Visual Extensions Guide
Leila San Jose | GR604: Nature of Identity
Visual Extensions Guide
Brand Forecast Future Opportunities Website Layout Live URL Book 2 Audit 12 – 91 FUTURE 92 – 93 WEBSITE 94 – 95 DIVERSITY AUDIT
CONTENTS
OUR HISTORY
Gymboree is a company founded in Marin County, California in 1976. They opened a chain of clothing stores in 1986. In January 2019, they operated 380 stores, 154 outlets, 147 Janie & Jack stores, 253 Crazy 8 stores and 11 Crazy 8 Stores in the US and Canada.
In 2016, the Gymboree corporation sold the Gymboree Play & Music business to a private company and is now completely separate from the Gymboree Corporation.
We inspire and motivate multi sensory experiences for all children to support the holistic development of nurturing physical and mental growth so they can be active in growing independently and their communities.
Creating happy moments. can learn from and grow. explore the world.
FUTURE
Gymboree will expand beyond learning and play. It will be all inclusive for children up to the age of 16 years old. Gymboree will also create multi sensory experiences to help them grow physically and mentally.
BRAND FORECAST
These opportunities are based on multi sensory experiences of sight, movement, hearing and touch with an intent to inspire, motivate or do both.
PRODUCTS
PR01 Gymboree Activity Kit
PR02 Gymboree Blanket & Book
PR03 Gymboree Magazine
SERVICES
SE01 Gymboree Babysitter Club
SE02 Gymboree Excel Tutoring
ENVIRONMENT
EN01 Gymboree Playhouse (Club)
EN02 Gymboree Quiet Room
EXPERIENCE
EX01 Gymboree Explore Walk/Hike
EX02 Gymboree Sensory Maze
Scavenger Hunt
EDUCATIONAL
ED01 Gymboree Yoga
EVENTS
EV01 Gymboree Growth and Development Conference
EV02 Gymboree Book Fair
EV03 How to Dance in Ohio Musical
EV04 Gymboree Dance Party
CO–BRANDING
CO01 Gymboree and Sam + Leo Fruit Snacks
CO02 Gymboree + Baby Signs
CO03 Gymboree + National Park Service
CO04 Gymboree + AbleLight Autism Wheel Talk
CO05 Gymboree + National Geographic Guess the Sound
CO06 Gymboree + Quizlet Simon Says Flash Cards
14 FUTURE | BRAND FORECAST
SIGHT
MOVEMENT
TOUCH
HEARING
VISUAL EXTENSIONS GUIDE | GYMBOREE 15 PR01 PR03 CO01 PR02 CO02 EV03 CO02 SE02 EV04 CO05 ED01 CO06 EN02 CO04 EX02 EV01 EN01 EX01 CO03 SE01 EV02
FUTURE OPPORTUNITIES
Sight Movement Hearing Touch
Product Concepts
PR01
GYMBOREE ACTIVITY KIT
Grow and learn with these kits.
Receive a kit monthly to expand learning through multi senses.
DESCRIPTION
Depending on age, a kid can get a kit that helps develop learning skills through touch, sight, movement and hearing every month in a box with instructions.
MISSION—FOCUS
The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore through sight and touch.
SIMILARITIES
Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.
DIFFERENTIATOR
The kit will be different each month and have different levels from 0–4 years old, 5–10 years old and 11–16 years old.
PR02
GYMBOREE BLANKET & A BOOK
Learn emotionally and through multi senses.
Spend quality time by reading and having your child interact with the book.
DESCRIPTION
Gymboree blanket and a book has a book that with multi sensory features for touch or sound. It also includes a soft blanket for comfort.
MISSION—FOCUS
Gymboree blanket and a book reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing materials for an experience that they can spend with family and learn to grow through sight, movement and touch.
SIMILARITIES
Slumberkins, Toddlers Book Club, Book and Bear, and Scholastic.
DIFFERENTIATOR
The hands on learning from the book helps to be all inclusive to all children that learn or communicate differently. They are able to interact and be comforted by the blanket.
16 FUTURE | FUTURE OPPORTUNITIES | PRODUCT CONCEPTS
Service Concepts
GYMBOREE MAGAZINE
Expand your knowledge and learn from others.
Learn from other parents and children of what they are doing in the world.
DESCRIPTION
For children and parents to read and enjoy. Children can do puzzles and read about other children exploring the world and etc. There will be a section where children can share their story.
MISSION—FOCUS
Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow their knowledge by sight and touch .
SIMILARITIES
Highlights, Ladybug Magazine, OWL and Parents.
DIFFERENTIATOR
This will include all stories, all different parenting tips and resources as well as a place for children to learn from and do puzzles.
SE01 GYMBOREE BABYSITTER CLUB
Find a sitter either virtually or physically.
Opportunity for both parents and children.
DESCRIPTION
A babysitter club where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have a job. They will have credentials and training.
MISSION—FOCUS
Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunities for older kids to discover responsibility, time management, problem solving skills through sight, touch and hearing.
SIMILARITIES
Virtual Babysitter’s Club,
DIFFERENTIATOR
This will go be both for children to learn and be a service for parents who need a babysitter.
VISUAL EXTENSIONS GUIDE | GYMBOREE 17
PR03
FUTURE OPPORTUNITIES
Sight Movement Hearing Touch
Environment Concept Service Concept
SE02
GYMBOREE EXCEL TUTORING
Find scholar help for school.
Get help for homework or advance in your academic studies.
DESCRIPTION
An after school tutoring service where children age 10 and up can help struggling parents and their child with homework or advance in learning.
MISSION—FOCUS
Gymboree excel tutoring reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing opportunity to grow for older and younger children through sight, movement and hearing
SIMILARITIES
Kumon, Tutor Doctor, Club Z and Preply
DIFFERENTIATOR
This will go be both for children to learn and be a service for parents who need a babysitter.
EN01
GYMBOREE PLAYHOUSE (CLUB)
A space where children and parents can learn and play.
Be happy, learn and play.
DESCRIPTION
Gymboree playhouse club is a multi purpose building where there is a place for children to play or learn, rooms for parent workshops, and a place of opportunity for older children to train and/or babysit.
MISSION—FOCUS
Gymboree playhouse reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a place for children to play, and learn through and have different multi sensory experiences.
SIMILARITIES
Children’s Discovery Museum, YMCA, and Exploratorium.
DIFFERENTIATOR
Classes, workshops and training sessions are small and more personable.
18 FUTURE | FUTURE OPPORTUNITIES | SERVICES CONCEPTS
GYMBOREE QUIET ROOM
A space where children or adults have quiet time.
Take a pause, a break to be calm or meditate.
