray has campaigned
"We are working quickly
for sports stadiums, concert
to come up with a solution
halls and other entertainment
that will honour Martyn’s
venues to be forced to
memory and all of those
adopt a range of measures
affected by terrorism."
– such as the installation
■ Stadiums could be forced to implement stringent measures
CLAD
The comments followed
of metal detectors – and
Manchester City Council
to compel public venues
becoming the first to commit
so so
lo
Writing in the Mail on Sunday
and spaces to implement
to adopting Martyn's Law.
specific security policies.
READ MORE ONLINE MORE: http://lei.sr/s6z9c_P
We are 100 per cent behind Figen and are working to improve security measures Brandon Lewis
lo
leisure opportunities leisure MARKETING opportunities
This Girl Can celebrated for 'real' LM female sport stories The latest edition of the highlysuccessful This Girl Can Campaign has been celebrated for its "taboo-busting" and "brave" take on what female fitness and sport really look like.
■ The advert show a 'raw, unfiltered reality' of sport
The new body-positive advert is seen as a perfect antidote to what
This Girl Can is about helping women feel confident Lisa O'Keefe
8
Lisa O’Keefe, Sport England director
has been described as "unrealistic and
of insight, said she hopes the advert
negative images of women" often
will convince women they don’t need
used in fitness-related online content
to be in shape or super confident
and media marketing campaigns.
in their bodies to take part.
According to Sport England, the film has been designed to show the raw,
"This Girl Can is about helping women feel confident, so they can overcome the
unfiltered reality of women exercising
fears about being judged," O'Keefe said.
in whatever way that works for them.
MORE: http://lei.sr/M8q3U_P READ MORE ONLINE
www.sportsmanagement.co.uk
© CYBERTREK 2020 JANUARY 2020
BUSineSS OF SPOrt
Barcelona tops 'money league' - but EPL still rules the roost Spanish champions Barcelona FC
■Barcelona ■ generated revenues of £741.1m in 2018-19
generated more money than any other
Broadcasting deals remain the largest individual revenue stream, comprising 44 per cent of total revenue of European clubs
football club in Europe for the first
making it into the top 20 revenue
time in history, overtaking its fierce
generators. Manchester United (with
rival Real Madrid in the annual Deloitte
revenues of £627.1m) remains the
Football Money League chart.
highest earner among English clubs,
Barcelona generated revenues
with four other EPL clubs making it
of £741.1m during the 2018-19
into Europe's top 10 – Manchester City
season, with second place Real
(£538.2m), Liverpool (£533m), Tottenham
Madrid making £667.5m.
(£459.3m) and Chelsea (£452.2m).
While the top two in Deloitte's list
As for sources of income, broadcasting
come from the Spanish La Liga, it
deals remain the largest individual
is the English Premier League (EPL)
revenue stream, comprising 44 per cent
which was again declared the richest
of total revenue of European clubs.
league in Europe, with eight EPL clubs
More: http://lei.sr/y2k6h_P Read moRe online
majOr PrOject
Luton Town clears final hurdle to stadium Championship football club
Newlands Park is a mixed-
Luton Town has cleared the
use development to be located
final legal hurdle standing in
at Junction 10 of the M1. The
its way to begin work on a
project has been designed to
new 17,500-seater stadium.
fund the stadium project and
The High Court confirmed
will include leisure facilities,
that no appeal has been made
offices, retail units, restaurants
within the deadline against
and a 300-bedroom hotel.
the pre-Christmas decision
The club has already
to dismiss a call for a Judicial
been granted planning
Review on the planning
permission for the stadium
approval the club secured for
by Luton Borough Council.
its Newlands Park project.
"This decision means we are
Capital & Regional – the
finally able to move forward in
owner of The Mall Luton in
plans to build a new stadium
the centre of the town – had
for the football club, and
originally asked for a judicial
play our part in helping to
review on the decision to
regenerate our town with
back the Newlands Park
two developments that will
development. It did not,
bring thousands of jobs," the
however, pursue the claim
club said in a statement.
within the 6 January deadline.
