EDUCATIONAL COLUMN
THE SCHOOL FOR GODS
to unite art with business to pursue and shape a circular economy and culture. Art Enterprise is the demonstration of this willingness: the project set up in Florence by the strong desire of the economist, philosopher and artist Elio D’anna, founder and president of the school, which addresses various cultural themes all centred on the power of art, both as a communicative and economic vehicle. The Art Enterprise project of the European School of Economics
A BUSINESS SCHOOL THAT LOOKS TO THE ECONOMY OF THE FUTURE
Elio D’Anna, best-selling author, philosopher, economist, and entrepreneur, poet and musician, is Founder and President of the European School of Economics which today has six centers in the world including London, New York, Madrid, Rome, Florence and Milan. In ESE, Elio has welcomed Nobel Prize winners, dignitaries, organizations and businessmen of the highest level.
Since its inception, the European School of Economics has always had the aim to offer a different kind of education that overturns the traditional, notion-based education system, a characteristic side of the Italian Universities, moving towards a more deductive path, in full British style. The overall outcome: teaching how to dream and giving back to society the leaders and visionaries of the future. “The European School of Economics is a business school that wants to train pragmatic dreamers, visionary men capable of making the impossible a reality, capable of creating wealth and sustaining it. Happiness is Economics: only happy men can create a stable and prosperous society”. In this vision, ESE prepares students for an education that does not traditionally teach but reminds them of their uniqueness, the creativity that will enable them to govern first themselves and then the world around them. Always focused on the world of economics, finance and management, ESE’s founding pillar is the encounter of different cultures and the desire
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Made up of a team that can support companies in their communication, image, legal and fiscal choices, proposing a careful selection of national and international artists who can reflect every need of the brand, Art Enterprise wants to build a corporate art collection: a portrait, the identity of a company. “The artist is not only the creator of his art but also the creator of the world around him, just as an entrepreneur is not only the creator of a company but also a producer of well-being for his employees and consumers,” Elio D’Anna emphasises. “The prosperity of a company, the economic destiny of an entrepreneur, of an organisation, cannot be told only through profit, there is something invisible that generates economy through beauty and awareness. The level of prosperity to which a company can aspire is closely linked to its ability to produce values that survive over time and make its research long-lived, if not immortal” The Art Enterprise project, therefore, is based on the assumption that art will be the driving force behind the economy of the future, capable of transforming an old violent and predatory capitalism into a visionary, dreamy and more productive one, transforming inner creativity and vision into outer well-being and prosperity, as the school’s founder and president point out. “Beyond the financial skyscrapers, beyond the industrial pyramids, beyond the discoveries and achievements of science and everything that we as humans consider beautiful, useful and true, there is always one man’s dream.” Circular Culture Art Enterprise is not the only project activated by the European School of Economics. In collaboration with BAM, Biblioteca degli Alberi, the Milan campus has set up the ‘Circular Culture’ project. Conceived to create valuable experiences for young people and the city of Milan, the project aims to give hope and concrete resources to change the personal and territorial future of Milan’s young people. In short, it intends to create the conditions for young Italians, and Milanese in particular, to go abroad to broaden their knowledge, but then return to put their skills to use. The name Cultura Circolare (Circular Culture) is based on an ideal model of circular economy applied to the world of education, to counter the brain drain abroad without stopping the exchange of ideas with foreign realities. This economy model, which envisages that resources, once they have entered the system, are never lost, but, on the contrary, continually return to it enriched, renewed, and regenerated, in a theoretically endless cycle. Circular Economy also means Circular Culture,
The European School of Economics is a private College of Higher Education without borders, multicultural and pragmatic, fully accredited in the UK and in the order of listed bodies. Students in degree programmes are awarded a British degree from the University of Chichester upon completion of their studies at ESE. ESE offers Bachelor’s Degree, Masters MSc or MBA and Short programmes at its centres in London, Rome, Milan, Florence, Madrid and New York. which drives young people to open up and train (also) abroad, and then return, enriched and matured, to put their skills to use. And it is no coincidence if both concepts are based on some shared principles, which make them perfectly complementary: Sustainability, seen not just as the result of waste reduction but also as the minimization of the ongoing brain drain abroad. Skills, in terms of new production and consumption models that require profoundly renewed knowledge, skills and professional profiles Internationalisation, as circularity necessarily creates synergies and interdependencies on a global scale. We need young, flexible managers who are open to change and multiculturalism. Inclusion on a broader level, who said that what is broken, old and “different” no longer have value? Reintegration and reinterpretation are key. These are principles that, taken together, reflects the founding pillars of the European School of Economics. Where diversity, renewal, inclusion, internationalisation, sustainability, and skills are the protagonists of the social and working reality imagined and fostered by the school. As a result, ESE programs are designed to amplify students’ potential through specific modules and learning activities, exploring themes of happiness, creative idleness and the inner economy. The learning model does not stop at a simple academic preparation in the principles of economics, management, marketing or finance: the goal of ESE is the development of the “Inner Being”, to take care of oneself, others, the whole world and the future. In this vision there is no such thing as any conquests of man, be it economic, social or scientific, that has not been preceded by an inner one. And likewise, the scientific knowledge of a nation, as well as its well-being and the maturity of its institutions reflect its level of consciousness, its ideas and the richness of its values, the strength and nature of its convictions. Based on these assumptions, the European School of Economics provides English-taught educational programs entirely validated by the University of Chichester, with the advantage of appreciating the internationality of the school through the intra-campus experience (5 centres from which you can choose, Milan, Florence, Rome London, and Madrid). Moreover, students can meet an international faculty made of professionals and entrepreneurs in their field of teaching, guaranteeing a perfect blend between the theoretical and practical approaches. Finally, the Internship Department plays a crucial role in assisting students to identify their objectives and learn how to exert their full potential.