DESCRIPTION
Gymboree quiet room will be a room where its there will be noise cancelling ear muffs or headphones. There are pillows, blankets, comfy chairs where children can take a nap, be in a calm environment.
MISSION—FOCUS
Gymboree quiet room reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by having a place for a mental break, kids and parents can use hearing, and touch as sensory experience.
SIMILARITIES
Sesame Place, Discovery Museum, and Nickelodeon Universe
DIFFERENTIATOR
Across from where their child is sitting will be a space for parents to sit and meditate since their child is in a safe space. Experience Concept
EX01
GYMBOREE EXPLORE WALKS/HIKES
See, touch, smell and learn about the outdoors.
Go outside and learn about nature and the world.
DESCRIPTION
Planned trips to explore outside whether its through a nature walk or hike outdoors.
MISSION—FOCUS
Gymboree explore walks/hikes reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a day where parents and children can go on a planned walk or hike while learning through a multi sensory experience.
SIMILARITIES
Tiny Treks, Happy Trails for Kids, and Outgrown.
DIFFERENTIATOR
The age will be expanded from a few months to the sixteen years old. And parents can go with their children. There will be a guide provided to lead through trails and teach about the outdoors.
LINKS TO—GYMBOREE EXPLORE WALKS/HIKES
VISUAL EXTENSIONS GUIDE | GYMBOREE 19 EN02
FUTURE OPPORTUNITIES
Sight Movement Hearing Touch
Experience Concept Educational Concept
EX02
GYMBOREE SENSORY MAZE SCAVENGER HUNT
Explore in a calm and safe environment.
Learn by using touch and sight as you walk through the sensory maze.
DESCRIPTION
An indoor maze scavenger hunt experience where children can play by exploring light and texture. This will include bright lit up color panels with textures that children can touch.
MISSION—FOCUS
Gymboree sensory maze experience reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by children to learn about textures through movement, hearing and touch.
SIMILARITIES
Miracle Recreation, Odysseum, and Madatech.
DIFFERENTIATOR
This will be a sensory maze where parents and children can work together and find things for a scavenger hunt. It will help them be excited about finding things and checking off the list.
ED01
GYMBOREE YOGA
Bond, stretch and strengthen.
Learn about gentle movements and mindful breathing techniques.
DESCRIPTION
Weekly yoga classes categorized by age: Baby (4 months), Toddler (1–3 years old), Preschooler (3-4 years old), Primary (4–11 years old), Big kids (12 year old and up).
MISSION—FOCUS
Gymboree yoga reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by learning stretches through a movement and hearing experience
SIMILARITIES
Baby Bee Yoga, YMCA, Love Child Yoga and Blooma
DIFFERENTIATOR
This will be a yoga class targeted towards each age group where it can focus on the bond of the child and parent as well as help strengthen the child physically.
20 FUTURE | FUTURE OPPORTUNITIES | EDUCATIONAL CONCEPTS
Event Concepts
EV01
GYMBOREE GROWTH & DEVELOPMENT CONFERENCE
Learn and find resources about child development from 0 to age 16 years old.
Learn to bring out the best in your child.
DESCRIPTION
This conference will be held once a year where all professionals, companies that are in relation with child development will provide resources to help children grow better emotionally and physically.
MISSION—FOCUS
Gymboree growth and development conference reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing an event where parents can learn from professionals and other parents through movement hearing and touch.
SIMILARITIES
Zero to Three, Infant Development Association, and CocoKids.
DIFFERENTIATOR
Parents can interact with child development professionals and find resources they need.
EV02 GYMBOREE BOOK FAIR
Every book is an adventure.
Find books and stories to grow your knowledge.
DESCRIPTION
A book fair weekend event for children where they can listen to stories, make forts and read stories to each other or themselves. There will be a variety of children’s books available both for purchase or to read during the event.
MISSION—FOCUS
Gymboree Book fair reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing opportunity to many different books through sight, touch and hearing.
SIMILARITIES
Bay Area Kidfest, Hicklebees, and Scholastic Book Fair.
DIFFERENTIATOR
Characters from books, authors will come and read or do a meet and greet. Children can make forts and be comfy and read.
VISUAL EXTENSIONS GUIDE | GYMBOREE 21
FUTURE OPPORTUNITIES
Sight Movement Hearing Touch
Event Concepts
EV03
HOW TO DANCE IN OHIO MUSICAL
Learn about the courage on how to step out into the world.
Be inspired by celebrating differences.
DESCRIPTION
An event for children who are 6 years old and up with their parents. This will be all inclusive and will be connected with Autism Speaks a non profit organization who be the audience of a broadway musical of seven autistic young people getting ready for a spring formal.
MISSION—FOCUS
How To Dance In Ohio Musical reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by celebrating differences and inspiring bravery into the world through sight and movement .
SIMILARITIES
Kid on the Town, TDF, and CTFA.
DIFFERENTIATOR
This will help children expand their multi sensory experience and be inspired by someone like them.
EV04
GYMBOREE DANCE PARTY
Move to the beat of the music.
All children and parents come together and dance.
DESCRIPTION
Gymboree dance party is a day event in celebration of dance. Children (ages 4 and up) and parents come together and dance to songs that they listen to.
MISSION—FOCUS
Gymboree Dance Party reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by having children learn new dance moves through movement, and hearing
SIMILARITIES
Kidz Bop, The Wiggles, and Kids ‘N Dance.
DIFFERENTIATOR
This will include fun dance games like Freeze Dance, Head Shoulders knees and Toes, musical chairs and etc. This will also include a dance tutorial where the children can put on a show for there parents.
22 FUTURE | FUTURE OPPORTUNITIES | EVENT CONCEPTS
Co–Branding Concepts
CO01
GYMBOREE AND SAM + LEO FRUIT SNACKS
Children need to grow and have healthy snacks to eat.
Parents are always on the road and may find their children hungry and cranky.
DESCRIPTION
Gymboree and Sam + Leo fruit snacks is a partnership of more nutritious kid fruit snacks.
MISSION—FOCUS
Gymboree snacks reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by feeding them nutritious snacks, this helps children learn through sight and touch.
SIMILARITIES
Bear, Jordays, Yumearth and You Love Fruit.
DIFFERENTIATOR
Sam + Leo known for natural, vegan and gluten free gummy vitamins for kids (starting at age 4) and teenagers. A healthier nutritious fruit snack with vitamins and real fruit will help kids grow.
CO02
GYMBOREE + BABY SIGNS
Baby sign language.
Babies learn sign language to communicate.
DESCRIPTION
Baby signs program is the world’s leading sign language program for hearing babies. In this partnership, this will help parents and babies communicate especially at a very young age when they can not speak or hear.