Read moRe online More: http://lei.sr/j9B4v_P
January 2020 © Cybertrek 2020
■Newlands ■ Park is a mixed-use development supporting the stadium
This decision means we are finally able to move forward in refreshing the four-year-old plans to build a new stadium for the football club Luton Town FC statement
www.sportsmanagement.co.uk
9
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AM2
AM2
Swimming
Swim England programme goes global Swim England's Learn to
AM AM
Swim Programme has been
Špokienė, general manager
adopted by a Lithuanian
at Banga, the introduction
swimming club – marking the
of the programme has
project's international debut.
already brought ‘added
sb sb
CM
LAD
Plaukimo Klubas Banga
LM
value’ to the club.
contacted Swim England in
"Our swim school has
June 2019 with the view to
been in business for three
implementing the framework.
years," she said. "However,
Following consultations,
we do not have a unified
the programme was
swimming training system,
introduced at the club
so we are very pleased to
in November 2019.
have the opportunity to
HCM
All of the programme's Swim Awards have now been
"We are grateful for the training provided. It
and Banga has presented
was useful, hard-working
their first Stage Awards to
and full of good energy
their swimmers. The team
training for our coaches.
at Banga is also receiving ongoing training and reviews
■■The Lithuanian club first contacted Swim England in June 2019
partner with Swim England.
translated into Lithuanian
so so
lo
According to Sigita
CLAD
"We are pleased to have added value to our
from the Swim England
customers and employees."
Learn to Swim Team.
More: http://lei.sr/7Q4g9_P Read moRe online
We do not have a unified swimming training system, so we are very pleased to have the opportunity to partner with Swim England Sigita Špokienė
lo
leisure opportunities leisure Planning opportunities
Playing field protection measures working "in most cases" LM New figures show that playing field safeguarding measures, designed to protect sports provision in planning applications affecting playing fields, have been successful in '94 per cent of the cases'. Sport England is a statutory consultee
■■1,274 applications affected playing fields in 2016-17
for all English local councils on any planning application that would affect or lead to the loss of a sports playing field.
Protecting these fields is at the heart of what we do Nick Evans
10
It has adopted a stance where,
"Protecting these fields is at the heart of what we do – enabling more people in local communities
unless a developer can prove their
to take part in grassroots sport and
proposal will improve or protect
physical activity," said Sport England
sports provision at the site, it will
head of planning, Nick Evans.
automatically object to the plan.
More: http://lei.sr/Y8P7V_P Read moRe online
www.sportsmanagement.co.uk
© Cybertrek 2020 January 2020
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SM NEWS
AM2
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MAJOR PROJECT
Next stage of Old Trafford plans approved Trafford Council has
Inn hotel, which opened
approved plans to build a
its doors two years ago.
AM AM
new 4,850-seater stand at
part of a larger redevelopment
home of Lancashire Cricket.
of the stadium and its
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LAD
The new stand will increase
surrounding areas. The plans
the capacity of Emirates
– designed by architects BDP
Old Trafford to 26,700,
– will see Trafford Town Hall
making it the largest cricket
and adjoining properties being
ground outside of London.
turned into a new ‘Civic Quarter.
As well as the extra
HCM
"The decade-long £60m
seating, the plans will see
redevelopment of the ground
the creation of a cricket
was so that the club could
museum and retail shop.
host major competitions
The current Red Rose
and major matches," said
Suite will also be replaced
Daniel Gidney, CEO of
with a more modern suite
Lancashire Cricket, which
with a pitch view.
owns Emirates Old Trafford.
Also included in the
■ The stand will increase capacity at Old Trafford to 26,700
CLAD
"The new stand and hotel
plans – the next stage of
extension will complete
the £60m redevelopment of
the redevelopment of
the historic ground – is an
Emirates Old Trafford."
extension of the Hilton Garden
READ ONLINE MORE: http:MORE //lei.sr/Q2z8Y_O
so so
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Construction of the stand is
Emirates Old Trafford – the
This project will complete the redevelopment of the Emirates Old Trafford Daniel Gidney
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leisure opportunities leisure SUSTAINABILITY opportunities
"World's greenest stadium", LM gets LM planning go-ahead The planned new stadium for Forest Green Rovers FC, designed by Zaha Hadid Architects (ZHA) and dubbed the "greenest football venue in the
The venue will be built entirely out of sustainably sourced timber, will generate renewable energy on-site and will include the creation of a nature reserve
12
■ The venue will be the home of Forest Green Rovers
world", has been given the go-ahead. The stadium will form part of a £100m
Permission for the development, near
($131m, €118m), 100ac (40ha) sports
the town of Eastington, was rejected
and green technology business park
by Stroud District Council in June 2019
development, owned by club chair Dale
due to concerns about noise, traffic
Vince's green energy group Ecotricity.
and the impact on the landscape.
Designed to be carbon neutral or
A revised proposal submitted in
positive, it will be built entirely out of
August, with one grass pitch turned into
sustainably sourced timber, will generate
a synthetic pitch to allow local sports
renewable energy on-site and will include
clubs to use it, has now been approved.
the creation of a nature reserve.
