Attractions_Handbook_2018-2019

Page 28

photo: © Navyseum

VISITOR ATTRACTIONS

Navyseum Chicago, IL, US Indoor parks will open in busy shopping malls and central iconic establishments

Opening: 2019 Decommissioned Navy equipment could soon be used to create a family-friendly centre dedicated to maritime life after plans were submitted to develop a US$43m attraction in Chicago, Illinois. Plans for Navyseum show an interactive, two-storey attraction that will span 130,000sq ft (12,000sq m) and combine a museum with an interactive playspace. Themed experience zones are connected using bridges, tubes, slides, overlook decks and openings to offer a fun, immersive experience for visitors, allowing them to live a life in the day of a crew member. Led by Seaworld’s former head of creative development, Jumana Brodersen, St Louis-based themed design experts JCO have imagined the Navyseum concepts, including design, attractions programming and exhibit design. ■■ http://lei.sr?a=N2d8j

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Barça-themed “experience spaces” US & Asia Opening: 2020 Spanish football giant FC Barcelona is opening a number of Barça-themed “experience spaces” around the world. Club president Josep Maria Bartomeu has signed a five-year agreement with leisure park developer Parques Reunidos to get the ball rolling on the project, which will see indoor parks opened in “busy shopping malls and iconic establishments in the centres of cities with high numbers of pedestrian traffic”. Each will be dedicated exclusively to FC Barcelona, with visitors able to enjoy immersive experiences “based on the history, values, players and memorable moments of the club, blending interaction, new technologies, education and fun”. Five of the attractions will be built in strategic regions for the club, with the first to open in the US and Asia in 2020.

ATTRACTIONS HANDBOOK 2018-2019

“The agreement with Parques Reunidos will help us to project our image in strategic territories, offering our supporters a 100 per cent Barça experience, and at the same generating a major source of income,” said club vice president Manel Arroyo. “Parques Reunidos are a leading company in their sector, and they have worked with Nickelodeon and Lionsgate on indoor entertainment parks like the ones that Barça will have. That means we’ll be able to continue to set new trends in the entertainment industry.” Fernando Eiroa, the delegate councillor for Parques Reunidos, added: “Our company is constantly looking for new opportunities to expand in order to offer unforgettable experiences for all the family. At these centres, we will be the first company to offer, hand in hand with one of the best teams in the world, an innovative and thrilling sport and leisure experience for football lovers in Asia, the US and Europe.” ■■ http://lei.sr?a=Q7i7w www.attractionshandbook.com

photo: © FC Barcelona

Children will be immersed in crew life


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