MISSION—FOCUS
Gymboree baby signs reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by partnering with this company, they provide a program developed by experts where babies can grow and learn how to communicate through a sight, and movement experience
SIMILARITIES
Baby Sign Language, The Bump and Signing Time.
DIFFERENTIATOR
This partnership program will be all inclusive to all babies (starting ages 6 to 9 months old) and their parents who want to learn.
VISUAL EXTENSIONS GUIDE | GYMBOREE 23
FUTURE OPPORTUNITIES
Co–Branding Concepts
CO03
GYMBOREE + NATIONAL PARK SERVICE
Help preserve and protect national parks.
Volunteer time to apply talents and strengths.
DESCRIPTION
Volunteer parks program partnership with National Park Service. Friends and family can volunteer for a day.
MISSION—FOCUS
Gymboree with National Park Service reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing unique opportunities to grow in applying their talents, this creates a multi sensory experience
SIMILARITIES
California State Parks, Eco Happiness Project and Clean California.
DIFFERENTIATOR
250 volunteer hours will allow for free entrance of 2,000 federal recreation areas that children can take trips to. This will also provide a chance for older children to have real life job experience.
LINKS TO—GYMBOREE EXPLORE WALKS/HIKES
CO04
GYMBOREE + ABLELIGHT
AUTSIM WHEEL TALK
Share the Autism Wheel.
Bring awareness of Autism during April.
DESCRIPTION
Partnership with Ablelight, believes the world shines brighter when people with developmental abilities achieve their full potential. Includes an introductory conference about the Autism.
MISSION—FOCUS
Autism wheel talk reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing positive and all inclusive autism awareness through movement , hearing and touch.
SIMILARITIES
Autism Events, Autism Society National Conference and Autism Education Summit.
DIFFERENTIATOR
This introduces the Autism wheel and also provides resources and opportunities to advocate for Autism. This can also help parents guide their children who are not Autistic.
24 FUTURE | FUTURE OPPORTUNITIES | CO–BRANDING CONCEPTS
Sight Movement Hearing Touch
CO05
GUESS THE SOUND APP WITH KIDS NATIONAL GEOGRAPHIC
Learn what animal makes each sound.
Children should learn by hearing sounds.
DESCRIPTION
Guess the sound (for ages five years old and up) with Kids National Geographic would create a game of animals making sounds. Kids National Geographic will compile an audio with animal sounds. Children listen to the sound and guess what animal is making the sound.
MISSION—FOCUS
Guess the sound reinforces mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by increasing learning capabilities through movement and hearing.
SIMILARITIES
Tiny Tap, Cokogames, and DeepKlarity.
DIFFERENTIATOR
This app will include real videos of the animals to give as the answer. It will also educate of what animal and helpful facts like how big do they get and where they are located.
CO06 GYMBOREE + QUIZLET SIMON SAYS FLASHCARDS
Kids learn to hear and do.
Children play simon says.
DESCRIPTION
This is a partnership with a website company who provides learning tools for students including flash cards. The flash cards can be used to play with a group of children the game Simon Says. When an adult picks a card, they will provide the instructions to the kids.
MISSION—FOCUS
Gymboree + Quizlet simon says flashcards n to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by increasing their motor skills through hearing and touch.
SIMILARITIES
Lesson Pix, Teachers Pay Teachers, and Brainscape
DIFFERENTIATOR
This will be a collaboration of what kids would like to add to the flashcards and make use of the Quizlet website.
VISUAL EXTENSIONS GUIDE | GYMBOREE 25
GYMBOREE ACTIVITY KIT
Receive a kit monthly to expand learning through multi senses.
Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything needed comes in a box with instructions.
MISSION—FOCUS
The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing a kit to explore through sight and touch.
Growandlearnwiththese activitykits!
VISUAL EXTENSIONS GUIDE | GYMBOREE 27
PR01 PRODUCTS
VISUAL EXTENSIONS GUIDE | GYMBOREE 29
SIMILARITIES
Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports.
DIFFERENTIATORS
The kit will be different each month and have different levels from 0–4 years old, 5–10 years old and 11–16 years old.
30 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
VISUAL EXTENSIONS GUIDE | GYMBOREE 31
32 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
PR03
PRODUCTS GYMBOREE MAGAZINE
Learn from other parents and children of what they are doing in the world.
Gymboree magazine is for both children and their parents to read and enjoy. Children can do puzzles and read about other children around the world and etc. There will be a section where children can share their stories.
MISSION—FOCUS
Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities where both children and adults grow their knowledge by sight and touch .
& Learn from others.
VISUAL EXTENSIONS GUIDE | GYMBOREE 33
Expandyourknowledge
VISUAL EXTENSIONS GUIDE | GYMBOREE 35
SIMILARITIES
Highlights, Ladybug Magazine, OWL and Parents.
DIFFERENTIATORS
These snacks will be nutrition packed where families can purchase and have available for classes or older children can raise funds to donate to non profit organizations.
36 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
38 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
GYMBOREE
BABYSITTER CLUB
An opportunity for both parents and kids.
A babysitter service where parents can find a potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen years to have a job. They can get credentials and training from Gymboree.
MISSION—FOCUS
Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing learning opportunities for older kids to discover responsibility, time management, problem solving skills through sight, hearing and touch.
Findasitterorajobeither virtuallyorinperson.
VISUAL EXTENSIONS GUIDE | GYMBOREE 39 SE01 SERVICES
VISUAL EXTENSIONS GUIDE | GYMBOREE 41
SIMILARITIES
Virtual Babysitter’s Club, Jovie, and The Babysitting Company.
DIFFERENTIATORS
This will be for both children to learn about child development and be certified with Gymboree and parents who need a babysitter.
42 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
44 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
EN01 ENVIRONMENT GYMBOREE
QUIET ROOM
Take a pause, a break to be calm or meditate.
Gymboree quiet room will be a sound proof room with noise cancelling ear muffs or headphones. There will be pillows, blankets, comfy chairs where children can take a nap and be in a calm environment.
MISSION—FOCUS
Gymboree quiet room reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by having a place for a mental break, kids and parents can use hearing, and touch as sensory experience.
Aspacewherechildrenand parentscanhavequiettime.
VISUAL EXTENSIONS GUIDE | GYMBOREE 45
VISUAL EXTENSIONS GUIDE | GYMBOREE 47
SIMILARITIES
Sesame Place, Discovery Museum, and Nickelodeon Universe.
DIFFERENTIATORS
Across from where their child is sitting will be a space for parents to sit and meditate since their child is in a safe space.
48 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
VISUAL EXTENSIONS GUIDE | GYMBOREE 49
50 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
GYMBOREE EXPLORE
WALKS & HIKES
Go outside and learn about nature and the world.
