GR604 Gymboree Visual Extensions Guide

Visual Extensions Guide Leila San Jose | GR604: Nature of Identity

Visual Extensions Guide

12–91 FUTURE

Brand Forecast Future Opportunities

92–93 WEBSITE

Website Layout Live URL

94–95 DIVERSITY AUDITBook 2 Audit

CONTENTS

NEW LOGO Description goes here in paragraph form.

OUR HISTORY Gymboree is a company founded in Marin County, California in 1976. They opened a chain of clothing stores in 1986. In January 2019, they operated 380 stores, 154 outlets, 147 Janie & Jack stores, 253 Crazy 8 stores and 11 Crazy 8 Stores in the US and Canada.

In 2016, the Gymboree corporation sold the Gymboree Play & Music business to a private company and is now completely separate from the Gymboree Corporation.

6 THE PAST | TARGE T AUDIENCE

B R IGHT Creating happy moments.

EAGER Providing activities where children can learn from and grow.

CU R IOUS Helping children to discover and explore the world.

We inspire and motivate multi sensory experiences for all children to support the holistic development of nurturing physical and mental growth so they can be active in growing independently and their communities.

B R IGHT Creating happy moments.

EAGER Providing activities where children can learn from and grow.

CU R IOUS Helping children to discover and explore the world.

FUTURE Gymboree will expand beyond learning and play. It will be all inclusive for children up to the age of 16 years old. Gymboree will also create multi sensory experiences to help them grow physically and mentally.

BRAND FORECAST

These opportunities are based on multi sensory experiences of sight, movement, hearing and touch with an intent to inspire, motivate or do both.

PRODUCTS

PR01 Gymboree Activity Kit PR02 Gymboree Blanket & Book PR03 Gymboree Magazine

SERVICES

SE01 Gymboree Babysitter Club SE02 Gymboree Excel Tutoring

ENVIRONMENT

EN01 Gymboree Playhouse (Club) EN02 Gymboree Quiet Room

EXPERIENCE

EX01 Gymboree Explore Walk/Hike EX02 Gymboree Sensory Maze Scavenger Hunt

14 FUTURE | BR AND FORECAST

EDUCATIONAL

ED01 Gymboree Yoga

EVENTS

EV01 Gymboree Growth and Development Conference EV02 Gymboree Book Fair EV03 How to Dance in Ohio Musical EV04 Gymboree Dance Party

CO–BRANDING

CO01 Gymboree and Sam + Leo Fruit Snacks CO02 Gymboree + Baby Signs CO03 Gymboree + National Park Service CO04 Gymboree + AbleLight Autism Wheel Talk CO05 Gymboree + National Geographic Guess the Sound CO06 Gymboree + Quizlet Simon Says Flash Cards

MOVEMENT

EV03 CO02

SIGHT

SE02

PR02 CO02

EN01 EX01 CO03

PR01 PR03 CO01

SE01 EV02

EV04 CO05 ED01

CO04 EX02 EV01

HEARING

CO06 EN02

TOUCH

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FUTURE OPPORTUNITIES Sight

Movement

Hearing

Touch

Product Concepts

PR01

PR02

GYMBOREE ACTIVITY KIT

GYMBOREE BLANKET & A BOOK

Grow and learn with these kits.

Learn emotionally and through multi senses.

Receive a kit monthly to expand learning through multi senses.

Spend quality time by reading and having your child interact with the book.

DESCRIPTION Depending on age, a kid can get a kit that helps develop learning skills through touch, sight, movement and hearing every month in a box with instructions.

DESCRIPTION Gymboree blanket and a book has a book that with multi sensory features for touch or sound.

It also includes a soft blanket for comfort.

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore through sight and touch.

MISSION—FOCUS Gymboree blanket and a book reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing materials for an experience that they can spend with family and learn to grow through sight, movement and touch.

SIMILARITIES Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.

SIMILARITIES Slumberkins, Toddlers Book Club, Book and Bear, and Scholastic.

DIFFERENTIATOR The kit will be different each month and have different levels from 0–4 years old, 5–10 years old and 11–16 years old.

DIFFERENTIATOR The hands on learning from the book helps to be all inclusive to all children that learn or communicate differently. They are able to interact and be comforted by the blanket.

16 FUTURE | FUTURE OPPORTUNITIES | PRODUCT CONCEP TS

Service Concepts

PR03

SE01

GYMBOREE MAGAZINE

GYMBOREE BABYSITTER CLUB

Expand your knowledge and learn from others.

Find a sitter either virtually or physically.

Learn from other parents and children of what they are doing in the world.

Opportunity for both parents and children.

DESCRIPTION For children and parents to read and enjoy.

Children can do puzzles and read about other children exploring the world and etc. There will be a section where children can share their story.

MISSION—FOCUS Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow their knowledge by sight and touch.

SIMILARITIES Highlights, Ladybug Magazine, OWL and Parents.

DIFFERENTIATOR This will include all stories, all different parenting tips and resources as well as a place for children to learn from and do puzzles.

DESCRIPTION A babysitter club where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have a job. They will have credentials and training.

MISSION—FOCUS Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunities for older kids to discover responsibility, time management, problem solving skills through sight, touch and hearing.

SIMILARITIES Virtual Babysitter’s Club, DIFFERENTIATOR This will go be both for children to learn and be a service for parents who need a babysitter.

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FUTURE OPPORTUNITIES Sight

Movement

Hearing

Touch

Service Concept

Environment Concept

SE02

EN01

GYMBOREE EXCEL TUTORING

GYMBOREE PLAYHOUSE (CLUB)

Find scholar help for school.

A space where children and parents can learn and play.

Get help for homework or advance in your academic studies.

DESCRIPTION An after school tutoring service where children age 10 and up can help struggling parents and their child with homework or advance in learning.

MISSION—FOCUS Gymboree excel tutoring reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing opportunity to grow for older and younger children through sight, movement and hearing.

SIMILARITIES Kumon, Tutor Doctor, Club Z and Preply DIFFERENTIATOR This will go be both for children to learn and be a service for parents who need a babysitter.

Be happy, learn and play.

DESCRIPTION Gymboree playhouse club is a multi purpose building where there is a place for children to play or learn, rooms for parent workshops, and a place of opportunity for older children to train and/or babysit.

MISSION—FOCUS Gymboree playhouse reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a place for children to play, and learn through and have different multi sensory experiences.

SIMILARITIES Children’s Discovery Museum, YMCA, and Exploratorium.

DIFFERENTIATOR Classes, workshops and training sessions are small and more personable.

1 8 FUTURE | FUTURE OPPORTUNITIES | SERVICES CONCEP TS

Experience Concept

EN02

EX01

GYMBOREE QUIET ROOM

GYMBOREE EXPLORE WALKS/HIKES

A space where children or adults have quiet time.

See, touch, smell and learn about the outdoors.

Take a pause, a break to be calm or meditate.

Go outside and learn about nature and the world.

DESCRIPTION Gymboree quiet room will be a room where its there will be noise cancelling ear muffs or headphones. There are pillows, blankets, comfy chairs where children can take a nap, be in a calm environment.

DESCRIPTION Planned trips to explore outside whether its through a nature walk or hike outdoors.

MISSION—FOCUS Gymboree quiet room reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by having a place for a mental break, kids and parents can use hearing, and touch as sensory experience.

SIMILARITIES Sesame Place, Discovery Museum, and Nickelodeon Universe DIFFERENTIATOR Across from where their child is sitting will be a space for parents to sit and meditate since their child is in a safe space.

MISSION—FOCUS Gymboree explore walks/hikes reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a day where parents and children can go on a planned walk or hike while learning through a multi sensory experience.

SIMILARITIES Tiny Treks, Happy Trails for Kids, and Outgrown.

