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state-of-the-art James Bond-inspired facility, called 007 ELEMENTS, has opened in Sölden, Austria, designed to immerse visitors in an environment that will make them feel like secret agents themselves. Described as a cinematic installation, the new attraction is housed in a purpose-built structure designed by local architect Johann Obermoser and his team. Obermoser’s building, located more than 3,000 metres above sea level at the summit of the Gaislachkogl mountaintop, is inset into the rock face, with just the entry and exit, a pair of large projected windows – offering breathtaking panoramic views – and a viewing plaza visible from the exterior. The museum sits by the Gaislachkoglbahn cable car and ice Q restaurant, which
NEAL CALLOW, CREATIVE DIRECTOR, 007 ELEMENTS
Our aim in creating 007 ELEMENTS is to tell the story of the making of the 007 films in an ultra-modern and engaging way. We want to use this incredible location in Austria to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way
were also designed by Obermoser and were the original inspiration for scenes from the 2015 movie Spectre. With a minimalist design, Obermoser aims to blend the gallery with its stunning surroundings as well as referencing the sophisticated style that’s synonymous with the Bond brand. The experience takes visitors through five different zones, entering through The Barrel of the Gun and out onto the Plaza, where they can soak up the views of the Tyrol mountainscape. In the the Lobby, a film narrated by director Sam Mendes introduces guests to the Bond film franchise. The visitors then proceed through different zones (Lair, Briefing Room, Tech Lab, Action Hall, Screening Room, Legacy Hall) where they are immersed in the world of 007 and learn about various aspects of the iconic character and franchise. ©CYBERTREK 2018 AM 3 2018
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