Gymboree explore walks and hikes are planned trips to explore the outside whether its through a nature walk or hiking in the woods.
MISSION—FOCUS
Gymboree explore walks/hikes reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a day where parents and children can go on a planned walk or hike while learning through a multi sensory experience.
See,touch,smellandlearn about nature and the world.
VISUAL EXTENSIONS GUIDE | GYMBOREE 51
EN01 ENVIRONMENT
VISUAL EXTENSIONS GUIDE | GYMBOREE 53
SIMILARITIES
Tiny Treks, Happy Trails for Kids, and Outgrown.
DIFFERENTIATORS
The age will be expanded from just a few months to age sixteen years old. And parents can go with their children. There will be a guide provided to lead through trails and teach about the outdoors.
54 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
VISUAL EXTENSIONS GUIDE | GYMBOREE 55
56 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
ED02 EDUCATIONAL GYMBOREE YOGA
Learn about gentle movements and mindful breathing techniques.
Weekly yoga classes categorized by age: Baby (4 months), Toddler (1–3 years old), Preschooler (3-4 years old), Primary (4–11 years old), Big kids (12 year old and up).
MISSION—FOCUS
Gymboree Yoga reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by learning stretches through a hearing and touch .
Bond,stretch,andstrengthen yourbody.
VISUAL EXTENSIONS GUIDE | GYMBOREE 57
VISUAL EXTENSIONS GUIDE | GYMBOREE 59
SIMILARITIES
Baby Bee Yoga, YMCA, Love Child Yoga and Blooma.
DIFFERENTIATORS
This will be a yoga class targeted towards each specific age group where it can focus on the bond of the child and parent as well as help strengthen the child physically.
60 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
VISUAL EXTENSIONS GUIDE | GYMBOREE 61
62 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
GYMBOREE BOOK FAIR
Find books and stories to grow your knowledge.
A book fair weekend event for children where they can listen to stories, make forts and read stories to each other or themselves. There will be a variety of children’s books available both for purchase or to read during the event.
MISSION—FOCUS
Gymboree Book fair reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by providing opportunity to many different books through sight, hearing and touch .
VISUAL EXTENSIONS GUIDE | GYMBOREE 63 EV02
EVENT
Everybookisanadventure.
VISUAL EXTENSIONS GUIDE | GYMBOREE 65
SIMILARITIES
Bay Area Kidfest, Hicklebees, and Scholastic Book Fair.
DIFFERENTIATORS
Characters from children books, or the authors will come and read or do a meet and greet. Children can make forts and be comfy while they read.
66 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
VISUAL EXTENSIONS GUIDE | GYMBOREE 67
68 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
CO01 CO–BRANDING GYMBOREE AND SAM+LEO FRUIT SNACKS
Parents are always on the road and may find their children hungry and cranky.
Gymboree and Sam + Leo fruit snacks is a partnership where the create a more nutritious fruit snacks for children with clean ingredients and vitamins to help them grow.
MISSION—FOCUS
Gymboree snacks reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by feeding them nutritious snacks, this helps children learn through sight and touch.
Childrenneedtogrowand havehealthysnackstoeat.
VISUAL EXTENSIONS GUIDE | GYMBOREE 69
70 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
VISUAL EXTENSIONS GUIDE | GYMBOREE 71
SIMILARITIES
Bear, Jordays, Yumearth and You Love Fruit.
DIFFERENTIATORS
Sam + Leo known for natural, vegan and gluten free gummy vitamins for kids (starting at age 4) and teenagers. A healthier nutritious fruit snack with vitamins and real fruit will help kids grow.
72 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
VISUAL EXTENSIONS GUIDE | GYMBOREE 73
74 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
CO02 CO–BRANDING GYMBOREE + BABY SIGNS
Babies learn sign language to communicate.
Baby signs program is the world’s leading sign language program for hearing babies. In this partnership, this will help parents and babies communicate especially at a very young age when they can not speak or hear.
MISSION—FOCUS
Gymboree growth and development conference reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by partnering with this company, they provide a program developed by experts where babies can grow and learn how to communicate through a sight, and movement experience.
Babysignlanguage.
VISUAL EXTENSIONS GUIDE | GYMBOREE 75
VISUAL EXTENSIONS GUIDE | GYMBOREE 77
SIMILARITIES
Baby Sign Language, The Bump and Signing Time.
DIFFERENTIATORS
This partnership program will be all inclusive to all babies (starting ages 6 to 9 months old) and their parents who want to learn.
78 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
VISUAL EXTENSIONS GUIDE | GYMBOREE 79
80 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
CO02 CO–BRANDING
GYMBOREE
DANCE PARTY
All children and parents come together and dance.
DESCRIPTION
Gymboree dance party is a day event in celebration of dance. Children (ages 4 and up) and parents come together and dance to songs that they listen to.
MISSION—FOCUS
Gymboree Dance Party reinforces our mission to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing independently and in their communities by having children learn new dance moves through movement, and hearing.
Move to the beat of themusic.
VISUAL EXTENSIONS GUIDE | GYMBOREE 81
VISUAL EXTENSIONS GUIDE | GYMBOREE 83
SIMILARITIES
Kidz Bop, The Wiggles, and Kids ‘N Dance.
DIFFERENTIATOR
This will include fun dance games like Freeze Dance, Head Shoulders knees and Toes, musical chairs and etc. This will also include a dance tutorial where the children can put on a show for there parents.
84 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
VISUAL EXTENSIONS GUIDE | GYMBOREE 85
86 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
CO02 CO–BRANDING GYMBOREE
EXCEL TUTORING
Get help for homework or advance in your academic studies.
DESCRIPTION
An after school tutoring service where children age 10 and up can help struggling parents and their child with homework or advance in learning.
MISSION—FOCUS
Gymboree excel tutoring reinforces our mission to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing opportunity to grow for older and younger children through sight, movement and hearing.
VISUAL EXTENSIONS GUIDE | GYMBOREE 87
Findscholarhelpforschool.
VISUAL EXTENSIONS GUIDE | GYMBOREE 89
SIMILARITIES
Kumon, Tutor Doctor, Club Z and Preply
DIFFERENTIATOR
This will go be both for children to learn and be a service for parents who need a babysitter.
