2020 VISION
Precor +44 (0)1276 404900 www.precor.com/en-gb/commercial
PRECOR?
Key contact Eva McBride Marketing manager eva.mcbride@precor.com We’re launching the new Preva mobile app; a complete refresh, integrated with Sony’s Advagym to capture cardio, strength and functional workouts. A white-labelled product, it’s a springboard to stronger engagement with members, connecting them both inside and outside the club, while integrating other popular wellness apps. COVID-19 highlighted that our industry is essential in keeping people healthy, and we will continue to work with ukactive to help position gyms as safe and essential. But now, more than ever, people value connections, so operators must work to stay connected to their members,
wherever they decide to exercise. Aberdeen Sports Village (ASV) has blown us away with its use of Precor’s PREVA platform. The team is using meaningful data to make operational decisions that have benefitted the business. For example, after lockdown, ASV used data to identify peak times and amended its group exercise timetable and staff rota. Every month, fitness manager Kris McIntosh shares the latest data, learnings and actions with staff, customers and board members, to demonstrate how ASV is continuously making improvements and how well it works.
We’re launching the new Preva mobile app, a complete refresh, integrated with Sony’s Advagym
We’ve launched the Power Plate ‘black edition’, designed to appeal to all market sectors, and with a focus on wellness and recovery Power Plate +44 (0)207 317 5000 www.powerplate.com Key contact Iain Murray Sales director, UK iain.murray@powerplate.com POWER PLATE
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We’re encouraging communities to stay fit this winter with a campaign to encourage comfort and confidence with a ‘Smarter, Shorter, Safer’ campaign which encourages engagement, health integration and diversity, to help facilities stay relevant, drive satisfaction and operate with ease. Fitness consumers, staff and facility operators are concerned about safety and managing anxiety on top of maintaining their usual practices and routines, and Power Plate wants to make it easy for clubs to create trust and drive adherence. With ukactive research finding facilities are ‘almost risk free’ environments and consumer data showing people intend to exercise more due to the pandemic (University College London report), the fitness industry is perfectly positioned to meet this new demand. A growth area identified by Power Plate is the healthcare sector – our partnership with Berkley care
homes delivered a wellness solution to older populations suffering with chronic illnesses as a direct result of lockdown. The results are incredible. Everyone Active in Porchester is another great example of how the industry can widen its reach and offer health and wellness to suit every need. With three floors of fitness equipment each containing a Power Plate, Porchester dedicates a whole floor to its active aging community, providing a safe, secure environment for this population to stay healthy. We’ve launched the Power Plate ‘black edition’ range, designed to appeal to all market sectors, and with a continued focus on wellness and recovery. This new, sleek look has been designed to fit within a variety of different environments. Our ‘Trade in, Trade up” initiative helps health clubs upgrade older models to a new premium version, driving value by adding vibration training areas for members to prepare, perform and recover.