MORE: http://lei.sr/8K9C7_P READ MORE ONLINE
www.sportsmanagement.co.uk
© CYBERTREK 2020 JANUARY 2020
high PerFOrmance SPOrt
Five sports secure elite funding ahead of Tokyo 2020 Five sports have secured additional
■■Archery is among the five sports to secure funding
funding towards their highperformance programmes ahead
fencing. The quartet is set to share
of the Tokyo 2020 Games.
a total investment of £279,243.
UK Sport will invest up to £325,000
Our aim in Tokyo is to deliver medals and more Chelsea Warr
"The additional investments we are
to support the GB women’s basketball
announcing today are all about further
team – in the hope that the team will
maximising Tokyo medal potential
qualify for the Tokyo 2020 Olympic
following some strong performances in
Games. Team GB is set to travel to
2019 across a number of our summer
China in February for an Olympic
sports," said Chelsea Warr, the outgoing
qualification tournament, where it will
director of performance at UK Sport.
face Spain, China and South Korea.
"Our aim in Tokyo is to deliver ‘medals
The other four sports to benefit from
and more’; to continue to stay in the
the latest funding round are archery,
upper echelons of the medal table."
fencing, skateboarding and wheelchair
More: http://lei.sr/G9V4f_P Read moRe online
reSearch
British Blind Sport to research children's physical development British Blind Sport is launching a year-long research project, which will investigate the physical
■■The research will explore links between a child’s sight levels and physical health levels
development rates of children One of the goals of the
"This is a fantastic
study will be to identify the
opportunity to better
possible impact that reduced
understand how visual
with the Thomas Pocklington
physical health or motor skills
impairment and the
Trust and the University of
rates may have on a child’s
development of motor
Central Lancashire (UCLan), the
individual mental wellbeing.
competences potentially
with sight loss, compared to their sighted peers. Working in partnership
According to Matt
research will explore whether
impact physical activity levels
any link exists between a
Reeves, a faculty member
and the subsequent influence
child’s sight levels and physical
at the School of Sport and
this has on wellbeing," Reeves
health levels, including
Wellbeing at UCLan, the
said. "The project’s findings
measuring motor skills.
research will be vital to
will provide much-needed
measuring the suspected
evidence to inform future
developmental differences
interventions and ensure any
reasons that explain any
The project’s findings will provide muchneeded evidence
quantifiable differences.
Matt Reeves
The study will also look to identify the key
January 2020 © Cybertrek 2020
and understand why
inequalities can be reduced."
those differences occur.
More: http://lei.sr/C5d5W_P Read moRe online
www.sportsmanagement.co.uk
13
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AM2
AM2
A coalition for change
AM AM
"S
sb sb
CM
LAD
Andy Reed, Founder of Sports Think Tank and chair of SAPCA port changes people's lives"
Partnerships
is a line that gets trotted
In order for the Coalition to be a
out very often. While it is
successful advocate for the huge
undoubtedly true, I feel that
contribution made by the sector, we
we sometimes fail to present the stories
need to have a collective voice. We need
and data to back the statement up.
to be able to clearly demonstrate and
We need to be able to say what
HCM
showcase the impact the sector has.
we mean – and to demonstrate how
There are many things we can put in
sport has changed lives. The thing is,
place, through the Coalition, to help us
the stories and data do exist, we just
support the sector to achieve this. www.be-a-first-mover.com I do, however, feel the expertise
LM
TOUCH!
need to be much more consistent
Making the case
already lies in the Coalition's existing
CLAD
organisations and partners – so we
On that note, in January 2020 I was
probably don't need another large team
appointed chair of the Sport for
and organisation with all the related costs.
Development Coalition. It is best described
so so
lo
GET IN
as a movement – not a membership organisation – which is supported and funded by Sport England, Comic Relief and the Laureus Sport for Good Foundation.
lo
The coalition has three simple aims. leisure(to showcase These are Advocacy opportunities
leisure the sports and physical activity opportunities
sector) Impact (to demonstrate the sector's impact and making the case
We need to be able to clearly demonstrate and showcase the impact the sports and physical activity sector has Andy Reed
Rather, we need to show the movement in action and collaborating. Sport for development exists in local communities precisely because it is, in many cases, local. The organisational side is still not fully in place and we will, for now, be hosted by the Sport and Recreation Alliance – at least in the short term. Another demonstration of our commitment to partnership! ●
for investment) and Investment
LM
(securing new funds for the sector). In short, our role is to amplify the great
work done in the sector, get the sector investment ready and then work with our partners to generate that investment.