90 FUTURE | FUTURE OPPORTUNITIES | EXTENSIONS
VISUAL EXTENSIONS GUIDE | GYMBOREE 91
92 WEBSITE | GRAYSCREENS | OPTION 3 LIVE WEBSITE https://www.growththroughmultisensoryexperiences.com/ This is the final layout chosen for the website and is currently live. sight hearing movement touch multi sensory experiences WELCOME We are a little new, but you know us from before. We want to reveal some news! We inspire and motivate multi sensory experiences for all children to support the holistic development of nurturing physical and mental growth so they can be active in growing independently and their communities. project notice bright eager curious Creating happy moments. Providing activities where children can learn from and grow Helping Children to discover and explore the world. sight hearing movement touch multi sensory experiences Extension 1 VISUAL STANDARDS GUIDE GYMBOREE 49 FUTURE FUTURE OPPORTUNITIES GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi sensory experiences. Depending on age, get kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! SIGHT 36 FUTURE THE CHART VENN DIAGRAM THE CHART MULTI SENSORY VENN CHART PRODUCTS PR01 Gymboree Activity Kit PR02 Gymboree Blanket & Book PR03 Gymboree Magazine SERVICES SE01 Gymboree Babysitter Club SE02 Gymboree Excel Tutoring ENVIRONMENT EN01 Gymboree Playhouse (Club) EN02 Gymboree Quiet Room EXPERIENCE EX01 Gymboree Explore Walk/Hike EX02 Gymboree Sensory Maze Scavenger Hunt EDUCATIONAL ED01 Gymboree Yoga EVENTS EV01 Gymboree Growth and Development Conference EV02 Gymboree Bookfair EV03 How to Dance in Ohio Musical EV04 Gymboree Dance Party CO–BRANDING CO01 Gymboree and Sam Leo Fruit Snacks CO02 Baby Signs CO03 National Park Service CO04 AbleLight Autism Wheel Talk CO05 Guess The Sound App with Kids National Geographic PR01 PR03 EN02 EX02 CO01 PR02 CO02 EV03 CO02 SE02 EV03 EV04 EV01 CO05 ED01 CO06 EN01 EX01 ED01 CO03 SE01 EV02 SIGHT MOVEMENT TOUCH HEARING These opportunities are based on multi sensory experiences of sight, movement, hearing and touch with an intent to inspire, motivate or do both. sight hearing movement touch multi sensory experiences Gymboree is a company founded in Marin County, California in 1976. They opened a chain of clothing stores in 1986. In January 2019, they operated 380 stores, 154 outlets, 147 Janie & Jack stores, 253 Crazy 8 stores and 11 Crazy 8 Stores in the US and Canada. In 2016, the Gymboree corporation sold the Gymboree Play & Music business to a private company and is now completely separate from the Gymboree Corporation. HISTORY THE VISUAL GUIDE GYMBOREE Nancy Pedot: 1993 –1994 32 retail stores, 350 Gymboree 1989 1986–1987 Bain Capital of US 2010 The new Gymboree will help children Today bankruptcy 2017–2019 children’s work 1976 internationally 2023 1995–1998 franchises operating in 20 1984 Gymboree Play Holding 2016 1991–1992 TIMELINE timeline Past Gymboree New Gymboree sight hearing movement touch multi sensory experiences brand grids sight hearing movement touch multi sensory experiences Extension 2 Extension 3 Extension 4 VISUAL STANDARDS GUIDE GYMBOREE PR01 PRODUCTS GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi sensory experiences. Depending on age, get kit that helps children develop learning skills through touch, sight, needed comes box with instructions. MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their by providing kit to explore their Growandlearnwiththese activitykits! 48 FUTURE FUTURE OPPORTUNITIES GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi sensory experiences. develop learning skills through touch, sight, movement and hearing monthly. Everything MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical communities by providing kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! VISUAL STANDARDS GUIDE GYMBOREE PR01 PRODUCTS GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi sensory experiences. Depending on age, get kit that helps children develop learning skills through touch, sight, needed comes box with instructions. MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their by providing kit to explore their Growandlearnwiththese activitykits! SIGHT sight hearing movement touch multi sensory experiences new design new identity multi sensory experiences sight hearing movement touch FUTURE OPPORTUNITIES Product Concepts Grow and learn with these kits. sensory experiences. develop learning skills through touch, sight, movement and hearing every month box with instructions. The Gymboree activity kit reinforces our to inspire and motivate multi sensory experiences all children to support holistic independently and their communities by providing kit to explore different learning skills abilities as they grow. Lovevery, Funshine, Mama of Joys Sensory Play, and Little Passports. different levels from 0–4 years old, 5–10 years old and 11–16 years old. Learn emotionally and through multi senses. experiences of all children to support holistic development of nurturing physical and mental can spend with family and learn to grow by experiencing the book by touching or listening. or communicate differently. They are able to interact and be comforted by the blanket. Expand your brain and learn from others. children exploring the world and etc. There will be section where children can share their story. inspire and motivate multi sensory experiences all children to inspire and motivate multi sensory experiences of all children to support independently and in their communities both children and adults grow mentally and physically. will have tips, stories, activities Highlights, Ladybug Magazine, OWL and Parents. This will include all stories, all different parenting tips and resources as well as place for children learn from and do puzzles. Find sitter either virtually or physically. A babysitter service where parents can find thirteen to sixteen to have job. They will have credentials and training. inspire and motivate multi sensory experiences all children to support holistic development of nurturing physical and mental providing learning opportunites for older children to discover responsibility, time management, problem Virtual Babysitter’s Club, This will go be both for children to learn and be service for parents who need babysitter. Service Concepts multi sensory experiences sight hearing movement touch FUTURE OPPORTUNITIES Product Concepts GYMBOREE ACTIVITY KIT develop learning skills through touch, sight, movement and hearing every month box MISSION—FOCUS experiences of all children to support holistic development of nurturing physical and mental by providing kit to explore different learning skills or abilities as they grow. Lovevery, Funshine, Mama Joys Sensory Play, The kit will be different each month and have old and 11–16 years old. Spend quality time by reading and having your DESCRIPTION with multi sensory features for touch or sound. Gymboree blanket and a book reinforces our missionto inspire and motivate multi sensory growth so they can be active growing independently and in their communities by can spend with family and learn to grow by experiencing the book by touching or listening. Slumberkins, Toddlers Book Club, Book and Bear, and Scholastic. The hands on learning from the book helps interact and be comforted by the blanket. Learn from other parents and children of what DESCRIPTION Children can do puzzles and read about other children exploring the world and etc. There will be section where children can share their story. Gymboree magazine reinforces our mission to sensory experiences of all children to support holistic development of nurturing physical and independently and in their communities both children and adults grow mentally and DIFFERENTIATOR to learn from and do puzzles. Opportunity for both parents and children. A babysitter service where parents can find or virtually. Also an opportunity for children thirteen to sixteen have job. They will have credentials and training. Gymboree babysitter club reinforces our development of nurturing physical and mental growth so they can be active in growing providing learning opportunites for older children to discover responsibility, time management, DIFFERENTIATOR Service Concepts
