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2 - 15 October 2018 Issue 746
Verstegen: Gyms face 'changing landscape' Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs and gyms need to become better at delivering results, if they are to attract modern consumers. In an interview with Leisure Opportunities. Verstegen said health clubs could play a major role in "fixing" healthcare, but only if they adapt to the changing market. “Gym operators need to realise the landscape is changing – and be open and growth-minded," Verstegen said. "A lot of the models are still based on maximising membership – and
■■ EXOS operates 400 facilities in 30 countries,
then hoping members don’t show up,
reaching 1.2 million people each year
because if they did, they couldn’t service them. That’s already a broken model.
about fitness and wellness – and that
“Operators need to reposition how
this could benefit the fitness industry.
they’re viewed and focus on delivering
“Some consumers are getting really
health pro-actively through enhanced
educated, about their health but they still
performance, by engaging members and
need expert interventions,” he added.
getting outcomes for them. Not just selling memberships and managing the churn." Verstegen also said that consumers are becoming increasingly knowledgeable
FITNESS
from watches to patches, people know their metrics, they know their exercise output." More: http://lei.sr?a=H7K9R
SPORT
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Mark Verstegen
SPA & WELLNESS
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