DIFFERENTIATOR The age will be expanded from a few months to the sixteen years old. And parents can go with their children. There will be a guide provided to lead through trails and teach about the outdoors.

LINKS TO—GYMBOREE EXPLORE WALKS/HIKES

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FUTURE OPPORTUNITIES Sight

Movement

Hearing

Touch

Experience Concept

Educational Concept

EX02

ED01

GYMBOREE SENSORY MAZE SCAVENGER HUNT Explore in a calm and safe environment.

Learn by using touch and sight as you walk through the sensory maze.

DESCRIPTION An indoor maze scavenger hunt experience where children can play by exploring light and texture.

This will include bright lit up color panels with textures that children can touch.

MISSION—FOCUS Gymboree sensory maze experience reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by children to learn about textures through movement, hearing and touch.

SIMILARITIES Miracle Recreation, Odysseum, and Madatech.

DIFFERENTIATOR This will be a sensory maze where parents and children can work together and find things for a scavenger hunt. It will help them be excited about finding things and checking off the list.

GYMBOREE YOGA Bond, stretch and strengthen.

Learn about gentle movements and mindful breathing techniques.

DESCRIPTION Weekly yoga classes categorized by age: Baby (4 months), Toddler (1–3 years old), Preschooler (3-4 years old), Primary (4–11 years old), Big kids (12 year old and up).

MISSION—FOCUS Gymboree yoga reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by learning stretches through a movement and hearing experience.

SIMILARITIES Baby Bee Yoga, YMCA, Love Child Yoga and Blooma DIFFERENTIATOR This will be a yoga class targeted towards each age group where it can focus on the bond of the child and parent as well as help strengthen the child physically.

20 FUTURE | FUTURE OPPORTUNITIES | EDUCATION AL CONCEP TS

Event Concepts

EV01

GYMBOREE GROWTH & DEVELOPMENT CONFERENCE Learn and find resources about child development from 0 to age 16 years old.

Learn to bring out the best in your child.

DESCRIPTION This conference will be held once a year where all professionals, companies that are in relation with child development will provide resources to help children grow better emotionally and physically.

MISSION—FOCUS Gymboree growth and development conference reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing an event where parents can learn from professionals and other parents through movement hearing and touch.

SIMILARITIES Zero to Three, Infant Development Association, and CocoKids.

DIFFERENTIATOR Parents can interact with child development professionals and find resources they need.

EV02

GYMBOREE BOOK FAIR Every book is an adventure.

Find books and stories to grow your knowledge.

DESCRIPTION A book fair weekend event for children where they can listen to stories, make forts and read stories to each other or themselves. There will be a variety of children’s books available both for purchase or to read during the event.

MISSION—FOCUS Gymboree Book fair reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing opportunity to many different books through sight, touch and hearing.

SIMILARITIES Bay Area Kidfest, Hicklebees, and Scholastic Book Fair.

DIFFERENTIATOR Characters from books, authors will come and read or do a meet and greet. Children can make forts and be comfy and read.

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FUTURE OPPORTUNITIES Sight

Movement

Hearing

Touch

Event Concepts

EV03

EV04

HOW TO DANCE IN OHIO MUSICAL

GYMBOREE DANCE PARTY

Learn about the courage on how to step out into the world.

Move to the beat of the music.

Be inspired by celebrating differences.

DESCRIPTION An event for children who are 6 years old and up with their parents. This will be all inclusive and will be connected with Autism Speaks a non profit organization who be the audience of a broadway musical of seven autistic young people getting ready for a spring formal.

MISSION—FOCUS How To Dance In Ohio Musical reinforces our missionto inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by celebrating differences and inspiring bravery into the world through sight and movement.

All children and parents come together and dance.

DESCRIPTION Gymboree dance party is a day event in celebration of dance. Children (ages 4 and up) and parents come together and dance to songs that they listen to.

MISSION—FOCUS Gymboree Dance Party reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by having children learn new dance moves through movement, and hearing.

SIMILARITIES Kidz Bop, The Wiggles, and Kids ‘N Dance.

DIFFERENTIATOR This will include fun dance games like Freeze Dance, Head Shoulders knees and Toes, musical DIFFERENTIATOR chairs and etc. This will also include a dance This will help children expand their multi sensory tutorial where the children can put on a show experience and be inspired by someone like them. for there parents.

SIMILARITIES Kid on the Town, TDF, and CTFA.

2 2 FUTURE | FUTURE OPPORTUNITIES | E VENT CONCEP TS

Co–Branding Concepts

CO01

GYMBOREE AND SAM + LEO FRUIT SNACKS Children need to grow and have healthy snacks to eat.

Parents are always on the road and may find their children hungry and cranky.

DESCRIPTION Gymboree and Sam + Leo fruit snacks is a partnership of more nutritious kid fruit snacks.

MISSION—FOCUS Gymboree snacks reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by feeding them nutritious snacks, this helps children learn through sight and touch.

SIMILARITIES Bear, Jordays, Yumearth and You Love Fruit.

DIFFERENTIATOR Sam + Leo known for natural, vegan and gluten free gummy vitamins for kids (starting at age 4) and teenagers. A healthier nutritious fruit snack with vitamins and real fruit will help kids grow.

CO02

GYMBOREE + BABY SIGNS

Baby sign language.

Babies learn sign language to communicate.

DESCRIPTION Baby signs program is the world’s leading sign language program for hearing babies. In this partnership, this will help parents and babies communicate especially at a very young age when they can not speak or hear.

MISSION—FOCUS Gymboree baby signs reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by partnering with this company, they provide a program developed by experts where babies can grow and learn how to communicate through a sight, and movement experience.

SIMILARITIES Baby Sign Language, The Bump and Signing Time.

DIFFERENTIATOR This partnership program will be all inclusive to all babies (starting ages 6 to 9 months old) and their parents who want to learn.

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FUTURE OPPORTUNITIES Sight

Movement

Hearing

Touch

Co–Branding Concepts

CO03

GYMBOREE + NATIONAL PARK SERVICE Help preserve and protect national parks.

Volunteer time to apply talents and strengths.

DESCRIPTION Volunteer parks program partnership with National Park Service. Friends and family can volunteer for a day.

MISSION—FOCUS Gymboree with National Park Service reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing unique opportunities to grow in applying their talents, this creates a multi sensory experience.

SIMILARITIES California State Parks, Eco Happiness Project and Clean California.

DIFFERENTIATOR 250 volunteer hours will allow for free entrance of 2,000 federal recreation areas that children can take trips to. This will also provide a chance for older children to have real life job experience.

LINKS TO—GYMBOREE EXPLORE WALKS/HIKES

CO04

GYMBOREE + ABLELIGHT AUTSIM WHEEL TALK Share the Autism Wheel.

Bring awareness of Autism during April.

DESCRIPTION Partnership with Ablelight, believes the world shines brighter when people with developmental abilities achieve their full potential. Includes an introductory conference about the Autism.

MISSION—FOCUS Autism wheel talk reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing positive and all inclusive autism awareness through movement, hearing and touch.

SIMILARITIES Autism Events, Autism Society National Conference and Autism Education Summit.

DIFFERENTIATOR This introduces the Autism wheel and also provides resources and opportunities to advocate for Autism. This can also help parents guide their children who are not Autistic.

24 FUTURE | FUTURE OPPORTUNITIES | CO – BR ANDING CONCEP TS

CO05

CO06

GUESS THE SOUND APP WITH KIDS NATIONAL GEOGRAPHIC

GYMBOREE + QUIZLET SIMON SAYS FLASHCARDS

Learn what animal makes each sound.

Kids learn to hear and do.

Children should learn by hearing sounds.

Children play simon says.