■■The Sport for Development Coalition (left) aims to act as an advocate for the power of sport
14 8
www.sportsmanagement.co.uk
© CYBERTREK 2020 JANUARY ISSUE 4 2019 2020
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sportsmanagement.co.uk
www.sportsmanagement.co.uk
DIARY
24 FEBRUARY 2020
SAPCA Annual Conference, Awards and Annual Dinner St George's Park Burton Upon Trent, Staffordshire The main event for the UK's sports and play construction industry. The oneday conference features a number of keynote speeches, breakout sessions and panel debates. The gala dinner will feature the revealing of the annual SAPCA Award winners.
www.sapca.org.uk ■■SALTEX is the annual one-stop-shop for thousands of individuals working in the sector
23-25 MARCH 2020
AMI's Artificial Grass
30-31 OCTOBER 2020
trade shows in the UK and is the
Hilton Hotel, Barcelona, Spain
Saltex
annual one-stop-shop for thousands
AMI's Artificial Grass, formally The Grass
NEC, Birmingham
of individuals working to install,
Yarn & Tufters Forum, is now in its 14th
The leading turf management
manage and maintain outdoor leisure
year. The well-respected conference
event for groundscare volunteers,
spaces – from sports grounds to
focuses on technical and commercial
professionals and manufacturers.
leisure facilities.
developments in the artificial grass/
SALTEX is one of the fastest growing
www.iogsaltex.com
synthetic turf supply-chain.
www.amiconferences.com
25-26 MARCH 2020
19-24 APRIL 2020
01-02 OCTOBER 2020
active-net 2020
SportAccord
Eastwood Hall, Nottingham
Beijing, China
(PAF) The Physical Activity Facilities Forum
The event will comprise of inspiring
SportAccord is the world sport and
Whittlebury Hall, Northants
educational sessions, productive one-
business summit. It is focused on
Now in its sixth year, the PAF Forum
to-one meetings, a range of networking
driving positive change internationally
attracts more than 50 supplier delegate
opportunities and a gala dinner.
and dedicated to engaging and
companies. Participants have the
www.active-net.org
connecting; international federations,
opportunity to meet with a mix of
rights holders, organising committees,
senior level professionals delivering
25 MARCH 2020
cities, press and media, businesses and
projects throughout the UK via a series
The Perfect Storm in Sports 4.0
other organisations involved in the
of pre-selected and pre-matched
Middlesex University, The Burroughs, London, UK
development of sport.
20-minute meetings.
www.sportaccord.sport
www.paf-forum.co.uk
A part of the university's Distinguished
17-18 JUNE 2020
17 NOVEMBER 2020
Lecture Series, the Perfect Storm 4.0 will
Elevate
SAPCA Technical Meeting
be delivered by John Grisby, professor in
ExCeL London
Practice of Leadership and Management
The event attracts thousands of
Loughborough University, Holywell Park, Notts.
at Grey Matter Global. The talk will
decision makers from independent and
A valuable educational event for the
prepare and shift sports businesses and
multi-site operators – such as sports
sports and play construction industry,
leaders from pre-digital age skills '3.0' to
clubs and universities – to source the
with a programme of expert speakers,
digital age '4.0'.
latest equipment.
covering important topical issues.
www.mdx.ac.uk
www.elevatearena.com
www.sapca.org.uk
16
www.sportsmanagement.co.uk
© CYBERTREK 2020 JANUARY 2020
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WWW2.UKACTIVE.COM/SWEAT2020
Powered By:
SUPPLIER NEWS
For the latest supplier news and company information, visit
sport-kit.net
Suppliers tell Sport Management about their latest product, design and technology launches
■ The tech, by the club's ticketing partner AXS, will enable fans to experience a 360-degree, 3D view of all of the Wasps' hospitality suites
Wasps become first premiership club to offer 3D visualisation of hospitality suites
P
remiership rugby team the
everything from scoreboards
Wasps will become the
to player benches. It will
development director at AXS
first team in the Rugby
allow supporters to immerse
Europe, said: "We believe
Premiership to offer a virtual 3D
themselves in the Wasps'
that by combining immersive
viewing platform for its premium
hospitality portfolio, including
views of the lounges along
hospitality experiences.
the Ricoh Arena's Pure Legends
with seated views of the
Lounge, the Heineken Lounge,
pitch, it will provide the
provided by the club's ticketing
Directors Lounge, Premier
perfect launch pad to attract
partner AXS, will enable fans
Club and The Boardroom.
