Legal IT Insider - Issue 326 - September 2019

Page 1

aka ‘The Orange Rag’

Top stories in this issue…           

 UK Top 30 websites still unsecure A brand new quarterly legal sector benchmarking report has found that several of the top 30 UK law firms by revenue still have unsecured websites and that few of the top 20 firms by revenue make it into the top 15 digital rankings, based on metrics including optimized content, audience engagement across the four main social media platforms, security and a strong “off-site” strategy. Many of the UK top 50 by revenue are in the bottom half of the table. The report, by law firm marketing agency TBD Marketing Ltd, finds that Leigh Day is at number one of the overall Digital 100 rankings, we can reveal. Irwin Mitchell is at number two, Mishcon de Reya at three, Forsters at four and Linklaters at number five. Lewis Silkin is at number six, equal with Simpson Millar, with Freshfields Bruckhaus Deringer at number 8, Shoosmiths at number 9 and Michelmores at number 10. In the bottom 10 of the report are Harbottle & Lewis; Charles Russell Speechlys; Sackers; Weightmans; DAC Beachcroft; Penningtons Manches Cooper; Ince & Co; Wedlake Bell;

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UK top 30 firms websites still unsecure, pg1 TRE, MW and Fusion launch conveyancing portal, p3 New head of legal sales at Microsoft London, p3 LDM makes double London hire, p4 Anthony Collins selects Vectra, p4 FloSuite Money Management, p6 Design thinking: Effecting behavioural change, p8 Hogan Lovells Elevate update, p9 BCLP Cubed hires Jody Jansen as CTO, p12 Whose Line Is it Anyways? p12 Biggest stories of August and September, p14

Cripps Pemberton Greenish; and Dickson Minto. Leigh Day is a top ranked London and Manchester firm specialising in the biggest and highest profile employment and personal injury disputes. Perhaps unsurprisingly, it has an excellent social media strategy and is described by TBD founder and CEO Simon Marshall as “wellloved on YouTube”, which is still rare even among firms with the best digital strategies. Leigh Day’s marketing director David Standard told Legal IT Insider: “We get a lot of traffic because of the size of some of the stories we deal with. We’re high profile and have to have a coordinated and consistent digital strategy to manage that and help our clients.” He adds: “The key really is consistency and having a great digital marketing team.” Irwin Mitchell also handles high profile personal injury claims and is known to invest heavily in its digital presence, including in adverts on television, which are amplified on the firm’s YouTube channel. It has invested in lead generation and if you type “personal injury” into www.google.co.uk Irwin Mitchell features at number two, after Slater and Gordon. The firm wasn’t immediately available for comment. At Mishcon, we spoke to head of communication, Hayley Geffin, who told us: “It’s something that has moved on so quickly from ‘you have a website to read what work people do or to find their phone number’ to creating content that is engaging and says something about you.


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