DESCRIPTION Guess the sound (for ages five years old and up) with Kids National Geographic would create a game of animals making sounds. Kids National Geographic will compile an audio with animal sounds. Children listen to the sound and guess what animal is making the sound.

DESCRIPTION This is a partnership with a website company who provides learning tools for students including flash cards. The flash cards can be used to play with a group of children the game Simon Says.

When an adult picks a card, they will provide the instructions to the kids.

MISSION—FOCUS Guess the sound reinforces mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by increasing learning capabilities through movement and hearing.

MISSION—FOCUS Gymboree + Quizlet simon says flashcards n to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by increasing their motor skills through hearing and touch.

SIMILARITIES Tiny Tap, Cokogames, and DeepKlarity.

SIMILARITIES Lesson Pix, Teachers Pay Teachers, and Brainscape

DIFFERENTIATOR This app will include real videos of the animals to give as the answer. It will also educate of what animal and helpful facts like how big do they get and where they are located.

DIFFERENTIATOR This will be a collaboration of what kids would like to add to the flashcards and make use of the Quizlet website.

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PR01 PRODUCTS

GYMBOREE ACTIVITY KIT Receive a kit monthly to expand learning through multi senses.

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore through sight and touch.

Grow and learn with these activity kits!

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SIMILARITIES Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.

DIFFERENTIATORS The kit will be different each month and have different levels from 0–4 years old, 5–10 years old and 11–16 years old.

30 FUTURE | FUTURE OPPORTUNITIES | E X TENSIONS

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PR03 PRODUCTS

GYMBOREE MAGAZINE Learn from other parents and children of what they are doing in the world.

Gymboree magazine is for both children and their parents to read and enjoy. Children can do puzzles and read about other children around the world and etc. There will be a section where children can share their stories.

MISSION—FOCUS Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow their knowledge by sight and touch.

Expand your knowledge & Learn from others.

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SIMILARITIES Highlights, Ladybug Magazine, OWL and Parents.

DIFFERENTIATORS These snacks will be nutrition packed where families can purchase and have available for classes or older children can raise funds to donate to non profit organizations.

36 FUTURE | FUTURE OPPORTUNITIES | E X TENSIONS

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SE01 SERVICES

GYMBOREE BABYSITTER CLUB An opportunity for both parents and kids.

A babysitter service where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen years to have a job. They can get credentials and training from Gymboree.

MISSION—FOCUS Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunities for older kids to discover responsibility, time management, problem solving skills through sight, hearing and touch.

Find a sitter or a job either virtually or in person.

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SIMILARITIES Virtual Babysitter’s Club, Jovie, and The Babysitting Company.

DIFFERENTIATORS This will be for both children to learn about child development and be certified with Gymboree and parents who need a babysitter.

42 FUTURE | FUTURE OPPORTUNITIES | E X TENSIONS

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EN01 ENVIRONMENT

GYMBOREE QUIET ROOM Take a pause, a break to be calm or meditate.

Gymboree quiet room will be a sound proof room with noise cancelling ear muffs or headphones.

There will be pillows, blankets, comfy chairs where children can take a nap and be in a calm environment.

MISSION—FOCUS Gymboree quiet room reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by having a place for a mental break, kids and parents can use hearing, and touch as sensory experience.

A space where children and parents can have quiet time.

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SIMILARITIES Sesame Place, Discovery Museum, and Nickelodeon Universe.

DIFFERENTIATORS Across from where their child is sitting will be a space for parents to sit and meditate since their child is in a safe space.

4 8 FUTURE | FUTURE OPPORTUNITIES | E X TENSIONS

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EN01 ENVIRONMENT

GYMBOREE EXPLORE WALKS & HIKES Go outside and learn about nature and the world.

Gymboree explore walks and hikes are planned trips to explore the outside whether its through a nature walk or hiking in the woods.

MISSION—FOCUS Gymboree explore walks/hikes reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a day where parents and children can go on a planned walk or hike while learning through a multi sensory experience.

See, touch, smell and learn about nature and the world.

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SIMILARITIES Tiny Treks, Happy Trails for Kids, and Outgrown.

DIFFERENTIATORS The age will be expanded from just a few months to age sixteen years old. And parents can go with their children. There will be a guide provided to lead through trails and teach about the outdoors.

5 4 FUTURE | FUTURE OPPORTUNITIES | E X TENSIONS

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ED02 EDUCATIONAL

GYMBOREE YOGA Learn about gentle movements and mindful breathing techniques.

Weekly yoga classes categorized by age: Baby (4 months), Toddler (1–3 years old), Preschooler (3-4 years old), Primary (4–11 years old), Big kids (12 year old and up).

MISSION—FOCUS Gymboree Yoga reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by learning stretches through a hearing and touch .

Bond, stretch, and strengthen your body.

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SIMILARITIES Baby Bee Yoga, YMCA, Love Child Yoga and Blooma.

DIFFERENTIATORS This will be a yoga class targeted towards each specific age group where it can focus on the bond of the child and parent as well as help strengthen the child physically.

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EV02 EVENT

GYMBOREE BOOK FAIR Find books and stories to grow your knowledge.

A book fair weekend event for children where they can listen to stories, make forts and read stories to each other or themselves. There will be a variety of children’s books available both for purchase or to read during the event.

MISSION—FOCUS Gymboree Book fair reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing opportunity to many different books through sight, hearing and touch.

Every book is an adventure.

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SIMILARITIES Bay Area Kidfest, Hicklebees, and Scholastic Book Fair.

DIFFERENTIATORS Characters from children books, or the authors will come and read or do a meet and greet.

Children can make forts and be comfy while they read.

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CO01 CO–BRANDING

GYMBOREE AND SAM+LEO FRUIT SNACKS Parents are always on the road and may find their children hungry and cranky.

Gymboree and Sam + Leo fruit snacks is a partnership where the create a more nutritious fruit snacks for children with clean ingredients and vitamins to help them grow.

MISSION—FOCUS Gymboree snacks reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by feeding them nutritious snacks, this helps children learn through sight and touch.

Children need to grow and have healthy snacks to eat.

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SIMILARITIES Bear, Jordays, Yumearth and You Love Fruit.

DIFFERENTIATORS Sam + Leo known for natural, vegan and gluten free gummy vitamins for kids (starting at age 4) and teenagers. A healthier nutritious fruit snack with vitamins and real fruit will help kids grow.

7 2 FUTURE | FUTURE OPPORTUNITIES | E X TENSIONS

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CO02 CO–BRANDING

GYMBOREE + BABY SIGNS Babies learn sign language to communicate.

Baby signs program is the world’s leading sign language program for hearing babies. In this partnership, this will help parents and babies communicate especially at a very young age when they can not speak or hear.

MISSION—FOCUS Gymboree growth and development conference reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by partnering with this company, they provide a program developed by experts where babies can grow and learn how to communicate through a sight, and movement experience.

Baby sign language.

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SIMILARITIES Baby Sign Language, The Bump and Signing Time.

DIFFERENTIATORS This partnership program will be all inclusive to all babies (starting ages 6 to 9 months old) and their parents who want to learn.

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CO02 CO–BRANDING

GYMBOREE DANCE PARTY

All children and parents come together and dance.

DESCRIPTION Gymboree dance party is a day event in celebration of dance. Children (ages 4 and up) and parents come together and dance to songs that they listen to.

MISSION—FOCUS Gymboree Dance Party reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by having children learn new dance moves through movement, and hearing.

Move to the beat of the music.

VISUAL E X TENSIONS GUIDE | GYMBOREE 81

VISUAL E X TENSIONS GUIDE | GYMBOREE 8 3

SIMILARITIES Kidz Bop, The Wiggles, and Kids ‘N Dance.

DIFFERENTIATOR This will include fun dance games like Freeze Dance, Head Shoulders knees and Toes, musical chairs and etc. This will also include a dance tutorial where the children can put on a show for there parents.

