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new initiative aims to improve the application of digital processes


Digital Futures strategy to “transform fitness”


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within the UK’s fitness

and physical activity sector. The Digital Futures strategy, launched in partnership by Sport England and ukactive,

The Digital Futures strategy is a significant moment in the recovery journey of the sector

will see a programme of activities designed to provide operators with new insights and guidance to modernise and grow.

The strategy will provide operators with new insights

Steven Scales

Designed in collaboration with tech firms – including

maturity and effectiveness

members, which will help to

strategy is a significant

Gladstone, Myzone, Egym,

across dozens of digital

identify the challenges and

moment in the recovery

Keepme, SweatWorks, Xn

measures and to provide a

opportunities facing operators

journey of the sector moving

and Orbit4 – Digital Futures

reference point from which

across the breadth of the

through the pandemic.

will support the recovery and

to chart progress towards

health and fitness market.

“The needs of consumers

development of the sector,

meeting new and emerging

Steven Scales, director

will be the headline priority

including reform in some areas.

consumer demands.

The starting point will be to evaluate the sector’s digital

of membership and sector

in terms of this initiative.”

development at ukactive,

The first step is the launch

said: “The Digital Futures

of a consultation for ukactive



new £40m build-to-rent

Post building, the property

development with a

features a 24-hour health club

focus on wellbeing has

and wellness studio, kitted by

opened to residents in

Technogym, alongside a range

Leeds city centre in the UK.


24-hour gym for £40m build-to-rent project of other amenities within its 5,300ft of shared social space.

Located on the historic site of the former Yorkshire

Other facilities include a large co-working space for homeworking, residents’ lounge and games room. Featuring 242 new homes, The Headline is the city’s first


build-to-rent project (BTR) – a relatively new residential development model for the UK. Helen Gordon, CEO, Grainger, said: “Our approach

Our approach is to design with the resident top of mind Helen Gordon

is to design with the resident top of mind.” More:

The 24-hour health club is part of a 5,300sq ft shared area

©Cybertrek 2021 Issue 8 2021