TOUCH
VISUAL EXTENSIONS GUIDE | GYMBOREE 93 sight hearing movement touch multi sensory experiences Extension 1 FUTURE FUTURE OPPORTUNITIES PR01 PRODUCTS GYMBOREE ACTIVITY KIT sensory experiences. Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their by providing kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! HEARING VISUAL STANDARDS GUIDE GYMBOREE FUTURE THE CHART VENN DIAGRAM THE CHART MULTI SENSORY VENN CHART PRODUCTS PR01 Gymboree Activity Kit PR02 Gymboree Blanket & Book PR03 Gymboree Magazine SERVICES SE01 Gymboree Babysitter Club SE02 Gymboree Excel Tutoring ENVIRONMENT EN01 Gymboree Playhouse (Club) EN02 Gymboree Quiet Room EXPERIENCE EX01 Gymboree Explore Walk/Hike EX02 Gymboree Sensory Maze Scavenger Hunt EDUCATIONAL ED01 Gymboree Yoga EVENTS EV01 Gymboree Growth and Development Conference EV02 Gymboree Bookfair EV03 How to Dance in Ohio Musical EV04 Gymboree Dance Party CO–BRANDING CO01 Gymboree and Sam + Leo Fruit Snacks CO02 Baby Signs CO03 National Park Service CO04 AbleLight Autism Wheel Talk CO05 Guess The Sound App with Kids National Geographic PR01 PR03 EN02 CO01 PR02 CO02 EV03 CO02 SE02 EV03 EV04 EV01 CO05 ED01 CO06 PR02 EN01 EX01 ED01 CO03 SE01 SIGHT MOVEMENT TOUCH HEARING These opportunities are based on multi sensory experiences of sight, movement, hearing and touch with an intent to inspire, motivate or do both. sight hearing movement touch multi sensory experiences Extension 1 FUTURE FUTURE OPPORTUNITIES PR01 PRODUCTS GYMBOREE ACTIVITY KIT sensory experiences. Depending on age, get kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their by providing a kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! MOVEMENT VISUAL STANDARDS GUIDE GYMBOREE FUTURE THE CHART VENN DIAGRAM THE CHART MULTI SENSORY VENN CHART PRODUCTS PR01 Gymboree Activity Kit PR02 Gymboree Blanket & Book PR03 Gymboree Magazine SERVICES SE01 Gymboree Babysitter Club SE02 Gymboree Excel Tutoring ENVIRONMENT EN01 Gymboree Playhouse (Club) EN02 Gymboree Quiet Room EXPERIENCE EX01 Gymboree Explore Walk/Hike EX02 Gymboree Sensory Maze Scavenger Hunt EDUCATIONAL ED01 Gymboree Yoga EVENTS EV01 Gymboree Growth and Development Conference EV02 Gymboree Bookfair EV03 How to Dance in Ohio Musical EV04 Gymboree Dance Party CO–BRANDING CO01 Gymboree and Sam Leo Fruit Snacks CO02 Baby Signs CO03 National Park Service CO04 AbleLight Autism Wheel Talk CO05 Guess The Sound App with Kids National Geographic PR01 PR03 EN02 CO01 PR02 CO02 EV03 CO02 SE02 EV03 EV04 EV01 CO05 ED01 CO06 PR02 EN01 EX01 ED01 CO03 SE01 SIGHT MOVEMENT TOUCH HEARING These opportunities are based on multi sensory experiences of sight, movement, hearing and touch with an intent to inspire, motivate or do both. sight hearing movement touch multi sensory experiences Extension 1 FUTURE FUTURE OPPORTUNITIES PR01 PRODUCTS GYMBOREE ACTIVITY KIT sensory experiences. Depending on age, get kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their by providing kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits!
VISUAL STANDARDS GUIDE GYMBOREE FUTURE THE CHART VENN DIAGRAM THE CHART MULTI SENSORY VENN CHART PRODUCTS PR01 Gymboree Activity Kit PR02 Gymboree Blanket & Book PR03 Gymboree Magazine SERVICES SE01 Gymboree Babysitter Club SE02 Gymboree Excel Tutoring ENVIRONMENT EN01 Gymboree Playhouse (Club) EN02 Gymboree Quiet Room EXPERIENCE EX01 Gymboree Explore Walk/Hike EX02 Gymboree Sensory Maze Scavenger Hunt EDUCATIONAL ED01 Gymboree Yoga EVENTS EV01 Gymboree Growth and Development Conference EV02 Gymboree Bookfair EV03 How to Dance in Ohio Musical EV04 Gymboree Dance Party CO–BRANDING CO01 Gymboree and Sam + Leo Fruit Snacks CO02 Baby Signs CO03 National Park Service CO04 AbleLight Autism Wheel Talk CO05 Guess The Sound App with Kids National Geographic PR01 PR03 EN02 CO01 PR02 CO02 EV03 CO02 SE02 EV03 EV04 EV01 CO05 ED01 CO06 PR02 EN01 EX01 ED01 CO03 SE01 SIGHT MOVEMENT TOUCH HEARING These opportunities are based on multi sensory experiences of sight, movement, hearing and touch with an intent to inspire, motivate or do both. sight hearing movement touch multi sensory experiences Extension 2 Extension 3 Extension 4 VISUAL STANDARDS GUIDE GYMBOREE 49 FUTURE FUTURE OPPORTUNITIES GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi sensory experiences. Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! PR01 PRODUCTS GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi Depending on age, get a kit that helps children movement and hearing monthly. Everything needed comes in box with instructions. MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their by providing kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! VISUAL STANDARDS GUIDE GYMBOREE 49 FUTURE FUTURE OPPORTUNITIES GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi sensory experiences. Depending on age, get a kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! SIGHT sight hearing movement touch multi sensory experiences Extension 2 Extension 3 Extension 4 VISUAL STANDARDS GUIDE GYMBOREE 49 FUTURE FUTURE OPPORTUNITIES GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi sensory experiences. Depending on age, get kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! PR01 PRODUCTS GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi Depending on age, get kit that helps children movement and hearing monthly. Everything needed comes in box with instructions. MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their by providing a kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! VISUAL STANDARDS GUIDE GYMBOREE 49 FUTURE FUTURE OPPORTUNITIES GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi sensory experiences. Depending on age, get kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing a kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! SIGHT sight hearing movement touch multi sensory experiences Extension 2 Extension 3 Extension 4 VISUAL STANDARDS GUIDE GYMBOREE 49 FUTURE FUTURE OPPORTUNITIES GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi sensory experiences. Depending on age, get kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! PR01 PRODUCTS GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi Depending on age, get kit that helps children movement and hearing monthly. Everything needed comes in box with instructions. MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their by providing kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! VISUAL STANDARDS GUIDE GYMBOREE 49 FUTURE FUTURE OPPORTUNITIES GYMBOREE ACTIVITY KIT Choose kit to learn by encompassing multi sensory experiences. Depending on age, get kit that helps children develop learning skills through touch, sight, movement and hearing monthly. Everything