8 4 FUTURE | FUTURE OPPORTUNITIES | E X TENSIONS

VISUAL E X TENSIONS GUIDE | GYMBOREE 8 5

86 FUTURE | FUTURE OPPORTUNITIES | E X TENSIONS

CO02 CO–BRANDING

GYMBOREE EXCEL TUTORING

Get help for homework or advance in your academic studies.

DESCRIPTION An after school tutoring service where children age 10 and up can help struggling parents and their child with homework or advance in learning.

MISSION—FOCUS Gymboree excel tutoring reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing opportunity to grow for older and younger children through sight, movement and hearing.

Find scholar help for school.

VISUAL E X TENSIONS GUIDE | GYMBOREE 87

VISUAL E X TENSIONS GUIDE | GYMBOREE 89

SIMILARITIES Kumon, Tutor Doctor, Club Z and Preply DIFFERENTIATOR This will go be both for children to learn and be a service for parents who need a babysitter.

90 FUTURE | FUTURE OPPORTUNITIES | E X TENSIONS

VISUAL E X TENSIONS GUIDE | GYMBOREE 9 1

multi sensory sight experiences

hearing

movement

multi sensory experiences

touch

sight

hearing

movement

touch

multi sensory experiences

sight

hearing

THE CHART

We are a little new, but you know us from before.

We want to reveal some news!

MOVEMENT

PRODUCTS

PR01 Gymboree Activity Kit PR02 Gymboree Blanket & Book PR03 Gymboree Magazine

B R IGHT

SERVICES

EAGER

SE01 Gymboree Babysitter Club SE02 Gymboree Excel Tutoring

timeline

We inspire and motivate multi sensory experiences for all children to support the holistic development of nurturing physical and mental growth so they can be active in growing independently and their communities.

Creating happy moments.

MULTI SENSORY VENN CHART

In 2016, the Gymboree corporation sold the Gymboree Play & Music business to a private company and is now completely separate from the Gymboree Corporation.

project notice

ENVIRONMENT

EN01 Gymboree Playhouse (Club) EN02 Gymboree Quiet Room

TIMELINE 1984 125 Gymboree franchises operating in 20 states in the US

Providing activities where children can learn from and grow.

touch

SIGHT

H ISTORY Gymboree is a company founded in Marin County, California in 1976. They opened a chain of clothing stores These opportunities are based on multi sensory experiences of sight, movement, hearing and touch with an intent to inspire, motivate or do both. in 1986. In January 2019, they operated 380 stores, 154 outlets, 147 Janie & Jack stores, 253 Crazy 8 stores and 11 Crazy 8 Stores in the US and Canada.

WELCOM E

movement

EXPERIENCE

EX01 Gymboree Explore Walk/Hike EX02 Gymboree Sensory Maze Scavenger Hunt

1989

1993–1994

2010

32 retail stores, 350 Gymboree franchises

Nancy Pedot: Chairman & Chief Executive

Bain Capital of US $1.8 billion

2017– 2019 Filed for bankruptcy in Jun., Nov. and Jan

Don Cho serves as chairman and chief executive

CU R IOUS

Today

The new Gymboree will help children grow through the discovery of happiness in learning and experiences.

EDUCATIONAL

EV03 CO02

ED01 Gymboree Yoga

SE02 EV03

EVENTS

EV01 Gymboree Growth and Development Conference EV02 Gymboree Bookfair EV03 How to Dance in Ohio Musical EV04 Gymboree Dance Party

SIGHT

PR02 CO02

EV04

PR02 EN01 EX01 ED01 CO03

PR01 PR03 EN02 EX02 CO01

EV01 CO05

ED01 CO06

SE01 EV02

TOUCH

36 FUTURE | THE CH ART | VENN DIAGR AM

Helping children to discover and explore the world.

HEARING

CO–BRANDING

CO01 Gymboree and Sam + Leo Fruit Snacks CO02 Baby Signs CO03 National Park Service CO04 AbleLight Autism Wheel Talk CO05 Guess The Sound App with Kids National Geographic

VISUAL STANDARDS GUIDE | GYMBOREE 3 7

Extension 1

bright

Creating happy moments. multi sensory sight experiences

eager

curious

Providing activities where children can learn from and grow

Helping Children to discover and explore the world.

hearing

movement

1976

1986–1987

1991–1992

1995–1998

Joan Barnes opens the first commercial children’s work out center

350 centers and 15 retail stores through the US and foreign countries

Retail sales increase to $6.9 million

Development of educational toys and products

multi sensory experiences

13 PAST | TIMELINE

sight

hearing

2016

movement

PR01 PRODUCTS

GYMBOREE ACTIVITY KIT

2023

Corporation sold Gymboree Play & Music to Zeavion Holding

Play & Music operates in over 40 countries and has 733 centers internationally

Choose a kit to learn by encompassing multi sensory experiences.

multi sensory experiences

touch

THE VISUAL GUIDE | GYMBOREE 14

sight

Depending on age, get a kit that helps children

hearing

develop learning skills through touch, sight, movement touch movement and hearing monthly. Everything needed comes in a box with instructions.

MISSION—FOCUS

new design

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

SIGHT

touch

Extension 2

brand grids

Grow and learn with these

PR01 PRODUCTS

GYMBOREE ACTIVITY KIT activity kits!

Past Gymboree

Choose a kit to learn by encompassing multi sensory experiences.

4 8 FUTURE | FUTURE OPPORTUNITIES

VISUAL STANDARDS GUIDE | GYMBOREE 49

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

Extension 3 Grow and learn with these

PR01 PRODUCTS

GYMBOREE ACTIVITY KIT activity kits!

new identity

Choose a kit to learn by encompassing multi sensory experiences.

4 8 FUTURE | FUTURE OPPORTUNITIES

VISUAL STANDARDS GUIDE | GYMBOREE 49

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

New Gymboree

Extension 4 Grow and learn with these

PR01 PRODUCTS

GYMBOREE ACTIVITY KIT activity kits!

Choose a kit to learn by encompassing multi sensory experiences.

4 8 FUTURE | FUTURE OPPORTUNITIES

VISUAL STANDARDS GUIDE | GYMBOREE 49

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

FUTURE OPPORTUNITIES multi sensory experiences

sight

hearing

Product Concepts

4 8 FUTURE Grow | FUTURE OPPORTUNITIES and learn with these kits.

PR02

PR03

GYMBOREE BLANKET & A BOOK

GYMBOREE MAGAZINE

VISUAL STANDARDS GUIDE | GYMBOREE 49 Find a sitter either virtually or physically.

Learn emotionally and through multi senses.

Expand your brain and learn from others.

Choose a kit to learn by encompassing multi sensory experiences.

Spend quality time by reading and having your child interact with the book.

Learn from other parents and children of what they are doing in the world.

DESCRIPTION Gymboree blanket and a book has a book that with multi sensory features for touch or sound.

It also includes a soft blanket for comfort.

DESCRIPTION For children and parents to read and enjoy.

Children can do puzzles and read about other children exploring the world and etc. There will be a section where children can share their story.

DESCRIPTION A babysitter service where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have a job. They will have credentials and training.

MISSION—FOCUS Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow mentally and physically. It will have tips, stories, activities and resources.

MISSION—FOCUS Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunites for older children to discover responsibility, time management, problem solving skills and much more..

MISSION—FOCUS Gymboree blanket and a book reinforces our missionto inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing materials for an experience that they can spend with family and learn to grow by experiencing the book by touching or listening.

FUTURE OPPORTUNITIES

SIMILARITIES Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.

SIMILARITIES

Toddlers Book Club, Book and Bear, multi sensory Slumberkins, and Scholastic. experiences DIFFERENTIATOR

DIFFERENTIATOR The kit willConcepts be different each month and have Product different levels from 0–4 years old, 5–10 years old and 11–16 years old.

