AM2 30th September 2015 issue 36

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30 SEPTEMBER 2015 ISSUE 36

Ubisoft to take theme park concept worldwide Ubisoft – the world’s third largest independent video game publisher – wants to make its mark on the attractions industry, offering a new alternative in the form of its own ‘next-gen’ indoor theme park, which the company is planning to take worldwide. Ubisoft is partnering with developer, designer and operator RSG Group on the attraction. The 15,000sq m (161,500sq ft) theme park will be located in central Kuala Lumpur and will feature innovative Ubisoft-themed rides, attractions and shows. Speaking exclusively to AM2, Jean De Rivières, the man

Popular Ubisoft IPs such as Assassin’s Creed will feature in the park heading up Ubisoft’s new theme park division, revealed plans for the project, as well as ambitious plans for expansion in the future.

Tate Modern addition opening to public in June The £215m (US$329m, €296m) extension of London’s Tate Modern – originally set for 2012 – will open in 2016. The 11-storey addition, designed by acclaimed architecture firm Herzog & de Meuron, will officially open on 17 June 2016, according to Sir Nicholas Serota, director of the Tate Modern. The 65m-tall (213ft) building is set to add 21,500sq m (230,400sq ft) to the gallery’s existing 35,000sq m (377,000sq ft), increasing the size of the attraction by 60 per cent, and two public spaces – a piazza and a garden. More: http://lei.sr?a=4Q5Z2_A

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“It’s still early days,” said Rivières. “The intention is to immerse people in worlds where they can interact with each other.

We want to create a personalised journey with the idea to give guests the opportunity to play the hero in their own life size game. “The big picture is for worldwide expansion, but in a natural way. If we don’t find the right partners we won’t go. “We really want to become a strong player in this industry and we think we have everything for it. We have the brands, the concept and of course the strategy, confidence and trust from the company to go in the direction we want. We also think we have a strong alternative to what’s been done previously.” More: http://lei.sr?a=h5E7F_A

Report: Museums must develop digital strategies A new study identifying future trends in the museum sector has said that museums must develop digital strategies to survive as more people turn to the internet to soak up culture. The NMC Horizon Report: 2015 Museum Edition – created by The New Media Consortium – looked at which trends and important developments in technology will drive changes to museum education and interpretation. The report charts the “five-year horizon”, looking at more than 13 years of research and publications to identify future trends. “At the centre of this challenge is the notion of museums needing to be more aware and responsive to their audiences’ evolving

The report charts the “five-year horizon” behaviours to stay relevant,” reads the report. “As a result, they are being urged to shift their attitudes to balance digital infrastructure and digital mindset in equal measure.” More: http://lei.sr?a=q8W5n_A

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AM2 30th September 2015 issue 36 by Leisure Media - Issuu