PROMOTION
DREAM BIG WhiteWater is branching out of the waterpark business as it introduces two new attractions products and its brand new Vantage guest engagement and management software
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t all starts with a dream – one person, one idea and one seemingly unattainable dream. That’s the origin story of WhiteWater, and we’d wager that it’s the origin story of most of the brilliant things that humanity has achieved in the course of history. Over the last four decades, we’ve committed ourselves to helping others realise their dream—whether it be creating unforgettable experiences or pushing the boundaries of what’s possible. In short, if we can do it, we will. In line with this, we recently introduced our new tagline: “Entertain the possibilities”. It’s a reflection of our vision to make the impossible possible through a combination of in-house creativity, engineering, and production based on decades of tried-and-true methods.
Our current brand advertising campaign, “Be Boundless” is an extension of the idea that barriers are meant to be breached. That’s how discoveries are made.
Building relationships As market leaders, we put our success down to our attitude. There’s a lot to be said about staying true to our roots and never forgetting what our mission is: To help parks solve problems, create immersive experiences and delight guests. We’re only successful if our clients are, too. This is why we truly believe in building relationships and forging lasting partnerships – we stand by our products and are always happy to help clients even years down the line. Over the years, we’ve made it a priority to identify not only what parks and guests
We’re proud of our water park heritage, but we’re excited about branching out and the opportunity to be part of the vast world of entertainment
need or want, we’ve innovated on what’s in the market and invented new products that help make experiences better. Amongst some of our most memorable inventions are the Mat Blaster, the world’s first uphill mat racer, and Smart Blast, the first energy saving VFD water control technology, both of which were Brass Ring winners. Additionally, Slideboarding, the world’s first interactive game in a slide won both a Brass Ring and a TEA Thea award. Over at FlowRider, our WaveOz became the world’s first 180° stationary wave.
Collaboration and innovation
WhiteWater partnered with Wiegand Maelzer earlier this year to manufacture the SlideWheel 74
attractionsmanagement.com
We recognise that we don’t have the exclusivity on good ideas, so we’re always on the lookout for exciting and interesting innovations that we can manufacture with licensing agreements. As a result, we’re able to bring our clients the very best on the market with the convenience of dealing with only one supplier. Recent licensing deals include Life Floor – an award-winning aquatics flooring company which manufactures safety surfaces AM 4 2018 ©CYBERTREK 2018