The hands on learning from the book helps to be all inclusive to all children that learn or communicate differently. They are able to interact and be comforted by the blanket.

sight

Opportunity for both parents and children.

hearing movement SIMILARITIES

SIMILARITIES Highlights, Ladybug Magazine, OWL and Parents.

DIFFERENTIATOR This will include all stories, all different parenting tips and resources as well as a place for children to learn from and do puzzles.

PR01

GYMBOREE ACTIVITY KIT

PR02

GYMBOREE BLANKET & A BOOK

PR03

GYMBOREE MAGAZINE

VISUAL STANDARDS GUIDE | GYMBOREE 39

SE01

GYMBOREE BABYSITTER CLUB

Learn emotionally and through multi senses.

Expand your brain and learn from others.

Choose a kit to learn by encompassing multi sensory experiences.

Spend quality time by reading and having your child interact with the book.

Learn from other parents and children of what they are doing in the world.

DESCRIPTION Depending on age, a kid can get a kit that helps develop learning skills through touch, sight, movement and hearing every month in a box with instructions.

DESCRIPTION Gymboree blanket and a book has a book that with multi sensory features for touch or sound.

It also includes a soft blanket for comfort.

DESCRIPTION For children and parents to read and enjoy.

Children can do puzzles and read about other children exploring the world and etc. There will be a section where children can share their story.

DESCRIPTION A babysitter service where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have a job. They will have credentials and training.

MISSION—FOCUS Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow mentally and physically. It will have tips, stories, activities and resources.

MISSION—FOCUS Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunites for older children to discover responsibility, time management, problem solving skills and much more..

Grow and learn with these kits.

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore different learning skills or abilities as they grow.

MISSION—FOCUS Gymboree blanket and a book reinforces our missionto inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing materials for an experience that they can spend with family and learn to grow by experiencing the book by touching or listening.

SIMILARITIES Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.

SIMILARITIES Slumberkins, Toddlers Book Club, Book and Bear, and Scholastic.

DIFFERENTIATOR The kit will be different each month and have different levels from 0–4 years old, 5–10 years old and 11–16 years old.

DIFFERENTIATOR The hands on learning from the book helps to be all inclusive to all children that learn or communicate differently. They are able to interact and be comforted by the blanket.

3 8 FUTURE | FUTURE OPPORTUNITIES | PRODUCT CONCEP TS

https://www.growththroughmultisensoryexperiences.com/

9 2 WEBSITE | GR AYSCREENS | OP TION 3

touch

Virtual Babysitter’s Club,

DIFFERENTIATOR Service Concepts This will go be both for children to learn and be a service for parents who need a babysitter.

3 8 FUTURE | FUTURE OPPORTUNITIES | PRODUCT CONCEP TS

This is the final layout chosen for the website and is currently live.

touch

Grow and learn with these activity kits!

SE01

GYMBOREE BABYSITTER CLUB

DESCRIPTION Depending on age, a kid can get a kit that helps develop learning skills through touch, sight, movement and hearing every month in a box with instructions.

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore different learning skills or abilities as they grow.

LIVE WEBSITE

movement

Service Concepts

PR01

GYMBOREE ACTIVITY KIT

Find a sitter either virtually or physically.

Opportunity for both parents and children.

SIMILARITIES Highlights, Ladybug Magazine, OWL and Parents.

SIMILARITIES Virtual Babysitter’s Club,

DIFFERENTIATOR This will include all stories, all different parenting tips and resources as well as a place for children to learn from and do puzzles.

DIFFERENTIATOR This will go be both for children to learn and be a service for parents who need a babysitter.

VISUAL STANDARDS GUIDE | GYMBOREE 39

hearing

multi sensory sight experiences

movement

touch

multi sensory sight experiences

H EARI NG HE CHART

RODUCTS

R01 Gymboree Activity Kit R02 Gymboree Blanket & Book R03 Gymboree Magazine

ERVICES

NVIRONMENT

N01 Gymboree Playhouse (Club) N02 Gymboree Quiet Room

XPERIENCE

X01 Gymboree Explore Walk/Hike X02 Gymboree Sensory Maze cavenger Hunt

EDUCATIONAL

EV03 CO02

ED01 Gymboree Yoga

SE02 EV03

EVENTS

EV01 Gymboree Growth and Development Conference EV02 Gymboree Bookfair EV03 How to Dance in Ohio Musical EV04 Gymboree Dance Party

SIGHT

PR02 CO02

PRODUCTS

EV04

PR01 Gymboree Activity Kit PR02 Gymboree Blanket & Book PR03 Gymboree Magazine

PR02 EN01 EX01 ED01 CO03

SERVICES HEARING SE01 Gymboree Babysitter Club EV01 CO05

SE02 Gymboree Excel Tutoring

ENVIRONMENT

PR01 PR03 EN02 EX02 CO01

EN01 Gymboree Playhouse (Club) EN02 Gymboree Quiet Room

ED01 CO06

SE01 EV02

EXPERIENCE

EX01 Gymboree Explore Walk/Hike EX02 Gymboree Sensory Maze Scavenger Hunt

EDUCATIONAL

EV03 CO02

ED01 Gymboree Yoga

SE02 EV03

EVENTS

EV01 Gymboree Growth and Development Conference EV02 Gymboree Bookfair EV03 How to Dance in Ohio Musical EV04 Gymboree Dance Party

SIGHT

PR02 CO02

36 FUTURE | THE CH ART | VENN DIAGR AM

multi sensory experiences

sight

VISUAL STANDARDS GUIDE | GYMBOREE 49

Extension 2 Choose a kit to learn by encompassing multi sensory experiences.

VISUAL STANDARDS GUIDE | GYMBOREE 49

VISUAL STANDARDS GUIDE | GYMBOREE 49

Extension 3 Grow and learn with these

PR01 PRODUCTS

Choose a kit to learn by encompassing multi sensory experiences.

VISUAL STANDARDS GUIDE | GYMBOREE 49

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

Grow and learn with these

PR01 PRODUCTS

GYMBOREE ACTIVITY KIT activity kits!

4 8 FUTURE | FUTURE OPPORTUNITIES

GYMBOREE ACTIVITY KIT activity kits!

Choose a kit to learn by encompassing multi sensory experiences.

4 8 FUTURE | FUTURE OPPORTUNITIES

MISSION—FOCUS

MISSION—FOCUS

MISSION—FOCUS

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

Extension 4 Grow and learn with these

VISUAL STANDARDS GUIDE | GYMBOREE 49

Extension 4 Grow and learn with these

PR01 PRODUCTS

Choose a kit to learn by encompassing multi sensory experiences.

VISUAL STANDARDS GUIDE | GYMBOREE 49

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

Grow and learn with these

PR01 PRODUCTS

GYMBOREE ACTIVITY KIT activity kits!

4 8 FUTURE | FUTURE OPPORTUNITIES

GYMBOREE ACTIVITY KIT activity kits!

Choose a kit to learn by encompassing multi sensory experiences.

4 8 FUTURE | FUTURE OPPORTUNITIES

MISSION—FOCUS

MISSION—FOCUS

MISSION—FOCUS

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

hearing

movement

PR03

touch

Grow and learn with these activity kits!

SE01

GYMBOREE MAGAZINE Expand your brain and learn from others.

Learn from other parents and children of what they are doing in the world.

DESCRIPTION For children and parents to read and enjoy.

Children can do puzzles and read about other children exploring the world and etc. There will be a section where children can share their story.

DESCRIPTION A babysitter service where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have a job. They will have credentials and training.

SIMILARITIES

MISSION—FOCUS Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow mentally and physically. It will have tips, stories, activities and resources.