MISSION—FOCUS The Gymboree activity kit reinforces our mission to inspire and motivate multi sensory experiences of all children to inspire and motivate multi sensory experiences of all children to support the holistic development of nurturing physical and mental growth so be active in growing their communities by providing kit to explore their different learning skills or abilities as they grow. Growandlearnwiththese activitykits! SIGHT multi sensory experiences sight hearing movement touch VISUAL STANDARDS GUIDE GYMBOREE FUTURE FUTURE OPPORTUNITIES PRODUCT CONCEPTS FUTURE OPPORTUNITIES Choose kit to learn by encompassing multi sensory experiences. Depending on age, kid can get kit that helps develop learning skills through touch, sight, movement and hearing every month in box The Gymboree activity kit reinforces our growth so they can be active in growing independently and in their communities by providing kit explore different Lovevery, Funshine, Mama Joys Sensory Play, The kit will be different each month and have different levels from 0–4 years old, 5–10 years Spend quality time by reading and having your with multi sensory features for touch sound. also includes soft blanket for comfort. Gymboree blanket and book reinforces our to inspire and motivate multi sensory experiences of all children to support holistic providing materials for an experience that they can spend with family and learn to grow by Slumberkins, Toddlers Book Club, Book and Bear, and Scholastic. The hands on learning from the book helps to be all inclusive to all children that learn Learn from other parents and children of what they are doing in the world. Children can do puzzles and read about other children exploring the world and etc. There will Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences mental growth so they can be active in growing independently and their communities where This will include all stories, all different parenting Opportunity for both parents and children. or virtually. Also an opportunity for children thirteen sixteen to have job. They will have Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory independently and in their communities by providing learning opportunites for older children This will go be both for children to learn and be multi sensory experiences sight hearing movement touch VISUAL STANDARDS GUIDE GYMBOREE FUTURE FUTURE OPPORTUNITIES PRODUCT CONCEPTS FUTURE OPPORTUNITIES Choose kit to learn by encompassing multi sensory experiences. Depending on age, kid can get kit that helps develop learning skills through touch, sight, movement and hearing every month in box The Gymboree activity kit reinforces our growth so they can be active in growing independently and their communities by providing kit to explore different Lovevery, Funshine, Mama Joys Sensory Play, The kit will be different each month and have different levels from 0–4 years old, 5–10 years Spend quality time by reading and having your with multi sensory features for touch or sound. also includes soft blanket for comfort. Gymboree blanket and book reinforces our inspire and motivate multi sensory experiences of all children to support holistic providing materials for an experience that they can spend with family and learn to grow by Slumberkins, Toddlers Book Club, Book and Bear, and Scholastic. The hands on learning from the book helps to be all inclusive all children that learn Learn from other parents and children of what they are doing in the world. Children can do puzzles and read about other children exploring the world and etc. There will Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences mental growth so they can be active in growing independently and their communities where This will include all stories, all different parenting Opportunity for both parents and children. or virtually. Also an opportunity for children thirteen to sixteen to have job. They will have Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory independently and their communities by providing learning opportunites for older children This will go be both for children to learn and be multi sensory experiences sight hearing movement touch VISUAL STANDARDS GUIDE GYMBOREE FUTURE FUTURE OPPORTUNITIES PRODUCT CONCEPTS FUTURE OPPORTUNITIES Choose kit to learn by encompassing multi sensory experiences. Depending on age, kid can get kit that helps develop learning skills through touch, sight, movement and hearing every month in box The Gymboree activity kit reinforces our growth so they can be active in growing independently and in their communities by providing kit to explore different Lovevery, Funshine, Mama Joys Sensory Play, The kit will be different each month and have different levels from 0–4 years old, 5–10 years Spend quality time by reading and having your with multi sensory features for touch sound. also includes soft blanket for comfort. Gymboree blanket and book reinforces our to inspire and motivate multi sensory experiences of all children to support holistic providing materials for an experience that they can spend with family and learn to grow by Slumberkins, Toddlers Book Club, Book and Bear, and Scholastic. The hands on learning from the book helps be all inclusive to all children that learn Learn from other parents and children of what they are doing in the world. Children can do puzzles and read about other children exploring the world and etc. There will Gymboree magazine reinforces our mission to inspire and motivate multi sensory experiences mental growth so they can be active in growing independently and their communities where This will include all stories, all different parenting Opportunity for both parents and children. or virtually. Also an opportunity for children thirteen sixteen to have job. They will have Gymboree babysitter club reinforces our mission to inspire and motivate multi sensory independently and in their communities by providing learning opportunites for older children This will go be both for children to learn and be multi sensory experiences sight hearing movement touch VISUAL STANDARDS GUIDE GYMBOREE FUTURE OPPORTUNITIES PR01 Grow and learn with these kits. Choose kit learn by encompassing multi sensory experiences. Depending on age, kid can get kit that helps develop learning skills through touch, sight, to inspire and motivate multi sensory experiences all children to support holistic independently and in their communities by providing kit to explore different SIMILARITIES different levels from 0–4 years old, 5–10 years old and 11–16 years old. PR02 GYMBOREE BLANKET & BOOK Learn emotionally and through multi senses. Gymboree blanket and book has book that with multi sensory features for touch or sound. also includes soft blanket for comfort. Gymboree blanket and book reinforces our experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing providing materials for an experience that they can spend with family and learn to grow by Slumberkins, Toddlers Book Club, Book and Bear, DIFFERENTIATOR or communicate differently. They are able to interact and be comforted by the blanket. PR03 GYMBOREE MAGAZINE Expand your brain and learn from others. they are doing in the world. For children and parents to read and enjoy. Children can do puzzles and read about other children exploring the world and etc. There will MISSION—FOCUS inspire and motivate multi sensory experiences to inspire and motivate multi sensory experiences of all