even more supporters into
The new technology,
■ Giles Bayliss, AXS Europe
READ MORE ONLINE
Giles Bayliss, business
to experience a 360-degree,
James Wootton, head of
3D view of all of the Wasps'
commercial sales at Wasps,
the hospitality lounges."
hospitality suites before
said: "This investment takes top
drive innovation to enhance
making their booking.
flight rugby hospitality to the next
and enrich the purchasing
"We are extremely proud to
The 3D viewing platform,
level. Each of our lounges has
experience of Wasps fans via
which launched at the end of
a distinct offering. We want to
the 3D visualisation of the
2019, is billed as an 'industry
show as many people as possible
hospitality experiences."
exclusive', and provides a
the first-class environments
fully immersive, 360-degree
on offer and the online viewing
experience that includes
tool does just that."
JANUARY 2020 © CYBERTREK 2020
SPORT-KIT KEYWORD AXS
www.sportsmanagement.co.uk
19
SUPPLIER NEWS Audience Systems introduces Premier Grandstand
T
he Premier Grandstand, developed by UK-based seating specialist
Audience Systems, is a turnkey outdoor seating
■ The system is available in both seating and standing options
solution, designed for football clubs and sports grounds. Available in both seating
standing modules can hold
a welded steel construction
70, 85, 100 and 125 people.
and galvanised seats.
and standing options, the
Both also offer accessible
It also offers a level of
Premier Grandstand is a
options for wheelchair users.
■ The modular system
fully assembled, modular
Compliant with FIFA, UEFA
allows flexible installations
system that can be joined
and the Guide to Safety at
number of seat and cladding
together to form large seating
Sports Grounds (also knows as
colour options, as well as
banks or standing areas.
the Green Guide) standards,
siding and shelter options.
READ MORE ONLINE
The seated grandstands
the Premier Grandstand
can accommodate 42, 50, 58
is made specifically for
or 72 spectators, while the
outdoor use, and features
customisability with buyers able to choose from a
SPORT-KIT KEYWORD AUDIENCE SYSTEMS
Gerflor provides sports flooring for Axholme North Leisure Centre
S
ports flooring specialist
a 16-station gym, as well
Gerflor has completed
as a 9v9 football pitch and
facilities manager at Axholme
a major fit-out at the
netball and tennis courts.
North Leisure Centre, said:
new Axholme North Leisure Centre in North Lincolnshire. The purpose built centre
Faye Colver, area sports
A total of five of Gerflor's
"The flooring specifications
flooring solutions were
were based on durability,
installed throughout the
performance and lifespan.
is housed inside a converted
centre by Paynters Contract
secondary school and offers a
Flooring, including the Taralay
job as our centre is steadily
"Gerflor's floorings do their
four lane, 25m (82ft) swimming
Impression Control flooring.
growing in capacity as more
pool, a multi-use fitness studio,
Fitted in the customer facing
members take part in the leisure activities we can now offer."
■ David Loud, Paynters
READ MORE ONLINE
David Loud, estimator at
Flooring Services
Paynters Contract Flooring, areas, Taralay is a high-
said: "Gerflor products were
performance option that
pre-specificed to the client's
combines slip resistance sith
requirements and Gerflor is a
a 'design-led' aesthetic.
main supplier of these types
Gerflor's Taraflex Comfort in
products particularly flexible
fitness studio, while Gerflor's
and good to work with."
Mipolam Cosmo homogenous flooring was installed in the ■ Gerflor provided five different flooring products for the centre
20
www.sportsmanagement.co.uk
of flooring – and we find their
Oak was fitted in the multi-use
fitness and storage areas.
SPORT-KIT KEYWORD GERFLOR
© CYBERTREK 2020 JANUARY 2020
Real care for artificial sports surfaces
REVOLUTIONISING MAINTENANCE
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Schedule Jobs
SM
SM INSIGHTS
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AM2
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HCM
■■The new test method can identify gene markers in blood if an athlete has taken banned substances
CLAD
It's all In the genes so Tokyo 2020 could utilise 'groundbreaking' gene testing to catch doping cheats
lo
A leisure opportunities
LM
leisure opportunities
pioneering gene testing
professor of sport and exercise science.
method could be ready to be
Pitsiladis researched Ribonucleic acid
used for the first time at an
(RNA) which, together with DNA and
Olympic Games this year.
proteins, are essential for all forms
According to Thomas
of life, and discovered that drugs can
Bach, president of the
leave a tell-tale signature in RNA.