MISSION—FOCUS Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunites for older children to discover responsibility, time management, problem solving skills and much more..

The hands on learning from the book helps to be all inclusive to all children that learn or communicate differently. They are able to interact and be comforted by the blanket.

DIFFERENTIATOR This will include all stories, all different parenting tips and resources as well as a place for children to learn from and do puzzles.

sight

GYMBOREE BABYSITTER CLUB Opportunity for both parents and children.

hearing movement SIMILARITIES

touch

Virtual Babysitter’s Club,

DIFFERENTIATOR Service Concepts This will go be both for children to learn and be a service for parents who need a babysitter.

PR03

SE01

GYMBOREE BLANKET & A BOOK

GYMBOREE MAGAZINE

Learn emotionally and through multi senses.

Expand your brain and learn from others.

Choose a kit to learn by encompassing multi sensory experiences.

Spend quality time by reading and having your child interact with the book.

Learn from other parents and children of what they are doing in the world.

DESCRIPTION Gymboree blanket and a book has a book that with multi sensory features for touch or sound.

It also includes a soft blanket for comfort.

DESCRIPTION For children and parents to read and enjoy.

Children can do puzzles and read about other children exploring the world and etc. There will be a section where children can share their story.

DESCRIPTION A babysitter service where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have a job. They will have credentials and training.

MISSION—FOCUS Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow mentally and physically. It will have tips, stories, activities and resources.

MISSION—FOCUS Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunites for older children to discover responsibility, time management, problem solving skills and much more..

SIMILARITIES Virtual Babysitter’s Club,

VISUAL STANDARDS GUIDE | GYMBOREE 39

SE01

GYMBOREE BLANKET & A BOOK

GYMBOREE MAGAZINE Expand your brain and learn from others.

Learn from other parents and children of what they are doing in the world.

DESCRIPTION For children and parents to read and enjoy.

Children can do puzzles and read about other children exploring the world and etc. There will be a section where children can share their story.

DESCRIPTION A babysitter service where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have a job. They will have credentials and training.

SIMILARITIES

MISSION—FOCUS Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow mentally and physically. It will have tips, stories, activities and resources.

MISSION—FOCUS Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunites for older children to discover responsibility, time management, problem solving skills and much more..

The hands on learning from the book helps to be all inclusive to all children that learn or communicate differently. They are able to interact and be comforted by the blanket.

DIFFERENTIATOR This will include all stories, all different parenting tips and resources as well as a place for children to learn from and do puzzles.

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore different learning skills or abilities as they grow.

MISSION—FOCUS Gymboree blanket and a book reinforces our missionto inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing materials for an experience that they can spend with family and learn to grow by experiencing the book by touching or listening.

FUTURE OPPORTUNITIES

SIMILARITIES Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.

Toddlers Book Club, Book and Bear, multi sensory Slumberkins, and Scholastic. experiences DIFFERENTIATOR

DIFFERENTIATOR The kit willConcepts be different each month and have Product different levels from 0–4 years old, 5–10 years old and 11–16 years old.

sight

GYMBOREE BABYSITTER CLUB Opportunity for both parents and children.

hearing movement SIMILARITIES

SIMILARITIES Highlights, Ladybug Magazine, OWL and Parents.

PR01

PR02

touch

Virtual Babysitter’s Club,

DIFFERENTIATOR Service Concepts This will go be both for children to learn and be a service for parents who need a babysitter.

PR03

SE01

GYMBOREE BLANKET & A BOOK

GYMBOREE MAGAZINE

Learn emotionally and through multi senses.

Expand your brain and learn from others.

Choose a kit to learn by encompassing multi sensory experiences.

Spend quality time by reading and having your child interact with the book.

Learn from other parents and children of what they are doing in the world.

DESCRIPTION Gymboree blanket and a book has a book that with multi sensory features for touch or sound.

It also includes a soft blanket for comfort.

DESCRIPTION For children and parents to read and enjoy.

Children can do puzzles and read about other children exploring the world and etc. There will be a section where children can share their story.

DESCRIPTION A babysitter service where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have a job. They will have credentials and training.

MISSION—FOCUS Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow mentally and physically. It will have tips, stories, activities and resources.

MISSION—FOCUS Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunites for older children to discover responsibility, time management, problem solving skills and much more..

MISSION—FOCUS Gymboree blanket and a book reinforces our missionto inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing materials for an experience that they can spend with family and learn to grow by experiencing the book by touching or listening.

SIMILARITIES Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.

SIMILARITIES Slumberkins, Toddlers Book Club, Book and Bear, and Scholastic.

DIFFERENTIATOR The kit will be different each month and have different levels from 0–4 years old, 5–10 years old and 11–16 years old.

DIFFERENTIATOR The hands on learning from the book helps to be all inclusive to all children that learn or communicate differently. They are able to interact and be comforted by the blanket.

3 8 FUTURE | FUTURE OPPORTUNITIES | PRODUCT CONCEP TS

SIMILARITIES Virtual Babysitter’s Club,

VISUAL STANDARDS GUIDE | GYMBOREE 39

touch

Grow and learn with these activity kits!

GYMBOREE BLANKET & A BOOK

GYMBOREE MAGAZINE

Learn emotionally and through multi senses.

Expand your brain and learn from others.

Spend quality time by reading and having your child interact with the book.

Learn from other parents and children of what they are doing in the world.

DESCRIPTION For children and parents to read and enjoy.

Children can do puzzles and read about other children exploring the world and etc. There will be a section where children can share their story.

DESCRIPTION A babysitter service where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have a job. They will have credentials and training.

SIMILARITIES

MISSION—FOCUS Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow mentally and physically. It will have tips, stories, activities and resources.

MISSION—FOCUS Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunites for older children to discover responsibility, time management, problem solving skills and much more..

The hands on learning from the book helps to be all inclusive to all children that learn or communicate differently. They are able to interact and be comforted by the blanket.

DIFFERENTIATOR This will include all stories, all different parenting tips and resources as well as a place for children to learn from and do puzzles.

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore different learning skills or abilities as they grow.

MISSION—FOCUS Gymboree blanket and a book reinforces our missionto inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing materials for an experience that they can spend with family and learn to grow by experiencing the book by touching or listening.

FUTURE OPPORTUNITIES

SIMILARITIES Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.

Toddlers Book Club, Book and Bear, multi sensory Slumberkins, and Scholastic. experiences DIFFERENTIATOR

DIFFERENTIATOR The kit willConcepts be different each month and have Product different levels from 0–4 years old, 5–10 years old and 11–16 years old.

sight

GYMBOREE BABYSITTER CLUB VISUAL STANDARDS GUIDE | GYMBOREE 49 Find a sitter either virtually or physically.

Opportunity for both parents and children.

hearing movement SIMILARITIES

SIMILARITIES Highlights, Ladybug Magazine, OWL and Parents.

PR01

PR02

touch

Virtual Babysitter’s Club,

DIFFERENTIATOR Service Concepts This will go be both for children to learn and be a service for parents who need a babysitter.

3 8 FUTURE | FUTURE OPPORTUNITIES | PRODUCT CONCEP TS

GYMBOREE ACTIVITY KIT

DIFFERENTIATOR This will go be both for children to learn and be a service for parents who need a babysitter.

movement

SE01

DESCRIPTION Gymboree blanket and a book has a book that with multi sensory features for touch or sound.

It also includes a soft blanket for comfort.

Grow and learn with these kits.

SIMILARITIES Highlights, Ladybug Magazine, OWL and Parents.

hearing

PR03

Choose a kit to learn by encompassing multi sensory experiences.

GYMBOREE BABYSITTER CLUB

DIFFERENTIATOR This will include all stories, all different parenting tips and resources as well as a place for children to learn from and do puzzles.