children to support mental growth so they can be active growing independently and their communities where Highlights, Ladybug Magazine, OWL and Parents. tips and resources as well as place for children learn from and do puzzles. SE01 GYMBOREE BABYSITTER CLUB Find sitter either virtually or physically. potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have job. They will have MISSION—FOCUS to inspire and motivate multi sensory experiences all children to support holistic development of nurturing physical and mental independently and in their communities by providing learning opportunites for older children solving skills and much more.. Virtual Babysitter’s Club, service for parents who need babysitter. multi sensory experiences sight hearing movement touch VISUAL STANDARDS GUIDE GYMBOREE FUTURE OPPORTUNITIES PR01 Grow and learn with these kits. Choose kit to learn by encompassing multi sensory experiences. Depending on age, kid can get kit that helps develop learning skills through touch, sight, to inspire and motivate multi sensory experiences of all children to support holistic independently and in their communities by providing kit to explore different SIMILARITIES different levels from 0–4 years old, 5–10 years old and 11–16 years old. PR02 GYMBOREE BLANKET BOOK Learn emotionally and through multi senses. Gymboree blanket and book has a book that with multi sensory features for touch or sound. It also includes soft blanket for comfort. Gymboree blanket and book reinforces our experiences of all children to support holistic development of nurturing physical and mental growth so they can be active growing providing materials for an experience that they can spend with family and learn grow by Slumberkins, Toddlers Book Club, Book and Bear, DIFFERENTIATOR or communicate differently. They are able to interact and be comforted by the blanket. PR03 GYMBOREE MAGAZINE Expand your brain and learn from others. they are doing in the world. For children and parents to read and enjoy. Children can do puzzles and read about other children exploring the world and etc. There will MISSION—FOCUS inspire and motivate multi sensory experiences to inspire and motivate multi sensory experiences of all children to support mental growth so they can be active in growing independently and their communities where Highlights, Ladybug Magazine, OWL and Parents. tips and resources as well as place for children to learn from and do puzzles. SE01 GYMBOREE BABYSITTER CLUB Find sitter either virtually or physically. potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have job. They will have MISSION—FOCUS inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental independently and in their communities by providing learning opportunites for older children solving skills and much more.. Virtual Babysitter’s Club, service for parents who need babysitter. multi sensory experiences sight hearing movement touch VISUAL STANDARDS GUIDE GYMBOREE FUTURE OPPORTUNITIES PR01 Grow and learn with these kits. Choose kit learn by encompassing multi sensory experiences. Depending on age, kid can get kit that helps develop learning skills through touch, sight, to inspire and motivate multi sensory experiences all children to support holistic independently and in their communities by providing kit to explore different SIMILARITIES different levels from 0–4 years old, 5–10 years old and 11–16 years old. PR02 GYMBOREE BLANKET & BOOK Learn emotionally and through multi senses. Gymboree blanket and book has book that with multi sensory features for touch or sound. also includes soft blanket for comfort. Gymboree blanket and book reinforces our experiences of all children to support holistic development of nurturing physical and mental growth so they can be active in growing providing materials for an experience that they can spend with family and learn to grow by Slumberkins, Toddlers Book Club, Book and Bear, DIFFERENTIATOR or communicate differently. They are able to interact and be comforted by the blanket. PR03 GYMBOREE MAGAZINE Expand your brain and learn from others. they are doing in the world. For children and parents to read and enjoy. Children can do puzzles and read about other children exploring the world and etc. There will MISSION—FOCUS inspire and motivate multi sensory experiences to inspire and motivate multi sensory experiences of all children to support mental growth so they can be active growing independently and in their communities where Highlights, Ladybug Magazine, OWL and Parents. tips and resources as well as place for children learn from and do puzzles. SE01 GYMBOREE BABYSITTER CLUB Find sitter either virtually or physically. potential sitter for date night, errands physically or virtually. Also an opportunity for children thirteen to sixteen to have job. They will have MISSION—FOCUS to inspire and motivate multi sensory experiences of all children to support holistic development of nurturing physical and mental independently and in their communities by providing learning opportunites for older children solving skills and much more.. Virtual Babysitter’s Club, service for parents who need babysitter.
DIVERSITY AUDIT
Grasping the diversity of the live audience is essential. To exhibit the audience carefully and intentionally as in a real life scenario is foremost the most successful thing for creators to communicate. This also depicts different experiences, age, culture and background which provides a bigger scope for people to relate to. This also embraces all inclusive differences regardless of learning variations.
VISUAL STANDARDS GUIDE | GYMBOREE 95 Book Page Description Age(s) Race (Gender) People 4 7 Playing with blocks. 3 White (M) 1 4 8-9 Excited! 4 White (F) 1 4 11 Buried in blocks. 4 White (M) 1 4 12 Bright idea. 7 Black (M) 1 4 26 Opening box. 9 Latin (F) 1 4 28-29 Blowing bubbles. 5, 5 Black & White Mix (F), Latin (M) 2 4 32 Reading magzine. 4, 6 Latin (M), Black (M) 2 4 34-35 Reading magazine. 7 Asian (F) 1 4 36-37 Peeking above magazine. 7, 38 White (F), White (M) 2 4 38 Playing with building blocks. 4, 16 Black & White Mix (F), White (F) 2 4 40-41 Parents stressed about kids. 35, 32, 2, 5 White (M), White (F), White (F), White (F) 4 4 42-43 Playing hid and go seek. 16 Asian (F) 1 4 44 Kid saying "shh". 12 White (F) 1 4 46-47 Mother and child meditate. 34, 8 Black (F), Black & White Mix (F) 2 4 48-49 Child sleeping. 4 Filipina (F) 1 4 50 Searching with binoculors. 4, 6 Black (M), White (M) 2 4 52-53 Learning about plants. 4, 26 Latin (F), White (F), Black (F), Asian (M) 7 4 54-55 Hiking up hill. 6, 38, 12, 4 White (M), Latin (F), Latin (F), White (M) 4 4 56 Downward facing dog yoga pose. 33, 4 White (F), White (F) 2 4 58-59 Yoga stretch. 34, 19, 22, 14, 17 Asian (F), Asian (F), White (F), Latin (M), Latin (M) 5 4 60-61 Pigeon yoga pose. 7, 8 White (F), Latin (M) 2 4 62 Reading books. 9, 11, 8 Black (M), White (M), Latin (F) 3 4 64-65 Reading a story to kids. 3-7, 18 White (M), Latin (F), White (F), White (F), Latin (F), Latin (F), white (M), Latin (M) 10 4 66-67 Reading story in teepee. 4, 3 Latin (F), Latin (M) 2 4 68 Holding bag of snacks. 3 White (F) 1 4 72-73 Feeding sister a snack. 12, 3 Asian (F), Asian (F) 2 4 74 "I love you " in sign language. 6 Asian (M) 1 4 76-77 Learning sign language. 6, 6, 4, 7 Asian (F), White (F), White (M), Black (M) 4 4 78-79 Teaching sign language. 35, 9 Filipino (M), Filipina (F) 2
96 THE PAST | TARGET AUDIENCE