International Olympic Committee
The breakthrough test, he said, "can
(IOC), the genetic examinations
identify gene markers in blood if an
would allow blood doping to be
athlete has taken banned substances".
identified several months after
"The WADA labs can, with near-perfect
banned performance-enhancing drugs – such as Erythropoietin (EPO) – were used by an athlete. This means that while the technology is still awaiting full approval from the World Anti-Doping Agency (WADA), it could be used retrospectively to assess all medal winners at Tokyo 2020. The testing method has been developed at the University of Brighton by a team led by Yannis Pitsiladis,
22
www.sportsmanagement.co.uk
sensitivity, measure the presence of a
The samples will be analysed by the new genetic sequencing method at the Olympic Games Tokyo 2020 Thomas Bach, president, IOC
drug while in the body," Pitsiladis said. "Our research focuses on the fingerprint banned substances leave behind allowing a greater window of opportunity to catch the cheaters long after the drug has left the system – this is the beauty of this approach." Speaking at the WADA's Fifth World Conference on Doping in Sport, Bach suggested that the International © Cybertrek 2020 JANUARY 2020
IMAGE: MIQU77100/SHUTTERSTOCK.COM
■■Cyclist Lance Armstrong is among the high-profile athletes to have used EPO to enhance his performances
The new method of testing is one of four new main areas of a new, four-point US$10m action plan on tackling doping Testing Agency (ITA) will collect the appropriate samples to be analysed by the new genetic sequencing method as early as the Olympic Games Tokyo 2020, regardless of whether this testing method is already fully validated or not. "In the latter case, the IOC would analyse these samples after the full validation of this new testing method," Bach added. The new method of testing was one of four new main areas of a new, four-point US$10m action plan on tackling doping. Others were the storing of pre-Games testing samples for 10 years; more money being spent on further scientific research; and the strengthening of the investigative powers of WADA. l JANUARY 2020 © CYBERTREK 2020
■■The testing method has been developed at the University of Brighton by a team led by Yannis Pitsiladis www.sportsmanagement.co.uk
23
SM
SM INSIGHTS
AM2
AM2
AM AM
sb sb
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HCM
CLAD
so so
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Huw Edwards, ukactive CEO
budgetIng for sport
LAD
lo
Local authorities spent £244m on leisure centres, swimming pools, running tracks and other sports sites in 2018, down from £565m in 2009
lo
leisure opportunities
The government has confirmed its budget date for March – prompting ukactive to call for an end to the 'contradiction in value' of physical activity
t
leisure opportunities
LM
he chancellor, Sajid Javid, has revealed that the government will present its budget on 11 March. Javid has hinted that the budget will include measures
to ignite a 'decade of renewal' for Britain – and analysts predict that he will announce a string of major investment projects. Among these could be a shake-up of the way the Treasury allocates investment in order to even up spending between the regions. Encouragingly for the leisure industry, spending measures will focus on health and the cost of living, while Javid’s investment plans could see billions being earmarked for capital projects. “With this budget we will unleash Britain’s potential – opening a new chapter for our economy and ushering in a decade of renewal," Javid said.
24
www.sportsmanagement.co.uk
■■NHS has revealed plans to offer
Ukactive CEO Huw Edwards said the
thousand of patients 'prehabilitation'
government should use the budget to © Cybertrek 2020 JANUARY 2020
■■ Javid has hinted that the budget will include measures to ignite a 'decade of renewal' for Britain
Sport and physical activity have too often been top of the cuts list given their non-statutory status "back forcibly" the ambitions of the
"The second news we saw was NHS plans
NHS to collaborate and partner with the
for newly diagnosed cancer patients to
physical activity sector.
be offered gym sessions before they start
Edwards said there remains an
treatment, in the hope of boosting the
inconsistent approach to the sector
speed of their recovery. Thousands will
within Whitehall. He highlighted two
be invited to sign up for a ‘prehab’ fitness
recent news items which, he said, were
programme following their diagnosis.
perfect examples of a "contradiction in
"The NHS rightly wants to make our
value" regarding the role of the sport and
members – both public and private
physical activity sector – an issue which
– supporting people with long-term
the government should look to end.
conditions to manage their health.
"The first, in The Times, reported that its
"But part of this provision – funded by
own analysis of council accounts showed
councils across the country – has felt the
spending on council-run sports facilities
bite of national austerity acutely, and
had fallen by two thirds over the past
authorities are shackled to the reality that
decade," Edwards said.
sport and leisure has too often been top
■■Spending on council-run sports
of the cuts list given its non-statutory
facilities had fallen by two
£244m on leisure centres, swimming
status. An almost impossible situation for
thirds over the past decade
pools, running tracks and other sports
authorities to find a solution to.