PR02

DESCRIPTION Depending on age, a kid can get a kit that helps develop learning skills through touch, sight, movement and hearing every month in a box with instructions.

Find a sitter either virtually or physically.

Opportunity for both parents and children.

sight

Service Concepts

4 8 FUTURE Grow | FUTURE OPPORTUNITIES and learn with these kits.

VISUAL STANDARDS GUIDE | GYMBOREE 39

DESCRIPTION Depending on age, a kid can get a kit that helps develop learning skills through touch, sight, movement and hearing every month in a box with instructions.

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore different learning skills or abilities as they grow.

multi sensory experiences

GYMBOREE ACTIVITY KIT

VISUAL STANDARDS GUIDE | GYMBOREE 49 Find a sitter either virtually or physically.

3 8 FUTURE | FUTURE OPPORTUNITIES | PRODUCT CONCEP TS

FUTURE OPPORTUNITIES Product Concepts

PR01

Spend quality time by reading and having your child interact with the book.

GYMBOREE ACTIVITY KIT

DIFFERENTIATOR This will go be both for children to learn and be a service for parents who need a babysitter.

PR03

Learn emotionally and through multi senses.

Grow and learn with these kits.

SIMILARITIES Highlights, Ladybug Magazine, OWL and Parents.

PR02

touch

Grow and learn with these activity kits!

DESCRIPTION Gymboree blanket and a book has a book that with multi sensory features for touch or sound.

It also includes a soft blanket for comfort.

GYMBOREE BABYSITTER CLUB

DIFFERENTIATOR This will include all stories, all different parenting tips and resources as well as a place for children to learn from and do puzzles.

movement

Choose a kit to learn by encompassing multi sensory experiences.

Find a sitter either virtually or physically.

Opportunity for both parents and children.

hearing

DESCRIPTION Depending on age, a kid can get a kit that helps develop learning skills through touch, sight, movement and hearing every month in a box with instructions.

4 8 FUTURE Grow | FUTURE OPPORTUNITIES and learn with these kits.

VISUAL STANDARDS GUIDE | GYMBOREE 39

DESCRIPTION Depending on age, a kid can get a kit that helps develop learning skills through touch, sight, movement and hearing every month in a box with instructions.

sight

Service Concepts

GYMBOREE ACTIVITY KIT

VISUAL STANDARDS GUIDE | GYMBOREE 49 Find a sitter either virtually or physically.

SIMILARITIES Highlights, Ladybug Magazine, OWL and Parents.

multi sensory experiences

PR01

GYMBOREE BLANKET & A BOOK

3 8 FUTURE | FUTURE OPPORTUNITIES | PRODUCT CONCEP TS

FUTURE OPPORTUNITIES Product Concepts

VISUAL STANDARDS GUIDE | GYMBOREE 49

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

sight

VISUAL STANDARDS GUIDE | GYMBOREE 49

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

Spend quality time by reading and having your child interact with the book.

3 8 FUTURE | FUTURE OPPORTUNITIES | PRODUCT CONCEP TS

Choose a kit to learn by encompassing multi sensory experiences.

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

Extension 3 Grow and learn with these

Learn emotionally and through multi senses.

SIMILARITIES Slumberkins, Toddlers Book Club, Book and Bear, and Scholastic.

Grow and learn with these

PR01 PRODUCTS

GYMBOREE ACTIVITY KIT activity kits!

4 8 FUTURE | FUTURE OPPORTUNITIES

MISSION—FOCUS

DESCRIPTION Gymboree blanket and a book has a book that with multi sensory features for touch or sound.

It also includes a soft blanket for comfort.

DIFFERENTIATOR The hands on learning from the book helps to be all inclusive to all children that learn or communicate differently. They are able to interact and be comforted by the blanket.

VISUAL STANDARDS GUIDE | GYMBOREE 49

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

Choose a kit to learn by encompassing multi sensory experiences.

SIMILARITIES Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.

Extension 2

Grow and learn with these

PR01 PRODUCTS

GYMBOREE ACTIVITY KIT activity kits!

4 8 FUTURE | FUTURE OPPORTUNITIES

MISSION—FOCUS

DESCRIPTION Depending on age, a kid can get a kit that helps develop learning skills through touch, sight, movement and hearing every month in a box with instructions.

DIFFERENTIATOR The kit will be different each month and have different levels from 0–4 years old, 5–10 years old and 11–16 years old.

SIGHT

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

MISSION—FOCUS Gymboree blanket and a book reinforces our missionto inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing materials for an experience that they can spend with family and learn to grow by experiencing the book by touching or listening.

needed comes in a box with instructions.

MISSION—FOCUS

Service Concepts

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore different learning skills or abilities as they grow.

develop learning skills through touch, sight, movement touch movement and hearing monthly. Everything

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

Choose a kit to learn by encompassing multi sensory experiences.

PR02

Depending on age, get a kit that helps children

hearing

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

Product Concepts

PR01

Choose a kit to learn by encompassing multi sensory experiences.

sight

SIGHT Grow and learn with these

PR01 PRODUCTS

GYMBOREE ACTIVITY KIT

PR01 PRODUCTS

GYMBOREE ACTIVITY KIT

multi sensory experiences

needed comes in a box with instructions.

GYMBOREE ACTIVITY KIT activity kits!

Grow and learn with these kits.

Extension 1

MISSION—FOCUS

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

Toddlers Book Club, Book and Bear, multi sensory Slumberkins, and Scholastic. experiences DIFFERENTIATOR

VISUAL STANDARDS GUIDE | GYMBOREE 3 7

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

Choose a kit to learn by encompassing multi sensory experiences.

FUTURE OPPORTUNITIES

36 FUTURE | THE CH ART | VENN DIAGR AM

MISSION—FOCUS

Extension 4

SIMILARITIES Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.

EV01 CO05

ED01 CO06

SE01 EV02

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

PR01 PRODUCTS

DIFFERENTIATOR The kit willConcepts be different each month and have Product different levels from 0–4 years old, 5–10 years old and 11–16 years old.

HEARING

MISSION—FOCUS

GYMBOREE ACTIVITY KIT activity kits!

MISSION—FOCUS Gymboree blanket and a book reinforces our missionto inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing materials for an experience that they can spend with family and learn to grow by experiencing the book by touching or listening.

PR01 PR03 EN02 EX02 CO01

develop learning skills through touch, sight, movement touch movement and hearing monthly. Everything

Extension 3

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore different learning skills or abilities as they grow.

EV04

PR02 EN01 EX01 ED01 CO03

CO–BRANDING

CO01 Gymboree and Sam + Leo Fruit Snacks CO02 Baby Signs CO03 National Park Service CO04 AbleLight Autism Wheel Talk CO05 Guess The Sound App with Kids National Geographic

Depending on age, get a kit that helps children

hearing

Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.

GYMBOREE ACTIVITY KIT

SE02 EV03

PR02 CO02

The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow.

PR01 PRODUCTS

4 8 FUTURE Grow | FUTURE OPPORTUNITIES and learn with these kits.

SIGHT

PR01 PRODUCTS

Choose a kit to learn by encompassing multi sensory experiences.

PR02

EV03 CO02

EVENTS

TOUCH

Choose a kit to learn by encompassing multi sensory experiences.

GYMBOREE ACTIVITY KIT activity kits!

PR01

EX01 Gymboree Explore Walk/Hike EX02 Gymboree Sensory Maze Scavenger Hunt

GYMBOREE ACTIVITY KIT

Extension 2

multi sensory experiences

EXPERIENCE

Choose a kit to learn by encompassing multi sensory experiences.

SIGHT

FUTURE OPPORTUNITIES

ED01 CO06

GYMBOREE ACTIVITY KIT

needed comes in a box with instructions.

