EMS training is perfect for PTs who want to maximise the use of their time
MAXIMISING POTENTIAL Technology is shaping the way we do fitness. Personal trainers seek the latest innovations to elevate their business services. Electro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout
E
lectro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout. Already huge in Germany, the most forward-thinking, UK-based personal trainers are recognising the power of EMS for developing their business and attracting clients with a workout technique they’ve never experienced before. At only 20 minutes a session, EMS is the perfect solution for personal trainers keen to maximise their time and create an eďŹƒcient work schedule. EMS lends itself to several business models, including mobile PT services, boutique studios and franchising opportunities. PT services currently make up the largest proportion of this oering, as trainers take advantage of the mobile nature of the device. This allows them to target those without a gym membership and those who prefer to work out in the comfort of their own home, keeping overheads and rent at a minimum. We spoke to several personal trainers using the miha bodytec EMS device to train their clients to understand more about their business models and the success they're having with the equipment.
36
healthclubmanagement.co.uk July 2019