"It revealed that local authorities spent
sites in 2018, down from £565m in 2009 as
"This contradiction in value, captured
they have struggled to cope with central
in these two stories, must be addressed
government funding cuts.
urgently by our new Government." l
JANUARY 2020 © Cybertrek 2020
www.sportsmanagement.co.uk
25
SAPCA COMMENT
setting the standards mark oakley, chair of saPca's Technical committee
s
APCA’s Technical Committee
A significant area of work within the
held its first meeting of the
Technical Programme is the ongoing
year in January to identify, plan
development of new and updated SAPCA
and prioritise the association's
Codes of Practice for the industry. As
main areas of focus for the year ahead.
well as setting out important standards
At the centre of SAPCA's work is the
for the design, construction and
Technical Programme, which includes
maintenance of various types of sports
the development of new standards
facility, the Codes of Practice provide
and the creation of technical guidance
valuable, impartial guidance for all those
for all those involved in the delivery
involved in sports and play projects,
of sports and play facility projects.
helping clients across the marketplace
SAPCA’s Technical Committee draws
to make better choices and derive value
on the knowledge and experience
for money for their investment.
across the industry and has a significant input through BSI ( British Standards Institution) into the development of British/European Standards for sports surfaces and equipment. Detailed work is currently taking place to finalise an update to the BS EN for indoor sports floors and to create a new standard for synthetic turf surfaces used indoors. Last year saw a new standard
Next to be published, by the end of
Over recent years there has been growing interest in the environmental aspects of sports and play facilities
created for football goals and since then
February, will be the new Code of Practice for the Design and Specification of Sub-bases for Synthetic Sports Areas, to be followed by new guidance on the design of multi-use games areas. During 2020 working groups will be actively working on guidance for sports lighting and sports fencing, with updates to the Codes of Practice for synthetic pitches and athletics tracks. Details of all the latest technical
the industry has been working hard to
guidance is freely available on the
redesign and test goals to demonstrate
SAPCA website, www.sapca.org.uk. ●
compliance with the new standard. Over recent years there has been growing interest in the environmental aspects of sports and play facilities. Much of the focus has been on the use of recycled rubber and the impact of microplastics. SAPCA launched its Quality Control Protocol for Sports Performance Infill in 2019, which provides a robust framework of obligations which suppliers and installers need to follow to demonstrate compliance with current legislation and regulatory requirements. The industry is also working closely with other bodies to promote new design guidance to mitigate the loss of infill from sports pitches,
■ The Technical committee's latest
and to encourage best practice in the
meeting took place in January
effective maintenance of sports surfaces.
26
www.sportsmanagement.co.uk
© CYBERTREK 2020 januarY 2020
BUYERS’ GUIDE The sports and play Construction association, sapCa, is the recognised trade organisation for the sports and play facility construction industry in the uK. saPca fosters excellence, professionalism and continuous improvement throughout the industry, in order to provide the high quality facilities necessary for the success of British sport. saPca represents a
wide range of specialist constructors of natural and synthetic sports surfaces, including both outdoor and indoor facilities, from tennis courts and sports pitches to playgrounds and sports halls. saPca also represents manufacturers and suppliers of related products, and independent consultants that ofer professional advice on the development of projects.