4 8 FUTURE | FUTURE OPPORTUNITIES

SE02 Gymboree Excel Tutoring

EN01 Gymboree Playhouse (Club) EN02 Gymboree Quiet Room

EDUCATIONAL

ED01 Gymboree Yoga EV01 Gymboree Growth and Development Conference EV02 Gymboree Bookfair EV03 How to Dance in Ohio Musical EV04 Gymboree Dance Party

Extension 1

Depending on age, get a kit that helps children

4 8 FUTURE | FUTURE OPPORTUNITIES

EV01 CO05

VISUAL STANDARDS GUIDE | GYMBOREE 3 7

develop learning skills through touch, sight, movement touch movement and hearing monthly. Everything

4 8 FUTURE | FUTURE OPPORTUNITIES

PR01 Gymboree Activity Kit PR02 Gymboree Blanket & Book PR03 Gymboree Magazine

SERVICES HEARING SE01 Gymboree Babysitter Club

SE01 EV02

PR01 PRODUCTS

hearing

PRODUCTS

EV04

PR02 EN01 EX01 ED01 CO03

Extension 1

sight

MOVEMENT

ENVIRONMENT

PR01 PR03 EN02 EX02 CO01

touch

movement

MULTI SENSORY VENN CHART

These opportunities are based on multi sensory experiences of sight, movement, hearing and touch with an intent to inspire, motivate or do both.

TOUCH

VISUAL STANDARDS GUIDE | GYMBOREE 3 7

multi sensory experiences

THE CHART

CO–BRANDING

CO01 Gymboree and Sam + Leo Fruit Snacks CO02 Baby Signs CO03 National Park Service CO04 AbleLight Autism Wheel Talk CO05 Guess The Sound App with Kids National Geographic

TOUCH 36 FUTURE | THE CH ART | VENN DIAGR AM

hearing

MOVEMENT

CO–BRANDING

CO01 Gymboree and Sam + Leo Fruit Snacks CO02 Baby Signs CO03 National Park Service CO04 AbleLight Autism Wheel Talk CO05 Guess The Sound App with Kids National Geographic

multi sensory sight experiences

TOUCH

MULTI SENSORY VENN CHART

These opportunities are based on multi sensory experiences of sight, movement, hearing and touch with an intent to inspire, motivate or do both.

MOVEMENT

E01 Gymboree Babysitter Club E02 Gymboree Excel Tutoring

touch

MOVEM ENT

MULTI SENSORY VENN CHART THE CHART

ese opportunities are based on multi sensory experiences of sight, movement, aring and touch with an intent to inspire, motivate or do both.

movement

hearing

PR03

VISUAL STANDARDS GUIDE | GYMBOREE 39

SE01

GYMBOREE BLANKET & A BOOK

GYMBOREE MAGAZINE

Learn emotionally and through multi senses.

Expand your brain and learn from others.

Choose a kit to learn by encompassing multi sensory experiences.

Spend quality time by reading and having your child interact with the book.

Learn from other parents and children of what they are doing in the world.

DESCRIPTION Depending on age, a kid can get a kit that helps develop learning skills through touch, sight, movement and hearing every month in a box with instructions.

DESCRIPTION Gymboree blanket and a book has a book that with multi sensory features for touch or sound.

It also includes a soft blanket for comfort.

DESCRIPTION For children and parents to read and enjoy.

Children can do puzzles and read about other children exploring the world and etc. There will be a section where children can share their story.

DESCRIPTION A babysitter service where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have a job. They will have credentials and training.

MISSION—FOCUS Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow mentally and physically. It will have tips, stories, activities and resources.

MISSION—FOCUS Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunites for older children to discover responsibility, time management, problem solving skills and much more..

MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore different learning skills or abilities as they grow.

MISSION—FOCUS Gymboree blanket and a book reinforces our missionto inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing materials for an experience that they can spend with family and learn to grow by experiencing the book by touching or listening.

SIMILARITIES Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.

SIMILARITIES Slumberkins, Toddlers Book Club, Book and Bear, and Scholastic.

DIFFERENTIATOR The kit will be different each month and have different levels from 0–4 years old, 5–10 years old and 11–16 years old.

DIFFERENTIATOR The hands on learning from the book helps to be all inclusive to all children that learn or communicate differently. They are able to interact and be comforted by the blanket.

3 8 FUTURE | FUTURE OPPORTUNITIES | PRODUCT CONCEP TS

GYMBOREE BABYSITTER CLUB Find a sitter either virtually or physically.

Opportunity for both parents and children.

SIMILARITIES Highlights, Ladybug Magazine, OWL and Parents.

SIMILARITIES Virtual Babysitter’s Club,

DIFFERENTIATOR This will include all stories, all different parenting tips and resources as well as a place for children to learn from and do puzzles.

DIFFERENTIATOR This will go be both for children to learn and be a service for parents who need a babysitter.

VISUAL STANDARDS GUIDE | GYMBOREE 39

VISUAL E X TENSIONS GUIDE | GYMBOREE 93

DIVERSITY AUDIT Grasping the diversity of the live audience is essential. To exhibit the audience carefully and intentionally as in a real life scenario is foremost the most successful thing for creators to communicate.

This also depicts different experiences, age, culture and background which provides a bigger scope for people to relate to. This also embraces all inclusive differences regardless of learning variations.

Book

Page

Description

Age(s)

Race (Gender)

People

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

7 8-9 11 12 26 28-29 32 34-35 36-37 38 40-41 42-43 44 46-47 48-49 50 52-53 54-55 56 58-59 60-61 62

Playing with blocks.

Excited!

Buried in blocks.

Bright idea.

Opening box.

Blowing bubbles.

Reading magzine.

Reading magazine.

Peeking above magazine.

Playing with building blocks.

Parents stressed about kids.

Playing hid and go seek.

Kid saying "shh".

Mother and child meditate.

Child sleeping.

Searching with binoculors.

Learning about plants.

Hiking up hill.

Downward facing dog yoga pose.

Yoga stretch.

Pigeon yoga pose.

Reading books.

3 4 4 7 9 5, 5 4, 6 7 7, 38 4, 16 35, 32, 2, 5 16 12 34, 8 4 4, 6 4, 26 6, 38, 12, 4 33, 4 34, 19, 22, 14, 17 7, 8 9, 11, 8

1 1 1 1 1 2 2 1 2 2 4 1 1 2 1 2 7 4 2 5 2 3

4

64-65

Reading a story to kids.

3-7, 18

4 4 4 4 4 4

66-67 68 72-73 74 76-77 78-79

Reading story in teepee.

Holding bag of snacks.

Feeding sister a snack.

"I love you " in sign language.

Learning sign language.

Teaching sign language.

4, 3 3 12, 3 6 6, 6, 4, 7 35, 9

White (M) White (F) White (M) Black (M) Latin (F) Black & White Mix (F), Latin (M) Latin (M), Black (M) Asian (F) White (F), White (M) Black & White Mix (F), White (F) White (M), White (F), White (F), White (F) Asian (F) White (F) Black (F), Black & White Mix (F) Filipina (F) Black (M), White (M) Latin (F), White (F), Black (F), Asian (M) White (M), Latin (F), Latin (F), White (M) White (F), White (F) Asian (F), Asian (F), White (F), Latin (M), Latin (M) White (F), Latin (M) Black (M), White (M), Latin (F) White (M), Latin (F), White (F), White (F), Latin (F), Latin (F), white (M), Latin (M) Latin (F), Latin (M) White (F) Asian (F), Asian (F) Asian (M) Asian (F), White (F), White (M), Black (M) Filipino (M), Filipina (F)

VISUAL STANDARDS GUIDE | GYMBOREE 95

10 2 1 2 1 4 2

96 THE PAST | TARGE T AUDIENCE