sEE nEXT PaGE For KEY
prinCipal ConTraCTors Charles Lawrence Tennis Courts Tel: 0800 294 8066 www.allcourts.co.uk
tel: +44(0)1636 615866 www.charleslawrencesurfaces.co.uk
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T: 01494 766673 E: sports@thechilterngroup.co.uk www.chilternsportscontractors.co.uk
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Hunter Construction (Aberdeen) Ltd, Centaur House,Thainstone Business Park, Inverurie AB51 5GT
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SPECIALISTS IN SPORTS PITCH CONSTRUCTION Design and construction of 3G football & rugby pitches, all-weather hockey surfaces, multi-use games areas, athletics tracks and more, for sporting clubs, local councils, universities, colleges & schools
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Tel: 01908 260217 Fax: 01908 261659 Email: sales@landunitconstruction.co.uk
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januarY 2020 © CYBERTREK 2020
www.sportsmanagement.co.uk
27
BUYERS’ GUIDE anCillary ConTraCTors, manuFaCTurers & suppliers The Specialists in Synthetic Grass and Artificial Sports Surfaces
Astrosport Logo
B&L Fencing Services Ltd Tel: 01527 882101 Fax: 01527 882123
www.blfencing.co.uk Fencing Specialists to the Sports Industry
+44 (0)800 9788 140 info@astrosport.co.uk O
o
Take a look
www.adventuregraphics.co.uk
Drop us an email
hello@adventuregraphics.co.uk
Give us a tinkle
0121 354 1010
K
J
Copyright © Adventure Graphics Ltd 2017
KEY a Tennis courts b synthetic Pitches C athletics Tracks d multi sports e natural sportsturf F Play surfaces g adhesives h aggregate Producers i
equipment suppliers
J
Fencing systems
K Floodlighting l indoor structures Bridome Ltd, The Courtyard, Wisley, Surrey GU23 6QL
Tel +44 (0)1932 350365 e. info@bridome.com
Fax +44 (0)1932 350375 w. www.bridome.co.uk
m Paint manufacturers
T: 01606 834015 E: sales@britanniapaints.co.uk www.britanniapaints.co.uk
n screening/Windbreaks
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o sports surface suppliers p surface painting /line marking
Sports flooring · Sports surfaces
Tracks for champions
HIGH PERFORMANCE FLOORING FOR SPORTS & PLAY FACILITIES AROUND THE WORLD.
www.berleburger.com Tel: 01422 200 143 Email: maguirejbswuk@aol.com
www.conica.com
Phone: 01636 642 460 Email: enquiry@conica.com
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Q civil engineers & Groundworks r irrigation & Pumping s maintenance T Professional services
Leading in Artificial Turf Systems Phone: +31 (0) 384250050 E-mail : info@edelgrass.com 01380 830 697 www.coprisystems.com l
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o Suppliers of Adhesives for all applications in the sports surface industry
Multi-use sports flooring for all round perforMance
Tel: 01889 271751 www.envirostik.com ■ Glulam wood, aluminium or
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DESIGNED TO BE BETTER
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LOOKING FOR A SUPPLIER? INTERESTED IN BECOMING A SAPCA MEMBER?
Tel: 024 7641 6316
Email: info@sapca.org.uk www.sapca.org.uk
© CYBERTREK 2020 januarY 2020
The leading manufacturer of netting, posts & sports ground equipment
www.harrod.uk.com ● Tel: 01502 583515
Manufacturers of high quality sports equipment and tennis court products
T: 0121 783 0312 F: 0121 786 2472 E: sales@hexasports.co.uk www.hexasports.co.uk
01785 594421 WWW.MARKHARROD.COM I
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Murfitts Industries Ltd Station Road, Lakenheath, Suffolk IP27 9AD
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Market leaders in the manufacture, supply, installation & maintenance of synthetic and natural sports surfaces.
. P R E S E R V I N G
www.progame-shockpads.com Contact: Martin Laidler – Sales Manager Tel: 07831 178690 Email: mlaidler@trocellen.com
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info@replaymaintenance.co.uk www.replaymaintenance.co.uk
surface testing & consultancy Tel: 0845 602 6354 Email: louise@sportslabs.co.uk Web: www.sportslabs.co.uk
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Sports Turf Research Institute
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t. +44 (0)1274 565131 e. info@stri.co.uk www.stri.co.uk
DESIGN & ADVICE FOR SPORTS SURFACES
www.sportssurfacesuk.com
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t: +44 (0)1299 253966 e: ukinfo@tigerturf.com
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cleaning, lining and resurfacing of sports surfaces T: 01342 851172 e: info@white-line-services.com www.white-line-services.com
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The voice for community leisure trusts across the UK The community leisure trust collective has launched a new brand that seeks to support and develop our public leisure and culture services. Community Leisure UK – formerly Sporta - is the association that specialises in charitable leisure trusts across the UK, enabling networking and knowledge sharing with peers and external stakeholders. Collectively, member community leisure trusts manage a combined budget of more than £1.6bn, employ over 67,000 people, and receive 233million visits per year. Charitable trusts are key community anchors who reinvest every penny into developing services focused on their local people across the life course. Trusts are working with more and more partners to develop supported routes to mental and physical health improvement, while reshaping services to meet local strategic objectives. The ultimate aim of community leisure trusts is to engage all people across the community, whether that is having a health check, a coffee in a safe and warm space, going for a swim, taking a walk in the park, borrowing a library book or becoming a member of a gym.
Community Leisure UK are keen to help organisations who would like to know more about the public leisure landscape and / or the charitable trust model. Please do get in touch at:
www.communityleisureuk.org @CommLeisureUK cateatwater@communityleisureuk.org
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